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 * Offerings
   Our Technology Working for You
   Our portfolio of PaaS and SaaS products, as well as our Tech-Enabled
   Services, are ready to help address business challenges in any industry.
   Our Products
   Customer Experience platform with Real-Time Analytics and Actionable
   Diagnostics
   Explore OSG o360
   Applying proprietary methodology and market research insights technology
   Explore ASEMAP
 * Solutions
   Versatility of Our Analytics and Method
   With thousands of engagements with our clients, we've proven that our method
   can succeed when applied to any industry, any business, and any challenge or
   obstacle. Learn more about our variety of work:
   INDUSTRIES
   MedTech
   Retail
   Pharma & Healthcare
   Consumer Goods
   Financial
   Energy
   Entertainment
   Government
   ROLES/DEPARTMENTS
   Industry Research
   Analytics
   Marketing
   Product R&D
   Customer Experience
   HR
   USE CASES
   Customer Journey Mapping (CJM)
   Digital Transformation
   Clinical Trials
   Healthcare Management
   Customer Data Platform (CDP)
   Behavioral Analytics
   B2B
 * Resources
   We share our insights with our community.
   We look at big trends and subtle movements in behavioral, data analysis, AI
   and machine learning, and share how you can harness the power of your data.
   All Resources
   CATEGORIES
   Blog
   Case Studies
   Webinars
   White Papers
   LATEST CASE STUDIES
   Case Study: Differentiation for Biosimilars
   Read more
   Case Study: Empowering Electrical Contractors
   Read more
   LATEST BLOGS
   Customer Lifetime Value – Is that all we’ve got?
   Read more
   Green Strategy: 3 Key Aspects of Strategic Sustainability
   Read more
 * About Us
   We're proud of our work and our teams
   Since our founding, OSG has been focused on helping our customers understand
   their customers. Learn more about our approach for customer success and our
   foundational IP that supports our technology.
   About Us
   About Us
   Our Approach
   Our Team
   Careers
   Newsroom

Contact Our Experts


TURN CUSTOMER DATA INTO REMARKABLE INSIGHTS

Request a Demo




HOW OUR METHOD WORKS:


GATHER DATA SECURELY

OSG’s technology platform, which meets the highest industry standards for data
safety and security, harnesses predictive data that increases customer
engagement.


BETTER DATA BRINGS BETTER PREDICTIONS

Visualize customer data on customizable real-time dashboards that use artificial
intelligence and machine learning to get unmatched insights on optimizing
customer journeys.


GREATER RETENTION AND BETTER ENGAGEMENT OF YOUR CUSTOMERS

We are revolutionizing the way businesses are approaching their audiences and
products from data to sales growth. When personalization is activated,
experience increases engagement and faster growth.

 * Data and InsightsSlide 1
 * Predictive AI PersonalizationSlide 2
 * Engagement and NudgesSlide 3


FOR CONNECTED OUTCOMES

Our two AI/ML-powered foundational tools, ASEMAPTM and OSG Analytics, help us
manage large and multilayered datasets with ease, search for patterns, and
predict trends.


A MORE ACCURATE, EFFICIENT & FLEXIBLE SURVEY STRUCTURE.


Capture the future now

ASEMAPTM is our method to understand what customers expect in the future. The
technology rapidly creates a future-looking data stream on how to engage
customers and what would drive their future behaviors. By performing pair-wise
tradeoffs, the algorithm determines the size of commitment between attributes,
need statements, or nudges.

Stop asking the obvious!

The ASEMAPTM algorithm makes providing feedback engaging and avoids the perils
of getting obvious answers. Knowing what matters to customers and the “why”
behind their behaviors helps drive better engagement and increased sales while
helping with designing new experiences and innovations.

Learn more about ASEMAP



PRECISION DATA CONTROL MEETS DEEP, ACTIONABLE INSIGHTS


Bring on the power

OSG Analytics consolidates multiple data sources and uses artificial
intelligence and machine learning to deliver deeper insights and better customer
engagement.  Many of the alternatives in the market only offer a platform for
insights or only deliver customer engagement, but never follow through with
better data insights, improved predictions and personalization to increased
engagement and sales.

Ready to handle it all

OSG Analytics is built on a stacked infrastructure that we can configure to meet
the needs of the most demanding projects. It provides outstanding levels of data
protection, security, and compliance (GDPR and HIPAA) while satisfying the most
demanding standards required by our customers with sensitive patient data or
commercial information.

Learn more about OSG Analytics



OUR SOLUTIONS


FOR BEST RESULTS, MIX EXPERTISE WITH TECHNOLOGY.

FOR MEDTECH

Enhance product value and market success

MedTech companies undergoing digital transformation and strategizing on brand
positioning for medical devices benefit from quality data in real-time. Easily
divide data into global responsibilities, product launches, and brand messaging.

