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Blog 18 hours ago
Emerging Food & Beverages trends expected to shape 2025
Pinterest has released its annual trend report, revealing 20 key trends for in
2025 across various industries, including home décor, fashion, beauty, and food
& beverage. Known for spotting trends early, Pinterest analyzes billions of
searches and uses visual technology to identify emerging patterns. In this
article, we’ll focus on how these trends are impacting the food & beverage
sector, with visual moodboards to bring them to life. Whether you’re in
marketing, product development, or strategy, understanding these F&B trends will
help you stay ahead of the curve and drive innovation ! Cherry Coded Cherries
are expected to be popular in 2025, with everything from cherry toppings on
desserts to cherry martinis, sodas, and sweet-savory combinations like
cherry-glazed meats. Keep an eye out for more cherry-flavored cakes, tartlets,
and sauces appearing on menus. Aura Beauty The “aura effect” trend may inspire
food and drink presentations with glowing, pastel colors and shiny finishes.
This could also influence packaging, with products featuring soft, pastel shades
and a playful, multicolor look. Rococo Revival Elegant desserts will take
inspiration from Rococo and Baroque styles, with pastel-colored cupcakes,
macarons, and meringues. Expect detailed cakes and beautiful table setups with
white and soft pink tones, as well as treats like choux pastries and wedding
cakes. Sea Witchery Ocean-themed dishes will likely dominate menus, featuring
seafood, seaweed, and fun creations like blue and purple cakes. Look for dreamy,
ocean-inspired desserts like madeleines with sea-inspired twists, creating a
magical underwater feel. Surreal soirees The “Surreal Soirees” trend may lead to
bold, artistic dining experiences. Lobster, champagne, and fruits could be
arranged in dramatic, art-like displays—think extravagant presentations and
eye-catching food layouts that look like still-life paintings. Castle Core
Rustic, hearty meals with ancient vegetables like artichokes, raw ingredients,
and rich cheeses are expected to grow in popularity. Picture cozy, candlelit
dinners with red wine and dishes that evoke a sense of old-world comfort and
simplicity. Dolled Up Miniature, playful foods are becoming a trend, with tiny
lollipops, fruit-shaped charms, and colorful tableware inspired by a “dinette”
style. These small treats will bring a sense of fun and joy to any event.
Fisherman Aesthetic The coastal vibe remains strong, with seafood-inspired menus
featuring tinned fish, artisan butters, and Mediterranean-style picnic foods.
Beer pairings and fresh, simple flavors will capture the relaxed, seaside
spirit. Goddess Complex Luxe, shimmering foods—like edible gold, sparkling
drinks, and cocktails decorated with jewelry—are set to become a highlight of
high-end dining. This trend will celebrate luxury and indulgence, adding a touch
of glamour to the table. Rebel Floats Creamy custom sodas are making a comeback,
with ice cream floats, fruity soda mixes, and whipped cream taking the
spotlight. These fun and indulgent drinks will give a modern twist to classic
sodas. Terra Futura Sustainability continues to rise in importance, with
fermented foods, pickles, and homemade preservation methods gaining popularity.
Garden-to-table dining is likely to grow, focusing on fresh, locally-sourced
ingredients. Primary Play Bold, colorful dishes made from fresh ingredients like
tomatoes, lemons, and apples will take the spotlight. Hand-painted table
settings and vibrant, eye-catching food presentations will turn simple
ingredients into works of art. Pickle Fix Pickles will find their way into
nearly everything—cocktails, sandwiches, and even sweet dishes and desserts.
Moto Boho A fusion of biker chic and bohemian style will emerge, offering
premium, on-the-go meals like iced coffee lattes and matcha lattes, served in
minimalist, cool spaces that blend a sense of rebellion with relaxation. Travel
Peak Mountain-inspired dining will become the next big trend, with hot
chocolates, après-ski cocktails (like spritz), fondue, raclette, and portable
meals such as sandwiches and tupperware-friendly dishes taking center stage.
