adara.com Open in urlscan Pro
34.132.131.98  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Adara's (a RateGain company) official domains are limited to the following two
addresses: adara.com and rategain.com.  Any other domain variations or addresses
are not authorized by us.

 * What We Do
   * For Agencies
   * For Brands
   * For Destinations
   * For Data Owners
 * How We Do It
   * Our Data
   * AI & Predictive Intelligence
   * Identity Graph
   * Consortiums
   * Adara Privacy SDK
 * Solutions
   * Audience Activation
     * Cortex Catalog
   * Analytics
   * Advertising Campaigns
   * On Demand Insights (New)
   * Measurement
     * Impact
     * Destination Expenditure Reports
   * CRM & Loyalty
 * Resources
   * Customer Intelligence Center
   * Case Studies
   * Blog
   * eBooks, Reports & Whitepapers
   * Webinars
 * Company
   * Contact Us
   * Leadership
   * Careers
   * Press Releases
   * Privacy & Guidelines
   * Opt Out

 * What We Do
   * For Agencies
   * For Brands
   * For Destinations
   * For Data Owners
 * How We Do It
   * Our Data
   * AI & Predictive Intelligence
   * Identity Graph
   * Consortiums
   * Adara Privacy SDK
 * Solutions
   * Audience Activation
     * Cortex Catalog
   * Analytics
   * Advertising Campaigns
   * On Demand Insights (New)
   * Measurement
     * Impact
     * Destination Expenditure Reports
   * CRM & Loyalty
 * Resources
   * Customer Intelligence Center
   * Case Studies
   * Blog
   * eBooks, Reports & Whitepapers
   * Webinars
 * Company
   * Contact Us
   * Leadership
   * Careers
   * Press Releases
   * Privacy & Guidelines
   * Opt Out

CONTACT US
Find out more


WITH GREAT DATA COMES GREAT RESPONSIBILITY

ADARA HELPS BRANDS AND DESTINATIONS WIN IN THE DIGITAL ECONOMY BY PROVIDING THE
DATA AND MEASUREMENT TOOLS THEY NEED TO BOOST ENGAGEMENT AND DRIVE GROWTH.

OUR PRIVACY-FIRST APPROACH TO DATA MEANS BRANDS AND DESTINATIONS AROUND THE
WORLD TRUST ADARA FOR FORWARD-THINKING AND MEANINGFUL INSIGHTS.

Video Player
00:07
00:00
00:13
Use Up/Down Arrow keys to increase or decrease volume.




REAL-TIME INSIGHTS TO DRIVE DESTINATION DECISION MAKING

Find out more
PreviousNext

For Agencies

For Brands

For Destinations

For Data Owners


START A DATA-DRIVEN TRANSFORMATION

The competitive landscape is changing rapidly and it is harder to win against
big tech players who have an advantage in consumer insights.
Tap into the richest and most complete data set from more than 300 of the
world’s biggest brands in travel, entertainment and real estate to help you gain
real-time insights from the marketplace and more effectively engage with
consumers at scale.

Grow
market share

Acquire
new customers

Increase customer
engagement

Make
data-driven decisions

Ensure privacy compliance


CONNECTING THE WHO AND THE WHAT FOR MEANINGFUL CONSUMER INTERACTION




High-fidelity ID graph

RECOGNIZE AND ENGAGE WITH THE RIGHT
CONSUMERS.

Consumer Intelligence

GET ACCESS TO REAL-TIME CONSUMER PREFERENCES, MOTIVATIONS & INTENT.

World class analytics (AI)

KNOW WHAT
CUSTOMERS NEED
NEXT – AT SCALE.

Seamless Activation

MEET COMPLIANCE REQUIREMENTS & SAFEGUARD YOUR REPUTATION

Learn More


KNOW WHAT CUSTOMERS NEED NEXT

Rich data can be informative. Combine that with Adara’s ability to predict
consumer behavior, and it becomes transformative.




