winningbydesign.com
Open in
urlscan Pro
162.159.134.42
Public Scan
URL:
https://winningbydesign.com/
Submission: On May 28 via manual from US — Scanned from DE
Submission: On May 28 via manual from US — Scanned from DE
Form analysis 2 forms found in the DOM
GET https://winningbydesign.com/
<form class="search-form-wrap" action="https://winningbydesign.com/" method="get" data-cb-wrapper="true" data-hs-cf-bound="true">
<div class="search-field">
<label for="search-desktop">Search</label>
<input id="search-desktop" type="search" name="s">
<button class="icon-search" type="submit">Search</button>
</div>
</form>POST /#gf_5
<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_5" id="gform_5" action="/#gf_5" data-formid="5" novalidate="" data-cb-wrapper="true" class="recaptcha-v3-initialized" data-hs-cf-bound="true">
<div class="gf_invisible ginput_recaptchav3" data-sitekey="6LedV9oUAAAAAI5AfKE6hmFk0wnC3-kM9yJVsA6m" data-tabindex="0"><input id="input_54a7a58d769a796b04efa67ec7347662" class="gfield_recaptcha_response" type="hidden"
name="input_54a7a58d769a796b04efa67ec7347662" value="" style=""></div>
<input type="hidden" class="gforms-pum" value="{"closepopup":false,"closedelay":0,"openpopup":false,"openpopup_id":0}">
<div class="gform-body gform_body">
<div id="gform_fields_5" class="gform_fields top_label form_sublabel_below description_below validation_below">
<div id="field_5_1" class="gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_5_1"><label
class="gfield_label gform-field-label" for="input_5_1">Email<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label>
<div class="ginput_container ginput_container_email">
<input name="input_1" id="input_5_1" type="email" value="" class="large" placeholder="Your Business Email Address" aria-required="true" aria-invalid="false">
</div>
</div>
<div id="field_5_2" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_5_2" style="">
<div class="ginput_container ginput_container_text"><input name="input_2" id="input_5_2" type="hidden" class="gform_hidden" aria-invalid="false" value="Website Newsletter" style=""></div>
</div>
<div id="field_5_3" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_5_3" style="">
<div class="ginput_container ginput_container_text"><input name="input_3" id="input_5_3" type="hidden" class="gform_hidden" aria-invalid="false" value="Newsletter" style=""></div>
</div>
</div>
</div>
<div class="gform_footer top_label"> <button type="submit"
onclick="if(window["gf_submitting_5"]){return false;} if( !jQuery("#gform_5")[0].checkValidity || jQuery("#gform_5")[0].checkValidity()){window["gf_submitting_5"]=true;} "
onkeypress="if( event.keyCode == 13 ){ if(window["gf_submitting_5"]){return false;} if( !jQuery("#gform_5")[0].checkValidity || jQuery("#gform_5")[0].checkValidity()){window["gf_submitting_5"]=true;} jQuery("#gform_5").trigger("submit",[true]); }"
id="gform_submit_button_5" class="gform_button button btn">Submit</button> <input type="hidden" name="gform_ajax" value="form_id=5&title=&description=&tabindex=0&theme=gravity-theme">
<input type="hidden" class="gform_hidden" name="is_submit_5" value="1">
<input type="hidden" class="gform_hidden" name="gform_submit" value="5">
<input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
<input type="hidden" class="gform_hidden" name="state_5" value="WyJbXSIsIjBjYzBlYTZkM2RhZDgzMWMzZTgyYzM2ZmNhNDllZTdhIl0=">
<input type="hidden" class="gform_hidden" name="gform_target_page_number_5" id="gform_target_page_number_5" value="0" style="">
<input type="hidden" class="gform_hidden" name="gform_source_page_number_5" id="gform_source_page_number_5" value="1" style="">
<input type="hidden" name="gform_field_values" value="">
</div>
</form>Text Content
This website stores cookies on your computer. These cookies are used to improve
your website experience and provide more personalized services to you, both on
this website and through other media. To find out more about the cookies we use,
see our Privacy Policy.
We won't track your information when you visit our site. But in order to comply
with your preferences, we'll have to use just one tiny cookie so that you're not
asked to make this choice again.
