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 * WHO WE ARE
 * WHAT WE DO
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SUPPORTING LEADERS IN THEIR GROWTH MORE INFO




EXECUTIVE LEADERSHIP COACHING, MENTORING & CONSULTING



As the business environment becomes increasingly complex, we enable leaders &
organizations to transform vision into reality through exceptional leadership
performance. We support leaders all over the world in their journey towards
purposeful change.




WHAT MAKES ASRA SO UNIQUE?

Our purpose remains rooted in our founding values. We are driven by an
entrepreneurial, tenacious and socially conscious spirit: one that will always
embrace change in order to stay relevant and shape the future.

We aspire to be inspirational by pushing boundaries & norms. We create real &
authentic connections with our clients, ensuring that each approach is tailored
to the leader we are working with. We come from a place of curiosity,
mindfulness & empathy.





COACHING





Opening up your awareness by empowering
you to find your answers


MORE INFO


MENTORING





Providing you guidance by
sharing our experience


MORE INFO


CONSULTING





Offering expert advice to you
& your organization


MORE INFO



TRAINING







Teaching & developing any skills
and knowledge that relate to specific
useful competencies


MORE INFO


FACILITATION







Art of enabling & engaging participants in creating, discovering & applying
their learning insights in order to reach their objective


MORE INFO


MOTIVATIONAL SPEAKING





Engaging, memorable, inspiring speech
& presentation intended
to motivate an audience


MORE INFO





SUCCESS IS A MIND GAME !


WHEN IT COMES TO RISING TO THE TOP, TALENT, SKILLS AND PASSION ARE JUST PART OF
THE GAME PLAN. THE REST ? IT’S ALL ABOUT YOUR MINDSET AND YOUR HABITS. TOGETHER,
LET’S CO-CREATE THE FUTURE YOU WANT !”


 

ASRA ABDULAZIZ – FOUNDER & CEO






ASRA ABDULAZIZ


FOUNDER & CEO



Asra’s mantra & multi-cultural background is the core essence of her coaching &
has enabled her successful 15-year international career in Corporate and
Investment Banking. Through the foundation of her company, Asra is not only
fulfilling her passion for leadership & nurturing talent but also actively
participating in the creation of a better world.

How ?

Her vision is that by accompanying leaders and future leaders in their way of
thinking, looking at the world and leading, we will create a positive lasting
impact, as leaders mould the world we live in.

Asra is a PCC, ICF certified coach.


MORE INFO





TESTIMONIALS





I HAVE WORKED WITH ASRA IN MY FIRST JOB IN INVESTMENT BANKING IN LONDON, SHE WAS
MY MANAGER AND A TRUE MENTOR WHO HELPED ME FULLY DEVELOP IN MY ROLE. HER
EXCELLENT COACHING AS A MANAGER HELPED ME GROW FURTHER IN MY CAREER. SHE HAS ALL
THE QUALITIES OF A MODERN LEADER: SHE IS INSPIRING, COMPASSIONATE, SOLUTION
DRIVEN AND PROVIDES EXTREMELY VALUABLE HONEST FEEDBACK. FOR ME IT WAS A
FANTASTIC CHANCE TO BE ABLE TO LEARN FROM HER AT SUCH AN EARLY STAGE IN MY
CAREER. SHE HAD A LOT OF IMPACT ON MY PERSONAL GROWTH, I TRULY RECOMMEND HER AS
A SENIOR EXECUTIVE OR LEADERSHIP COACH.”



AH, MANAGING DIRECTOR, FINTECH, GERMANY | NOMINATED FORBES 30 UNDER 30


ASRA’S HELP AND GUIDANCE WAS A MAJOR CONTRIBUTOR TO MY SUCCESS AND HELPED ME
IMMENSELY TO PROGRESS AND IMPROVE. HER MENTORING, ADVICE AND SUPPORT WAS ALWAYS
SPOT ON. I CAN RECOMMEND IT TO ANYONE WISHING TO CHALLENGE HIM/HERSELF. SHE
SUPPORTS YOU IN A WAY THAT TRULY MAKES YOU BELIEVE THAT WHAT YOU THOUGHT WAS
IMPOSSIBLE BECOMES POSSIBLE!”



