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INC42 MEDIA
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INDIA'S FASTEST
GROWING
D2C BRANDS
VIEW Categories & selection Criteria
previous edition
2022
current edition
2023
Rank
2022
company
growth
Founding
Year
Industry
City
Category
01
SanfeX
1522.97%
May 2018
Femtech
Delhi-NCR
Growth
02
Neeman’sX
661.42%
October 2018
Footwear
Hyderabad
Growth
03
Flo MattressX
566.58%
September 2018
Home & Lifestyle
Mumbai
Growth
04
Super BottomsX
404.15%
January 2016
Baby Care & Kidswear
Mumbai
Growth
05
Loom SolarX
379.52%
July 2018
Renewable Energy
Delhi-NCR
Growth
06
ProlixrX
282.65%
December 2018
Beauty
Delhi-NCR
Growth
07
Sleepy HeadX
257.15%
August 2017
Furniture
Bengaluru
Growth
08
ArataX
202.78%
January 2017
Beauty & Personal Care
Delhi-NCR
Growth
09
The Indus ValleyX
227.97%
March 2016
Kitchenware
Chennai
Growth
10
Pee SafeX
187.07%
April 2017
Femtech
Delhi-NCR
Growth
11
Power GummiesX
149.85%
March 2018
Nutrition
Delhi-NCR
Growth
12
UgaooX
140.06%
December 2015
Gardening
Pune
Growth
13
The Beauty Co.X
132.93%
March 2018
Beauty & Personal Care
Ahmedabad
Growth
14
Go DesiX
130.32%
January 2018
Food & Beverages
Bengaluru
Growth
15
WellversedX
92.86%
March 2018
Health & Wellness
Delhi-NCR
Growth
16
Doozy Happy NatureX
189.36%
February 2016
Food & Beverages
Delhi-NCR
Growth
17
MelorraX
213.19%
January 2016
Jewellery
Bengaluru
Growth
18
Himalayan OrganicsX
99.65%
February, 2019
Health Supplements
Indore
Growth
19
BoldfitX
186.42%
January 2019
Health & Fitness
Bengaluru
Growth
20
ZunpulseX
144.31%
June 2016
Energy Management
Delhi-NCR
Growth
21
EyewearlabsX
110.87%
January, 2017
Eyewear
Mumbai
Growth
22
Farmers Fresh ZoneX
143.69%
May 2016
Fresh Produce
Kochi
Growth
23
ClenstaX
140.90%
February 2016
Home Care
Delhi-NCR
Growth
24
Country BeanX
96.58%
August 2017
Food & Beverages
Kolkata
Growth
25
Juicy ChemistryX
193.89%
August 2014
Beauty & Personal Care
Coimbatore
Growth
26
Upakarma AyurvedaX
91.63%
December 2017
Ayurveda Products
Delhi-NCR
Growth
27
Fast&UpX
130.36%
September 2015
Nutrition & Wellness
Mumbai
Growth
28
KapivaX
125.19%
December 2015
Beauty & Personal Care
Mumbai
Growth
29
The Sleep CompanyX
-
November 2019
Sleep Solutions
Mumbai
Emerging
30
Vilvah StoreX
-
August 2020
Organic Beauty & Food
Coimbatore
Emerging
31
The Pant ProjectX
-
October 2020
Apparel
Mumbai
Emerging
32
BoldcareX
-
October 2019
Health & Wellness
Mumbai
Emerging
33
Earth RhythmX
-
October 2020
Beauty & Personal Care
Delhi-NCR
Emerging
34
PilgrimX
-
August 2019
Beauty & Personal Care
Mumbai
Emerging
35
Barf IndiaX
-
April 2020
Pet Food
Goa
Emerging
36
SolaraX
-
January 2021
Home & Kitchen Products
Hyderabad
Emerging
37
Tagz FoodsX
-
June 2019
Snacks
Bengaluru
Emerging
38
BoinggX
-
February 2019
Furniture
Delhi-NCR
Emerging
39
Bili HuX
-
September 2019
Coffee
Delhi-NCR
Emerging
40
Habbit HealthX
-
November 2019
Food & Beverages
Delhi-NCR
Emerging
41
ArgatinX
-
November 2019
Beauty & Personal Care
Delhi-NCR
Emerging
42
Bebe BurppX
-
March 2021
Baby Food
Surat
Emerging
152%
MEDIAN GROWTH
