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TRENDING STATISTICS
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MAR 24, 2024 | CURRENCIES
BITCOIN BTC/USD PRICE HISTORY UP UNTIL MAR 23, 2024
Bitcoin (BTC) price again reached an all-time high in 2021, as values exceeded
over 65,000 USD in November 2021. That particular price hike was connected to
the launch of a Bitcoin ETF in the United States, whilst others in 2021 were due
to events involving Tesla and Coinbase, respectively. Tesla's announcement in
March 2021 that it had acquired 1.5 billion U.S. dollars' worth of the digital
coin, for example, as well as the IPO of the U.S.' biggest crypto exchange
fueled mass interest. The market was noticably different by the end of 2022,
however, with Bitcoin prices reaching roughly 63,509.04 as of March 23, 2024
after another crypto exchange, FTX, filed for bankruptcy.
Is the world running out of Bitcoin?Unlike fiat currency like the U.S. dollar -
as the Federal Reserve can simply decide to print more banknotes - Bitcoin's
supply is finite: BTC has a maximum supply embedded in its design, of which
roughly 89 percent had been reached in April 2021. It is believed that Bitcoin
will run out by 2040, despite more powerful mining equipment. This is because
mining becomes exponentially more difficult and power-hungry every four years, a
part of Bitcoin's original design. Because of this, a Bitcoin mining transaction
could equal the energy consumption of a small country in 2021.
Bitcoin's price outlook: a potential bubble?Cryptocurrencies have few metrices
available that allow for forecasting, if only because it is rumored that only
few cryptocurrency holders own a large portion of available supply. These large
holders - referred to as 'whales' - are said to make up of two percent of
anonymous ownership accounts, whilst owning roughly 92 percent of BTC. On top of
this, most people who use cryptocurrency-related services worldwide are retail
clients rather than institutional investors. This means outlooks on whether
Bitcoin prices will fall or grow are difficult to measure, as movements from one
large whale already having a significant impact on this market.
Read more
MAR 20, 2024 | B2C E-COMMERCE
GLOBAL ONLINE SHOPPER PER VISIT SPEND 2023, BY CATEGORY
In the fourth quarter of 2023, online shoppers spent an average of about 2.95
U.S. dollars per visit across all verticals. Home furniture is the category in
which consumers spent the most money per visit on average, at 3.41 U.S. dollars,
followed by luxury apparel at 3.24 dollars.
Nickels and dimes Over the past few years, the average order value for
e-commerce purchases has increased globally, from around 118 U.S. dollars in
September 2022 to around 126 U.S. dollars in the same month of 2023. The average
order value also depends heavily on the online traffic source consumers use. In
2023, the value per order value was the highest when navigating directly,
averaging around 167 dollars. Direct navigation means searching for a website
directly in the browser's address bar, bypassing the use of search engines.
Orders placed from social media stores were the lowest in value, with an average
of less than 110 dollars.
Mobile shopping on the rise Online shoppers have clear preferences when it comes
to device type. When comparing gadgets, the average purchase amount has always
been the highest for desktops, with an order value of 170 U.S. dollars. This
indicates that bigger purchases are made via desktop computers. However,
consumers are more likely to complete orders when shopping on mobile devices.
Mobile devices were also clearly preferred when browsing retail websites, with
around three-fourths of consumers using smartphones instead of desktops or
tablets.
Read more
MAR 19, 2024 | APPAREL & SHOES
GLOBAL BRAND VALUE COMPARISON OF NIKE AND ADIDAS FROM 2010 TO 2023
The brand value of Nike has increased year-on-year since 2010 and reached over
53 billion U.S. dollars in 2023. In comparison, the adidas brand was valued at
approximately 16.6 billion U.S. dollars in – increasing for the eight
consecutive year following two years of decline.
Will there be a power shift in North America? With instantly recognizable logos
and catchy slogans, Nike and adidas are the two biggest sportswear brands, and
Nike is one of the most valuable brands worldwide. Both companies are driving
growth in the sportswear market worldwide, but Nike has a particularly firm hold
of its home market of North America: the company generates over 40 percent of
its total revenue from the region, whereas around a quarter of adidas’ global
revenue comes from North America.
The stories behind the logos Nike has its swoosh; adidas has its three stripes.
Those logos have become synonymous with the brands they represent, and consumers
will pay a higher price to wear products with the logos emblazoned on them. The
Nike swoosh was created by graphic design student Carolyn Davidson in 1971, who
was paid a fee of 35 U.S. dollars. The three stripes trademark was bought by
adidas from another sportswear company in the early 1950s. The design used to
belong to a Finnish brand called Karhu, but they sold the logo for a small fee
that included two bottles of whiskey.
