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2023 GLOBAL CONSUMER TRENDS


WHAT CONSUMERS WANT AND WHY—NOW, NEXT AND IN THE FUTURE.

Download now Mintel Spotlight


FEATURED RESOURCES

Fresh perspectives, new data and groundbreaking insight
into the markets that matter.

 * Summary Insight
   
   
   2023 GLOBAL CONSUMER TRENDS
   
   What consumers want and why—now, next and in the future.
   
   
   Download now
 * Summary Insight
   
   
   2023 GLOBAL FOOD AND DRINK TRENDS
   
   What food and drink consumers want and why—now, next and in the future.
   
   
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 * Summary Insight
   
   
   2023 GLOBAL BEAUTY AND PERSONAL CARE TRENDS
   
   What beauty and personal care consumers want and why—now, next and in the
   future.
   
   
   Download now
 * Summary Insight
   
   
   2023 HOUSEHOLD CARE TRENDS
   
   Discover how and why changing lifestyles will impact consumers' relationship
   with the household care industry like never before.
   
   
   Download now
 * Summary Insight
   
   
   THE FIFTY
   
   As the experts in what consumers want and why, Mintel identified fifty
   fascinating markets from around the world. In honor of our 50th anniversary,
   we're excited to present The Fifty.
   
   
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 * Summary Insight
   
   
   CONSULTING SUSTAINABILITY BAROMETER 2022
   
   The Mintel Consulting Sustainability Barometer features trended data and
   insight on consumers’ sustainability attitudes and behaviours across 16
   countries.
   
   
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 * Summary Insight
   
   
   2022 GLOBAL PACKAGING TRENDS
   
   What the 2022 Mintel Global Consumer Trends mean for the CPG packaging
   industry.
   
   
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 * Summary Insight
   
   
   2022 US FOODSERVICE TRENDS
   
   Three trends set to impact the US foodservice landscape in 2022.
   
   
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 * Summary Insight
   
   
   EMERGING PLANT-BASED TRENDS
   
   The plant-based revolution is here, but is it here to stay? Discover the
   latest growth opportunity and innovation in the plant-based sector.
   
   
   Find out more
 * Summary Insight
   
   
   INDIE SUNCARE BRANDS WITH GLOWING REVIEWS
   
   As suncare brands look for ways to stay relevant, examining successful indie
   brand strategies reveals new approaches to meeting untapped consumer needs.
   
   
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 * Summary Insight
   
   
   9 TOP BEAUTY BRANDS BASED ON US ECOMMERCE DATA
   
   AI-powered beauty eCommerce intelligence identifies 9 top brands based on
   consumer reviews.
   
   
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 * Summary Insight
   
   
   2022 OMNICHANNEL MARKETING TRENDS
   
   Three omnichannel marketing trends set to impact companies, brands, and
   marketers in 2022.
   
   
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 * Summary Insight
   
   
   2022 TELECOM AND MEDIA MARKETING TRENDS
   
   Three marketing trends set to impact telecommunications and media companies,
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 * Summary Insight
   
   
   2022 INSURANCE MARKETING TRENDS
   
   Three marketing trends set to impact insurance companies, marketers and the
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   2022 FINANCIAL SERVICES MARKETING TRENDS
   
   Three marketing trends set to impact financial services companies, marketers,
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FEATURED REPORTS

Mintel Reports give you all the tools you need to take advantage of trends,
be aware of risks and exploit future opportunities. Find your report

 * Supermarkets
   Europe
   2022
 * Future of Cheese
   Global
   2022
 * Ethical Food Consumer
   Germany
   2021
 * Diversity in Beauty
   US
   2022
 * Bedroom Furniture
   UK
   2022
 * Families and Technology
   US
   2022
 * Future of Beer & Cider
   Global
   2022
 * Stress & Mental Wellbeing
   US
   2022
 * Camping & Caravanning
   UK
   2022
 * Online Grocery Retailing
   Germany
   2021


TRENDING STORIES

Mintel’s expert analysts share their views of the latest hot topics
and innovations happening in the consumer world on the blog.

 * 21 Nov 20222023 Marketing Trends: A spotlight on inflation
 * 17 Nov 2022UK's Autumn Statement: what it means for consumers and brands
 * 16 Nov 2022Three Things Brands Need to Know About Marketing to Gen Z
   Consumers
 * 14 Nov 2022Commemorating Black History Month in the UK with Mintel's Colours
   of Change
 * 08 Nov 2022Great British beach clean: helping consumers play their part in
   sustainability
 * 04 Nov 2022Tech at Mintel: Focusing on gender diversity


MINTEL PRODUCTS

A range of research and insight services available on demand and designed to
help you grow your business.


MINTEL BEAUTY & PERSONAL CARE

With industry trends and insights, Mintel Beauty & Personal Care offers
expert-led solutions, helping you create unique product launches to be the brand
of tomorrow.


Read more


MINTEL CONSULTING

From market assessment to landscape analysis, Mintel Consulting delivers a fresh
viewpoint supported by rigorous data on brand, innovation, strategy and consumer
insight.


