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Who What Wear


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NEWSLETTER
Lifestyle Magazine
From$0.99
View Deal





EVERYTHING YOU NEED TO BUY FOR FALL, ALL IN ONE PLACE

I've got you covered.


TOP STORIES







 * SHOP 29 OF THIS WEEK'S BEST NEW ARRIVALS
   
   Prepare to be slightly overwhelmed.
   
   By Nicole Akhtarzad Eshaghpour


 * SCANDI WOMEN WORE THIS ONE CONTROVERSIAL SHOE TREND WITH JEANS DURING FASHION
   WEEK
   
   New Yorkers hate this shoe.
   
   By Ana Escalante


 * I WEAR JEANS DAILY—9 FRESH WAYS I'M STYLING THEM THIS FALL
   
   Give your denim a cool update.
   
   By Judith Jones


 * I JUST FLEW 14 HOURS TO TOKYO—26 ITEMS I WON'T BOARD ANOTHER FLIGHT WITHOUT
   
   My travel ride-or-dies.
   
   By Anna LaPlaca


 * I'VE WORKED IN BEAUTY FOR OVER 25 YEARS—THIS STEP IS CRUCIAL FOR GLOWY SKIN
   
   The founder of Caliray and Urban Decay shares her secrets.
   
   By Emma Walsh


 * WE TRIED OVER 19 PAIRS OF SUNGLASSES—THESE 6 GOT OUR STAMP OF APPROVAL
   
   Pure style.
   
   By Jasmine Fox-Suliaman

   




TRENDS







 * THESE 34 ROMANTIC DRESSES ARE SO CHIC FOR SUMMER AND BEYOND
   
   Elegance is the theme this year.
   
   By Caitlin Burnett


 * FALL DRESSES SO CHIC, YOU'LL BE BUILDING ALL YOUR OUTFITS AROUND THEM
   
   Bring on the compliments.
   
   By Jennifer Camp Forbes


 * I'VE WORKED IN FASHION FOR 15 YEARS—I'LL NEVER DITCH THESE TIMELESS TRENDS
   
   Bury me in these jeans.
   
   By Natalie Cantell


 * I JUST GOT BACK FROM COPENHAGEN FASHION WEEK—7 FALL TRENDS I SPOTTED ON
   STYLISH SCANDIS
   
   I'm obsessed.
   
   By Ana Escalante


 * THE BEAUTY TRENDS AND PRODUCTS OUR EDITORS ARE LOVING
   
   The easiest way to stay in the know.
   
   Who What Wear Beauty
   
   


 * NOT READY TO LET GO OF YOUR FAVORITE LINEN PANTS JUST YET? TRY THESE 9 CHIC
   TRANSITIONAL OUTFITS
   
   Bring on the layers and suede!
   
   By Jennifer Camp Forbes

   

VIEW MORE



BEAUTY







 * I'VE WORKED IN BEAUTY FOR OVER 25 YEARS—THIS STEP IS CRUCIAL FOR GLOWY SKIN
   
   The founder of Caliray and Urban Decay shares her secrets.
   
   By Emma Walsh


 * I'M A WELLNESS-OBSESSED EDITOR WHO DOESN'T LOVE COFFEE—THE ENERGY-BOOSTING
   SECRET I DRINK INSTEAD
   
   It's the perfect swap.
   
   By Shawna Hudson


 * ALOE ISN'T JUST FOR SUNBURN—3 SURPRISING REASONS YOU SHOULD USE IT 365 DAYS A
   YEAR
   
   It's so underrated.
   
   By Kaitlyn McLintock


 * I'M NOT ENGAGED, BUT THAT WON'T STOP ME FROM SAVING THESE 10 STUNNING WEDDING
   MAKEUP LOOKS
   
   I'm saying "I do" to these looks.
   
   By Kaitlyn McLintock


 * I'M CONVINCED THESE ARE THE ONLY 15 PERFUMES THAT SMELL GOOD ON (LITERALLY)
   EVERYONE
   
   I dare you to disagree.
   
   By Valeriya Chupinina


 * EVERY TREND THAT MATTERS NOW
   
   According to our editors.
   
   Who What Wear Trends
   
   
   

VIEW MORE



CELEBRITY STYLE







 * 5 ELEGANT PANT TRENDS FASHION PEOPLE WILL WEAR INSTEAD OF JEANS THIS FALL
   
   Chic swaps ahead.
   