PL, EXECUTIVE DIRECTOR, GLOBAL MARKETS STRUCTURED SOLUTIONS, CORPORATE &
INVESTMENT BANKING, UK



ASRA IS A STANDOUT EXECUTIVE COACH WHO HAS HAD A SIGNIFICANT IMPACT ON MY
PROFESSIONAL JOURNEY AND TRANSITION. SHE’S GENEROUS WITH HER TIME AND KNOWLEDGE,
PUSHING ME TO BECOME AN EFFECTIVE LEADER. HER APPROACH IS PRACTICAL, FOCUSING ON
REAL-WORLD EXAMPLES AND RESULTS. WITH HER UNDERSTANDING OF WORKPLACE DYNAMICS,
SHE HAS HELPED ME OVERCOME MY BELIEFS AND ACHIEVE THE PROGRESS I WANTED TO SEE
FOR MYSELF. I’M GRATEFUL FOR HER INSIGHTS AND SUPPORT AND RECOMMEND ASRA TO
ANYONE SEEKING MEANINGFUL DEVELOPMENT AND GROWTH.



LF, CO-FOUNDER & COO, TECH


ASRA IS ONE OF THOSE RARE INDIVIDUALS WHO IS SUPER GENEROUS WITH BOTH HER
KNOWLEDGE AND HER TIME. I WAS LUCKY ENOUGH THAT WHEN I APPROACHED HER TO BE MY
MENTOR SHE AGREED WITH NO HESITATION. AS A MENTOR SHE HAS CHALLENGED ME TO THINK
ABOUT MY PERSONAL DEVELOPMENT IN TERMS OF HOW TO BECOME A MINDFUL AND EFFECTIVE
LEADER THROUGH “LEADERSHIP CONSCIOUSNESS”. SHE PROVIDES SUCH INSIGHTFUL COMMENTS
AND DEBUNKS PREVIOUS LEARNINGS ON WHAT IT TAKES TO BECOME A PERSON WHO A TEAM
WOULD FOLLOW. I AM BEYOND GRATEFUL FOR ALL SHE HAS SHARED WITH ME AND FOR HER
CLEAR DIRECTION”



CR, DIRECTOR, FINTECH, UK


ASRA HELPED ME GET CLARITY ABOUT MY GOALS AND DREAMS, AND ABOUT WHAT I AM
CAPABLE OF DOING IN ORDER TO ACHIEVE THEM. ASRA ASKED EXACTLY THE RIGHT
QUESTIONS TO HELP ME PRIORITISE AND FOCUS. WORKING WITH ASRA HAS CREATED
OPPORTUNITY, EXPOSURE, AND INCREASED MY KNOWLEDGE ON HOW TO ACT AS A
CONSTRUCTIVE LEADER AND MANAGER”



AD, PARTNER, INTERNATIONAL LAW FIRM, UK


A BIG THANK YOU ! WORKING WITH ASRA HAS BEEN A GREAT EXPERIENCE. I NEVER FELT
JUDGED NOR GIVEN LESSONS TO BUT MORE PUSHED INTO THINKING DIFFERENTLY. OUR
SESSIONS HAVE ALWAYS BEEN HELPFUL AND USEFUL.”



AA, VICE PRESIDENT, HUMAN RESSOURCES, SERVICES, FRANCE


THANK YOU FOR HAVING BEEN SO VERY HELPFUL AND HELPING ME IDENTIFY MY STRENGTHS
AND MY VALUES. I WOULD RECOMMEND ASRA TO PEOPLE WHO NEED AN UNDERSTANDING YET
NOT A COMPLACENT EAR.”