Chaos Cakes Bold, playful cakes are set to make waves, with designs featuring
animal shapes, quirky faces, and kitschy creations. These unconventional
desserts will add a fun, surprising element to any occasion. Player One The
“Y2K” aesthetic returns, bringing kawaii-inspired designs and avatar-style
dishes. Expect futuristic food packaging and fun, nostalgic touches that
reference the early 2000s pop culture. Mix & Maximalist Packaging will embrace
mixed patterns, vibrant colors, and vintage-inspired designs with bold
typography. Seeing Double It’s about mixing and matching flavors and visuals :
expect creative food pairings, bicolored products or packaging designed for two.
Nesting Parties Food for welcoming new arrivals—like baby showers. Think
pastel-colored dishes, cute cakes, and easy meal preps perfect for cozy,
intimate gatherings. Subscribe to our FoodTech newsletter here for weekly
insights on the latest trends and news from the F&B industry !
Sandra Lafargue
Creator Economy 21 hours ago
Paris Creator Week 2024: Insights on the Creator Economy
The first edition of the Paris Creator Week took place at Station F in Paris
this week. It brought together content creators, brands, and industry experts to
dive into the booming creator economy. This sector, valued at $180–250 billion
globally in 2023 and growing at 15% annually, is expected to double in the next
five years. The event aimed to position France as the leader in the European
creator economy. Here are the key takeaways from the event. Lessons from
France’s top podcaster, Matthieu Stefani Matthieu Stefani is the leading
podcaster in France with GDIY (Generation Do It Yourself), and is widely
regarded as one of the pioneers of the creator economy. During his conference at
Paris Creator Week, he shared his approach to building a successful podcast. His
main advice: passion is essential. Content creation should always come from a
genuine interest in the subject matter. He also emphasized the importance of
working with sponsors you truly believe in. If a sponsorship feels forced or
insincere, it risks alienating your audience. Matthieu pointed out that, in the
creator economy, it’s not the number of subscribers that matters but their
quality. For example, a podcast on entrepreneurship with 500 founders as
listeners is more valuable than millions of followers with no connection to the
topic. He also shared that his podcast saw a 40% increase in new listeners this
year, proving there’s still room for new voices in podcasting. CYRILmp4:
Balancing content creation and entrepreneurship Cyril MP4, a content creator
with over 5 million YouTube subscribers, spoke about balancing content creation
and entrepreneurship. He believes every content creator is also an entrepreneur.
Cyril has built multiple companies around his content. However, it hasn’t been
smooth sailing. He mentioned taking a one-year break from YouTube to recalibrate
and refocus. His key advice: organization is crucial. As creators scale, finding
the right balance between producing content and managing business operations
becomes essential. Making corporate communication engaging: the role of content
creation Corporate communication can often feel dry, but there are ways to make
it more engaging and relatable. One of the best ways to do this is by putting
faces to the brand. Whether it’s the CEO, employees, or content creators who
authentically represent the company. After all, a business is made up of people,
and showing the human side of a brand helps build trust and connection with the
audience. A great example of this is Orange’s Better Program, where influencers
are invited to spend time at the company’s offices to learn about its
innovations. These influencers then share their experiences with their
followers, offering a more personal touch to the brand. It’s not just about
promoting a product; it’s about showing the people and values behind it.
Creating engaging content is another key to making corporate communication
resonate. L’Oréal did this brilliantly by turning a traditional financial report
into something visually appealing and digital-friendly, which garnered 3 million
views. They proved that even dry corporate content can be transformed into
something captivating when done creatively. In the same vein, Orange used
content creators to create over 1,000 posts leading up to the Olympics, and
nearly 400 posts during the event. This real-time, engaging content kept the
brand at the forefront of the conversation and connected with audiences in a
natural, authentic way. The key takeaway? To make corporate communication sexy,
brands need to humanize their message—by putting real people in front of it,
whether it’s through influencers, employees, or leaders—and make it engaging,
whether through creative content or authentic storytelling. It’s all about
finding the right balance between authenticity and creativity. How to work with
content creators ? When working with influencers, it’s important to give them
the freedom to bring their own creativity into the collaboration. They
understand their audience best and know how to deliver the message. More and
more, brands are turning to micro and nano-influencers. While they may have
smaller followings, these influencers tend to have highly engaged and loyal
audiences, making them an excellent choice for brands looking to target
specific, niche markets. Ultimately, the key to a successful influencer
partnership is authenticity. When influencers genuinely believe in the brand and
share its values, their content feels more trustworthy and organic, which leads
to a stronger connection with their audience. Although Paris Creator Week 2024
has ended, check out our upcoming events here – we’ve got some exciting
opportunities lined up for you !