24BN+

DATA ELEMENTS


270+

DATA PARTNERS


1.7BN+

DIGITAL IDENTITIES


100+

COUNTRIES




CASE STUDIES & TESTIMONIALS

MANDARIN ORIENTAL HOTEL GROUP REACHES A MORE TARGETED AUDIENCE THROUGH SEARCH
MARKETING WITH ADARA

Read more

"ADARA HAS BEEN AN EXCELLENT, LONGSTANDING PARTNER IN HELPING SOLVE THE NEEDS OF
OUR CLIENTS. THEIR TEAM HAS BEEN MOST HELPFUL IN RESPONDING TO CHANGES IN OUR
CAMPAIGN STRATEGIES, ESPECIALLY THROUGHOUT THE PANDEMIC."

James Simon, Active International

DMO TAPS INTO ADARA’S IMPACT PLUS PLATFORM TO AID IN POST- COVID RECOVERY
STRATEGY

Read more
PreviousNext
123
 * Follow
 * Follow
 * Follow

 * What We Do
   * For Agencies
   * For Brands
   * For Destinations
   * For Data Owners
 * How We Do It
   * Our Data
   * AI & Predictive Intelligence
   * Identity Graph
   * Consortiums
   * Adara Privacy SDK
 * Solutions
   * Audience Activation
     * Cortex Catalog
   * Analytics
   * Advertising Campaigns
   * On Demand Insights (New)
   * Measurement
     * Impact
     * Destination Expenditure Reports
   * CRM & Loyalty
 * Resources
   * Customer Intelligence Center
   * Case Studies
   * Blog
   * eBooks, Reports & Whitepapers
   * Webinars
 * Company
   * Contact Us
   * Leadership
   * Careers
   * Press Releases
   * Privacy & Guidelines
   * Opt Out

 * What We Do
   * For Agencies
   * For Brands
   * For Destinations
   * For Data Owners
 * How We Do It
   * Our Data
   * AI & Predictive Intelligence
   * Identity Graph
   * Consortiums
   * Adara Privacy SDK
 * Solutions
   * Audience Activation
     * Cortex Catalog
   * Analytics
   * Advertising Campaigns
   * On Demand Insights (New)
   * Measurement
     * Impact
     * Destination Expenditure Reports
   * CRM & Loyalty
 * Resources
   * Customer Intelligence Center
   * Case Studies
   * Blog
   * eBooks, Reports & Whitepapers
   * Webinars
 * Company
   * Contact Us
   * Leadership
   * Careers
   * Press Releases
   * Privacy & Guidelines
   * Opt Out

 * What We Do
   * For Agencies
   * For Brands
   * For Destinations
   * For Data Owners
 * How We Do It
   * Our Data
   * AI & Predictive Intelligence
   * Identity Graph
   * Consortiums
   * Adara Privacy SDK
 * Solutions
   * Audience Activation
     * Cortex Catalog
   * Analytics
   * Advertising Campaigns
   * On Demand Insights (New)
   * Measurement
     * Impact
     * Destination Expenditure Reports
   * CRM & Loyalty
 * Resources
   * Customer Intelligence Center
   * Case Studies
   * Blog
   * eBooks, Reports & Whitepapers
   * Webinars
 * Company
   * Contact Us
   * Leadership
   * Careers
   * Press Releases
   * Privacy & Guidelines
   * Opt Out

 * What We Do
   * For Agencies
   * For Brands
   * For Destinations
   * For Data Owners
 * How We Do It
   * Our Data
   * AI & Predictive Intelligence
   * Identity Graph
   * Consortiums
   * Adara Privacy SDK
 * Solutions
   * Audience Activation
     * Cortex Catalog
   * Analytics
   * Advertising Campaigns
   * On Demand Insights (New)
   * Measurement
     * Impact
     * Destination Expenditure Reports
   * CRM & Loyalty
 * Resources
   * Customer Intelligence Center
   * Case Studies
   * Blog
   * eBooks, Reports & Whitepapers
   * Webinars
 * Company
   * Contact Us
   * Leadership
   * Careers
   * Press Releases
   * Privacy & Guidelines
   * Opt Out