Read more
MAR 19, 2024 | ELECTIONS
U.S. VOTERS MOST IMPORTANT ISSUE 2024, BY PARTY
According to a survey from March 2024, the most important issue among Republican
voters in the United States was immigration, with 33 percent ranking it as their
primary political concern. In contrast, only five percent of Democrats
considered immigration their most important issue. Inflation and prices was the
leading issue among democrats in the U.S.
Read more
MAR 20, 2024 | TRADITIONAL ADVERTISING
OUT-OF-HOME (OOH) ADVERTISING REVENUE IN THE U.S. 2007-2023
In 2023, out-of-home (OOH) advertising revenue in the United States grew by
about two percent to approximately 8.73 billion U.S. dollars. That was the first
time the annual figure exceeded the 8.56 billion-dollar spending recorded in
2019, before the COVID-19 outbreak – lockdowns in response to the pandemic led
to a historic drop in the outdoor ad expenditure.
Digital and outdoors The evolution of outdoor ads comes with the rising digital
out-of-home (DOOH) media trend. According to another source, DOOH's share in
total OOH ad spend in the U.S. will go from less than one-third in 2022 to more
than 41 percent by 2026. In the meantime, the market expects the U.S. DOOH ad
spend to expand accordingly. The annual figure was projected to surpass three
billion dollars in 2024 and reach almost 3.6 billion dollars two years later.
Multiplying and innovating The increase in digital outdoor ads is palpable.
Between 2016 and 2022, the number of digital billboards spread across the U.S.
skyrocketed by about 80 percent, amounting to 11.5 thousand in the latter year.
The boom attracts brands while offering new possibilities in product and service
promotion. During a late 2022 survey among agency and advertising executives,
almost half of them listed DOOH among the media developing the most innovative
opportunities for advertisers in the U.S.
Read more
MAR 20, 2024 | SOCIAL MEDIA & USER-GENERATED CONTENT
NUMBER OF ACTIVE WECHAT MESSENGER ACCOUNTS Q4 2013-Q4 2023
The number of Tencent's WeChat active accounts has been increasing steadily. As
at the end of December 2023, the Chinese multi-functional social media platform
had over 1.3 billion monthly active users.
WeChat users
First released in 2011, WeChat is a mobile messaging app developed by the
Chinese company Tencent. In its home market of China, WeChat was marketed as
Weixin and was rebranded as WeChat in 2012 for international audiences. In 2018,
WeChat and Weixin surpassed one billion users, which was a significant increase
from the previous year. Today, WeChat is one of the leading social networks
worldwide, ranking fifth in terms of active user number. It has users from
different age groups.
Special features on WeChat
WeChat has lots of popular messaging app features, including Moments. A majority
of WeChat users access WeChat Moments every time they open the app. Voice and
text messaging, group messaging, payment, and games are other examples of WeChat
activities. The app also includes a following function whereby users can follow
accounts. A survey found that a quarter of WeChat users in China spent over four
hours on the app on a daily basis.
Read more
MAR 21, 2024 | ELECTIONS
RESULTS FOR THE PRESIDENTIAL ELECTION INDONESIA 2024
Official results from Indonesia's national election conducted on February 14,
2024, were released on March 20, 2024. The presidential and vice presidential
candidates Prabowo Subianto and Gibran Rakabuming Raka received the highest
share of votes, amounting to 58.58 percent.
The history of Indonesia’s democratic election Indonesia holds a national
election every five years to choose a new president, vice president, and
parliamentary and local representatives. This year’s event marks only the fifth
presidential election in Indonesian history. Indonesia’s first presidential
election occurred in 2004, as the country shifted into the Reform era after the
New Order era ended, marked by the fall of President Soeharto’s three-decade
rule in 1998. Before 2004, Indonesia’s president was directly appointed by the
People’s Consultative Assembly (Majelis Permusyawaratan Rakyat/MPR).
Young voters of Indonesia Millennial and Gen Z voters made up more than half of
Indonesia’s 204 million registered voters in the 2024 election, thus playing a
significant role in the electoral scene. Social media platforms like TikTok,
Instagram, and YouTube have become key sources for obtaining political
information among these young voters. Notably, the three presidential candidates
spent billions of Indonesian rupiah to conduct advertising campaigns through
Meta platforms.