$107 Mn+
Combined Revenue
5500+
JOBS CREATED
$50 Mn
TOTAL FUNDING
the list
brand stories
Rank
2022
company
growth
Founding
Year
Industry
City
Category
01
Desi FarmsX
78%
October 2016
Agro Produce
Pune, Maharashtra
Growth
02
The Sleep CompanyX
189%
November 2019
Home Furnishings
Mumbai, Maharashtra
Growth
03
BoldfitX
205%
December 2018
Health and Fitness
Bengaluru, Karnataka
Growth
04
The Pant ProjectX
263%
December 2019
Fashion
Mumbai, Maharashtra
Growth
05
Rage CoffeeX
300%
January 2019
Food & Beverage
New Delhi
Growth
06
Juicy ChemistryX
219%
August 2014
Beauty and Personal Care
Coimbatore, Tamil Nadu
Growth
07
Anveya LivingX
200%
June 2018
Beauty and Personal Care
Bengaluru, Karnataka
Growth
08
Earth RhythmX
242%
October 2019
Beauty and Wellness
Gurugram, Haryana
Growth
09
Happy NatureX
88%
January 2022
Agritech
New Delhi
Growth
10
Revour ConsumerX
81%
September 2019
Home Electricals & Appliances
Mumbai, Maharashtra
Growth
11
ChkokkoX
49%
April 2018
Activewear
Ludhiana, Punjab
Growth
12
InnovistX
146%
March 2019
Beauty and Personal Care
Gurugram, Haryana
Growth
13
BecoX
168%
2019
Consumer Goods
Mumbai, Maharashtra
Growth
14
Geek – HarkinX
103%
March 2019
Kitchen and Home Appliances
Chennai, Tamil Nadu
Growth
15
Himalayan OrganicsX
115%
September 2018
Health Supplements
Indore, Madhya Pradesh
Growth
16
Country BeanX
147%
August 2017
Food & Beverage
Kolkata, West Bengal
Growth
17
InfiniaX
103%
January 2020
Activewear
Kolkata, West Bengal
Growth
18
DrinkPrimeX
168%
March 2016
Watertech
Bengaluru, Karnataka
Growth
19
SnitchX
100%
August 2019
Fashion
Bengaluru, Karnataka
Growth
20
Flo Sleep SolutionsX
33%
September 2018
Home Furnishings
Mumbai, Maharashtra
Growth
21
Wellbeing NutritionX
153%
December 2019
Health Supplements
Mumbai, Maharashtra
Growth
22
XYXXX
117%
May 2017
Fashion
Surat, Gujarat
Growth
23
The Decor KartX
41%
August 2015
Home Décor
Delhi
Growth
24
WingsX
62%
May 2018
Electronics
Noida, Uttar Pradesh
Growth
25
Power GummiesX
156%
March 2018
Health Supplements
Gurugram, Haryana
Growth
26
GramiyaaX
50%
September 2017
Agritech
Bengaluru, Karnataka
Growth
27
Farmers Fresh ZoneX
118%
May 2016
Agritech
Kochi, Kerala
Growth
28
BunaaiX
11%
November 2016
Fashion
Jaipur, Rajasthan
Growth
29
SuperBottomsX
77%
September 2018
Diapers, Period Care
Mumbai, Maharashtra
Growth
30
DeconstructX
April 2020
Beauty & Wellness
Bengaluru, Karnataka
Emerging
31
Fix My CurlsX
August 2020
Beauty & Wellness
Gurugram, Haryana
Emerging
32
YuX
November 2020
Packaged Food
Gurugram, Haryana
Emerging
33
Khari FoodsX
July 2020
Health and Wellness
Delhi
Emerging
34
MasterChowX
November 2020
Food & Beverage
New Delhi
Emerging
35
NE OriginsX
July 2020
Food & Beverage
Gangtok, Sikkim
Emerging
36
P-TALX
August 2020
Utensils
Panchkula, Haryana
Emerging
37
PerforaX
February 2021
Oral Hygiene
Gurugram, Haryana
Emerging
38
SaakiX
April 2020
Fashion
Bengaluru, Karnataka
Emerging
39
SadhevX
September 2019
Beauty and Wellness
Chennai, Tamil Nadu
Emerging
40
ShineXProX
April 2021
Automotive Care
Bengaluru, Karnataka
Emerging
41
SVISH-On-The-GoX