CK, DEPUTY DIRECTOR, INTERNATIONAL COOPERATION/AID SECTOR


I HAVE WORKED WITH ASRA IN MY FIRST JOB IN INVESTMENT BANKING IN LONDON, SHE WAS
MY MANAGER AND A TRUE MENTOR WHO HELPED ME FULLY DEVELOP IN MY ROLE. HER
EXCELLENT COACHING AS A MANAGER HELPED ME GROW FURTHER IN MY CAREER. SHE HAS ALL
THE QUALITIES OF A MODERN LEADER: SHE IS INSPIRING, COMPASSIONATE, SOLUTION
DRIVEN AND PROVIDES EXTREMELY VALUABLE HONEST FEEDBACK. FOR ME IT WAS A
FANTASTIC CHANCE TO BE ABLE TO LEARN FROM HER AT SUCH AN EARLY STAGE IN MY
CAREER. SHE HAD A LOT OF IMPACT ON MY PERSONAL GROWTH, I TRULY RECOMMEND HER AS
A SENIOR EXECUTIVE OR LEADERSHIP COACH.”



AH, MANAGING DIRECTOR, FINTECH, GERMANY | NOMINATED FORBES 30 UNDER 30


ASRA’S HELP AND GUIDANCE WAS A MAJOR CONTRIBUTOR TO MY SUCCESS AND HELPED ME
IMMENSELY TO PROGRESS AND IMPROVE. HER MENTORING, ADVICE AND SUPPORT WAS ALWAYS
SPOT ON. I CAN RECOMMEND IT TO ANYONE WISHING TO CHALLENGE HIM/HERSELF. SHE
SUPPORTS YOU IN A WAY THAT TRULY MAKES YOU BELIEVE THAT WHAT YOU THOUGHT WAS
IMPOSSIBLE BECOMES POSSIBLE!”



PL, EXECUTIVE DIRECTOR, GLOBAL MARKETS STRUCTURED SOLUTIONS, CORPORATE &
INVESTMENT BANKING, UK



ASRA IS A STANDOUT EXECUTIVE COACH WHO HAS HAD A SIGNIFICANT IMPACT ON MY
PROFESSIONAL JOURNEY AND TRANSITION. SHE’S GENEROUS WITH HER TIME AND KNOWLEDGE,
PUSHING ME TO BECOME AN EFFECTIVE LEADER. HER APPROACH IS PRACTICAL, FOCUSING ON
REAL-WORLD EXAMPLES AND RESULTS. WITH HER UNDERSTANDING OF WORKPLACE DYNAMICS,
SHE HAS HELPED ME OVERCOME MY BELIEFS AND ACHIEVE THE PROGRESS I WANTED TO SEE
FOR MYSELF. I’M GRATEFUL FOR HER INSIGHTS AND SUPPORT AND RECOMMEND ASRA TO
ANYONE SEEKING MEANINGFUL DEVELOPMENT AND GROWTH.



LF, CO-FOUNDER & COO, TECH


ASRA IS ONE OF THOSE RARE INDIVIDUALS WHO IS SUPER GENEROUS WITH BOTH HER
KNOWLEDGE AND HER TIME. I WAS LUCKY ENOUGH THAT WHEN I APPROACHED HER TO BE MY
MENTOR SHE AGREED WITH NO HESITATION. AS A MENTOR SHE HAS CHALLENGED ME TO THINK
ABOUT MY PERSONAL DEVELOPMENT IN TERMS OF HOW TO BECOME A MINDFUL AND EFFECTIVE
LEADER THROUGH “LEADERSHIP CONSCIOUSNESS”. SHE PROVIDES SUCH INSIGHTFUL COMMENTS
AND DEBUNKS PREVIOUS LEARNINGS ON WHAT IT TAKES TO BECOME A PERSON WHO A TEAM
WOULD FOLLOW. I AM BEYOND GRATEFUL FOR ALL SHE HAS SHARED WITH ME AND FOR HER
CLEAR DIRECTION”