 * What We Do
   * For Agencies
   * For Brands
   * For Destinations
   * For Data Owners
 * How We Do It
   * Our Data
   * AI & Predictive Intelligence
   * Identity Graph
   * Consortiums
   * Adara Privacy SDK
 * Solutions
   * Audience Activation
     * Cortex Catalog
   * Analytics
   * Advertising Campaigns
   * On Demand Insights (New)
   * Measurement
     * Impact
     * Destination Expenditure Reports
   * CRM & Loyalty
 * Resources
   * Customer Intelligence Center
   * Case Studies
   * Blog
   * eBooks, Reports & Whitepapers
   * Webinars
 * Company
   * Contact Us
   * Leadership
   * Careers
   * Press Releases
   * Privacy & Guidelines
   * Opt Out

 * What We Do
   * For Agencies
   * For Brands
   * For Destinations
   * For Data Owners
 * How We Do It
   * Our Data
   * AI & Predictive Intelligence
   * Identity Graph
   * Consortiums
   * Adara Privacy SDK
 * Solutions
   * Audience Activation
     * Cortex Catalog
   * Analytics
   * Advertising Campaigns
   * On Demand Insights (New)
   * Measurement
     * Impact
     * Destination Expenditure Reports
   * CRM & Loyalty
 * Resources
   * Customer Intelligence Center
   * Case Studies
   * Blog
   * eBooks, Reports & Whitepapers
   * Webinars
 * Company
   * Contact Us
   * Leadership
   * Careers
   * Press Releases
   * Privacy & Guidelines
   * Opt Out

 * What We Do
   * For Agencies
   * For Brands
   * For Destinations
   * For Data Owners
 * How We Do It
   * Our Data
   * AI & Predictive Intelligence
   * Identity Graph
   * Consortiums
   * Adara Privacy SDK
 * Solutions
   * Audience Activation
     * Cortex Catalog
   * Analytics
   * Advertising Campaigns
   * On Demand Insights (New)
   * Measurement
     * Impact
     * Destination Expenditure Reports
   * CRM & Loyalty
 * Resources
   * Customer Intelligence Center
   * Case Studies
   * Blog
   * eBooks, Reports & Whitepapers
   * Webinars
 * Company
   * Contact Us
   * Leadership
   * Careers
   * Press Releases
   * Privacy & Guidelines
   * Opt Out

 * What We Do
   * For Agencies
   * For Brands
   * For Destinations
   * For Data Owners
 * How We Do It
   * Our Data
   * AI & Predictive Intelligence
   * Identity Graph
   * Consortiums
   * Adara Privacy SDK
 * Solutions
   * Audience Activation
     * Cortex Catalog
   * Analytics
   * Advertising Campaigns
   * On Demand Insights (New)
   * Measurement
     * Impact
     * Destination Expenditure Reports
   * CRM & Loyalty
 * Resources
   * Customer Intelligence Center
   * Case Studies
   * Blog
   * eBooks, Reports & Whitepapers
   * Webinars
 * Company
   * Contact Us
   * Leadership
   * Careers
   * Press Releases
   * Privacy & Guidelines
   * Opt Out

 * What We Do
   * For Agencies
   * For Brands
   * For Destinations
   * For Data Owners
 * How We Do It
   * Our Data
   * AI & Predictive Intelligence
   * Identity Graph
   * Consortiums
   * Adara Privacy SDK
 * Solutions
   * Audience Activation
     * Cortex Catalog
   * Analytics
   * Advertising Campaigns
   * On Demand Insights (New)
   * Measurement
     * Impact
     * Destination Expenditure Reports
   * CRM & Loyalty
 * Resources
   * Customer Intelligence Center
   * Case Studies
   * Blog
   * eBooks, Reports & Whitepapers
   * Webinars
 * Company
   * Contact Us
   * Leadership
   * Careers
   * Press Releases
   * Privacy & Guidelines
   * Opt Out

