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TUESDAY, JULY 19, 2011


GOOGLE ACQUIRES G.CO DOMAIN FOR SHORTENED URLS



Google has acquired G.co to use as the exclusive domain for shortened URLs of
its sites, following in the footsteps of other major Internet companies that
have bought .co domains recently and bypassing the crowded field of .com sites.
Google will use G.co for creating URLs that act as shortcuts to its sites,
making their URLs easier to distribute via social networks and microblogging
services and simpler to remember for end users.
"We'll only use g.co to send you to webpages that are owned by Google, and only
we can create g.co shortcuts. That means you can visit a g.co shortcut confident
you will always end up at a page for a Google product or service," the company
said in a blog post on Monday.
The announcement will not affect the Goo.gl public URL shortening service that
Google runs for end users who want to shrink website addresses before sharing
them on social media sites.
For the .CO Internet SAS registry operator, this is another high-profile
customer win. Overstock paid US$350,000 for O.co, a domain it is using to
rebrand the company internationally, while Amazon bought A.co, Z.co, K.co and
Cloud.co. Twitter acquired T.co for its URL shortening service.
The .co domain has historically been the country top-level domain for Colombia,
but with the government's blessing, .CO Internet SAS took over the domain's
administration in early 2010 with a commercial strategy to position .co as an
alternative to the overcrowded .com.
.CO Internet SAS recently announced it exceeded 1 million domain name
registrations, which the company views as a sign that it is succeeding in its
strategy to market the domain as a safe, attractive option for businesses.
.CO Internet SAS has gone to great lengths to prevent domain name squatting and
repel speculators, by charging higher fees and working with a select number of
reseller registrars that have to comply with strict policies.
The magazine World Trademark Review recently chose .CO Internet SAS' in-house
trademark team as one of the best among Internet companies, along with ones from
Amazon, eBay, Yahoo and Google, which was the winner.

Posted by DigiT SanSar at 12:19 PM 2 comments
Labels: Google




WEDNESDAY, JULY 6, 2011


MICROSOFT'S BING WILL POWER BAIDU'S CHINESE SEARCH SITE



Microsoft's Bing search engine will provide English-language search results for
Baidu, China's largest search engine, the companies announced Monday.
Further details of the deal, including its financial terms, weren't disclosed.
The move follows Google's decision last year to pull its search engine from
China's mainland, following a high-profile dust-up over censorship of search
results. The Google.cn page now redirects visitors to Google's Hong Kong search
site when they attempt to enter terms into the search bar.
Baidu holds roughly 80% of the search engine market in China. Better
English-language results through Bing may boost its share even higher.
The company has made other recent moves to expand its footprint. Last month, it
announced a $306 million deal with Qunar, a Chinese travel search engine, that
will see Baidu become Qunar's majority shareholder.
Meanwhile, Microsoft is no doubt eager to gain better access to China's roughly
480 million Internet users as it tries to chip away at Google's vast lead in the
global search engine market.
So far this month, Google held 91.07% of the worldwide market compared to 3.21%
for Bing, according to figures generated Monday by Statcounter's GlobalStats
website.

Posted by DigiT SanSar at 3:50 AM 0 comments
Labels: Baidu, Bing, Microsoft



MYSTERY OF THE MISSING HONEYCOMB APPS




WHY SO FEW APPS? WE REACH OUT TO ANDROID DEVELOPERS FOR ANSWERS








GOOGLE'S MUCH-ANTICIPATED TABLET OPERATING SYSTEM, ANDROID 3.0 HONEYCOMB, MADE
ITS SPLASH IN LATE FEBRUARY WITH THE LAUNCH OF THE MOTOROLA XOOM. FEW
HONEYCOMB-OPTIMIZED APPS WERE AVAILABLE AT LAUNCH, BUT NO MATTER: THE
EXPECTATION WAS THAT THEY'D FOLLOW SOON AFTER. WHY WOULDN'T THEY, GIVEN THE
EVER-GROWING POPULARITY OF ANDROID?

But instead of an explosion of Honeycomb apps, the fuse burned down to the
powder keg...and then nothing happened. Four months later, we're still waiting:
The number of Honeycomb-optimized apps remains in the low hundreds. By
comparison, there are over 100,000 apps optimized for the iPad.
So, what gives? Is there something especially hard about optimizing an Android
2.x (Froyo, Gingerbread) app for Android 3.x (Honeycomb)? Are developers waiting
for Ice Cream Sandwich (presumably, to be called Android 4.0), which will merge
the tablet OS and phone OS into one? Is there just not enough demand? Are there
problems with tablet app discovery in the Android Market? Is it just because
Honeycomb is so new?
We delved into the mystery, reaching out to a number of prominent Android
developers for the answers to these questions and more. In our quest for
answers, we sought out primarily developers who have successful Android apps
that are also available for the iPad, but don't yet have a Honeycomb version.
And while we uncovered several significant reasons, virtually everyone agreed on
the main underlying cause.


