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GOOD RESEARCH, F|

Highlight's in-home product testing platform streamlines everything from recruit
to data set, including all the logistics of getting product to target consumers.

Speak with the team


We've improved hundreds of products for teams of 1 to 1000+

‹›




GET PRODUCTS IN HAND AND IN-HOME

With seamless distribution, data collection, and a diverse, vetted community of
engaged consumers, we deliver the honest opinions you’re looking for — at
lightning speed.

 
 * 90% Completion Rates
 * <1 Week to Data
 * All in One Platform

90% Completion Rates <1 Week to Data All in One Platform

RESEARCH THAT DOESN'T FEEL LIKE RESEARCH

Tap our vetted community of pre-screened, well-profiled consumers who are
motivated by our mission of better products for all.

 * Organically-sourced consumers we never pay for

 * 65% completely new to research

 * Receive branded boxes & natural e-comm experience

 

QUALITY FEEDBACK IN A FRACTION OF THE TIME

2-day shipping (send us products on a Monday,
consumers have it by Wednesday!) 

•  Instant access to a live dashboard of data streaming
into your portal

•  Competitive benchmarks across various product
categories

 

FLEXIBLE ACROSS PRODUCT STAGES AND CATEGORIES

Whether you are ideating testing, launching or innovating products - leverage
the Highlight platform as your one-stop-shop for product insights.

We take care of all logistics. We can ship virtually any product, at any stage,
in any category. Our warehouse and special projects team can handle: small
sample sizes, procuring competitive product, product returns, repackaging,
blinding, bulk products, refrigerated/frozen, beer/wine/liquor.

 


MEETING YOU WHERE YOU ARE

How clients use the Highlight platform. Most common use cases that inspire and
power your product innovation process from start to finish.
TOUCH

Ideation
Ideation
 * Voice of consumer work
 * White space exploration
 * Need identification & Concept testing

See it in action
TOUCH

Prototyping
Prototyping
 * Sensory testing
 * Pack testing
 * Message testing

See it in action
TOUCH

Validation
Validation
 * Efficacy testing
 * Claims testing

See it in action
TOUCH

Growth
Growth
 * Competitive testing
 * Benchmarking
 * Usage testing

See it in action
TOUCH

Optimization
Optimization
 * Formula refinement
 * Message refinement

See it in action
TOUCH

Expansion
Expansion
 * Line extension
 * Brand extension

See it in action
See the platform overview


“When I reflect on our experience with Highlight, a few words come to mind —
speed, quality, and thoroughness. Compared to some previous home use tests,
Highlight took on the heavy lifting of the logistics and shipping so that we
could focus our attention on the learning and insights. The process allowed us
to trial and speak directly with our target market, perfect our messaging and
brand tagline, and ultimately ensure that we kept our consumer at the center of
all communication. It was a great checkpoint in the creative process”

Dana Testa Innovation Manager at Ocean Spray

"When we set out to make some changes to our main product line, we knew that we
needed to get these updated bars in as many hands as possible in order to fully
validate that our improvements were, in fact, improvements. Highlight's team was
a perfect match for our brand as their upbeat attitude and contagious energy
allowed for effective collaboration on every level. Their team helped us
immensely to shape the scope of the project, identify our target market, whittle
our surveys down to the critical questions that we needed to answer and to
organize the data in a helpful and digestible way. Using the insights gleaned
from real consumers in our target market, we were able to make some key
adjustments to our formula. Definitely will be using their platform again in the
future!”

Matt Czarnecki Founder and CEO at Verb Energy

"We loved working with the Highlight team to execute this study. The process was
super fast and highly collaborative and we were so impressed with the outcome.
IHUTs can be intense and time-consuming but Highlight made the process easy
getting us the insights we needed for an important deliverable."

Stacey Kalmanovitz Sr. Manager, Product Innovation at Soylent

“The Highlight team was incredible to work with every step of the way. We needed
a partner that would enable us to make quicker yet well-informed decisions in a
more cost efficient manner and Highlight delivered on that and beyond. The team
was very responsive, flexible with our screening and survey requirements and
kept me informed throughout the project. Their online dashboard was easy to use
and enabled me to monitor the results in real-time so I could keep my team
informed throughout the study. I’m looking forward to our next project with the
team!”

