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Text Content

 * HOME
 * ABOUT
 * PEOPLE
 * SERVICES
 * TRAINING
 * BLOG
 * PRESS RELEASES
 * IN THE NEWS
 * CONTACT

Menu HOMEABOUTPEOPLESERVICESTRAININGBLOGPRESS RELEASESIN THE NEWSCONTACT


“If I only had two dollars left, I would spend one on PR” – Bill Gates

MEDIA, REPUTATION AND COMMUNICATION SPECIALIST

The bridge connecting you to stakeholders, enabling business growth

“If you don’t like what’s being said, change the conversation” – Don Draper, Mad
Men television series

“It takes twenty years to build a reputation and five minutes to ruin it” -
Warren Buffett

“If I only had two dollars left, I would spend one on PR” – Bill Gates

MEDIA, REPUTATION AND COMMUNICATION SPECIALIST

The bridge connecting you to stakeholders, enabling business growth

“If you don’t like what’s being said, change the conversation” – Don Draper, Mad
Men television series

“It takes twenty years to build a reputation and five minutes to ruin it” -
Warren Buffett






LJC SUPPORTS THE GOVERNMENT’S EFFORTS TO FLATTEN THE CURVE OF THE IMPACT OF
COVID-19. FOR INFORMATION ABOUT COVID-19 PLEASE VISIT SACORONAVIRUS.CO.ZA


WORKFORCE STAFFING AND OUTSOURCING

"It is with great pleasure that I recommend LJ Communications’ services,
specifically your media training. We have had successful training sessions over
the last 3 years which have prepared our spokespeople for the daunting media
world." - Wilhelm Nel, Marketing Manager Staffing and Outsourcing cluster,
Workforce Staffing and Outsourcing
2021-02-05T07:07:13+00:00

"It is with great pleasure that I recommend LJ Communications’ services,
specifically your media training. We have had successful training sessions over
the last 3 years which have prepared our spokespeople for the daunting media
world." - Wilhelm Nel, Marketing Manager Staffing and Outsourcing cluster,
Workforce Staffing and Outsourcing

http://lunice.co.za/testimonials/workforce-staffing-and-outsourcing/


CASH CONVERTERS SOUTHERN AFRICA

“Lunice took the time to immerse herself in our business to equip herself to
identify opportunities for brand exposure in the media community.  As a result,
she was able to secure valuable interactions and opportunities with respected
journalists” - Richard Mukheibir (CEO)
2019-04-24T17:52:37+00:00

“Lunice took the time to immerse herself in our business to equip herself to
identify opportunities for brand exposure in the media community.  As a result,
she was able to secure valuable interactions and opportunities with respected
journalists” - Richard Mukheibir (CEO)

http://lunice.co.za/testimonials/richard-mukheibir-ceo-cash-converters-southern-africa/


ACCESS BUSINESS MANAGEMENT CONFERENCE INTERNATIONAL LIMITED (KENYA)

“Thank you for contributing with such energy to the ABMC International.   Your
ability to unpack Communication theory into practice and make it more
understandable to the delegates from Kenya and Uganda has been commendable” -
Joseph Mugo (CEO)
2019-04-24T17:56:22+00:00

“Thank you for contributing with such energy to the ABMC International.   Your
ability to unpack Communication theory into practice and make it more
understandable to the delegates from Kenya and Uganda has been commendable” -
Joseph Mugo (CEO)

http://lunice.co.za/testimonials/joseph-mugo-ceo-access-business-management-conference-international-limited-kenya/


RIVERSANDS INCUBATION HUB

"Lunice Johnston Communications is undoubtedly one of the best B2B
Communications Firms in South Africa and we can't recommend them highly enough" 
- Victoria Williams, Head Marketing, Riversands Incubation Hub

2020-02-20T07:39:16+00:00

"Lunice Johnston Communications is undoubtedly one of the best B2B
Communications Firms in South Africa and we can't recommend them highly enough" 
- Victoria Williams, Head Marketing, Riversands Incubation Hub

http://lunice.co.za/testimonials/riversands-incubation-hub/


DEAL LEADERS AFRICA

"The business and risk landscape is changing exponentially with reputational and
competitive risk at an all-time high. I cannot recommend Lunice Johnston highly
enough and any business owner or executive navigating these challenging waters
should never do it without Lunice in their corner!" - Andrew Bahlmann
2020-02-20T07:31:33+00:00