DESIGN AND REDESIGN

Honeycomb is optimized for a large, horizontal display -- large, as in 8.9
inches or greater. (This is why you still don't see 7-inch Honeycomb tablets,
though the expected Honeycomb 3.2 will fix that.) But with the larger display
comes design challenges.
"It's much more a design problem than an SDK [software developer kit] problem,"
says Bill O'Donnell, the chief architect at Kayak Mobile. "Or rather, it's not a
problem, it's just work. You want to use your design resources where they get
the absolute biggest return possible." He noted that an app for a 10-inch screen
is (or, at least, should be) a totally different experience from an app for a
3.5-inch screen. This is particularly true when an app is primarily focused on
text, like Kayak's.
All Android 2.x apps will run on Android 3.x, but oftentimes the text just looks
awkwardly small and clunky; this is because the Android SDK does not
automatically scale fonts, so developers must create their own code to get their
fonts to scale up or down within their apps, which can be extremely tricky. When
graphics are involved, you must use higher-resolution graphics and program them
to be scalable, so that when they are on a larger screen they won't become
pixilated. However, this requires the size of your app to be larger, and it may
put more of a strain on the device's processor. For Kayak, a major redesign
would need to happen, which would take an investment of resources -- and they
want to make sure it will pay off before they commit to that.
For other apps, adapting to a larger screen isn't so much of a problem. Many
game developers have opted to use third-party development engines such as Unity.
"Unity takes out a lot of the grunt work and lets us port our apps to many
different devices and platforms," says Marc Andreoli of GameResort, which makes
the very popular Stupid Zombies game, among others.
"We have to build our games in a way so that the graphics scale to different
screen sizes, but Unity does the heavy lifting," Andreoli said. This is a
tremendous boon for a small company (GameResort is just a two-man team) trying
to do big things. Unity has enabled them to get essentially the same experience
across Android 2.x, Android 3.x (Honeycomb), and iOS devices.
Tommy Forslund of Polarbit (Raging Thunder II and Reckless Racing, among others)
agrees. "We don't have a specific Honeycomb version out for any of our apps --
largely because there isn't a need for one. We do have versions out which run
full-screen in high resolution, but these work on any Android device, regardless
of OS version."
The Polarbit developers use the Fuse engine (a third-party development platform
similar to Unity) to accomplish this, which allows them to target many different
operating systems and screen sizes at once.
Third-party development engines can handle all of the scaling for developers (as
long as the visual assets used are of a high enough quality) across many
different platforms. The developer needs to write an app only once, and the
third-party development engine translates that app to run on many different
platforms. Without these third-party engines, you would have to hire other teams
of developers to accomplish that versatility, which many smaller companies can't
afford.


APP DISCOVERY IN THE MARKET

When you buy your shiny new Honeycomb tablet, it's logical that the first thing
you'll do is go to the Android Market, either on your device or on your PC, to
find some apps.
The problem is, it's tough to find Honeycomb-optimized apps in the Market.
Beyond the Google-selected "Featured Tablet Apps" section, you have no way to
search by OS. Sure, Google likes to say that 2.x apps should run on Honeycomb,
but the reality is more of a crapshoot than that. And just because they run
doesn't mean they're optimized to take full advantage of the screen size,
resolution, status bar, or other Honeycomb-specific features.
Then there are the apps that are optimized for Honeycomb, but don't clearly
mention this fact, if it's mentioned at all.
For example, Flixster's Movies app is actually optimized for Honeycomb, but you
would never know that from the description (or any of the other text) in its
Android Market listing. The only way you'd know it is if you just happened to
scroll through all of the app screenshots until you got to the very last one,
where you can see that it's clearly running in the Honeycomb environment.
This is absurd. There has to be a better way to search for Honeycomb-optimized
apps. On this point, the developers all agreed that while the Android Market had
made fantastic strides in just the last few months, it still has to step up its
game.
Chris Cheung, product manager of SketchBook at AutoDesk, thinks Google "... has
to address the user experience of the Android Market, because it plays a large
factor in consumer confidence and purchasing. Right now users have to rely on
other ways of finding information," he adds, referring to third-party sites such
as Tegra Zone (Nvidia's site showcasing apps optimized for the Tegra2
processor).
Many other developers agree. Kayak's Bill O'Donnell says, "I think the Android
market could stand a lot of improvements in a lot of ways. Its main problem is
that it's one market for the whole world." For example, if you take a look at
the Top Free apps in Transportation, you will note that most of the top apps are
bus schedules/maps for Korea, the Czech Republic, and other international
locales where Android is popular.
While those apps may certainly be useful if you live in one of those parts of
the world, it's doubtful that's what someone in St. Louis is looking for.
Similarly, it's doubtful that someone using a Honeycomb tablet is searching for
an app that isn't optimized for it and won't look good.