July 2020
Personal Hygiene
Gurugram, Haryana
Emerging
42
ZeroharmX
October 2020
Health Supplements
Hyderabad, Telangana
Emerging
01
Desi Farms
Desi Farms Serves Chemical-Free Milk, Fruits & Veggies To Help People Live
Healthy
Read More
02
The Sleep Company
How The Sleep Company’s ‘Smart’ Solutions Are Disrupting India’s $256 Mn
Mattress Market
Read More
03
Boldfit
Boldfit Helps 2.5 Mn+ Users Embrace A Healthy Lifestyle, Ups Their Fitness Game
Read More
04
The Pant Project
Custom-Fit Pants Designed For Comfort & Crafted With Style
Read More
05
Rage Coffee
Brewing Success: Rage Coffee Is Blending Health With Taste
Read More
06
Juicy Chemistry
Juicy Chemistry Offers All-Organic Personal Care Products, Promises Authenticity
Read More
07
Anveya Living
When Getting A Gorgeous Head Of Hair Is Made Easy, Healthy And Fun
Read More
08
Earth Rhythm
All-Natural Beauty Brand Earth Rhythm Banks On Transparency To Drive Sales
Read More
09
Happy Nature
Happy Nature Brings Chemical-Free, NutritionRich Dairy Products From Farm To
Table
Read More
10
Revour Consumer
Revour Makes EnergyEfficient Appliances, Eyes Consumer Electronics
Read More
11
Chkokko
Activewear Brand Chkokko Clocked 2x Revenue Growth In FY22, Eyes INR 300 Cr By
2025
Read More
12
Innovist
Innovist Houses Three Personal Care Brands, Banks On Excellence To Disrupt The
Industry
Read More
13
Beco
Beco Produces Plastic Alternatives, Green Homecare Products To Prevent Pollution
Read More
14
Geek – Harkin
Geek Brings IoT In The Kitchen For Fast Cooking And Healthy Eating
Read More
15
Himalayan Organics
Himalayan Organics Offers 100% Vegetarian Health Supplements, Focusses On
Holistic Wellness
Read More
16
Country Bean
Country Bean Brings Home Café-Like Instant Brews
Read More
17
Infinia
A New-Age Athleisure Label For Super Stretching And Optimum Comfort
Read More
18
DrinkPrime
Sequoia-Backed DrinkPrime Enables Smart Filtration For Pocket-Friendly Potable
Water
Read More
19
Snitch
Bringing Global Designs To India’s Fashion-Forward Men
Read More
20
Flo Sleep Solutions
A High-Tech Endeavour To Help People Get A Good Night’s Sleep
Read More
21
Wellbeing Nutrition
Wellbeing’s Organic Nutraceuticals Promise Holistic Healthcare For All
Read More
22
XYXX
XYXX Combines Style And Comfort To Reimagine Men’s Innerwear
Read More
23
The Decor Kart
Spotted: Luxury Home Décor At Budget-Friendly Pricing
Read More
24
Wings
Wings Wants To Wow Mobile Gamers With Its In-Sync Audio Experience
Read More
25
Power Gummies
Power Gummies Makes Health Supplements Tasty And Fun
Read More
26
Gramiyaa
Gramiyaa Encourages Conscious Eating Habits With Its Range Of Cold-Compressed
Edible Oils
Read More
27
Farmers Fresh Zone
Farmers Fresh Zone Reduces The Farm-To-Fork Grind By 66%, Improves Profit
Margins
Read More
28
Bunaai
Fashion Fusion: Bunaai Blends Traditional Crafts And Modern Chic For A Vibrant
Style Statement
Read More
29
SuperBottoms
SuperBottoms’ Organic Cloth Diapers Are Leakproof, Eco-Friendly And Easy On Baby
Skin
Read More
30
Deconstruct
Beauty Brand Deconstruct Wants Users To Delve Deeper Into Skin Health For Best