Accept Decline
Join us in Berlin! The Revenue Architecture Summit for CXOs, June 26-27 -
Register here
Global / EN
* Our Process
Global / EN
Back
Our Process
* Our Process - Diagnose
* Our Process - Design
* Our Process - Activate
* Our Process - Train
* Our Process - Coach
* Revenue Architecture Access Pass
* Services
Global / EN
Back
Services
* Transformations
* Sales
* Private Equity
* Customer Success
* Revenue Enablement
* Marketing
* Training & Coaching
* Keynotes & Workshops
* Revenue Architecture Access Pass
* Training & Coaching
Global / EN
Back
Training & Coaching
Course Catalog
* Prospecting for Impact
* Prospecting into Enterprise Accounts
* Selling for Impact
* Selling into Enterprise Accounts
* Customer Success for Impact
* Account Management for Growth
* Managing for Impact
* Managing for Leadership
* Revenue Architecture
* Bowtie Analytics
* Insight Engineering
* Skills Course: Discovery Using SPICED
* Skills Course: Storytelling
* Facilitator Certification
* Skills Coaching
* Keynotes & Workshops
* Certificates & Credentials
* FAQs
* Get a Quote
* How It Works
* Resources
Global / EN
Back
Resources
* Blueprints
* Newsletter
* Books
* Research Papers
* Blog
* Videos
* Newsroom
* Events, Workshops & Webinars
* Customer Success Operating Model
* Clients
* Our Process
* Our Process - Diagnose
Uncover gaps and opportunities to optimize recurring revenue growth
* Our Process - Design
Apply a universal methodology and process across your entire customer
journey
* Our Process - Activate
Activate through defined processes and playbooks, implemented directly
into your workflow
* Our Process - Train
Arm your reps with the core skills for success, with a common language to
unify as one GTM team
* Our Process - Coach
Provide your team with ongoing development to make change stick, gauge
progress, and reach your goals
* Revenue Architecture Access Pass
Increase your team’s sales productivity with ready-made training and
coaching programs, with support from WbD experts
* Services
* Transformations
* Sales
* Private Equity
* Customer Success
* Revenue Enablement
* Marketing
* Training & Coaching
* Keynotes & Workshops
* Revenue Architecture Access Pass
* Training & Coaching
Course Catalog
* Prospecting for Impact
* Prospecting into Enterprise Accounts
* Selling for Impact
* Selling into Enterprise Accounts
* Customer Success for Impact
* Account Management for Growth
* Managing for Impact
* Managing for Leadership
* Revenue Architecture
* Bowtie Analytics
* Insight Engineering
* Skills Course: Discovery Using SPICED
* Skills Course: Storytelling
* Facilitator Certification
* Skills Coaching
* Keynotes & Workshops
* Certificates & Credentials
* FAQs
* Get a Quote
* How It Works
* Resources
* Blueprints
* Newsletter
* Books
* Research Papers
* Blog
* Videos
* Newsroom
* Events, Workshops & Webinars
* Customer Success Operating Model
* Clients
Contact Us
Global / EN
Search Search
ACHIEVE DURABLE REVENUE GROWTH WITH REVENUE ARCHITECTURE
Apply a common language, standardized model, and agile mindset to drive durable
growth in recurring revenue
SCHEDULE A DISCOVERY SESSION
TRUSTED BY THE TOP COMPANIES IN B2B SAAS
HOW TO ADOPT REVENUE ARCHITECTURE IN 5 STEPS
Apply a common language across all of your Revenue Teams (Sales, Marketing,
Customer Success), with a universal methodology for a well-orchestrated customer
experience — all codified into your processes, playbooks, and systems.
* Our Process – Diagnose
* Our Process – Design
* Our Process – Activate
* Our Process – Train
* Our Process – Coach
Diagnose
Align your GTM executive team to one impact-focused customer journey, and
prioritize the opportunities that can impact your business
Design
Apply a standard operating model that reps and FLMs need to execute as one
unified org
Educate
Upskill reps and FLMs with the key skills that they need to succeed in their
roles, with interactive private or public courses
Coach
Create behavior change that actually sticks, with active coaching on real
customer scenarios and deals
Reinforce
Increase your team’s sales productivity over the long term with scalable,
ready-made enablement programs and ongoing public courses
WHAT IS REVENUE ARCHITECTURE?
Revenue Architecture is the discipline of aligning the GTM team to a standard
operating model to drive efficient, durable growth in recurring revenue.