Sandra Lafargue
Events 4 days ago
Techarena is gearing up for a much larger 2025 edition: What you need to know
Stockholm is home to Techarena’s flagship event, whose next edition, taking
place on February 20-21, 2025, will also be much larger than the previous one,
with 12,000 expected attendees, compared to 7,500 last year.
Anna Heim
FoodTech 4 days ago
5 Key Insights into Food Tech Investment Trends
In this episode, Nadav Berger of PeakBridge Ventures shares insights into food
tech investment trends, the evolution of alternative proteins, and how startups
and investors can collaborate to drive meaningful change in the food industry.
Ben Costantini
Corporates 1 week ago
Voyage Foods and Cargill: A startup-corporate collaboration
In April 2024, Voyage Foods, a Foodtech startup founded in 2021, partnered with
Cargill, a global leader in food ingredients. This collaboration focuses on
scaling innovative alternatives to cocoa-based chocolate and nut spreads. It
addresses the growing demand for sustainable, allergen-free, and plant-based
foods. The partnership shows how startups can work with established corporations
to expand their reach and impact in the market. What is Voyage Foods?
Reimagining traditional ingredients Founded in 2021, Voyage Foods develops
alternatives to traditional food products using cutting-edge technology. Their
innovations replicate the flavors and textures of familiar foods while
addressing critical challenges such as sustainability and allergen concerns. Key
products include: These products are free from the top nine allergens, vegan,
and significantly more sustainable. For example, their cocoa-free chocolate
reduces greenhouse gas emissions by up to 84% and uses 99% less water compared
to conventional chocolate. Who is Cargill? Leveraging global expertise in food
ingredients Cargill, with over a century of experience, is a global leader in
food ingredients, supplying chocolate, coatings, starches, sweeteners, and oils
to manufacturers worldwide. The company specializes in helping manufacturers
bring high-quality products to market by offering a robust distribution network
and industry expertise. By partnering with Voyage Foods, Cargill has expanded
its portfolio to include cocoa-free chocolate and nut-free spreads. This
addition helps manufacturers meet consumer demand for allergen-friendly and
sustainable options. With its ability to connect startups like Voyage Foods to a
global audience, Cargill plays a critical role in enabling innovation to scale.
How the partnership works The collaboration allows Voyage Foods to focus on
product development while benefiting from Cargill’s resources and
infrastructure. Through this partnership: This partnership has also strengthened
investor confidence in Voyage Foods, as seen in the $52 million Series A+
funding the startup raised shortly after the deal was announced. Showcase at
Food Ingredients 2024 At Food Ingredients Europe 2024, Cargill showcased their
new product line in collaboration with Voyage Foods “Cargill Indulgence
Redefined™”. They won the Future Foodtech Innovation Award. The product line
included indulgent chocolate-free confections filled with hazelnut and peanut
flavors that we were able to taste. Additionally, cookies made with Voyage
Foods’ cocoa-free chocolate chips were featured : Conclusion: A practical model
for startup-corporate partnerships The partnership between Voyage Foods and
Cargill is an example of how startups can collaborate with larger companies to
achieve rapid growth. By combining innovation with the resources and scale of an
established player, Voyage Foods has been able to bring its allergen-free and
sustainable products to a global audience. For startups and founders in other
industries, this case demonstrates that strategic partnerships can be a powerful
way to solve challenges, expand markets, and drive long-term success.
Sandra Lafargue
Advertising
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AI 1 week ago
How Finnish startup Taito.ai went full circle at Slush
"Taito.ai’s whose name translates to "skill" in Finnish, positions itself as a
scalable, AI-powered solution that enables continuous feedback and coaching on
employee performance.
Anna Heim
Podcast 1 week ago
Alternative Proteins: Innovations and Challenges
In this episode, Sirli Rosenvald shares her insights into the evolving field of
alternative proteins, highlighting innovations in mycoproteins, challenges in
scaling production, and the role of global markets in shaping FoodTech.