 * What We Do
   * For Agencies
   * For Brands
   * For Destinations
   * For Data Owners
 * How We Do It
   * Our Data
   * AI & Predictive Intelligence
   * Identity Graph
   * Consortiums
   * Adara Privacy SDK
 * Solutions
   * Audience Activation
     * Cortex Catalog
   * Analytics
   * Advertising Campaigns
   * On Demand Insights (New)
   * Measurement
     * Impact
     * Destination Expenditure Reports
   * CRM & Loyalty
 * Resources
   * Customer Intelligence Center
   * Case Studies
   * Blog
   * eBooks, Reports & Whitepapers
   * Webinars
 * Company
   * Contact Us
   * Leadership
   * Careers
   * Press Releases
   * Privacy & Guidelines
   * Opt Out

© 2024 RateGain Travel Technologies. All Rights Reserved.






╳



WE CARE ABOUT YOUR PRIVACY

We and our 850 partners store and/or access information on a device, such as
unique IDs in cookies to process personal data. You may accept or manage your
choices by clicking below or at any time in the privacy policy page. These
choices will be signaled to our partners and will not affect browsing data.


WE AND OUR PARTNERS PROCESS DATA TO PROVIDE:

Use precise geolocation data. Actively scan device characteristics for
identification. Store and/or access information on a device. Personalised
advertising and content, advertising and content measurement, audience research
and services development. List of Partners (vendors)

I Accept Reject All Show Purposes



ABOUT YOUR PRIVACY

We process your data to deliver content or advertisements and measure the
delivery of such content or advertisements to extract insights about our
website. We share this information with our partners on the basis of consent.
You may exercise your right to consent, based on a specific purpose below or at
a partner level in the link under each purpose. These choices will be signaled
to our vendors participating in the Transparency and Consent Framework.
More information
Allow All


MANAGE CONSENT PREFERENCES

TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

STORE AND/OR ACCESS INFORMATION ON A DEVICE 690 PARTNERS CAN USE THIS PURPOSE

Store and/or access information on a device

Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.

List of IAB Vendors‎ | View Illustrations 

PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 816 PARTNERS CAN USE THIS PURPOSE

Personalised advertising and content, advertising and content measurement,
audience research and services development

 * USE LIMITED DATA TO SELECT ADVERTISING 633 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Advertising presented to you on this service can be based on limited data,
   such as the website or app you are using, your non-precise location, your
   device type or which content you are (or have been) interacting with (for
   example, to limit the number of times an ad is presented to you).
   
   View Illustrations 

 * CREATE PROFILES FOR PERSONALISED ADVERTISING 508 PARTNERS CAN USE THIS
   PURPOSE
   
   Switch Label
   
   Information about your activity on this service (such as forms you submit,
   content you look at) can be stored and combined with other information about
   you (for example, information from your previous activity on this service and
   other websites or apps) or similar users. This is then used to build or
   improve a profile about you (that might include possible interests and
   personal aspects). Your profile can be used (also later) to present
   advertising that appears more relevant based on your possible interests by
   this and other entities.
   
   View Illustrations 

 * USE PROFILES TO SELECT PERSONALISED ADVERTISING 502 PARTNERS CAN USE THIS
   PURPOSE
   
   Switch Label
   
   Advertising presented to you on this service can be based on your advertising
   profiles, which can reflect your activity on this service or other websites
   or apps (like the forms you submit, content you look at), possible interests
   and personal aspects.
   
