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Skip to content Contextual Targeting – Myths and FactsRoshai2022-05-06T17:00:47+00:00 CONTEXTUAL TARGETING – MYTHS AND FACTS Download our new fact sheet now Contextual targeting may not be new but technological advances, privacy legislation, and the demise of the cookie have changed the landscape considerably. As technology evolves, it’s all the more vital to stay on top of these changes to make sure you continue to make the right decisions for your business. Our latest fact sheet helps to dispel some of the most common misconceptions around contextual targeting. Fill in the form to download your copy. Copy Link Join our mailing list Send Email sent to: Email sending error <script async src="https://embed.smartframe.io/7d0b78d6f830c45ae5fcb6734143ff0d.js" data-image-id="bg_1651590853913" data-width="100%" data-max-width="5760px"></script> Help - Embed T&Cs Copy code Powered by SmartFrame Powered by SmartFrame Embed this image Powered by SmartFrame PRODUCED BY PRODUCED WITH -------------------------------------------------------------------------------- EDITS AND ACTIVITY -------------------------------------------------------------------------------- ASSETS USED -------------------------------------------------------------------------------- IDENTIFIED BY SIGNED BY SIGNED ON VIEW MORE PLEASE FILL IN THE FORM TO DOWNLOAD YOUR COPY THANK YOU ONE OF OUR TEAM WILL BE IN TOUCH SHORTLY. logotype Created with Sketch. There has been a problem with the form submission, please try again later. First name * Last name * Email address * Job title * Company * Phone number Country * Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegowina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, the Democratic Republic of the Cook Islands Costa Rica Cote d'Ivoire Croatia (Hrvatska) Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France France, Metropolitan French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Heard and Mc Donald Islands Holy See (Vatican City State) Honduras Hong Kong Hungary Iceland India Indonesia Iran (Islamic Republic of) Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Korea, Democratic People's Republic of Korea, Republic of Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macau Macedonia, The Former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova, Republic of Monaco Mongolia Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Reunion Romania Russian Federation Rwanda Saint Kitts and Nevis Saint LUCIA Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Seychelles Sierra Leone Singapore Slovakia (Slovak Republic) Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands Spain Sri Lanka St. Helena St. Pierre and Miquelon Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syrian Arab Republic Taiwan, Province of China Tajikistan Tanzania, United Republic of Thailand Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Venezuela Viet Nam Virgin Islands (British) Virgin Islands (U.S.) Wallis and Futuna Islands Western Sahara Yemen Serbia Zambia Zimbabwe CONTEXTUAL TARGETING MYTHS AND FACTS Download our new fact sheet now Contextual targeting may not be new but technological advances, privacy legislation, and the demise of the cookie have changed the landscape considerably. As technology evolves, it’s all the more vital to stay on top of these changes to make sure you continue to make the right decisions for your business. Our latest fact sheet helps to dispel some of the most common misconceptions around contextual targeting. Fill in the form to download your copy. CONTEXTUAL TARGETING MYTHS AND FACTS Download our new fact sheet now Contextual targeting may not be new but technological advances, privacy legislation, and the demise of the cookie have changed the landscape considerably. As technology evolves, it’s all the more vital to stay on top of these changes to make sure you continue to make the right decisions for your business. Our latest fact sheet helps to dispel some of the most common misconceptions around contextual targeting. PLEASE FILL IN THE FORM TO DOWNLOAD YOUR COPY THANK YOU ONE OF OUR TEAM WILL BE IN TOUCH SHORTLY. logotype Created with Sketch. There has been a problem with the form submission, please try again later. First name * Last name * Email address * Job title * Company * Phone number Country * Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegowina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, the Democratic Republic of the Cook Islands Costa Rica Cote d'Ivoire Croatia (Hrvatska) Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France France, Metropolitan French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Heard and Mc Donald Islands Holy See (Vatican City State) Honduras Hong Kong Hungary Iceland India Indonesia Iran (Islamic Republic of) Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Korea, Democratic People's Republic of Korea, Republic of Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macau Macedonia, The Former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova, Republic of Monaco Mongolia Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Reunion Romania Russian Federation Rwanda Saint Kitts and Nevis Saint LUCIA Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Seychelles Sierra Leone Singapore Slovakia (Slovak Republic) Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands Spain Sri Lanka St. Helena St. Pierre and Miquelon Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syrian Arab Republic Taiwan, Province of China Tajikistan Tanzania, United Republic of Thailand Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Venezuela Viet Nam Virgin Islands (British) Virgin Islands (U.S.) Wallis and Futuna Islands Western Sahara Yemen Serbia Zambia Zimbabwe PLEASE FILL IN THE FORM TO DOWNLOAD YOUR COPY THANK YOU ONE OF OUR TEAM WILL BE IN TOUCH SHORTLY. logotype Created with Sketch. There has been a problem with the form submission, please try again later. First name * Last