WAITING FOR 'ICE CREAM SANDWICH'?

Many pundits have speculated that perhaps the holdup is in anticipation of Ice
Cream Sandwich, which will theoretically merge Android's phone and tablet
platforms, helping to end fragmentation, and which is due to arrive this fall.
Why develop for one version of Android that will soon be enveloped by another?
To put it simply, none of the developers we spoke with indicated that the
impending arrival of Ice Cream Sandwich is a factor. No one, it would seem,
expects developing for Ice Cream Sandwich to be all that different from
developing for Honeycomb. If it's going to be running on a tablet-sized screen,
graphics will need to be scaled up, and the app will likely have to be
redesigned for the new screen size. This is simply the difference between
tablets and phones, not between Honeycomb and Ice Cream Sandwich.


DEMAND, DEMAND, DEMAND

All six of the developers we spoke with said, in no uncertain terms, that the
reason apps have been slow to come to Honeycomb is that demand just doesn't
exist for Honeycomb yet. And if there's no demand, there's no revenue -- and no
reason to be making apps yet.
Take the example of Dictionary.com, which has enjoyed roughly 10 million Android
smartphone downloads, plus 2 million downloads for the iPad. Shravan Goli, the
company's president, notes, "For the iPad, it's very obvious that it's caught on
and that they are the leaders in the tablet market, so it makes sense for us to
be building there."
The company says it has seen measurable results in terms of engagement and
monetization on the iPad. "We're hoping for Android tablets to catch on, and we
have the ability to play in the market as it develops, but we're waiting to
invest until we see how the chips are going to fall."
This sentiment was echoed all around. Updating an app for a new screen size
(unless it's a simple issue of scaling, as with the games mentioned above)
requires a significant investment in time, energy, money, and focus on the part
of a company. That, in turn, requires its developers to spread their resources
thinner. This represents a risk, so before developers take that risk, they want
a reasonable assurance of a return on their investment (or ROI).
With over twenty-five million devices sold, the Apple iPad has already created a
huge app market, and that means the chances of seeing that ROI are high. Exact
figures for the number of Honeycomb devices sold are unknown, but it's almost
certain that less than 1 million total have sold so far.
The Asus Eee Pad Transformer, which is by far the best-selling Honeycomb tablet,
has sold only an estimated 400,000 to date.
As O'Donnell says, "We're just waiting for someone to create that must-have
[Android tablet] product that everyone wants for Christmas."
Future and opportunity for Honeycomb apps
Certainly, Honeycomb has had a sluggish start, and at this point there aren't
enough users to send developers scrambling to churn something out. Before we
pronounce the Android tablet app market dead, however, let us not forget that we
have seen this before.
Tal Weiss, lead developer for AutoCAD WS (which has a very slick
Honeycomb-optimized app) from AutoDesk, provided a nice history lesson. He
thinks Android tablets are going to succeed, ultimately. "It was the same story
with Android phones, where the first generation of phones were slow to take
off... Their 1.x platform had a lot of trouble, but once they started getting
into 2.x, the software got much, much better, and usage really exploded."
If we think of Honeycomb as Tablet 1.x, and Ice Cream Sandwich as Tablet 2.x, we
may just see the same thing all over again. If history repeats itself and
Android 4.0 is to 3.0 what Android 2.0 was to 1.0, we'll see a major app
explosion. This puts a lot of pressure on Ice Cream Sandwich to be the giant
leap forward everyone is hoping it will be, especially with the much-improved
iOS 5 and Windows Phone 7 Mango updates coming out about the same time.
And if it does mean that developers are going to wait for the next step in both
OS and hardware, it may take some time before Android tablet apps really start
flooding in. It will likely be a slower trickle until a device comes out that
everyone drools over. Honeycomb's reviews have been more positive than negative,
but everyone seems to think it feels a bit unfinished.
That means there probably won't be a device that everyone wants until a major
update comes out. With Ice Cream Sandwich not arriving until sometime in the
fourth quarter, it could be a long, dry summer in the world of Android tablet
apps. Those developers that do take the plunge will be rewarded, given that
there's little competition right now -- and new tablet owners are eager to get
apps that show off their latest gadget.
As Goli said regarding Dictionary.com's app, "In any given month we're seeing
greater growth on Android than on any other platform."

Posted by DigiT SanSar at 3:49 AM 0 comments
Labels: Android, Honeycomb Apps

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