Explore Medtech Solutions

FOR PHARMA & HEALTHCARE

Accelerate innovative product launches

Collect online and offline data that will enrich your strategies for field and
product effectiveness. Multiple teams, including doctors, researchers,
clinicians, and pharmaceutical representatives, can efficiently communicate and
promptly take action.

Explore Pharma & Healthcare Solutions

FOR CONSUMER GOODS

See into the future

Using a customer-first approach, you can identify opportunities for new product
development and visualize the omnichannel shopping journey. The ability to know
more about your customers opens the door to successful branding within already
crowded markets.

Explore Consumer Goods Solutions

FOR RETAIL

Get to really know your customers

Navigate an ever-changing landscape with real-time, meaningful behavioral
analytics throughout the customer lifecycle. Equipped with an expansive
database, you will be able to attract and retain customers with personalized
experiences.

Explore Retail Solutions


MAKE YOUR DATA WORK FOR YOU.

Your journey to dynamic, customer-centric growth starts here.

Request a Demo


RECOMMENDED RESOURCES


CASE STUDY: THIRSTY FOR DATA

OSG helped a bottled water manufacturer understand real-time consumer behavior
and develop actionable recommendations. This strategy opened opportunities and
drove intelligent growth.

Read more


CASE STUDY: WHERE’S THE GAP?

A consumer packaged goods company came to OSG to know which marketing strategies
were reaching their customers and which were not, to better strategize their
marketing and ad spend on the places their customers frequent.

Read more


CASE STUDY: DRIVE CUSTOMER RETENTION

Personalized analytics led to the creation of a customer retention program that
drove up revenue by $100M for a national automotive service provider.

Read more
All Case Studies


OUR METHOD WORKS END-TO-END, TAILORED TO COMPLEX CHALLENGES.

MORE SOLUTION CASES
Behavioral Analytics

Cutting-edge analytics, real-time insights and customizable dashboards help
enhance customer experience and accelerate product launches.

Learn more
Customer Journey Mapping

Get to know your customers from all angles. Our technology identifies key
touchpoints in your customer journey so you can reach your top-funnel goals.

Learn more
Product R&D

Take the guesswork out of your product launch. Deep insights reveal what
customers care about and help you map out your road to success.

Learn more
Digital Transformation

From manufacturing to supply chain to sales, digitization can help drive
business forward by enabling all of the data to talk to each other, making
innovation even easier!

Learn more
Customer Data Platform

Create more personalized, engaging experiences with AI-based customer & audience
data shown in your custom, real-time dashboard.

Learn more
Healthcare Management

Building a stronger relationship between patients and their care will help boost
health outcomes in the long run, and improve your customer relationships.

Learn more


LATEST RESOURCES

Blog


CUSTOMER LIFETIME VALUE – IS THAT ALL WE’VE GOT?

Not all customers are the same – their contribution to revenue and the cost to
acquire or retain them varies. How then do businesses identify the right
acquisition and retention strategy for their varied customers? Designing a
marketing strategy without sufficient understanding of the revenue or cost
impact of each customer is like shooting at […]

Read more

Blog


GREEN STRATEGY: 3 KEY ASPECTS OF STRATEGIC SUSTAINABILITY

When it comes to global climate change and how businesses make an impact on the
state of our world, much of the messaging consumers receive targets their
individual choices. From reducing the use of plastic straws to recycling any
materials they possibly can, consumers must deal with a barrage of tips for
limiting their personal […]

Read more

Blog


A CONVERSATION WITH ARVIND VIJ, OUR COO AND GENERAL COUNSEL

Tell us about your roles at OSG, as both COO and General Counsel. The specific
responsibilities are split between the two roles: As COO, I speak on a regular
basis with Sukumar, our CEO, and the rest of our management team and
independently to prospective investors and potential partners for the company. I
also manage […]

Read more

 * Slide 1
 * Slide 2
 * Slide 3


WANT TO GROW YOUR COMPANY THE INTELLIGENT WAY? WE CAN HELP.

Contact our team today to understand how OSG’s technology and analytics can work
for your business today.

Contact Us


LOCATIONS

Pennsylvania (Head Office)

3070 Bristol Pike, Building 1, Suite 215, Bensalem, PA 19020
Tel: +1 (215) 867-1880

UAE

Unit No: 1609-031
Jumeirah Bay 2, Plot No: JLT-PH2-X2A Jumeirah, Lakes Towers Dubai, UAE
Tel: +971 4437 5751

India

No.202-B, 2nd Floor, Unispace, Metropolis Office Park, Plot No. 128-P2, EPIP
Zone, Whitefield, Bengaluru – 560066, India
Tel : +91 (80) 6885 4300

New York

575 8th Ave, Suite 1212, New York, NY 10018, USA
Tel: +1 (215) 867-1880


COMPANY DETAILS

 * Contact
 * Careers
 * Legal & Privacy Policy
 * Press Kit
 * Products
 * Webinars
 * Newsroom

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