name * Email address * Job title * Company * Phone number Country * Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegowina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, the Democratic Republic of the Cook Islands Costa Rica Cote d'Ivoire Croatia (Hrvatska) Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France France, Metropolitan French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Heard and Mc Donald Islands Holy See (Vatican City State) Honduras Hong Kong Hungary Iceland India Indonesia Iran (Islamic Republic of) Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Korea, Democratic People's Republic of Korea, Republic of Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macau Macedonia, The Former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova, Republic of Monaco Mongolia Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Reunion Romania Russian Federation Rwanda Saint Kitts and Nevis Saint LUCIA Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Seychelles Sierra Leone Singapore Slovakia (Slovak Republic) Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands Spain Sri Lanka St. Helena St. Pierre and Miquelon Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syrian Arab Republic Taiwan, Province of China Tajikistan Tanzania, United Republic of Thailand Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Venezuela Viet Nam Virgin Islands (British) Virgin Islands (U.S.) Wallis and Futuna Islands Western Sahara Yemen Serbia Zambia Zimbabwe WHAT MAKES US DIFFERENT? COMPREHENSIVE IMAGE METADATA Our unique relationships with image libraries mean we access rich metadata to fully understand images for ad relevance. BETTER ENGAGEMENT AND ROI ON YOUR CAMPAIGNS Waiting until the image is in full view before serving an ad over it maximizes visibility and helps to boost the ROI of your campaigns. HIGHLY INFORMED CONTEXTUAL TARGETING We combine the context of the image and webpage with the viewer’s location and device for the most accurate targeting. YOUR BRAND SAFETY IS OUR PRIORITY Detailed image metadata is combined with technologies from IAS, GeoEdge and others for maximum brand safety. PREMIUM PLACEMENT Forget poorly placed banner ads. SmartFrame displays your ads as full-image overlays, right where the viewer is already looking. PROVEN EFFECTIVENESS Research shows our in-image ads to be more memorable, relevant and engaging than conventional display ads.* * SmartFrame in-image ads are seen as 34% more relevant and 14% more memorable than traditional display ads, with a 22% increase in engagement. Source: Nielsen WHAT MAKES US DIFFERENT? COMPREHENSIVE IMAGE METADATA Our unique relationships with image libraries mean we access rich metadata to fully understand images for ad relevance. BETTER ENGAGEMENT AND ROI ON YOUR CAMPAIGNS Waiting until the image is in full view before serving an ad over it maximizes visibility and helps to boost the ROI of your campaigns. HIGHLY INFORMED CONTEXTUAL TARGETING We combine the context of the image and webpage with the viewer’s location and device for the most accurate targeting. YOUR BRAND SAFETY IS OUR PRIORITY Detailed image metadata is combined with technologies from IAS, GeoEdge and others for maximum brand safety. PREMIUM PLACEMENT Forget poorly placed banner ads. SmartFrame displays your ads as full-image overlays, right where the viewer is already looking. PROVEN EFFECTIVENESS Research shows our in-image ads to be more memorable, relevant and engaging than conventional display ads.* * SmartFrame in-image ads are seen as 34% more relevant and 14% more memorable than traditional display ads, with a 22% increase in engagement. Source: Nielsen WHAT MAKES US DIFFERENT? COMPREHENSIVE IMAGE METADATA Our unique relationships with image libraries mean we access rich metadata to fully understand images for ad relevance. BETTER ENGAGEMENT AND ROI ON YOUR CAMPAIGNS Waiting until the image is in full view before serving an ad over it maximizes visibility and helps to boost the ROI of your campaigns. HIGHLY INFORMED CONTEXTUAL TARGETING We combine the context of the image and webpage with the viewer’s location and device for the most accurate targeting. YOUR BRAND SAFETY IS OUR PRIORITY Detailed image metadata is combined with technologies from IAS, GeoEdge and others for maximum brand safety. PREMIUM PLACEMENT Forget poorly placed banner ads. SmartFrame displays your ads as full-image overlays, right where the viewer is already looking. PROVEN EFFECTIVENESS Research shows our in-image ads to be more memorable, relevant and engaging than conventional display ads.* * SmartFrame in-image ads are seen as 34% more relevant and 14% more memorable than traditional display ads, with a 22% increase in engagement. Source: Nielsen Click on the button below to download your copy today Download now Click on the button below to download your copy today Download now Click on the button below to download your copy today Download now Nielsen Digital Content Evaluation measures the impact of native, social or branded digital content by exposing a relevant and representative sample of online panelists to a campaign’s content. Commissioned by SmartFrame, this study assessed whether the content generates better engagement for advertisers by providing a better visual experience for users. This research analyzes 1,200 responses surveyed in August 2021. Nielsen Digital Content Evaluation measures the impact of native, social or branded digital content by exposing a relevant and representative sample of online panelists to a campaign’s content. Commissioned by SmartFrame, this study assessed whether the content generates better engagement for advertisers by providing a better visual experience for users. This research analyzes 1,200 responses surveyed in August 2021. © 2023 Copyright, trademarks and patented technology by SmartFrame Technologies Ltd. SmartFrame uses cookies to give you the best browsing experience. You can view our Cookie policy for further details. Accept cookies