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About

Speakers

Agenda

FAQs

What is Maze?

Register now


About

Speakers

Agenda

FAQs

What is Maze?


OCTOBER 17 / VIRTUAL


THE GLOBAL RESEARCH AND DISCOVERY CONFERENCE BY MAZE

Register now



DISCOVERY IS A MINDSET.

At the heart of all research lies a starting point—a question or curiosity that
ignites the pursuit of knowledge. Channeled into research, discovery transforms
questions into decisions, data into stories, and insights into direction.

Born from the belief that the best products are built on user insights, Disco
Conf is the global user research conference created by Maze, for organizations
that learn.

Join us on October 17 to embark on a collective venture into research, design,
and discovery.


GLOBAL

Whether you’re tuning in from Studio 54 or your living room floor, Disco Conf is
a global conference with speakers and attendees from around the world.


FOR EVERYONE

Online-by-design and completely free, all you need is an internet connection.
View downloadable transcripts and if you can’t join live, watch on-demand later.


INTENTIONAL

Your time is valuable. With a highly-curated agenda, Disco Conf is intentionally
designed to serve up expert-led, quality content from start to finish.


OUR SPEAKERS

Meet our Disco Conf speaker lineup


AMANDA GELB

Independent (ex-Asana, Lyft, Google)


KHALIDA NICOLE SEBREE

Senior UX Researcher at LinkedIn


ANDY WARR

Director of Portfolio Research & Insights at Dropbox


ELLIS YU

Design Operations Lead at Plaid


DAVID HARTLEY-SIMON

Research Lead at Rippling


JULIA COWING

Principal Research Operations Manager at Esri


KATE FISHER

Senior Design Researcher at Jasper


BRYANNE PETERSON

Global Head of Research and Strategy for the VCF Division at Broadcom


ALISON IRVINE

Director, Advance Research at Instructure


BEHZOD SIRJANI

Research Consultant and Founder, Yet Another Studio


JONATHAN WIDAWSKI

CEO & Co-founder at Maze


GEORGE O'BRIEN

Chief Product Officer at Maze


NETALI JAKUBOVITZ

Director of Product Management at Maze


PETER KILDEGAARD

Senior Product Manager at Maze


JANE DAVIS

Senior Product Manager at Maze


ASH OLIVER

UX Research Advocate at Maze


AGENDA

Your session line-up for Disco Conf 2024.

Time

Sessions

Speaker

9am PST/12pm EST


OPENING KEYNOTE WITH JO WIDAWSKI, CEO AT MAZE

Opening remarks from Maze CEO and Co-founder, Jo Widawski, on what brings us
together, a look back at the year, the key trends in research, and how that's
informing what's new and forthcoming from the Maze platform.

Jonathan Widawski

CEO & Co-founder at Maze

9:15am PST/12:15pm EST


PRODUCT VISION KEYNOTE

Hear from Chief Product Officer, George O'Brien, and the Maze Product Leads on
how the platform has evolved to help its customers get user insights at scale
across the key phases of product development. The keynote will announce exciting
new features and provide a vision for where the platform is headed.

Learn more

George O'Brien

Chief Product Officer at Maze

Peter Kildegaard

Senior Product Manager at Maze

Jane Davis

Senior Product Manager at Maze

Netali Jakubovitz

Director of Product Management at Maze

10:00am PST/1:00pm EST


AI & RESEARCH: A MEASURED PERSPECTIVE

This talk explores the role of AI in nascent design research, focusing on the
key considerations for effective and responsible usage. We'll begin with a brief
history of AI, tracing its evolution and major milestones. Next, we'll dive into
current trends in AI & product-oriented research, examining its growing impact
across the discipline. Ethical considerations, such as data privacy and
algorithmic bias, will be discussed alongside the limitations of AI tools for
business contexts. Finally, David will share a personal window into how he
integrates AI into his own research approach, highlighting both its benefits and
constraints.

Learn more

David Hartley-Simon

Research Lead at Rippling

10:25am PST/1:25pm EST


0 TO 1: LESSONS LEARNED BUILDING PRODUCT AT BIG AND EMERGING TECH COMPANIES

Andy shares stories of using research throughout his two decades building
products at big tech and hyper-growth companies, including Airtable, Dropbox,
Google, Instagram, Microsoft, and Uber.

Andy Warr

Director of Portfolio Research & Insights at Dropbox

11:00am PST/2:00pm EST


BE THE CALM PILOT: MOVING FROM TICKET-TAKER TO PARTNER

Navigating stakeholder relationships can feel like piloting through turbulence,
especially when dealing with the trickiest personalities. In 'Be the calm pilot:
Moving from ticket-taker to partner', you'll meet the five most challenging
stakeholder archetypes that can derail your projects and learn practical
strategies to handle each one. From the indecisive to the micromanager, this
talk will equip you with tools to stay composed, build trust, and transform
these tough interactions into collaborative partnerships. Master the art of
stakeholder management and position yourself as a steady, reliable partner in
every scenario.

Learn more

Amanda Gelb

Independent (ex-Asana, Lyft, Google)

11:25am PST/2:25pm EST


LEVELING UP RESEARCH IMPACT WITH THE GAME FRAMEWORK

Discover how to elevate your research practice and drive meaningful change in
your organization with the GAME Framework, a method designed to increase
research reach and value. Learn how to implement Genuine Engagement, Agile
Education, Maturity in Research, and an Emphasis on Innovation to transform your
approach. This session will provide you with practical tools and techniques for
building trust with participants and stakeholders, adapting educational
initiatives for democratized research, and promoting a culture of continuous
innovation.