Outcomes
Read More
31
Fix My Curls
Caring For Curly Hair Is Tough, But This Startup Promises To Fix Bad Hair Days
Read More
32
Yu
How Yu Is Blending Taste & Nutrition To Pep Up Packaged Foods
Read More
33
Khari Foods
This Startup Makes Healthy Snacks That Wow Indian Taste Buds
Read More
34
MasterChow
Cooking Restaurant-Quality “Ready-To-Cook” Asian Foods At Home
Read More
35
NE Origins
Baichung Bhutia-Backed NE Origins Wants To Spread The Taste Of Northeast
Globally
Read More
36
P-TAL
Reviving The Metal Craft Of Thathera Artisans
Read More
37
Perfora
Perfora Rides The Tech Wave To Disrupt INR 15K Cr Oral Hygiene Market
Read More
38
Saaki
Samantha Prabhu-Backed Saaki Helps Foster Individuality Through Fashion
Statement
Read More
39
Sadhev
This Startup Brings Forth A 200-Year-Old Ayurvedic Legacy To Meet Today’s
Wellness Needs
Read More
40
ShineXPro
Making Premium Auto-Care Affordable For Indian Car Lovers
Read More
41
SVISH-On-The-Go
Disrupting Men’s Personal Hygiene Market
Read More
42
Zeroharm
Blending Nature And Science For Good Health & Well-Being
Read More
Get the Digital List of 42 of the Fastest growing D2C brands in India
Download now
THE
SELECTION
PROCESS
1000+
Applications
500+
Verification Calls
140+
Interviews & Pitches
42
Brands Shortlisted
Inc42 conducted a 3 month application cycle and received over 1,000 nominations
from India’s D2C brands. The D2C brands who submitted the complete application
and who data we could independently verify were considered in this ranking.
The list comprises two categories – Growth and Emerging.
01
02
GROWTH
CATEGORY
Read more
Read LESS
For India’s fastest growing D2C brands who have successfully demonstrated
significant traction and growth, ranked on the basis of the highest revenue
growth rates between 2020 & 2022.
* Generated at least INR 1 Cr revenue in FY 2020
* Generated at least INR 7 Cr revenue in FY 2022
* Generated at most INR 100 Cr revenue in any financial year
* Be privately held, for profit; based in India, and independent entity (not a
subsidiary or division of another company)
* Should sell its own products via its own website as a key sales channel
EMERGING
CATEGORY
Read more
Read LESS
For India’s emerging D2C brands who have successfully demonstrated innovation or
has the potential to disrupt a category, selected & ranked by an esteemed panel
of industry leaders & Inc42’s editorial team.
* Founded on or after Apr 1st, 2020
* Generated at least INR 50 L revenue in any financial year
* Generated at most INR 7.5 Cr revenue in any financial year
* Be privately held, for profit; based in India, and independent entity (not a
subsidiary or division of another company)
* Should sell its own products via its own website as a key sales channel
EMERGING CATEGORY JURY
Akshay Ghulati
Co-founder
Shiprocket Global & Strategy
Arjun Vaidya
Ventures Lead, India
Verlinvest
Sanil Sachar
Founding Partner
Huddle
Prasun Agarwal
Partner
A91 Partners
Chinmaya Saxena
Partner, Community Strategy
BEENEXT
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