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WHEN PERSONAL & PROFESSIONAL COLLIDE: ETHICS IN THE SOCIAL MEDIA ERA

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WHEN PERSONAL & PROFESSIONAL COLLIDE: ETHICS IN THE SOCIAL MEDIA ERA

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News & Politik

John Bethune's slides from May 26, 2011 ASBPE webinar, B2B Ethical Struggles and
Solutions in a New-Media Era

asbpeProfessional association for trade, professional, and association
business-to-business publications
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WHEN PERSONAL & PROFESSIONAL COLLIDE: ETHICS IN THE SOCIAL MEDIA ERA

 * 1. WHEN PERSONAL & PROFESSIONAL COLLIDE: ETHICS IN THE SOCIAL MEDIA ERA John
   Bethune B2BMemes.com Wednesday, May 25, 2011
 * 2. “You don’t have to be an emotionless robot, but you need to act like one.”
   Sports Illustrated Writer Fired for Clapping During Daytona 500, Noah Davis,
   SportsNewser, March 1, 2011 Wednesday, May 25, 2011
 * 3. Traditional journalistic ethics is predicated on firmly separating the
   personal and private from the professional and public. Wednesday, May 25,
   2011
 * 4. But in the social media era, privacy is dying, if not dead. Wednesday, May
   25, 2011
 * 5. This is not new. “You have zero privacy anyway. Get over it.”
   Flickr.com/webmink --Scott McNealy, 1999 Wednesday, May 25, 2011
 * 6. Identity & Reputation As a result of our “increasing publicness” of social
   media, identity and reputation are coming closer and sometimes into conflict.
   -- Jeff Jarvis, Buzzmachine,com, March 8, 2011 Wednesday, May 25, 2011
 * 7. The personal you and the professional you are becoming one and the same.
   Wednesday, May 25, 2011
 * 8. Ethics in Transition Wednesday, May 25, 2011
 * 9. Ethics in Transition • If you have your own personal social media
   accounts, what are your responsibilities and risks? Wednesday, May 25, 2011
 * 10. Ethics in Transition • If you have your own personal social media
   accounts, what are your responsibilities and risks? • Do the companies we
   work for need social media policies? Wednesday, May 25, 2011
 * 11. Ethics in Transition • If you have your own personal social media
   accounts, what are your responsibilities and risks? • Do the companies we
   work for need social media policies? • Do editors need their own personal
   policies? Wednesday, May 25, 2011
 * 12. Ethics in Transition • If you have your own personal social media
   accounts, what are your responsibilities and risks? • Do the companies we
   work for need social media policies? • Do editors need their own personal
   policies? • Is transparency more important than objectivity? Wednesday, May
   25, 2011
 * 13. Ethics in Transition • If you have your own personal social media
   accounts, what are your responsibilities and risks? • Do the companies we
   work for need social media policies? • Do editors need their own personal
   policies? • Is transparency more important than objectivity? • Is real-time,
   process journalism inherently more personal? Wednesday, May 25, 2011
 * 14. Can Social Media Get You Fired? “I had been wanting to start a blog for
   some time, but I fretted about . . . all those stories on the news about
   people who got fired for writing things on their blogs.” --Steven Roll 2010
   Wednesday, May 25, 2011
 * 15. Dooced –verb (internet, slang) Dismissed from one's job as a result of
   one's actions on the Internet. Heather Armstrong, fired in 2002 for comments
   she made on her personal website, dooce.com Wednesday, May 25, 2011
 * 16. Could it happen to you? Wednesday, May 25, 2011
 * 17. Could it happen to you? CNN Producer Says He Was Fired for Blogging
   Wednesday, May 25, 2011
 * 18. Could it happen to you? CNN Producer Says He Was Fired for Blogging Post
   Editor Ends Tweets as New Guidelines Are Issued Wednesday, May 25, 2011
 * 19. Could it happen to you? CNN Producer Says He Was Fired for Blogging Post
   Editor Ends Tweets as New Guidelines Are Issued CNN Fires Octavia Nasr over
