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Market Research Food & Beverage Market Research Food Market Research Vegan
Market Research


10 KEY TRENDS IN FOOD, NUTRITION AND HEALTH 2024

Best Price Guarantee Length Publisher Published Date SKU from $790 132 Pages New
Nutrition Business November, 2023 CDGQ18278437

Best Price Guarantee Price from $790 Length 132 Pages Publisher New Nutrition
Business Published Date November, 2023 SKU CDGQ18278437

 * Table of Contents
 * Description
 * Related Reports


10 KEY TRENDS IN FOOD, NUTRITION AND HEALTH 2024


How do your category, your strategy and your brand measure up to the biggest
consumer trends driving the food industry?

Aligning your business with what consumers really want is the strongest basis
for success. But what consumers want is evolving. Our annual report – now in its
25th year – charts the shifting sands of consumer needs, motivation and fashion.

Focusing on the long-term opportunities, we pinpoint the 10 most important
growth opportunities in food, nutrition and health. For each one, we examine in
detail the drivers of change – evolving nutrition science, consumer beliefs,
market development and ingredient choices.

With a wealth of charts and graphics, 10 Key Trends 2024 sets out the strategies
that you can choose for each trend. To help spark inspiration and ideas, we
illustrate everything with snapshots of over 200 innovative companies and
brands. This 132 page report is written in an accessible style that’s rich with
illustrations. It is available in both PDF and PPT (both are included for
customers who have a Premium or Enhanced license).

Thanks to our 20+ years in the industry, and our consultancy work, we know the
real challenges facing companies, so we provide practical information that you
can use in developing your strategy:

A description of each of the 10 trends, outlining the direction of travel and
the driving factors
Explain which trends you should think about today and which are emergent
Outline the best strategies to connect to a trend, and the consumer, market and
science drivers for each strategy
Show how each strategy is developing, using real-world examples of companies and
brands
Flag up which strategies are higher-risk and which are lower-risk
This report will help you to interpret:

What the trends mean for your business
What you can do now
What you must be planning for tomorrow
Who can benefit from reading 10 Key Trends?

Brands both big and small who want to refine their strategy

Ingredient suppliers trying to understand the opportunities for their products
and how to help their customers succeed

