insider.fitt.co Open in urlscan Pro
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Submitted URL:
http://url2109.carevalidate.com/ls/click?upn=u001.Xe-2FUs0445mAYVjVwUM-2BuxkYyC66S8J1VUba-2BI1ZWUs88peRbaDJLp8lmx0Zl57jmQQVPI-2F...
Effective URL:
https://insider.fitt.co/life-time-to-pilot-obesity-drugs-for-gym-members/
Submission: On February 28 via manual (February 28th 2024, 6:11:37 am UTC) from US — Scanned from DE

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October 31, 2023 - News


LIFE TIME TO PILOT OBESITY DRUGS FOR GYM MEMBERS


THE GYM CHAIN SAYS IT WILL TEST GLP-1S.

 * 
 * 
 * 

Life Time

The Ozempic boom has hit the fitness industry.

The latest: According to Life Time president and COO Jeff Zwiefel, the gym chain
will pilot a program to prescribe weight loss injections for members.

The effort would bring medical professionals “in-house” to deliver obesity drugs
at clubs — working in conjunction with member’s primary care doctors, the gym’s
trainers, and nutritionists.

TBD. Cost and rollout details weren’t provided, but Zwiefel said the program
would include blood tests and meet FDA guidelines for increased physical
activity — criteria required by some insurers to cover costs.

If you can’t beat ‘em… With US obesity rates approaching 50% and a majority of
adults interested in trying GLP-1s like Ozempic, the market for prescriptions is
massive.

Meanwhile, as attitudes toward weight management shift—from a focus on behavior
change and willpower to an emphasis on the role of biology and
environment—companies are being forced to adapt.

This spring, WeightWatchers acquired Sequence, a telehealth platform for
prescribing GLP-1s.  Despite shedding subscribers, its stock is up ~80% since
the deal closed.

Then in May, Noom launched Noom Med, a new program offering obesity medications
alongside its weight loss app.

Punchline: Accepting the reality that whoever qualifies will likely opt into
treatment, Life Time sees a prescription-plus-physical-activity program as an
on-ramp to exercise and gateway to additional revenue. As Big Food and
healthcare confront the Ozempic effect, a successful gym model could force other
fitness brands to reevaluate their stance on weight loss shots.



Joe Vennare

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insider.fitt.co Open in urlscan Pro 141.193.213.10 Public Scan