"The business and risk landscape is changing exponentially with reputational and
competitive risk at an all-time high. I cannot recommend Lunice Johnston highly
enough and any business owner or executive navigating these challenging waters
should never do it without Lunice in their corner!" - Andrew Bahlmann

http://lunice.co.za/testimonials/deal-leaders-africa/


WORKFORCE STAFFING AND OUTSOURCING

"It is with great pleasure that I recommend LJ Communications’ services,
specifically your media training. We have had successful training sessions over
the last 3 years which have prepared our spokespeople for the daunting media
world." - Wilhelm Nel, Marketing Manager Staffing and Outsourcing cluster,
Workforce Staffing and Outsourcing
2021-02-05T07:07:13+00:00

"It is with great pleasure that I recommend LJ Communications’ services,
specifically your media training. We have had successful training sessions over
the last 3 years which have prepared our spokespeople for the daunting media
world." - Wilhelm Nel, Marketing Manager Staffing and Outsourcing cluster,
Workforce Staffing and Outsourcing

http://lunice.co.za/testimonials/workforce-staffing-and-outsourcing/





Reputation Management, Media Relations and Bespoke Training

Lunice Johnston Communications specialises in media relations, public relations
(PR), reputation management, crisis communication, stakeholder management,
social media management and media training.

Our 25 years of experience serves as the bridge to your business objectives,
connecting you to stakeholders through meaningful communication that result in
opportunities to grow your business.




WE ARE YOUR BRIDGE TO….

PR & Media Relations

Managing media relationships, writing and issuing of press releases and securing
media coverage

Reputation Management

Management of your reputation through media relations in times of crisis

Social Media

Writing of social media content and managing your social media footprint

.

Training Services

Training and facilitating of workshops

.

ABOUT US



At Lunice Johnston Communications, we know that control of the narrative is
essential to building your reputation effectively.  We also know that a crisis
need not become a communications disaster.

When it comes to “earned” media, also known as public relations (PR) or media
relations, you need a professional by your side to help you navigate the myriad
of opportunities to expose your brand and convey your message – effectively,
accurately and clearly – to achieve your business objectives.


OUR UNIQUE AND SPECIALISED CAPABILITIES WILL HELP YOU BUILD YOUR BRAND AND
STRENGTHEN YOUR REPUTATION.



As your bridge to effective media management across traditional (print, online,
broadcast) and social media, Lunice Johnston Communications is known for:

 * A proactive, strategic approach to PR, media relations, communications,
   social media and reputation management
 * Providing a one-stop shop for all your communications needs
 * Excellent relationships with strategic media partners that are continuously
   nurtured and developed
 * Monitoring business and media trends pro-actively on behalf of our clients

SECTOR UNDERSTANDING

We have extensive experience of the business environment and across a variety of
sectors that enable us to provide a wide range of individualised services to
each of our clients, aligned with their sector’s requirements, supported by key
media contacts in each sector.

Our sector knowledge includes:

Telecommunications Financial Services FMCG Retail Mining Power Generation ICT
Education Construction Professional services Media and Entertainment
Pharmaceutical Logistics Sport Retail

OUR VALUES

Lunice Johnston Communications is a values-driven business. We take our role as
stakeholders in the media industry seriously and rely on our own reputation for
referrals of work based on our integrity with the media and quality delivery to
our clients.

Our values include:

 * Integrity
   We are passionate about editorial integrity and freedom of speech. We hold
   ourselves accountable for our words and our actions and value our integrity
   above all else.
 * Honesty
   We believe in engaging honestly with the media to create opportunities for
   our clients to have their say.
 * Responsiveness
   Media opportunities and crisis management is often time-sensitive. We are
   committed to the highest standards of responsiveness for our clients.
 * Confidentiality
   We are often exposed to highly confidential information and guard that trust
   with our clients fiercely.
 * Quality
   We are focused on producing quality communications that are both accurate and
   achieve our clients’ objectives efficiently.

PEOPLE



IN-HOUSE EXPERTISE



Lunice Johnston founded Lunice Johnston Communications in 2016. She decided to
take the plunge and own her own reputation management business after gathering
more than 25 years’ experience working for various public relations and
reputation management agencies.  Lunice’s scope of experience includes managing
the full spectrum of public relations, media liaison, crisis management, social
media, reputation management, stakeholder management and facilitation of related
workshops.

During the past decade, a wide range of companies have benefited from Lunice’s
versatile and perceptive communications, media and business skills.  Lunice
believes in working closely with her clients on crisis communication and
management, developing stakeholder relationships, media strategies and building
profile opportunities.

Lunice’s client portfolio includes national and international companies in
retail, health care, the chemical industry, education, finance, legal,
construction, mining and engineering.

In addition to helping clients building and manage their reputations, Lunice is
passionate about training her clients in a variety of areas.  She has developed
a bespoke media training approach that empowers her clients to make positive
impressions with the media on television, radio, print and online channels.