Ben Costantini
Blog 2 weeks ago
Food retail innovation: 7 Startups spotted at Tech for Retail 2024
Tech for Retail 2024 held in Paris last week showcased a wide array of startups
introducing groundbreaking solutions to revolutionize the retail industry. Among
these, food retail innovation stood out as a key area of focus, addressing
critical challenges such as managing perishable goods and advancing
sustainability. While many themes were explored at the event, we delved into the
latest advancements in this sector. In this article, we highlight seven startups
transforming food retail with practical solutions to enhance efficiency, reduce
waste, and drive sustainability across the industry Onethird: predicting
freshness to combat food waste OneThird tackles food waste with AI technology
that predicts the shelf life of fresh produce and assesses ripeness in real
time. This helps retailers, suppliers, and consumers make smarter decisions.
Their AI-powered freshness scanners let shoppers check the ripeness of produce,
such as avocados, without squeezing or damaging them. This reduces spoilage
while improving inventory management. These scanners are already in use at Jumbo
(Netherlands) and Migros (Switzerland). By gamifying the shopping experience,
they make fresh produce management more efficient. Holis: life cycle analysis
for greener retail Holis provides a SaaS platform that automates life cycle
analysis (LCA). This tool helps reduce the environmental impact of products by
modeling value chains and connecting suppliers. With insights into eco-design,
Holis enables businesses to create more sustainable products. This platform is
especially useful for food retailers who want to prioritize environmental
responsibility without sacrificing efficiency. Kheops: strengthening local
supply chains Kheops connects local producers with large retailers through a
digital platform. By streamlining sourcing, order management, and communication,
it simplifies integrating locally produced goods into retail offerings. For
producers, the platform opens access to larger markets. For retailers, it helps
them meet the growing demand for local goods. Ultimately, this strengthens local
economies and reduces supply chain environmental footprints. B4food:
traceability and safety made simple B4Food ensures food safety and supply chain
transparency through a platform powered by blockchain and AI. It simplifies the
management of inventory, recipes, and compliance data for businesses. The
platform’s eco-conscious features, such as real-time tracking and eco-scores,
offer practical tools to improve operations. These innovations reduce waste
while helping businesses stay compliant with food safety standards. Ida:
AI-powered fresh stock management Ida uses artificial intelligence to simplify
managing fresh produce in retail. By forecasting demand and optimizing inventory
processes, the platform helps retailers minimize losses and reduce waste. Ida
integrates seamlessly with central purchasing systems. This ensures fresh
products are available when needed, without overstocking, making it ideal for
large retailers. Freshflow: demand forecasting for fresh produce Freshflow uses
demand forecasting technology to improve fresh inventory management. By
analyzing sales trends and consumer behavior, the platform reduces overstocking
and spoilage. Its ability to improve product availability while minimizing waste
aligns with retailers’ need for efficiency. Freshflow supports sustainable food
retail practices that address growing consumer expectations. Ugofresh: real-time
supply chain optimization UgoFresh offers a real-time platform for managing
ultra-fresh product supply chains. It connects suppliers, distributors, and
retailers to enable seamless communication and better coordination. This focus
on transparency and waste reduction makes UgoFresh a key player in optimizing
perishable goods supply chains. By improving supply chain efficiency, it
supports retailers in meeting the demand for fresh, high-quality products. These
startups are tackling practical challenges in food retail, from reducing waste
to improving supply chain efficiency. Their innovations show how technology can
make food retail more effective and sustainable. To learn more about the future
of food, subscribe to our FoodTech newsletter here for weekly insights from the
industry !
