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Submitted URL: http://www.adexchanger.com/
Effective URL: https://www.adexchanger.com/
Submission: On May 21 via api from US — Scanned from DE
Effective URL: https://www.adexchanger.com/
Submission: On May 21 via api from US — Scanned from DE
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TrustX has been spun out of Digital Content Next and is now housed within a newly formed company called Symitri, which is developing privacy-enhancing technologies for programmatic advertising. -------------------------------------------------------------------------------- PODCAST: AdExchanger Talks DON’T CALL IT A COMEBACK: THE REINVENTION OF SEARCH ENGINE MARKETING -------------------------------------------------------------------------------- Retail Media SCOTT’S MIRACLE-GRO IS SEEING GREEN WITH RETAIL MEDIA -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- CTV TELEMUNDO COURTS BRANDS WITH WAYS TO REACH YOUNG HISPANIC VIEWERS -------------------------------------------------------------------------------- AdExplainer ADEXPLAINER: THE RISE OF SELL-SIDE CURATION -------------------------------------------------------------------------------- Data Privacy Roundup MEET RON DE JESUS, THE FIRST-EVER ‘FIELD’ CHIEF PRIVACY OFFICER GUEST COLUMN Eric Hochberger DON’T BE DISTRACTED BY COOKIE DRAMA. GOOGLE’S SEARCH CHANGES ARE THE REAL EXISTENTIAL THREAT Subscribe ADEXCHANGER DAILY Get our editors’ roundup delivered to your inbox every weekday. DAILY ROUNDUP Daily News Roundup AMAZON UPS ITS ID AND RATINGS GAME; THROW THE AUDIOBOOK AT THEM -------------------------------------------------------------------------------- POPULAR 1. Programmatic HOW SELL-SIDE CURATION IS RESHAPING THE POST-COOKIE SUPPLY CHAIN 2. TV upfronts DISNEY’S UPFRONT SPOTLIGHTS ESPN AND HULU 3. OPINION: The Sell Sider DON’T BE DISTRACTED BY COOKIE DRAMA. GOOGLE’S SEARCH CHANGES ARE THE REAL EXISTENTIAL THREAT 4. Retail Media SCOTT’S MIRACLE-GRO IS SEEING GREEN WITH RETAIL MEDIA 5. TV upfronts NETFLIX IS LAUNCHING ITS OWN AD TECH MUST READ Previous Online Advertising THE TRADE DESK REFRAMES ITS OPEN INTERNET VISION AS ‘THE PREMIUM INTERNET’ The Trade Desk is focusing beyond the overall “open internet” and on what CEO Jeff Green calls the “premium internet.” Online Advertising GOOGLE SEARCH’S CORE UPDATES ARE CRUSHING SITES AND RESHAPING THE WEB Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet. sports marketing LIQUID I.V. SPONSORS A FORMULA 1 RACE AS DTC BRANDS COMPETE FOR SPORTS FANS Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports. AdExchanger Commerce WALLED GARDEN PLATFORMS ARE DROWNING MARKETERS IN SELF-ATTRIBUTED SALES Sales are way up; ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms say. Publishers SHADIER THAN FORBES? PREMIUM PUBLISHERS ARE PARTNERING WITH CONTENT FARMS TO MAKE A QUICK PROGRAMMATIC BUCK The practice involves monetizing resold subdomains jammed with recycled MFA articles produced by notorious content farms. Adalytics ADALYTICS CLAIMS COLOSSUS SSP IS MISDECLARING IDS IN ITS BID REQUESTS Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. It’s a doozy. Online Advertising THE TRADE DESK REFRAMES ITS OPEN INTERNET VISION AS ‘THE PREMIUM INTERNET’ The Trade Desk is focusing beyond the overall “open internet” and on what CEO Jeff Green calls the “premium internet.” Online Advertising GOOGLE SEARCH’S CORE UPDATES ARE CRUSHING SITES AND RESHAPING THE WEB Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet. sports marketing LIQUID I.V. SPONSORS A FORMULA 1 RACE AS DTC BRANDS COMPETE FOR SPORTS FANS Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports. AdExchanger Commerce WALLED GARDEN PLATFORMS ARE DROWNING MARKETERS IN SELF-ATTRIBUTED SALES Sales are way up; ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms say. Publishers SHADIER THAN FORBES? PREMIUM PUBLISHERS ARE PARTNERING WITH CONTENT FARMS TO MAKE A QUICK PROGRAMMATIC BUCK The practice involves monetizing resold subdomains jammed with recycled MFA articles produced by notorious content farms. Adalytics ADALYTICS CLAIMS COLOSSUS SSP IS MISDECLARING IDS IN ITS BID REQUESTS Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. It’s a doozy. Online Advertising THE TRADE DESK REFRAMES ITS OPEN INTERNET VISION AS ‘THE PREMIUM INTERNET’ The Trade Desk is focusing beyond the overall “open internet” and on what CEO Jeff Green calls the “premium internet.” Online Advertising GOOGLE SEARCH’S CORE UPDATES ARE CRUSHING SITES AND RESHAPING THE WEB Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet. sports marketing LIQUID I.V. SPONSORS A FORMULA 1 RACE AS DTC BRANDS COMPETE FOR SPORTS FANS Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports. Next * 1 * 2 * 3 * 4 * 5 * 6 * 7 WRITERS * Sarah Sluis MEASURING MUCK * Allison Schiff TRUSTX IS NOW A SUBSIDIARY OF A NEWLY CREATED PRIVACY TECH COMPANY * James Hercher DON’T CALL IT A COMEBACK: THE REINVENTION OF SEARCH ENGINE MARKETING * Hana Yoo WHY A CHALLENGER LAUNDRY BRAND USED AI TO MAKE ITS ADS * Anthony Vargas ADEXPLAINER: THE RISE OF SELL-SIDE CURATION * Alyssa Boyle TELEMUNDO COURTS BRANDS WITH WAYS TO REACH YOUNG HISPANIC VIEWERS PODCASTS ADEXCHANGER TALKS Don’t Call It A Comeback: The Reinvention Of Search Engine Marketing With the rise of generative AI software and major changes to search platforms in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins. Subscribe * iTunes * Soundcloud * Spotify * RSS THE BIG STORY Measuring Muck Made-for-advertising (MFA) sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines. Subscribe * iTunes * Soundcloud * Spotify * RSS Join the AdExchanger Community Join Now YOUR TRUSTED SOURCE FOR IN-DEPTH PROGRAMMATIC NEWS, VIEWS, EDUCATION, AND EVENTS. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile. NEXT EVENT Programmatic I/O Las Vegas May 20-22, 2024 MGM Grand Las Vegas, NV Learn More -------------------------------------------------------------------------------- ABOUT ADEXCHANGER * About Us * Advertise * Contact Us * Events * Subscribe * RSS * Cookie Settings * Privacy & Terms * Accessibility * Diversity, Equity, Inclusion & Belonging CONNECT * * * © 2024 Access Intelligence, LLC - All Rights Reserved Sign up for notifications on the latest AdExchanger news, event updates, & special offers! AllowCancel