Markets served

We are based in Johannesburg, South Africa and have deep knowledge of the
complex South African media spectrum.  We also serve international clients
looking to grow their reputation in South Africa and other African markets.

SERVICES


 * PR & MEDIA RELATIONS
 * CRISIS & REPUTATION MANAGEMENT
 * SOCIAL MEDIA
 * TRAINING SERVICES

PR & MEDIA RELATIONS

PR AND MEDIA RELATIONS

We apply our in-depth business and sector understanding with our reputation
among journalists and media outlets to earn your company’s space in the news.

We offer the following PR and Media Relations services:

 * Develop and manage internal and external communications strategies aligned to
   clients’ business and marketing objectives
 * Develop and implement media strategies, using traditional and social media

Manage full spectrum of public relations, including:

 * Liaise with local and international media daily
 * Write press releases and thought leadership articles
 * Provide media impact reports
 * Develop communication strategy using a bespoke methodology
 * Arrange media roadshows and press conferences
 * Provide strategic and practical advice on full spectrum of Stakeholder
   Management

CRISIS & REPUTATION MANAGEMENT

CRISIS AND REPUTATION MANAGEMENT

A good reputation is your most valuable asset. But, at some point, all
individuals, companies, governments and countries may face crises where
integrity or reputation is called into question, potentially with far-reaching
brand and personal damage.

During a crisis, you need to control the narrative, from all angles. Every
touchpoint should be aware of the situation and how to respond. Working with
experts will help you avoid pitfalls and errors, and contain the communication
to achieve your business objectives.

We offer the following Crisis and Reputation Management services to assist our
clients prepare for such an eventuality and manage any reputational crisis:

 * Review existing crisis communication plans
 * Scenario planning
 * Develop approach documents
 * Review of existing crisis communication plans

SOCIAL MEDIA

SOCIAL MEDIA

We understand the disruptive power of social media and its impact on brands and
reputations to proactively influence stakeholders to achieve your business
objectives.

We offer the following Social Media services:

 * Monitor all social media platforms daily
 * Audit social media platforms and provide advice
 * Review current social media policy and provide feedback
 * Develop social media strategies and content plans
 * We understand the disruptive power of social media and its impact on brands

TRAINING SERVICES

TRAINING SERVICES

Our bespoke training and workshops assist to maximise your company’s potential
and to communicate with impact.

We offer facilitation and workshops in the following six areas:

REPUTATION MANAGEMENT

The reputation of a brand is based on stakeholders’ perceptions. Any perception
is subjective and often emotional.  Regardless, the potential for negative
impact on a company or individual’s reputation is significantly increased by
social media and the prevalence of fake news.

This workshop increases your awareness of the various components of reputation
management and empowers you to take control of potential negativity in a
proactive manner.

Download Brochure

PERSONAL BRANDING

The persona of your company’s brand is closely linked to that of the personal
brands of your leaders and employees. Understanding your personal brand, and its
impact on your company’s brand, will empower you to make smart decisions and
avoid a myriad of pitfalls.

 

 

 

 

Download Brochure

MEDIA TRAINING (Practical)

This specialised media training integrates the business world with the media
world and creates a realistic learning situation.

Delegates are put through the motions of realistic media engagements with
journalists from the business and trade industries.  Through their closely
monitored interactions, delegates become aware of the benefits of sharpened
media skills.

Session duration is dependent on the number of delegates and can be negotiated
according to the needs of the company.

Download Brochure

PRODUCTIVE AND IMPACTFUL SOCIAL MEDIA

Social media is a minefield for reputation management. By its very social
nature, it exposes your reputation to overt criticism and attacks, and crises
may inadvertently develop.

Learning to navigate the pitfalls of communicating on social media can help you
prevent reputational damage.

Download Brochure

CRISIS MANAGEMENT

Prepare yourself and your business for the eventuality of crisis management. How
you and your business deal with the crisis will determine how your reputation is
affected and whether it remains intact.

 

Download Brochure

PROACTIVE MEDIA ENGAGEMENT (Theory)

This theoretical introduction to the media has been designed to enable our
clients to change their approach to the media from defensive to proactive. It
addresses the following key areas:

 

 

 

Download Brochure













CONTACT






CONTACT

If you would like to open a discussion about building or protecting your
company’s reputation increasing your media profile, or empowering through
up-skilling please contact us for a free consultation:

Lunice Johnston Communications (Pty) Ltd

Lunice Johnston
Tel: +27 (0)82 824 6384
Email: lunice@lunice.co.za

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