CR, DIRECTOR, FINTECH, UK


I HAVE WORKED WITH ASRA IN MY FIRST JOB IN INVESTMENT BANKING IN LONDON, SHE WAS
MY MANAGER AND A TRUE MENTOR WHO HELPED ME FULLY DEVELOP IN MY ROLE. HER
EXCELLENT COACHING AS A MANAGER HELPED ME GROW FURTHER IN MY CAREER. SHE HAS ALL
THE QUALITIES OF A MODERN LEADER: SHE IS INSPIRING, COMPASSIONATE, SOLUTION
DRIVEN AND PROVIDES EXTREMELY VALUABLE HONEST FEEDBACKS. FOR ME IT WAS A
FANTASTIC CHANCE TO BE ABLE TO LEARN FROM HER AT SUCH AN EARLY STAGE IN MY
CAREER. SHE HAD A LOT OF IMPACT ON MY PERSONAL GROWTH, I TRULY RECOMMEND HER AS
A SENIOR EXECUTIVE OR LEADERSHIP COACH.”



AH, MANAGING DIRECTOR, FINTECH, GERMANY | NOMINATED FORBES 30 UNDER 30


ASRA’S HELP AND GUIDANCE WAS A MAJOR CONTRIBUTOR TO MY SUCCESS AND HELPED ME
IMMENSELY TO PROGRESS AND IMPROVE. HER MENTORING, ADVICE AND SUPPORT WAS ALWAYS
SPOT ON. I CAN RECOMMEND IT TO ANYONE WISHING TO CHALLENGE HIM/HERSELF. SHE
SUPPORTS YOU IN A WAY THAT TRULY MAKES YOU BELIEVE THAT WHAT YOU THOUGHT WAS
IMPOSSIBLE BECOMES POSSIBLE!”



PL, EXECUTIVE DIRECTOR, GLOBAL MARKETS STRUCTURED SOLUTIONS, CORPORATE &
INVESTMENT BANKING, UK


ASRA IS ONE OF THOSE RARE INDIVIDUALS WHO IS SUPER GENEROUS WITH BOTH HER
KNOWLEDGE AND HER TIME. I WAS LUCKY ENOUGH THAT WHEN I APPROACHED HER TO BE MY
MENTOR SHE AGREED WITH NO HESITATION. AS A MENTOR SHE HAS CHALLENGED ME TO THINK
ABOUT MY PERSONAL DEVELOPMENT IN TERMS OF HOW TO BECOME A MINDFUL AND EFFECTIVE
LEADER THROUGH “LEADERSHIP CONSCIOUSNESS”. SHE PROVIDES SUCH INSIGHTFUL COMMENTS
AND DEBUNKS PREVIOUS LEARNINGS ON WHAT IT TAKES TO BECOME A PERSON WHO A TEAM
WOULD FOLLOW. I AM BEYOND GRATEFUL FOR ALL SHE HAS SHARED WITH ME AND FOR HER
CLEAR DIRECTION”



CR, DIRECTOR, FINTECH, UK


ASRA HELPED ME GET CLARITY ABOUT MY GOALS AND DREAMS, AND ABOUT WHAT I AM
CAPABLE OF DOING IN ORDER TO ACHIEVE THEM. ASRA ASKED EXACTLY THE RIGHT
QUESTIONS TO HELP ME PRIORITIZE AND FOCUS. WORKING WITH ASRA HAS CREATED
OPPORTUNITY, EXPOSURE, AND INCREASED MY KNOWLEDGE ON HOW TO ACT AS A
CONSTRUCTIVE LEADER AND MANAGER”



AD, PARTNER, INTERNATIONAL LAW FIRM, UK


A BIG THANK YOU ! WORKING WITH ASRA HAS BEEN A GREAT EXPERIENCE. I NEVER FELT
JUDGED NOR GIVEN LESSONS TO BUT MORE PUSHED INTO THINKING DIFFERENTLY. OUR
SESSIONS HAVE ALWAYS BEEN HELPFUL AND USEFUL.”