Jennifer Norris Sr Manager, Consumer Insights at King’s Hawaiian

“Highlight gives product testing at home a fresh look and feel which was missing
in the industry. It is not only the turnaround of the results but also the
pragmatic approach of the Highlight Team to make it happen for the client in the
best possible way!”

Barbara Schandl Insights Lead of SnackFutures Innovation at Mondelēz
International

"The Highlight platform was a dream to work with from end to end on our project,
handling everything from procuring product to detailed reporting with speed,
thoroughness and impeccable communication along the way. Their fresh approach to
home testing meant we received high-quality responses in a short period and had
the ability to track the results live in our user-friendly Dashboard. The data
and insights we’ve received so far have been invaluable to our work and we look
forward to continuing our relationship with Highlight."

Milly Dunn Director of Product Marketing and Innovation at Sakara

“When I reflect on our experience with Highlight, a few words come to mind —
speed, quality, and thoroughness. Compared to some previous home use tests,
Highlight took on the heavy lifting of the logistics and shipping so that we
could focus our attention on the learning and insights. The process allowed us
to trial and speak directly with our target market, perfect our messaging and
brand tagline, and ultimately ensure that we kept our consumer at the center of
all communication. It was a great checkpoint in the creative process”

Dana Testa Innovation Manager at Ocean Spray

"When we set out to make some changes to our main product line, we knew that we
needed to get these updated bars in as many hands as possible in order to fully
validate that our improvements were, in fact, improvements. Highlight's team was
a perfect match for our brand as their upbeat attitude and contagious energy
allowed for effective collaboration on every level. Their team helped us
immensely to shape the scope of the project, identify our target market, whittle
our surveys down to the critical questions that we needed to answer and to
organize the data in a helpful and digestible way. Using the insights gleaned
from real consumers in our target market, we were able to make some key
adjustments to our formula. Definitely will be using their platform again in the
future!”

Matt Czarnecki Founder and CEO at Verb Energy

"We loved working with the Highlight team to execute this study. The process was
super fast and highly collaborative and we were so impressed with the outcome.
IHUTs can be intense and time-consuming but Highlight made the process easy
getting us the insights we needed for an important deliverable."

Stacey Kalmanovitz Sr. Manager, Product Innovation at Soylent

“The Highlight team was incredible to work with every step of the way. We needed
a partner that would enable us to make quicker yet well-informed decisions in a
more cost efficient manner and Highlight delivered on that and beyond. The team
was very responsive, flexible with our screening and survey requirements and
kept me informed throughout the project. Their online dashboard was easy to use
and enabled me to monitor the results in real-time so I could keep my team
informed throughout the study. I’m looking forward to our next project with the
team!”

Jennifer Norris Sr Manager, Consumer Insights at King’s Hawaiian

“Highlight gives product testing at home a fresh look and feel which was missing
in the industry. It is not only the turnaround of the results but also the
pragmatic approach of the Highlight Team to make it happen for the client in the
best possible way!”

Barbara Schandl Insights Lead of SnackFutures Innovation at Mondelēz
International

"The Highlight platform was a dream to work with from end to end on our project,
handling everything from procuring product to detailed reporting with speed,
thoroughness and impeccable communication along the way. Their fresh approach to
home testing meant we received high-quality responses in a short period and had
the ability to track the results live in our user-friendly Dashboard. The data
and insights we’ve received so far have been invaluable to our work and we look
forward to continuing our relationship with Highlight."

Milly Dunn Director of Product Marketing and Innovation at Sakara
‹›





TAKE THE NEXT STEP TOWARDS MORE EFFECTIVE INNOVATION.

Learn why Nestle, P&G, Estee Lauder, and Pepsi trust us with their agile
innovation.

Speak with the team
Highlight's in-home product testing platform streamlines everything from recruit
to data set, including all the logistics of getting product to target consumers.

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