Read more
MAR 21, 2024 | POPULATION
FORECAST OF THE TOTAL POPULATION OF AFRICA 2020-2050
According to the forecast, Africa's total population would reach nearly 2.5
billion by 2050. In 2023, the continent had around 1.36 billion inhabitants,
with Nigeria, Ethiopia, and Egypt as the most populous countries. In the coming
years, Africa will experience significant population growth and will close the
gap significantly with the Asian population by 2100.
Rapid population growth
The population of Africa has been increasing annually in recent years, growing
from around 818 million to over 1.39 billion between 2000 and 2021,
respectively. In the same period, the annual growth rate of the population has
been constantly set at roughly 2.5 percent, with a peak of 2.62 percent in 2014.
The reasons behind this rapid growth are various. One factor is the high
fertility rate registered in African countries. In 2021, a woman in Niger had an
average of over 6.8 children in her reproductive years, the highest rate on the
continent. High fertility resulted in a large young population and partly
compensated for the high mortality rate in Africa, leading to fast-paced
population growth.
High poverty levels
Africa’s population is concerned with widespread poverty. In 2024, over 429
million people on the continent are extremely poor and live with less than 2.15
U.S. dollars per day. Globally, Africa is the continent hosting the highest
poverty rate. In 2024, the countries of Nigeria and the Democratic Republic of
the Congo account for around 21 percent of the world's population living in
extreme poverty. Nevertheless, poverty in Africa is forecast to decrease in the
coming years.
Read more
MAR 21, 2024 | VEHICLES & ROAD TRAFFIC
GLOBAL REVENUE OF BMW GROUP 2007-2023
In 2023, BMW Group’s global revenue stood at around 155.5 billion euros. The
German vehicle manufacturer sells vehicles under the BMW, Rolls-Royce, and MINI
brands and was among the leading luxury car brands worldwide in 2022. Following
the financial disaster of 2008-2009, BMW recovered rather quickly, surpassing
pre-crash revenue and EBIT by 2010.
BMW in the United States
BMW is currently the third best-selling European automotive brand in the United
States, with quarterly sales reaching nearly 107,900 units in the fourth quarter
of 2023. The MINI brand, however, struggles to sell in the U.S. but MINI Cooper
has done well to stay in the U.S. market, which is in part due to the Countryman
model that accounted for 40.2 percent of Mini’s U.S. sales in 2018.
Electrification
BMW has announced ambitious plans for electric vehicle deliveries to make up
half of its total deliveries by 2030. If successful, this should increase the
company’s electric passenger car market share in Europe that currently stands at
one percent. Full electrification awaits the company’s MINI brand, and the
company may even have ambitious ideas for fully electric, high-performance
sports cars and motorbikes. The global electric fleet-size is expected to grow
by over fourfold to 17.07 million vehicles in 2028.
Read more
MAR 20, 2024 | B2C SERVICES
MAIN FOOD DELIVERY APPS IN THE UK 2023, BY DOWNLOADS
With over twelve million downloads, Tesco Groceries was by far the most popular
food delivery app in the United Kingdom in 2023. The second place went to Just
Eat, which recorded about 2.4 million downloads that year. Deliveroo followed
third, with over 2.3 million downloads.
Read more
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STATISTA REPORT: MEAT TRENDS IN EUROPE
With the exception of chicken meat, meat consumption is forecast to decrease in
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STATISTA REPORT: UK SUPERMARKET COMPETITION
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STATISTA REPORT: MEAT TRENDS IN EUROPE
Meat consumption is forecast to decrease in Europe, with only chicken meat
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The mobile and console markets consolidated in-game advertising for brand
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GENERAL INFORMATION
When you visit any website, it may store or retrieve information on your
browser, mostly in the form of cookies. This information might be about you,
your preferences or your device and is mostly used to make the site work as you
expect it to. The information does not usually directly identify you, but it can
give you a more personalized web experience. Because we respect your right to
privacy, you can choose not to allow some types of cookies. Click on the
different category headings to find out more and change our default settings.
However, blocking some types of cookies may impact your experience of the site
and the services we are able to offer.
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NECESSARY COOKIES
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These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to
block or alert you about these cookies, but some parts of the site will not then
work. These cookies do not store any personally identifiable information.
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FUNCTIONAL COOKIES
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These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then
some or all of these services may not function properly.
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PERFORMANCE COOKIES
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These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.
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TARGETING COOKIES
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These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.
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By clicking “Accept all,” you agree to the storage of cookies on your device to
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