   tweet praising late ayatollah Wednesday, May 25, 2011
 * 20. Could it happen to you? CNN Producer Says He Was Fired for Blogging Post
   Editor Ends Tweets as New Guidelines Are Issued CNN Fires Octavia Nasr over
   tweet praising late ayatollah AP Reporter Reprimanded For Facebook Post
   Wednesday, May 25, 2011
 * 21. Is the answer a corporate social media policy? Wednesday, May 25, 2011
 * 22. Is the answer a corporate social media policy? Or will it just make
   things worse? Wednesday, May 25, 2011
 * 23. Reuters gets it right . . . “The distinction between the private and the
   professional has largely broken down online and you should assume that your
   professional and personal social media activity will be treated as one no
   matter how hard you try to keep them separate.” Wednesday, May 25, 2011
 * 24. . . . and wrong “The advent of social media does not change your
   relationship with the company that employs you” Wednesday, May 25, 2011
 * 25. The Reality: The advent of social media doesn’t just change your
   relationship with your employer - it transforms that relationship. Wednesday,
   May 25, 2011
 * 26. Associated Press Q: Why does the AP care or think it should have a say in
   what I put on my social networking feed/page? A: We all have a stake in
   upholding the AP’s reputation for fairness and impartiality, which has been
   one of our chief assets for more than 160 years. Wednesday, May 25, 2011
 * 27. News Media Guild “Parts of the [AP] policy seem to be snuffing out
   peoples’ First Amendment rights of expression by a company that wraps itself
   in the First Amendment.” --Tony Winton, Guild president Wednesday, May 25,
   2011
 * 28. Michael Hyatt, CEO, Thomas Nelson: 5 Arguments Against Social Media
   Policies Wednesday, May 25, 2011
 * 29. Michael Hyatt, CEO, Thomas Nelson: 5 Arguments Against Social Media
   Policies 1. Your people can be trusted. Wednesday, May 25, 2011
 * 30. Michael Hyatt, CEO, Thomas Nelson: 5 Arguments Against Social Media
   Policies 1. Your people can be trusted. 2. Social media are just one more way
   to communicate. Wednesday, May 25, 2011
 * 31. Michael Hyatt, CEO, Thomas Nelson: 5 Arguments Against Social Media
   Policies 1. Your people can be trusted. 2. Social media are just one more way
   to communicate. 3. More rules only make your company more bureaucratic.
   Wednesday, May 25, 2011
 * 32. Michael Hyatt, CEO, Thomas Nelson: 5 Arguments Against Social Media
   Policies 1. Your people can be trusted. 2. Social media are just one more way
   to communicate. 3. More rules only make your company more bureaucratic. 4.
   Formal policies only discourage people from participating. Wednesday, May 25,
   2011
 * 33. Michael Hyatt, CEO, Thomas Nelson: 5 Arguments Against Social Media
   Policies 1. Your people can be trusted. 2. Social media are just one more way
   to communicate. 3. More rules only make your company more bureaucratic. 4.
   Formal policies only discourage people from participating. 5. You probably
   already have policies that govern behavior. Wednesday, May 25, 2011
 * 34. Journal Register CEO John Paton’s Three Simple Rules for Using Social
   Media Wednesday, May 25, 2011
 * 35. Journal Register CEO John Paton’s Three Simple Rules for Using Social
   Media 1. Wednesday, May 25, 2011
 * 36. Journal Register CEO John Paton’s Three Simple Rules for Using Social
   Media 1. 2. Wednesday, May 25, 2011
 * 37. Journal Register CEO John Paton’s Three Simple Rules for Using Social
   Media 1. 2. 3. Wednesday, May 25, 2011
 * 38. Do you need a personal social media policy? Wednesday, May 25, 2011
 * 39. Do you need a personal social media policy? • Will you avoid covering the
   same area as your employer? Wednesday, May 25, 2011
 * 40. Do you need a personal social media policy? • Will you avoid covering the
   same area as your employer? • Will you tell your employer about your social
   media activity? Wednesday, May 25, 2011