THE PROBLEM
Most SaaS GTM orgs lack a uniform operating model to guide the entire recurring
revenue journey.
THE SOLUTION
Revenue Architecture is the foundation that recurring revenue GTM leaders use to
drive efficient, durable revenue growth.
THE IMPACT
When revenue leaders use this approach, it has a proven and measurable impact on
revenue productivity.
78% INCREASE IN ARR
Results when the 96% of reps who were not applying a complete methodology
started applying the SPICED framework.
PROGRAM USED:
Sales Playbooks, Revenue
ACADEMY TRAINING
$3B ARR e-signature platform
16% LIFT IN ARR 14× ROI
Results when reps focused on identifying the customer's desired Impact and
Critical Event.
PROGRAM USED:
Impact Sprints
ACADEMY TRAINING
$630M ARR program management platform
13% INCREASE IN WIN RATES
Results when the completed SPICED methodology was applied to the majority of
discovery calls; deal sizes by $17K.
PROGRAM USED:
⎯
ACADEMY TRAINING
$2.5B ARR file storage platform
SERVICES FOR ALL REVENUE TEAMS
Achieve sustainable growth, with consistent process design and training applied
across the entire Revenue team.
01
SALES SERVICES
Uncover gaps and opportunities to optimize your revenue growth. We review
processes against best practices and peer companies.
Learn more
02
MARKETING SERVICES
Attract, engage, and convert more of your best customers. Apply proven account
based techniques for maximum impact from your marketing activities.
Learn more
03
CUSTOMER SUCCESS SERVICES
Tap into the growth opportunities in your existing customer base. Apply
customer-centric strategies and techniques to drive real impact for your
customers.
Learn more
04
PRIVATE EQUITY, GROWTH EQUITY & VC SERVICES
Unlock revenue growth across your portfolio with value creation solutions,
purpose-built for B2B recurring revenue businesses.
Learn more
05
TRAINING & COACHING SERVICES
Participate in live training and coaching to equip your entire GTM team with the
skills and common language they need to succeed in driving recurring revenue.
Learn more
06
REVENUE ENABLEMENT SERVICES
Make your investments in training and process design stick. Implement and
activate your methodologies and strategies directly into your tool stack and
workflow.
Learn more
07
KEYNOTES & WORKSHOPS
Educate and inspire your team with live, impactful sessions led by premier
industry speakers and trainers.
Keynotes & Workshops
01
SALES SERVICES
Uncover gaps and opportunities to optimize your revenue growth. We review
processes against best practices and peer companies.
Learn more
02
MARKETING SERVICES
Attract, engage, and convert more of your best customers. Apply proven account
based techniques for maximum impact from your marketing activities.
Learn more
03
CUSTOMER SUCCESS SERVICES
Tap into the growth opportunities in your existing customer base. Apply
customer-centric strategies and techniques to drive real impact for your
customers.
Learn more
04
PRIVATE EQUITY, GROWTH EQUITY & VC SERVICES
Unlock revenue growth across your portfolio with value creation solutions,
purpose-built for B2B recurring revenue businesses.
Learn more
05
TRAINING & COACHING SERVICES
Participate in live training and coaching to equip your entire GTM team with the
skills and common language they need to succeed in driving recurring revenue.
Learn more
06
REVENUE ENABLEMENT SERVICES
Make your investments in training and process design stick. Implement and
activate your methodologies and strategies directly into your tool stack and
workflow.
Learn more
07
KEYNOTES & WORKSHOPS
Educate and inspire your team with live, impactful sessions led by premier
industry speakers and trainers.
Keynotes & Workshops
PROSPECTING
CUSTOMER SUCCESS
FRONTLINE MANAGER
REVENUE ARCHITECTURE
SALES
SKILLS
REVENUE ACADEMY
LEARN MORE ABOUT OUR 14+ TRAINING COURSES
TRAINING & COACHING
WBD REVENUE ACADEMY
Give your reps the fundamental skills needed for their roles – whether AE, SDR,
CSM, or Manager – via live, customizable training courses (listed below), skills
coaching, and ongoing support and reinforcement materials.