Learn more

Bryanne Peterson

Global Head of Research and Strategy for the VCF Division at Broadcom

12:00pm PST/3:00pm EST


INTERMISSION: CHOOSE YOUR OWN ADVENTURE

During intermission, it’s time to choose your own path of discovery—say hello to
our partners, chat with the day’s speakers in our Speakers Corner, get product
demos of the latest Maze features, or sit back and groove to our custom DJ set
on the main stage!



1:00pm PST/4:00pm EST


PERSUASIVE MARKETING TECHNIQUES TO DRIVE ACTION

While technical expertise can open the door to a UX Research role, it's the
ability to compellingly advocate for your research that truly sets you apart as
a practitioner. In this talk, we'll delve into psychology-based marketing
techniques designed to inform and captivate busy stakeholders. We'll discuss how
to select, structure and balance your content in order to transform your
research findings into actionable insights, ultimately driving meaningful change
within your organization.

Learn more

Khalida Nicole Sebree

Senior UX Researcher at LinkedIn

1:25pm PST/4:25pm EST


EFFICIENT BY DESIGN: OPERATIONALIZING DESIGN AND RESEARCH

Operations doesn’t have to be complex; when done right, it can empower your
teams by providing the structure designers and researchers need to excel in
their roles together, leading to higher quality work, more efficient projects,
and a genuinely satisfied team. In this presentation, Ellis shares what’s worked
(and what hasn’t) for investing in operations that can help your teams work
smarter and ship better products, faster.

Learn more

Ellis Yu

Design Operations Lead at Plaid

2:15pm PST/5:15pm EST


AGENTS OF CHANGE: BIG AND SMALL

Navigating change is a critical skill for everyone on a product team. This
presentation explores how to take charge of the changes you care about most,
driving user-centered innovation, and making a lasting impact as researchers,
designers, or product managers. Drawing from over a decade of experience, this
session will equip you with actionable strategies to embrace your role as an
agent of change. Whether you're part of a big company or small startup, you'll
walk away with practical tools and frameworks to help you lead and innovate
through change with confidence.

Learn more

Alison Irvine

Director, Advance Research at Instructure

2:45pm PST/5:45pm EST


SILOS TO SYNERGY: HOW TO TAP INTO EXISTING DATA FOR FASTER, VALIDATED
DISCOVERIES

In their presentation, 'Silos to Synergy', Kate Fisher and Julia Cowing will
discuss a framework to break down discovery roadblocks, foster collaboration,
and streamline product decisions. Say goodbye to siloed efforts and lengthy
processes, and hello to faster, validated insights that drive innovation. With
practical steps for centralizing data and using triangulation to ensure
credibility, you’ll turn scattered information into actionable results. Ready to
turn data silos into discovery synergy?

Learn more

Julia Cowing

Principal Research Operations Manager at Esri

Kate Fisher

Senior Design Researcher at Jasper

3:10pm PST/6:10pm EST


CLOSING KEYNOTE: JO WIDAWSKI & BEHZOD SIRJANI

A fireside conversation between Maze CEO and Co-founder, Jo Widawski, and Behzod
Sirjani on the key learnings from Disco Conf 2024, how they reinforce or
challenge broader changes in UX research, and their perspectives on the emerging
topics and trends shaping discourse as we head into 2025.

Learn more

Behzod Sirjani

Research Consultant and Founder, Yet Another Studio

Jonathan Widawski

CEO & Co-founder at Maze


OCTOBER 17, 2024 / VIRTUAL




HEAR FROM PREVIOUS ATTENDEES










































Thank you, Maze, for this amazing set of speakers, break sessions, and value you
put into our careers. I hope we all spread the word to everyone in the industry
about this event. I think we are on the verge of creating a revolution in the
way we develop products.

John

One of the most impactful and enjoyable conferences I have attended.

Sarah

Couldn’t have asked for a better experience! This event was exceptionally
well-planned, delved into crucial and timely topics, and featured some truly
outstanding participants.

Alina C.

I appreciated that a lot of the content and insights were directly applicable to
product and business strategy, essentially giving us an extra way to
differentiate and compete in the market.

Sahil S.

I had the privilege of diving into a world of innovation and knowledge at this
remarkable conference. Huge shoutout to the conference organizers for bringing
together such a dynamic group of professionals from across the globe.

Selvasivasankar M.

What an engaging event and great resource; amazing leaders and topics.

Nachshon B.


FAQS

WHO IS DISCO CONF FOR?

Disco Conf is designed for organizations that learn. From researchers to product
managers and designers, the conference is open to anyone with a curious mind and
a drive to uncover user insights.

Register here to join us on the journey.

WHERE IS DISCO CONF?

Disco Conf is virtual-by-design. All you need is an internet connection and
somewhere to jot notes. Join in from anywhere and represent your space among a
global audience.

WILL THE CONFERENCE BE RECORDED?

After Disco Conf, we’ll share recordings of each session with registrants so you
can catch up on what you missed—or play back your favorite highlights. If you
can’t attend live, register anyway to make sure the recordings end up in your
inbox ✉️

IS DISCO CONF REALLY FREE?

Yes! There’s no hidden costs, and zero ticket cost to tune in to Disco Conf. All
you have to do is register.

I CAN’T WAIT UNTIL OCTOBER. IS THERE A PLACE TO STAY UP TO DATE BEFORE THE
CONFERENCE?

Once registered, you’ll be kept in the loop on all details, directly to your
inbox. You can also watch this space or tune in on socials for the latest
updates and teasers. Follow us on LinkedIn, X and Instagram.

For a taste of what's to come, you can also catch up on last year's sessions and
watch Disco Conf 2023 on-demand, right here. Take a look to hear from industry
giants like Microsoft, Google, Figma, Miro, and more.


READY? WE'LL SEE YOU AT
















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