Researchers trying to figure out how to commercialise nutrition science






The 10 Key Trends in Food, Nutrition & Health 2024IntroductionKey Trend
summariesCategory opportunitiesMega Trend 1: Weight wellness & metabolic health
Mega Trend 2: Fragmentation of health beliefsMega Trend 3: Naturally
functionalMega Trend 4: Snackification at the heart of strategyMega Trend 5:
SustainabilityKey Trend 1: Digestive wellness diversifiesKey Trend 2: Carbs –
better and fewerKey Trend 3: Plants made convenientKey Trend 4: Animal protein
powers on Key Trend 5: Plant proteinKey Trend 6: Emergent blood
sugar-friendlyKey Trend 7: Rethinking fatKey Trend 8: Mood & mindKey Trend 9:
Emergent hormonal healthKey Trend 10: Real food and the UPF challengeChart 1:
Success comes from connecting to multiple trendsChart 2: Brands in this report
on the nutrition products lifecycleChart 3: Social media use by age segmentChart
4: Sustainability trails other purchase driversChart 5: Probiotic products
launched in Asia, Europe & Nth AmericaChart 6: Interest in fibre skews slightly
towards older consumersChart 7: Consumer awareness of fibre outranks pro- and
prebioticsChart 8: Plant-based is a premium niche within the total liquid milk
market (date 52 weeks to July 2023)Chart 9: Evolution of US plant-based milk
category, 1998-52 weeks to July 2023 ($m)Chart 10: Consumer Google searches for
‘A2 milk’ are increasingChart 11: Consumer interest in gluten-free appears to
have peaked, as suggested by the decline in Google searchesChart 12: Interest in
grain-free products is niche and skews towards younger consumersChart 13: Global
launches of food & beverage products with a “grain-free” claimChart 14: Trend
Diamond – Key Trend 1, Digestive wellnessChart 15: Product Life-cycle – Key
Trend 1, Digestive wellnessChart 16: Fibre brings a naturally functional health
halo to many carb categoriesChart 17: The foods that people say they are trying
to eat less of in order to consume fewer carbohydrates (USA)Chart 18: Percentage
of consumers who say they are reducing their sugar consumption, by
age-groupChart 19: Are you trying to eat fewer carbs? (average all 5
countries)Chart 20: % of consumers trying to eat fewer carbs, by age
segmentChart 21: % of consumers trying to eat fewer carbs, by genderChart 22:
Trend Diamond – Key Trend 2, Carbs – better & fewerChart 23: Product Life-cycle
– Key Trend 2, Carbs – better & fewerChart 24: Consumer awareness of various
plant proteinsChart 25: Instagram plant hashtags compared to “probiotics”, YTD
Sept 2023Chart 26: Number of human studies published on turmericChart 27: Trend
Diamond – Key Trend 3, Plants made convenientChart 28: Trend Diamond – Key Trend
3, Plants made convenientChart 29: Protein has undergone a 23-year
evolutionChart 30: Dairy offers multiple benefits for consumersChart 31: Meat
offers multiple benefits for consumersChart 32: Whey protein has a superior
amino acid profile to any plant proteinChart 33: US Google searches for
sustainability-related terms, 2010-July 2023Chart 34: Meat snacking is one of
the most-overlooked success storiesChart 35: Meat snacks growing in USChart 36:
Google searches for collagen massively outstrip those for even a popular
ingredient such as probioticsChart 37: Trend Diamond – Key Trend 4, Animal
protein powers onChart 38: Product Life-cycle – Key Trend 4, Animal protein
powers onChart 39: Consumer awareness of various plant proteinsChart 40:
Consumer awareness of nutsChart 41: Even in Germany, a plant forward market,
plant-based cheese is niche and set to remain that way (sales in €m)Chart 42: In
countries with a strong food culture, such as Italy, plant-based cheese has
failed (sales in €m)Chart 43: There are major nutritional differences between
plant-based and dairy cheeseChart 44: % of consumers who are trying to reduce
meat consumption (average of all 5 countries)Chart 45: Consumers trying to
reduce meat consumption skew older (average of all 5 countries)Chart 46: US
monthly meat sales – retail ($)Chart 47: Trend Diamond – Key Trend 5, Plant
proteinChart 48: Product Life-cycle – Key Trend 5, Plant proteinChart 49: Health
concerns associated with blood sugar management in published research, no. of
human studies, 2012-23Chart 50: Trend Diamond – Key Trend 6, Emergent Blood
Sugar-FriendlyChart 51: Product Life-cycle – Key Trend 6, Emergent Blood
Sugar-FriendlyChart 52: Younger consumers are losing their fear of fat and the
value of ‘low fat’ label claims is fallingChart 53: Consumers’ perceptions of
what is a healthy fat are evolving (average of five countries)Chart 54: Trend
Diamond – Key Trend 7, Rethinking fatChart 55: Product Life-cycle – Key Trend 7,
Rethinking fatChart 56: % of consumers eating foods that boost their mood and
mental wellbeing, by age segment (US)Chart 57: % of consumers eating foods that
boost their mood and mental wellbeing, by gender (US)Chart 58: Which of these
are you doing to boost your mood and mental wellbeing? (average all 5
countries)Chart 59: Mood and Mind among the top benefits people look for from
foodChart 60: Number of published, peer-reviewed human studies on probiotics and
a variety of mental health & mood conditionsChart 61: Trend Diamond – Key Trend
8, Mood & mindChart 62: Product Life-cycle– Key Trend 8, Mood & mindChart 63:
Top dietary components associated with menstrual symptoms in published
researchChart 64: Top dietary components associated with menopause symptoms in
published researchChart 65: % of consumers choosing foods to support hormone
health, by age segment (average of all 5 countries)Chart 66: % of consumers
choosing foods that support their hormone health, by age segment (Spain)Chart
67: Trend Diamond – Key Trend 9, Emergent hormonal healthChart 68: Product
Life-cycle – Key Trend 9, Emergent hormonal healthChart 69: Consumer concern
about UPFs skews slightly olderChart 70: Men and women are equally concerned
about UPFsChart 71: How beliefs about UPFs are evolving in different consumer
segmentsChart 72: Trend Diamond – Key Trend 10, Real food & the UPF
challengeChart 73: Product Life-cycle – Key Trend 10, Real food & the UPF
challengeBox 1: What makes this trend report unique?Box 2: Trends beyond the Top
10Box 3: How do we choose the Key Trends?Box 4: Metabolic health programmes are
proliferatingBox 5: Insurers put their money on metabolic healthBox 6: New-gen
weight loss drugs only part of the answer to obesityBox 7: Eight elements for
weight wellness strategyBox 8: Fragmentation – five steps for strategyBox 9:
Checklist for successful snackification strategyBox 10: “Feel the benefit” is
the most effective marketing promise in digestive wellnessBox 11: FODMAP diet –
a science-based niche that’s reached its peak?Box 12: Avoid the ‘plant based’
ghetto?Box 13: A wide range of consumer motivations for plant-basedBox 14:
What’s driving animal protein?Box 15: Emergent – a carnivore and semi-carnivore
niche of consumersBox 16: A ‘steady energy’ blood sugar successBox 17: The
Glucose Goddess – put clothes on your carbsBox 18: CGMS are making blood sugar
effects of foods visible to consumersBox 19: Case study – Blood sugar marketing
drives sales success for snack brandBox 20: Fat is gradually regaining its
reputation as a healthful nutrientBox 21: Brands offer women a community that
offers the reassurance of “it’s not you, it’s your hormones”Box 22: Media
(mostly social media) is driving the idea of a connection between food and
hormonal healthTable 1: NOVA UPF definitions are becoming the benchmark among
some researchers



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 * 10 KEY TRENDS IN FOOD, NUTRITION & HEALTH 2023
   
   November, 2022  |  Published by: New Nutrition Business  |  USD $780


 * GLOBAL NUTRITIONAL FOOD ADDITIVES SUPPLY, DEMAND AND KEY PRODUCERS, 2024-2030
   
   March, 2024  |  Published by: GlobalInfoResearch  |  USD $4,480


 * GLOBAL HEALTH FOOD FORTIFIER SUPPLY, DEMAND AND KEY PRODUCERS, 2024-2030
   
   March, 2024  |  Published by: GlobalInfoResearch  |  USD $4,480


 * GLOBAL PET NUTRITION AND HEALTH PRODUCT SUPPLY, DEMAND AND KEY PRODUCERS,
   2023-2029
   
   May, 2023  |  Published by: GlobalInfoResearch  |  USD $4,480


 * GLOBAL ENTERAL NUTRITION AND PARENTERAL NUTRITION SUPPLY, DEMAND AND KEY
   PRODUCERS, 2024-2030
   
   March, 2024  |  Published by: GlobalInfoResearch  |  USD $4,480


 * GLOBAL FOOD NUTRITION CALCULATOR SUPPLY, DEMAND AND KEY PRODUCERS, 2023-2029
   
   July, 2023  |  Published by: GlobalInfoResearch  |  USD $4,480

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