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Job: Waxtop Wines
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Get Info

GENERAL

Client:Waxtop Wines
Year:2020
Services:Brand Strategy, Brand, Website Design and Development, Photography,
Content Marketing

MORE INFO

The brief was to craft a platform for wine curation that aligned with our
client’s personal take on wine; funky, unconventional, and considered. Our
challenge was to shake up the experience of buying wine online and give people
something new, an experience that felt as good as dropping by your local
bottleshop on a Saturday afternoon on your way to meet your mates for a couple
of cheeky ones.

The brand mark needed to visually communicate the textural flowing nature of the
wax and the wine. And the tone needed to communicate the premium connotations of
“top”. By introducing key phrases like top times, top winemakers, and top drops
to develop brand differentiation.

The website focuses on wine characteristics to create a robust filtering system
focused on providing an experience similar to going to your favourite bar. Each
filter works to educate the customer about the textural flavours of the wine and
provides an element of whimsy to their purchase with characteristics like
smashable, guzzle, effervescent, and lime cordial. We top it off by introducing
3-dimensional bottles that emulate the feeling of picking up and spinning a
bottle in your hand like you were back in your local bottle shop.

FEATURED

2020AGDA Finalist

OPEN

WWW:waxtop.wine Instagram:@waxtop.wine
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Next

INSTAGRAM

@go.od.times

EMAIL

chat@goodtimes.site

LOCATION

Lvl 1/22 Jardine St, ACT

ACKNOWLEDGEMENT

Good Times acknowledges the Ngunnawal and Ngambri peoples, the traditional
custodians of the Canberra region. We pay our respect to their Elders, past,
present and emerging.