AA, VICE PRESIDENT, HUMAN RESSOURCES, SERVICES, FRANCE


THANK YOU FOR HAVING BEEN SO VERY HELPFUL AND HELPING ME IDENTIFY MY STRENGTHS
AND MY VALUES. I WOULD RECOMMEND ASRA TO PEOPLE WHO NEED AN UNDERSTANDING YET
NOT A COMPLACENT EAR.”



CK, DEPUTY DIRECTOR, INTERNATIONAL COOPERATION/AID SECTOR


I HAVE WORKED WITH ASRA IN MY FIRST JOB IN INVESTMENT BANKING IN LONDON, SHE WAS
MY MANAGER AND A TRUE MENTOR WHO HELPED ME FULLY DEVELOP IN MY ROLE. HER
EXCELLENT COACHING AS A MANAGER HELPED ME GROW FURTHER IN MY CAREER. SHE HAS ALL
THE QUALITIES OF A MODERN LEADER: SHE IS INSPIRING, COMPASSIONATE, SOLUTION
DRIVEN AND PROVIDES EXTREMELY VALUABLE HONEST FEEDBACKS. FOR ME IT WAS A
FANTASTIC CHANCE TO BE ABLE TO LEARN FROM HER AT SUCH AN EARLY STAGE IN MY
CAREER. SHE HAD A LOT OF IMPACT ON MY PERSONAL GROWTH, I TRULY RECOMMEND HER AS
A SENIOR EXECUTIVE OR LEADERSHIP COACH.”



AH, MANAGING DIRECTOR, FINTECH, GERMANY | NOMINATED FORBES 30 UNDER 30


ASRA’S HELP AND GUIDANCE WAS A MAJOR CONTRIBUTOR TO MY SUCCESS AND HELPED ME
IMMENSELY TO PROGRESS AND IMPROVE. HER MENTORING, ADVICE AND SUPPORT WAS ALWAYS
SPOT ON. I CAN RECOMMEND IT TO ANYONE WISHING TO CHALLENGE HIM/HERSELF. SHE
SUPPORTS YOU IN A WAY THAT TRULY MAKES YOU BELIEVE THAT WHAT YOU THOUGHT WAS
IMPOSSIBLE BECOMES POSSIBLE!”



PL, EXECUTIVE DIRECTOR, GLOBAL MARKETS STRUCTURED SOLUTIONS, CORPORATE &
INVESTMENT BANKING, UK


ASRA IS ONE OF THOSE RARE INDIVIDUALS WHO IS SUPER GENEROUS WITH BOTH HER
KNOWLEDGE AND HER TIME. I WAS LUCKY ENOUGH THAT WHEN I APPROACHED HER TO BE MY
MENTOR SHE AGREED WITH NO HESITATION. AS A MENTOR SHE HAS CHALLENGED ME TO THINK
ABOUT MY PERSONAL DEVELOPMENT IN TERMS OF HOW TO BECOME A MINDFUL AND EFFECTIVE
LEADER THROUGH “LEADERSHIP CONSCIOUSNESS”. SHE PROVIDES SUCH INSIGHTFUL COMMENTS
AND DEBUNKS PREVIOUS LEARNINGS ON WHAT IT TAKES TO BECOME A PERSON WHO A TEAM
WOULD FOLLOW. I AM BEYOND GRATEFUL FOR ALL SHE HAS SHARED WITH ME AND FOR HER
CLEAR DIRECTION”



CR, DIRECTOR, FINTECH, UK


ASRA HELPED ME GET CLARITY ABOUT MY GOALS AND DREAMS, AND ABOUT WHAT I AM
CAPABLE OF DOING IN ORDER TO ACHIEVE THEM. ASRA ASKED EXACTLY THE RIGHT
QUESTIONS TO HELP ME PRIORITIZE AND FOCUS. WORKING WITH ASRA HAS CREATED
OPPORTUNITY, EXPOSURE, AND INCREASED MY KNOWLEDGE ON HOW TO ACT AS A
CONSTRUCTIVE LEADER AND MANAGER”



AD, PARTNER, INTERNATIONAL LAW FIRM, UK





  Interested by free monthly Ideas & Advice to grow your Leadership. Subscribe
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