   By Allyson Payer


 * KATIE HOLMES WORE THE SKIRT COLOR TREND PEOPLE ARE TRADING WHITE MIDI SKIRTS
   FOR
   
   Perhaps it's time to move on.
   
   By Allyson Payer


 * ZOË KRAVITZ PAIRED A SHEER TANK WITH THE ULTIMATE ANTI-TREND SKIRT STYLE
   
   It's every editor's favorite.
   
   By Eliza Huber


 * ANYA TAYLOR-JOY WORE THE BAG TREND THAT'S ABOUT TO FALL OUT OF FAVOR
   
   Expiration notice.
   
   By Erin Fitzpatrick


 * BELLA HADID JUST WORE FALL 2024'S RICHEST BAG COLOR TREND
   
   If you order just one fall bag trend…
   
   By Allyson Payer


 * "UGLY" SHOES ARE A BIG PART OF EMRATA'S STYLE, BUT HER NEW SNEAKERS ARE
   ESPECIALLY CONTROVERSIAL
   
   She won't stop wearing them. I can't stop thinking about them.
   
   By Natalie Munro

   

VIEW MORE


SHOPPING







 * SCANDI WOMEN WORE THIS ONE CONTROVERSIAL SHOE TREND WITH JEANS DURING FASHION
   WEEK
   
   New Yorkers hate this shoe.
   
   By Ana Escalante


 * THIS ANTI–QUIET LUXURY TREND IS EVERYWHERE RIGHT NOW—7 STYLES I'M ADDING TO
   MY FALL WARDROBE
   
   Make a statement this season.
   
   By Judith Jones


 * TIPS FOR LIVING A STYLISH LIFE
   
   According to editors.
   
   Who What Wear Living
   
   


 * THE EASY TOP-AND-JEANS OUTFIT WOMEN IN NYC, PARIS, AND LONDON CAN'T LIVE
   WITHOUT
   
   Go back to basics.
   
   By Nikki Chwatt


 * ROSALÍA AND LISA BOTH WORE CHEEKY SKIRT TRENDS FOR LUNCH IN L.A.
   
   Fashionable friends.
   
   By Erin Fitzpatrick


 * I JUST ATTENDED MY FIRST FASHION SHOW IN EUROPE—5 THINGS CHIC ATTENDEES WORE
   
   I wanted to shop the entire front row.
   
   By Sierra Mayhew

   


 * SHOP 29 OF THIS WEEK'S BEST NEW ARRIVALS
   
   Prepare to be slightly overwhelmed.
   
   By Nicole Akhtarzad Eshaghpour


 * I JUST FLEW 14 HOURS TO TOKYO—26 ITEMS I WON'T BOARD ANOTHER FLIGHT WITHOUT
   
   My travel ride-or-dies.
   
   By Anna LaPlaca


 * I WEAR JEANS DAILY—9 FRESH WAYS I'M STYLING THEM THIS FALL
   
   Give your denim a cool update.
   
   By Judith Jones


 * SWEATER SEASON IS ALMOST HERE—THESE 30 H&M PICKS ARE SUPER CHIC AND ON SALE
   
   These are guaranteed to sell out.
   
   By Jennifer Camp Forbes

VIEW MORE


PRODUCT REVIEWS







 * IT'S 88° WITH 60% HUMIDITY, BUT THIS PRO-LEVEL BROW GEL WON'T BUDGE
   
   It's my new staple.
   
   By Kaitlyn McLintock


 * I RECENTLY REALIZED MY LASH SERUM COULD BE HARMFUL—HERE'S WHAT I'M TRYING
   INSTEAD
   
   It still works.
   
   By Shawna Hudson


 * MATILDA DJERF IS HAIR GOALS, SO WE TESTED THE HAIR PRODUCT SHE SWEARS BY
   
   We're impressed.
   
   By Aniyah Morinia


 * I'VE TRIED 10 CONCEALERS IN 2024—THIS ONE VANISHED MY DARK CIRCLES LIKE NO
   OTHER
   
   FYI, my face is snatched.
   
   By Aniyah Morinia


 * MY ACNE AND HYPERPIGMENTATION WERE OUT OF CONTROL, BUT *THIS* PRODUCT TURNED
   THINGS AROUND IN LESS THAN A MONTH
   
   True story!
   
   By Shawna Hudson


 * OMG: MY FAVE LAUNDRY DETERGENT THAT SMELLS LIKE LE LABO IS ON SALE DURING
   AMAZON PRIME DAY
   
   Only for a couple of days!
   
   By Kat Collings

   

VIEW MORE


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