 * 41. Do you need a personal social media policy? • Will you avoid covering the
   same area as your employer? • Will you tell your employer about your social
   media activity? • Will you discuss your work on your personal accounts?
   Wednesday, May 25, 2011
 * 42. Do you need a personal social media policy? • Will you avoid covering the
   same area as your employer? • Will you tell your employer about your social
   media activity? • Will you discuss your work on your personal accounts? •
   Will you engage in your social media while at work? Wednesday, May 25, 2011
 * 43. Transparency When privacy is dead, transparency becomes more important
   than objectivity Wednesday, May 25, 2011
 * 44. Sometimes transparency isn’t too personal. . . Wednesday, May 25, 2011
 * 45. And sometimes it gets very personal Wednesday, May 25, 2011
 * 46. Social Media: A Different Ethical Standard? “This disclosure and the
   interactive nature of blogging [make the conflict of interest acceptable]. . .
   . While some may raise objections, Dow Jones feels the transparency will give
   readers a chance to judge my work on its merits.” Wednesday, May 25, 2011
 * 47. Is Transparency Alone Enough? Wednesday, May 25, 2011
 * 48. Two Views of Transparency . . . Pro Henry Blodgett, Business Insider:
   “Our policy is to take these opportunities case-by- case. If we think travel
   or an event partially paid for by a company will help us produce content that
   our readers love, we’ll be happy to consider it. If we think it will lead to
   us producing crap or fluff or be a waste of time, we won’t do it.” Wednesday,
   May 25, 2011
 * 49. Two Views of Transparency . . . and Con Felix Salmon, Reuters: “Failure
   to disclose freebies like this is very bad; disclosing them, however, isn’t
   much better. So the best solution is to simply refuse to take them.”
   Wednesday, May 25, 2011
 * 50. THE ETHICS OF REAL-TIME JOURNALISM Wednesday, May 25, 2011
 * 51. Haskell Wexler, Medium Cool (1969) In traditional journalism, reporters
   stand apart from their personal selves and are uninvolved in what they report
   on. Wednesday, May 25, 2011
 * 52. In real-time journalism, the observer often becomes a participant Paid
   Content 2011 conference. Photo and tweet by Rex Hammock (@r) Wednesday, May
   25, 2011
 * 53. Is Liveblogging Journalism? The Guardian’s live blog combined wire
   service reports, tweets, YouTube and livestream video, and other sources. Not
   everyone liked it. Wednesday, May 25, 2011
 * 54. Liveblogging Criticism “There is no structure and therefore no sense, and
   the effect is of being in the middle of a room full of loud, shouty and
   excitable people all yelling at once with all the phones ringing, the fire
   alarm going off and a drunken old boy slurring in your ear about ‘what it all
   means.’ ” --John Symes Wednesday, May 25, 2011
 * 55. Liveblogging Praise “The liveblog isn't meant to be read when it's
   finished. It's meant to be read while it's happening. . . . It is a product of
   the process-driven mindset . . . It is, as the very name suggests, a live
   thing.” --Adam Tinworth Wednesday, May 25, 2011
 * 56. Process Journalism: Paying Attention to the Man Behind the Curtain
   Wednesday, May 25, 2011
 * 57. Jeff Jarvis on Process Journalism “Online, the story, the reporting, the
   knowledge are never done and never perfect. “That doesn’t mean that we revel
   in imperfection . . . [or] that we have no standards. “It just means that we
   do journalism differently.” Wednesday, May 25, 2011
 * 58. Process-Journalism Standards • Collaboration • Transparency • Letting
   readers into the process • Saying what we don’t know Wednesday, May 25, 2011
 * 59. Personal or Professional? The best solution is to be yourself. If that
   makes you uneasy, talk with your shrink. Better yet, blog about it. -- Jeff
   Jarvis, BuzzMachine.com, March 8. 2011 Wednesday, May 25, 2011
 * 60. Thank You! John Bethune John.Bethune@B2BMemes.com Wednesday, May 25, 2011


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