   View Illustrations 

 * CREATE PROFILES TO PERSONALISE CONTENT 225 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information about your activity on this service (for instance, forms you
   submit, non-advertising content you look at) can be stored and combined with
   other information about you (such as your previous activity on this service
   or other websites or apps) or similar users. This is then used to build or
   improve a profile about you (which might for example include possible
   interests and personal aspects). Your profile can be used (also later) to
   present content that appears more relevant based on your possible interests,
   such as by adapting the order in which content is shown to you, so that it is
   even easier for you to find content that matches your interests.
   
   View Illustrations 

 * USE PROFILES TO SELECT PERSONALISED CONTENT 199 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Content presented to you on this service can be based on your content
   personalisation profiles, which can reflect your activity on this or other
   services (for instance, the forms you submit, content you look at), possible
   interests and personal aspects, such as by adapting the order in which
   content is shown to you, so that it is even easier for you to find
   (non-advertising) content that matches your interests.
   
   View Illustrations 

 * MEASURE ADVERTISING PERFORMANCE 733 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information regarding which advertising is presented to you and how you
   interact with it can be used to determine how well an advert has worked for
   you or other users and whether the goals of the advertising were reached. For
   instance, whether you saw an ad, whether you clicked on it, whether it led
   you to buy a product or visit a website, etc. This is very helpful to
   understand the relevance of advertising campaigns.
   
   View Illustrations 

 * MEASURE CONTENT PERFORMANCE 368 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information regarding which content is presented to you and how you interact
   with it can be used to determine whether the (non-advertising) content e.g.
   reached its intended audience and matched your interests. For instance,
   whether you read an article, watch a video, listen to a podcast or look at a
   product description, how long you spent on this service and the web pages you
   visit etc. This is very helpful to understand the relevance of
   (non-advertising) content that is shown to you.
   
   View Illustrations 

 * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
   DIFFERENT SOURCES 461 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Reports can be generated based on the combination of data sets (like user
   profiles, statistics, market research, analytics data) regarding your
   interactions and those of other users with advertising or (non-advertising)
   content to identify common characteristics (for instance, to determine which
   target audiences are more receptive to an ad campaign or to certain
   contents).
   
   View Illustrations 

 * DEVELOP AND IMPROVE SERVICES 552 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information about your activity on this service, such as your interaction
   with ads or content, can be very helpful to improve products and services and
   to build new products and services based on user interactions, the type of
   audience, etc. This specific purpose does not include the development or
   improvement of user profiles and identifiers.
   
   View Illustrations 

 * USE LIMITED DATA TO SELECT CONTENT 134 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Content presented to you on this service can be based on limited data, such
   as the website or app you are using, your non-precise location, your device
   type, or which content you are (or have been) interacting with (for example,
   to limit the number of times a video or an article is presented to you).
   
   View Illustrations 

List of IAB Vendors‎

USE PRECISE GEOLOCATION DATA 262 PARTNERS CAN USE THIS PURPOSE

Use precise geolocation data

With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.

List of IAB Vendors‎

ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 129 PARTNERS CAN USE
THIS PURPOSE

Actively scan device characteristics for identification

With your acceptance, certain characteristics specific to your device might be
requested and used to distinguish it from other devices (such as the installed
fonts or plugins, the resolution of your screen) in support of the purposes
explained in this notice.

List of IAB Vendors‎

ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 524 PARTNERS CAN USE
THIS PURPOSE

Always Active

Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.

List of IAB Vendors‎ | View Illustrations 

DELIVER AND PRESENT ADVERTISING AND CONTENT 526 PARTNERS CAN USE THIS PURPOSE

Always Active

Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.

List of IAB Vendors‎ | View Illustrations 

MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 366 PARTNERS CAN USE THIS PURPOSE

Always Active

Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.

List of IAB Vendors‎

LINK DIFFERENT DEVICES 332 PARTNERS CAN USE THIS PURPOSE

Always Active

In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).

List of IAB Vendors‎

IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 502 PARTNERS CAN
USE THIS PURPOSE

Always Active

Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.

List of IAB Vendors‎
Back Button


COOKIE LIST



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Reject All Confirm My Choices