Read more


MINTEL ECOMMERCE INTELLIGENCE

AI-Powered. Interactive, fast and accurate. The smartest way to understand
Beauty and Personal Care digital commerce.


Read more


MINTEL EPERFORMANCE

Mintel ePerformance tracks and assesses email marketing campaigns and their
performance to provide competitive and industry benchmarks.


Read more


MINTEL FIELD SERVICES

With access to a network of more than 35,000 local field evaluators, Mintel
Field Services delivers the on-the-ground intelligence you need to inform your
sales strategies and monitor those of your competitors.


Read more


MINTEL FOOD & DRINK

Mintel Food & Drink is all our market data, trend tracking and consumer analysis
on the food and drink industry, in the hands of our world-class analysts, to
give your business the advantage.


Read more


MINTEL GLOBAL CONSUMER

Understand and compare consumers across 35 markets


Read more


MINTEL GNPD (GLOBAL NEW PRODUCTS DATABASE)

With global coverage of key new products launched, Mintel GNPD is your
destination for data, analysis and insight on product and packaging innovation.


Read more


MINTEL HOUSEHOLD & PERSONAL CARE

Led by world-class analysts and expert research, Mintel Household & Personal
Care delivers verified data about trends, markets and consumers impacting your
decisions for the future.


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MINTEL MARKET SIZES

Mintel Market Sizes is a fast, reliable database of global market information,
including sizes, segmentation, market shares and forecast.


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MINTEL MENU INSIGHTS

Menu Insights is your source for trends in the dining experience, menu
optimization and new flavors, ingredients and food preparation.


Read more


MINTEL PURCHASE INTELLIGENCE

With rapid, reliable consumer opinions on new food and drink products, Mintel
Purchase Intelligence supplies benchmarks to unlock the attributes driving
purchase decisions. This service is only available in the USA and Australia.


Read more


MINTEL REPORTS

Mintel Reports include detailed consumer research, sales data and market
information along with analysis, context and commentary to provide the complete
picture of the past, present and future of key markets.


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MINTEL TRENDS

By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends
helps you understand changes in culture, markets and brands so you can target
consumers more effectively.


Read more


COMPEREMEDIA

Comperemedia provides competitive intelligence, customer engagement metrics and
expert analysis of omnichannel marketing.


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SOME OF OUR CLIENTS

We work with more than 5,000 clients worldwide.









MOST POPULAR INSIGHTS

 * 1
   
   
   UK’s Autumn Statement: what it means for consumers and brands

 * 2
   
   
   Three Things Brands Need to Know About Marketing to Gen Z Consumers

 * 3
   
   
   Hotspots: October´s 2022’s Top Trends Observations

 * 4
   
   
   [PODCAST] Food and drink consumer trends for 2023 and beyond

 * 5
   
   
   Great British beach clean: helping consumers play their part in
   sustainability


MOST POPULAR RESOURCES

 * NEW PDF
   
   
   
   2022 GLOBAL CONSUMER TRENDS
   
   What consumers want and why - now, next and in the future

 * NEW PDF
   
   
   
   2022 GLOBAL BEAUTY TRENDS
   
   Discover how and why changing lifestyles will impact consumers' relationship
   with beauty

 * NEW PDF
   
   
   
   2022 GLOBAL FOOD AND DRINK TRENDS
   
   What the 2022 Mintel Global Consumer Trends mean for food, drink and
   foodservice


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SERVICES

MINTEL ACADEMIC

The expert-led, all-encompassing research resource for higher learning.

MINTEL BEAUTY & PERSONAL CARE

The expert-led global market intelligence solution for the beauty and personal
care industries.

COMPEREMEDIA

Competitive intelligence, customer engagement metrics and expert analysis of
omnichannel marketing.

MINTEL EPERFORMANCE

Email marketing performance metrics to track and assess competitor and industry
activity.

MINTEL FOOD & DRINK

The expert-led global market intelligence solution for the food and drink
industries.

MINTEL GLOBAL CONSUMER

Understand and compare consumers across 35 markets

MINTEL GNPD

A global database of new consumer packaged goods launches in 86 markets.

MINTEL HOUSEHOLD & PERSONAL CARE

The expert-led global market intelligence solution for the household and
personal care sectors.

MINTEL INDIAN CONSUMER

Unique data & local expertise, unlock everything about the Indian consumer.

MINTEL MARKET SIZES

Market sizes, market shares and forecasts for 34 of the world’s most dynamic
markets.

MINTEL MENU INSIGHTS

Trends in the dining experience, menu optimization and new flavor, ingredients
or food preparation methods.

MINTEL PURCHASE INTELLIGENCE

Rapid, reliable consumer opinions on new food and drink products.

MINTEL REPORTS

Comprehensive, in-depth consumer and market analysis and trends in 11 markets.

MINTEL TRENDS

Trend tracking, analysis and interpretation of changes in culture markets,
brands and consumer behavior.

CONSULTING

Mintel Consulting delivers a fresh viewpoint supported by rigorous data on
brand, innovation, strategy and consumer insight.

IN-STORE

Mintel Field Services provides authentic consumer reporting with data that
monitors competition and informs sales strategy.

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