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Solutions

BY PRODUCT TYPE

MEDIA PRODUCTS

GumGum's Full Product Suite and Contextual Offerings



VERITY™

GumGum's Contextual Intelligence Platform


BY CUSTOMER TYPE

ADVERTISERS

Resources and Support to Amplify Media Strategies



PUBLISHERS

Resources and Support to Unlock Targetable Inventory




PLATFORMS & PARTNERS

Media Partnerships and Product Integrations


SUCCESS STORIES



KFC DRIVES UK SALES WITH GUMGUM

See how GumGum put its contextual intelligence technology, Verity™, to the test
in a lip-smacking campaign for KFC’s Gravy Burger Box Meal.

View the Case Study >

GumGum's Verity™ earns MRC Accreditation for contextual analysis, brand safety
and suitabilty

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Creative Gallery

ADVERTISERS GALLERY

A Comprehensive Guide to GumGum's Ad Units for Advertisers



PUBLISHERS GALLERY

A Comprehensive Guide to GumGum's Ad Units for Publishers

New Ad Unit: Desktop Skins - This unit expands across the screen and seamlessly
integrates with the content.

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CONTEXTUAL PIONEERS

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Contextual Advertising Awareness still has a long way to go: How familiar are
you with Contextual Advertising?
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GUMGUM COMMUNITY



TECH BLOG

All the Latest from GumGum's Tech Team



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THE VOICE

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About

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The Vision, Mission and History of GumGum.



MISSION & VALUES

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CAREERS WE'RE HIRING

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GumGum in the News and Media



ENGINEERING @ GUMGUM

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CULTURE @ GUMGUM

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GUMGUM PLACES ADS IN THE MOMENTS THAT MATTER



Grab people's attention by reaching them when they are in the right frame of
mind, without the use of personal data.

Advertise with Us
Monetize with Us



THE BLUEPRINT FOR THE FUTURE OF ADVERTISING



Introducing The Mindset Matrix™

Contextual

Creative

Attention



CONTEXTUAL UNDERSTANDING BASED ON ALL AVAILABLE SIGNALS INCLUDING TEXT, IMAGES,
AUDIO AND VIDEO.


Drive Results with Contextual


DYNAMIC AD CREATIVES THAT CAPTIVATE ATTENTION.


Explore Creative Units


MEASURE ATTENTION AND OPTIMIZE CAMPAIGNS IN REAL TIME.


Discover New Attention Research
Download the White Paper



WE DRIVE VALUE FOR OUR PARTNERS

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MEET PEOPLE IN THE RIGHT MOMENT



Don't waste time delivering an ad based on past digital footprints. Meet people
in their current moment by delivering the right ad, in the right environment,
when they want it most.

Advertise with Us



MONETIZE AUDIENCES IN THE RIGHT FRAME OF MIND



GumGum empowers publishers to unlock revenue potential with its accredited
contextual technology and data.

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LEAD THE INDUSTRY WITH US



At GumGum, we are thoughtful, agile and gritty. We work hard for our clients and
passionately support our communities and the world around us.

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GAIN INSIGHTS & EXPERTISE



Articles, Research and Product News to Drive Your Business

Contextual


79% OF UK CONSUMERS WANT TO SEE CONTEXTUALLY RELEVANT ADS

GumGum’s milestone expansion into the EMEA region could not have come at a
better time: Audience tracking is out, privacy regulations are in full swing and
people all over the world are completely fed up with being followed online.

By
GumGum Team
Mar 31, 2022
Mindset Matrix


THE MINDSET MATRIX FAQ

The Mindset Matrix is GumGum’s new framework that we believe is the blueprint
for the future of digital advertising. The Mindset Matrix will empower
advertisers to captivate a person’s frame of mind in current and emerging
digital environments, without the need to use any personal data.

By
GumGum Team
Mar 28, 2022
Products


GUMGUM X IRIS.TV’S GROUNDBREAKING CONTEXTUAL VIDEO SOLUTION

GumGum has proven contextual expertise: All GumGum campaigns use Verity™ which
is MRC Content-level Accredited for Contextual, Brand Safety and Suitability.
Verity™'s technology considers a robust set of signals, including text, image,
audio and video to determine where to effectively place ads online. It relies on
context, instead of third-party data that tracks consumer behavior through
cookies.

By
GumGum Team
Mar 25, 2022
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INSIGHTS


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