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Market News


PDD’S TEMU TOPS U.S. APP CHARTS AGAIN

Shrilekha PetheDec 17, 2024, 02:51 PM
A+

A-
Story Highlights

Temu, the e-commerce app owned by China’s PDD Holdings has topped the U.S. list
of the most downloaded free apps in Apple’s iOS app store.

Temu, the e-commerce app owned by China’s PDD Holdings PDD -1.48% ▼ , has topped
Apple’s AAPL +1.88% ▲ list of the most downloaded free apps in the U.S. iOS
store for the second consecutive year. This milestone indicates the growing
dominance of Chinese apps in the world’s largest consumer market. Interestingly,
ByteDance’s TikTok secured third place, despite regulatory uncertainty over its
U.S. operations, while Shein, a major competitor of Temu and fast-fashion giant,
ranked 12th.






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According to a CNBC report, citing data from StatCounter, Apple’s iOS app store
accounts for over 56% of the U.S. mobile phone market, making the popularity of
Temu’s app in this market significant.








TEMU HAS DISRUPTED THE E-COMMERCE MARKET IN THE U.S.





Temu entered the U.S. market in 2022 and has quickly disrupted the e-commerce
market by offering low-cost goods shipped directly from China. Its meteoric rise
has placed significant pressure on established players like Amazon AMZN +0.73% ▲
, forcing the e-commerce giant to adapt to changing market dynamics.






TEMU IS FACING RISING REGULATORY CHALLENGES





However, Temu is facing rising scrutiny from U.S. regulators. Earlier this year,
the Biden administration proposed curbing the “de minimis” provision. This
provision allows shipments under $800 to be exempt from certain import duties.



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The withdrawal of this provision could be a setback for companies like Temu and
Shein, which heavily rely on it to keep prices low. According to a CNBC report,
citing some experts, losing this exemption could significantly increase costs
for these companies and reduce their competitiveness.





Furthermore, President Trump has proposed tariffs as high as 60% to 100% on
Chinese goods. If these tariffs materialize, it could impact Temu adversely.






IS PDD STOCK A BUY?





Analysts remain cautiously optimistic about PDD stock, with a Moderate Buy
consensus rating based on eight Buys, five Holds, and one Sell. Over the past
year, PDD has declined by more than 30%, and the average PDD price target of
$140.47 implies an upside potential of 41% from current levels.









See more PDD analyst ratings



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