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hub.knime.com Open in urlscan Pro
18.173.205.15  Public Scan

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Submitted URL: https://d31g4q04.eu1.hubspotlinks.com/Ctc/I8+113/d31G4Q04/VVWLBq4jTZjQN1LQlyHrvc38W33LWhB5f5sNQN2lhp1R3qn9gW7Y8-PT6lZ3m3W6mFkLH8y4jqBW...
Effective URL: https://hub.knime.com/knime/spaces/Machine%20Learning%20and%20Marketing/~JyadcetnSt5U1vcw/
Submission: On May 15 via api from OM — Scanned from DE

Form analysis 1 forms found in the DOM

/search

<form id="search" action="/search" data-v-0eeb0456="" class=""><button type="submit" title="Search" data-v-0eeb0456=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" stroke="#000" fill="none" stroke-linejoin="round" data-v-0eeb0456=""
      class="">
      <circle cx="13.2" cy="13.2" r="10" data-v-0eeb0456=""></circle>
      <path d="M20.2 20.2l8.6 8.6" data-v-0eeb0456=""></path>
    </svg></button> <label data-v-0eeb0456=""><span class="visually-hidden" data-v-0eeb0456="">Search</span> <input type="search" placeholder="Search workflows, nodes and more…" autocomplete="off" name="q" data-v-0eeb0456=""></label> <button
    type="reset" title="Clear" class="function-button single" style="display:none;" data-v-9a32132e="" data-v-0eeb0456=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" stroke="#000" fill="none" stroke-linejoin="round" data-v-0eeb0456=""
      class="">
      <path d="M5 27L27 5M5 5l22 22" data-v-0eeb0456=""></path>
    </svg></button></form>

Text Content

Hub
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Pricing About
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 * KNIME Community Hub
 * knime
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 * Machine Learning and Marketing

Public spacePublic space


MACHINE LEARNING AND MARKETING


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Type Name Consumer Behavior Consumer Mindset Metrics Customer Valuation Data
Protection and Privacy Marketing Mix Other Analytics Segmentation and
Personalization

This live repository contains example workflows of common data science problems
in Marketing Analytics. The original task was explained in: F. Villarroel
Ordenes & R. Silipo, “Machine learning for marketing on the KNIME Hub: The
development of a live repository for marketing applications”, Journal of
Business Research 137(1):393-410, DOI: 10.1016/j.jbusres.2021.08.036. Please
cite this article, if you use any of the workflows in the repository.


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