PROSPECTING FOR IMPACT
REGISTER
Get more info
PROSPECTING INTO ENTERPRISE ACCOUNTS
REGISTER
Get more info
SELLING FOR IMPACT
REGISTER
Get more info
SELLING INTO ENTERPRISE ACCOUNTS
REGISTER
Get more info
CUSTOMER SUCCESS FOR IMPACT
REGISTER
Get more info
ACCOUNT MANAGEMENT FOR GROWTH
REGISTER
Get more info
MANAGING FOR IMPACT
REGISTER
Get more info
MANAGING FOR LEADERSHIP
REGISTER
Get more info
REVENUE ARCHITECTURE
REGISTER
Get more info
BOWTIE ANALYTICS
REGISTER
Get more info
INSIGHT ENGINEERING
REGISTER
Get more info
SKILLS COURSE: DISCOVERY USING SPICED
REGISTER
Get more info
SKILLS COURSE: STORYTELLING
REGISTER
Get more info
FACILITATOR CERTIFICATION
REGISTER
Get more info
LEARN MORE ABOUT TRAINING & COACHING
WHO WE SERVE
We’re trusted by 600+ organizations around the world, helping recurring revenue
teams achieve sustainable growth. Our scientific models and frameworks are used
by high-growth Scale-Ups, startups, and Fortune 500 companies.
SEE OUR CLIENTS
IN THEIR WORDS
We’re proud of the company we keep. More than 600 clients around the world and
counting.
Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited
How do you get a 2.5k+ field organization of sellers to speak the same language?
You partner with one of the best in the business, Winning by Design, to deploy a
singular sales methodology to better equip our teams.
Over the last 3 months, a small group of Sales Enablement leaders had the
opportunity to learn a SaaS-focused sales methodology and how to deploy
globally.
I am confident that through this methodology, we will be able to level up as a
sales organization and better drive #IMPACT with our clients.
View on LinkedIn
Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited
A few weeks ago we joined forces with Winning by Design. We started a 360
approach to level up everything from sales org, to processes, tool stack and of
course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but
not state of the art because they are #seller-centric and not #customer-centric.
They all have their importance but falling short covering the entire funnel from
prospecting, closing/winning to onboarding and LTV -> that is why we adopt the
#SPICED framework).
For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was
and is a game changer. The impact on GTM, the operational level, the business
model and the underlying data required makes it unbeatable for me.
In the following week, all our Reps will go through the best in class sales and
customer success training covering the entire sales funnel, skills, mindset and
coaching frameworks.
This is a massive investment into our company’s future and primarily in our
current talent to develop sales & customer success ⭐️ superstars ⭐️
View on LinkedIn
Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited
I recently completed the ‘Mastership in Revenue Architecture’ course and can’t
begin to tell you how useful it has been. As a revenue professional,
understanding the baseline models of the revenue machine is crucial for success,
and too often we spend our time downloading the ‘software’ of sales success
without really getting to understand the ‘operating system’ that everything runs
on. This is where the Revenue Architecture model kicks in.
This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a
course that covers the fundamentals of GTM model design and execution, and I
cannot recommend it highly enough. If you have chosen to build a career as a
revenue professional, you should consider this course an update to your core OS.
View on LinkedIn
David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited
The most advanced and complete SaaS sales / GTM framework (and training) I’ve
ever come across. PERIOD!
I’ve consumed all the most famous sales methods you can think of. But it always
felt like the picture was incomplete and something was missing. That was until I
discovered WbD and their unique YouTube videos. It literally blew me away and
change my view on SaaS sales methodology. Forget about tricks to “close the
deal” and wing it like the pro…If like me you’ve been longing for a sales
training framework that breathe data, can reconcile all other methods you’ve
learned about, put processes and models first, then your search is over.
View on LinkedIn
Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited
To be clear, the team at WbD that we partnered with were incredible. So skilled,
professional, collaborative, empathetic, and appropriately flexible and
prescriptive to our acute needs.
View on LinkedIn
Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited
Rather than simply sign off, I want to say I’m DELIGHTED with the output we have
now…Overall, I’m blown away by the work that has gone into this. This
significantly supports us to raise the bar and deliver a notably higher standard
of CS. This WILL become what we live and breathe within CS, and I know the team
will embrace the content, structure and guidance it provides.
View on LinkedIn
Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited
The expert team from Winning by Design dove deep into our go-to-market teams,
processes and data to uncover some critical growth levers for our business. Not
only are these insights and action plans essential for our next stage of growth,
but they are also helping to get everyone on the same page! Would I recommend
Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!
