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TIDAL GRADUATES FROM GOOGLE TIES, LAUNCHES AS INDEPENDENT AI AQUACULTURE COMPANY



CHRIS CHASE



 * Aquaculture

The equipment developed by Tidal as part of its aquaculture analysis platform |
Photo courtesy of Tidal
2 Min


Share

After six years of development at X, the moonshot factory – a project of Google
parent company Alphabet – Tidal is launching as a standalone company, with the
backing of prominent investment firms tied to salmon aquaculture.

Tidal was launched by Alphabet as a team focusing on ocean health and
sustainability. It has developed a system of cameras and artificial intelligence
(AI) which can gather real-time intelligence on salmon growth, weight
distribution, feeding control, and sea lice concentration.

During its development, Tidal worked with Norwegian salmon-farming company Mowi
to research how to optimize its AI-powered technology for use in aquaculture
operations to improve the sustainability and efficiency of salmon farms.

“The Tidal system is the most advanced sensing and analysis platform in
aquaculture and, undoubtedly, the one with the greatest potential,” Mowi Farming
Norway COO Øyvind Oaland said.

Tidal then partnered with Cognizant Ocean in June 2023 to expand the use of AI
in aquaculture operations; now, just over a year later, it has launched as an
independent company with funding from Perry Creek Capital, Norwegian-based
Ichthus Venture Capital (IVC), and Futurum Ventures.

IVC was launched by Kverva, a privately owned Norwegian investment company
established as a holding company for the ownership of SalMar. Since then, SalMar
has become a public company – with Kverva as its largest shareholder.



The newly launched Tidal, meanwhile, will focus on what it has developed over
its six years with Alphabet, Tidal CEO Rajesh Jadhav said. 

“Tidal’s technology focuses on providing precise and real-time data at scale to
support the salmon aquaculture industry to address major challenges and unlock
new opportunities,” he said.

The company said with its launch it is planning to establish an even stronger
base of operations in Norway and seek expansion in other major fish-farming
regions, like Chile and Australia.

“We see huge potential in the value that Tidal can offer farmers,” IVC Managing
Director Mats Malvig said in a release. “Based on our deep industry knowledge
and understanding, we are confident in Tidal’s capabilities and ability to
succeed and provide solutions for key challenges and de-bottleneck growth
opportunities within the aquaculture industry.”



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Editor

Chris Chase is the Portland, Maine-based associate editor of SeafoodSource.
Previously, he worked covering local issues at the Coastal Journal in Bath,
Maine, where he won multiple awards from the Maine Press Association for his
news coverage and food reviews. Chris is a graduate of the University of Maine,
and got his start in writing by serving as a reporter and later the State Editor
of The Maine Campus, an award-winning campus newspaper.

cchase@divcom.com


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www.seafoodsource.com Open in urlscan Pro 172.67.70.193 Public Scan

Form analysis 3 forms found in the DOM

GET /search

Text Content

www.seafoodsource.com Open in urlscan Pro
172.67.70.193 Public Scan

Form analysis
3 forms found in the DOM