Sandra Lafargue
Blog 2 weeks ago
Tech for Retail 2024: Innovations Transforming Food Retail
Tech for Retail 2024 in Paris showcased groundbreaking food retail innovations,
emphasizing how technologies like AI, data analytics, and in-store digitization
are transforming physical stores, customer experiences, and omnichannel
strategies. Sesamers explored how these advancements are shaping the future of
food retail technology. Check out our latest article highlighting the best food
retail startups spotted at Tech For Retail 2024 here. The return of the physical
store in Food Retail innovation Digitization of physical stores In recent years,
investments in retail digitization primarily focused on e-commerce and back-end
processes, leaving physical stores behind. However, the next decade will see a
significant shift as physical stores undergo a technological transformation. Why
Now? Innovations like digitized store operations, connected retail, and
data-driven commerce are enabling retailers to reimagine the role of physical
stores. Food Retail media: the evolution of in-store advertising From posters to
digital campaignsThe era of static in-store advertising is fading, giving way to
dynamic digital solutions. Companies like Vision Group are pioneering these
changes with tools like “Engage,” which enables retailers to: Retailers face the
challenge of balancing modern digital tools with familiar elements to maintain a
comfortable and engaging shopping environment. Artificial Intelligence:
experimenting with potential AI continues to be a focal point, with retailers
experimenting to identify the most impactful applications. The focus at Tech for
Retail 2024 was on practical use cases, such as: Case study: Carrefour’s
HoplaCarrefour introduced “Hopla,” an AI-powered chatbot built with OpenAI
technology, to enhance the shopping experience: Hopla demonstrates how AI can
combine practicality with consumer-centric features to build loyalty and
efficiency. AI in product developmentIn 2023, Coca-Cola released “Year 3000” a
product co-created with AI, showcasing its role in trend-driven product
creation. Startups like Beink Dream, winners of the Tech for Retail Startup
Award, leverage AI to transform ideas into visuals and refine them in real time.
Their technology has been used in the CPG industry to create innovative
packaging designs. Data: the foundation of modern retail Retailers are
transforming into data powerhouses, but the emphasis is shifting from raw data
to actionable insights: In an era of supply chain volatility and rising consumer
expectations for efficiency, actionable data has become indispensable.
Personalization and ROI-driven innovation Food retailers are not just seeking
technology; they are demanding value-driven innovation that aligns with their
operational needs. Innovation must go beyond flashy concepts—it needs to prove
its relevance and impact. Conclusion Tech for Retail 2024 highlighted that the
future of food retail is a fusion of technology, innovation, and
consumer-centric strategies. Physical stores are reclaiming their importance as
hubs of data, logistics, and consumer engagement. Entrepreneurs and retailers
must focus on solutions that are cost-efficient, intuitive, and impactful for
both businesses and consumers. Interested in learning more about the future of
food ? Subscribe to our Foodtech newsletter for weekly insights !
Sandra Lafargue
Events 2 weeks ago
Slush 100 winner OASYS NOW is on a mission to connect patients to better
treatments
Dutch healthtech startup OASYS NOW won the Slush 100 startup competition, and is
on a mission to connect patients to better treatments.
Anna Heim
Podcast 2 weeks ago
Unlocking the Power of Neuroscience in Food
How Tradition Shapes Our Taste Preferences One of the central ideas Mario shared
was how deeply tradition and memory shape our taste preferences. “Even if you
don’t want to talk about tradition as a good value, think of it as habit and
memory,” Mario explains. Neuroscience in food innovation helps brands understand
the ways our memories and traditions impact our preferences. This insight allows
companies to develop products that resonate emotionally with consumers, creating
more meaningful connections to their brands. Watch the full video podcast with
Mario recorded at SIAL Paris on YouTube now: The Science of Sensory Memory in
Food In the new podcast episode Mario highlighted how neuroscience can break
down the elements of sensory memory, a critical factor in food innovation. He
says, “We can put a number on how the brain interacts with food from a
familiarity standpoint.” By understanding these responses, brands can identify
which ingredients or flavors connect positively with consumers, and which might
need adjustment to gain acceptance. This is the science behind creating
memorable, repeatable food experiences that align with consumer habits. Using
Neuroscience to Nudge Healthier Eating Changing eating habits is no easy feat,
but neuroscience in food innovation can offer a solution. Mario shared how
Thimus works with brands to use data-driven insights to gently encourage
consumers toward healthier choices. “The idea of converting people to healthier
food is valid, but they don’t change because it doesn’t taste good or click with
them,” he notes. By aligning taste with emotional resonance, Thimus helps brands
make healthier options more appealing, paving the way for better eating habits.