View on LinkedIn
Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited
Using SPICED is a firm favourite of mine!
The Winning by Design methodology is what we have implemented successfully at
FreeAgent the past 3 or 4 years.
Simple sales framework to help with your conversations keeps you consistent and,
more importantly, in control of what is being said!
View on LinkedIn
Koen Stam 1st
Head of Benelux | Personio
1d Edited
Winning by Design is deep to my heart. Have had the pleasure implementing WBD
sales fundamentals in 2017.
Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad
Baides, and their free great content and blueprints on their website.
View on LinkedIn
Kevin McCombie 1st
Depot Support Engineer | TransPennine Express
1d Edited
They have a very easy-to-use learning system and blueprints you can download to
help with learning. They conducted live sessions, which were very interactive;
the instructor worked with all members of the course and showed a very high
level of professionalism and, to top it off, had great energy.
View on LinkedIn
Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited
After our first class of Prospecting with Intent with Winning by Design I’m
excited to rework emails in our sequences.
The “RRR” Framework has helped us realize we need to be better at providing
value for our clients in our emails. I’m pumped to see what this will do for our
SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”-
Relevance, Reward, and Request.
View on LinkedIn
Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited
Thank you to Winning by Design for providing such a great course. Our
Trainer Antoine Mandy is really next level!
I highly recommend any sales team to go through this training, it really brings
up the level of professionalism we give our prospects during meetings and
ultimately helps us deliver better value to our customers.
View on LinkedIn
Felix Beccar 1st
CFO | MURAL
1d Edited
The amazing team at Winning by Design has very powerful frameworks and examples,
a lot of free content on Youtube too
View on LinkedIn
Natalia Ardila Mejia 1st
Chief Experience Officer | Kriptos
1d Edited
Helpful and great methodology to learn. What I liked best was the impact of the
storytelling “hero story”, spiced framework, and the importance of the 1st value
and full value.
View on LinkedIn
Charae Harrison 2nd
Senior Mid Market Account Manager | Levelset
1d Edited
Wbd is changing the way I approach selling! I love how simple it was to
understand. I’m a visual learner and I feel like the homework and training was a
home run for me. Our instructor even tailored the training to our specific type
of sale!
View on LinkedIn
Alee Hess 2nd
Senior Mid-Market Expansion Account Manager | Levelset
1d Edited
The trainers are incredible, as well as the platform itself. The first thing
they teach you is how people learn — then they show you how we’ll utilize that
knowledge to make our time training together more impactful.
Their process exposes you to the information multiple times and in various ways
(read, watch, talk it out). The collateral provided is helpful to reference back
to as well. Trainers are personable and make the courses more enjoyable.
View on LinkedIn
Walter Brown 1st
Sr. Account Executive | ThoughtTrace
1d Edited
Excellent sales courses. I like the suggested real-scenario application of this
which was highlighted in the pre-work videos. The upside of using it is that it
gives you a proven plan of attack.
View on LinkedIn
Jason Seale 1st
Director of Client Support Services | Central 1
1d Edited
Very knowledgeable and engaging presenters help bring the materials alive,
allowing the lesson to resonate better.
View on LinkedIn
Mike Buccialia 1st
Fractional Sales Leader
1d Edited
Like most things these days, a lot of that has become data-driven, and in my
opinion Jacco van der Kooij and the team at Winning by Design have a lock on
what metrics you need to inform your strategy and drive growth.
View on LinkedIn
* 1
* 2
* 3
* 4
* 5
* 6
* 7
* 8
* 9
* 10
* 11
* 12
* 13
* 14
* 15
* 16
* 17
GET IN TOUCH
Contact us to see how we can help your team transform.
CONTACT US
OUR CLIENTS
Over 800
clients around the world
Who We Serve
85+
public companies
REMOTE FIRST
Since 2012
fully remote since the beginning
Useful links
* About Us
* Newsroom
* Certified Partners
* Our Team
* Revenue Architects
* Certified Trainers
* Contact Us
* Content Licensing
* Open Positions
* Official Winning by Design Store
Linked InYouTubeAmazon
Keep up with the latest in Revenue
Email(Required)
Submit
© 2024 Winning by Design
* Privacy
* Terms of Use
* French Training
* Site Map
Notifications