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Brand Marketing Brand Genius Brandweek Challenger Brands Food & Beverage Gaming
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Sports Marketing Sustainability Travel & Transportation


EVERGREEN


HOW TO CHOOSE THE BEST NAME FOR YOUR BRAND


OPINION: MAKE SURE IT HAS THE RIGHT TONE

The names 'Apple' and 'Hulu' are modern, whereas a name like PayPal is purely
pragmatic and 'Greepeace' is emotional.Greenpeace, Apple, Paypal, Hulu
By Grant Polachek

February 21, 2019

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week
Europe this 10–11 October in London. Register for your in-person or virtual
pass.

When you’re trying to come up with a business name, you may feel like all the
names that you consider “good names” are taken.  

Over 50 million new businesses start each year. Coming up with a name that will
help your business stand out is a challenge. One mistake you should not make is
coveting the names of your forefathers. You may look at the top names of
companies that were the first in those spaces and pine after a similar name,
only to discover that nothing like it is available.




WORK SMARTER - LEARN, GROW AND BE INSPIRED.


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GRANT POLACHEK

Grant Polachek is the director of marketing at Squadhelp.com.

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