Leveraging Nostalgia for Product Acceptance Mario introduced the concept of
“food nostalgia,” where familiar aromas or flavors evoke memories, making new
products feel more comfortable and enjoyable. “Sometimes food nostalgia is not
about the product being good but the context it reminds people of,” Mario
explains. For brands, understanding these cues is invaluable for creating
products that feel like home and promote positive emotions, which are essential
for product acceptance in new markets. The Future of Personalized Food Products
Looking ahead, Mario envisions a future where food products are tailored more
closely to specific cultures and preferences. “This industry is not yet designed
to be flexible, but it will have to adapt,” he says. Advances in AI and
neuroscience will enable brands to customize flavors and experiences for diverse
consumers, meeting demands for cultural and sensory relevance. The goal is to
create foods that people connect with naturally, ensuring that brands stay
relevant in an increasingly competitive market. Find Mario on: LinkedIn: Mario
Ubiali YouTube: @thimus8594 Find Ben on: LinkedIn: Ben Costantini Twitter/X:
@bencostantini Be sure to follow Sesamers on Instagram, LinkedIn, and X for more
cool stories from the people we catch during the best Tech events!
Ben Costantini
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OUR LATEST PODCAST
FEATURING BEATRIZ JACOSTE
In this episode recorded during SIAL Paris 2024, Beatriz Jacoste, Director of
Valencia-based KM ZERO Food Innovation Hub, discusses creating a sustainable
food future through innovation, collaboration, and education.
From tackling soil degradation to engaging with younger generations, Beatriz
highlights the need for systemic change and cooperation across the food
industry.
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EVENTS
SAVE THE DATES
07/01/25 - 10/01/25
CES 2025
For more than half a century, CES® has championed the very spirit of innovation
that makes revolutionary ideas a reality, uniting the brightest tech luminaries
in one place to pioneer the future and solve the world's most delicate problems.
13/01/25 - 16/01/25
HORECAVA
Horecava brings together a diverse audience from hospitality, catering, and food
service sectors to explore innovations in food tech, sustainability, and
culinary trends, making it a vital networking and idea-sharing hub for industry
professionals.
17/01/25 - 26/01/25
GRÜNE WOCHE
Grüne Woche is one of the leading exhibitions for the agriculture and food
industry, offering an ideal platform for exhibitors to showcase innovative
products and solutions. This event not only highlights cutting-edge developments
but also addresses critical societal issues such as climate protection, the
circular economy, resource conservation, and sustainable land use.
19/01/25 - 21/01/25
WINTER FANCY FOOD SHOW
The Winter Fancy Food Show highlights premium and artisanal foods from around
the world, showcasing everything from small-batch creations to organic and
sustainably-sourced products, connecting specialty food brands with retailers
and distributors.
23/01/25 - 27/01/25
SIRHA
Sirha Lyon gathers the entire food service and hospitality ecosystem, offering a
global stage for innovation, competitions, and knowledge-sharing. It’s where
professionals come to discover the latest trends, exchange ideas, and shape the
future of the industry.
29/01/25 - 30/01/25
BOARD OF INNOVATION
Welcome to AUTONOMOUS, the summit where the brightest minds in AI explore the
cutting edge of AI for business, strategy, innovation and transformation. This
is our third time gathering a global community of leaders, disruptors and
industry titans to discover not just what AI can do faster and cheaper, but how
it’s fundamentally reshaping our world. From the boardroom to the lab, from
design studios to space stations, AI is redefining the possible.
29/01/25 - 30/01/25
ZERO TO ONE L’ÉVÉNEMENT
This event is designed to inspire and connect entrepreneurs, innovators, and
tech enthusiasts. It features conferences, keynotes, and roundtable discussions
aimed at fostering creativity, innovation, and growth in the startup ecosystem
29/01/25 - 31/01/25
STARTUP DAY
sTARTUp Day is bringing together 3500+ startup-minded people to celebrate
entrepreneurship in the smart city of Tartu.
02/02/25 - 05/02/25
ISM COLOGNE
ISM Cologne brings together industry leaders and emerging brands in the sweets
and snacks sector, offering insights into the latest products, trends, and
technologies shaping the global confectionery and snack markets.
02/02/25 - 05/02/25
PROSWEETS
This event covers the entire industrial value chain of the confectionery and
snack industry, including finished products, raw materials, technology, and
packaging.
< >
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* Perks: Enjoy discounts, premium tools, and special offers.
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* Part-time
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Help discover startups and connect them with opportunities through Sesamers’
European network.
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Featuring the latest trends, innovations, and insights in the rapidly evolving
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