www.amazon.com
Open in
urlscan Pro
2a02:26f0:3500:883::3bd4
Public Scan
Submitted URL: https://r20.rs6.net/tn.jsp?f=001rpsikPZMM8qEiwnzRtvu6s0HSGbl06bE3COeeo0a37wy_sE0gZriWeJqzJGRZaL5FmVqQcmzJoQQElPTBywX...
Effective URL: https://www.amazon.com/gp/product/007175346X/ref=as_li_ss_tl?ie=UTF8&linkCode=ll1&tag=sm0fe-20&linkId=54ba8c8c82c5e988d...
Submission: On January 05 via manual from US — Scanned from DE
Effective URL: https://www.amazon.com/gp/product/007175346X/ref=as_li_ss_tl?ie=UTF8&linkCode=ll1&tag=sm0fe-20&linkId=54ba8c8c82c5e988d...
Submission: On January 05 via manual from US — Scanned from DE
Form analysis 5 forms found in the DOM
Name: site-search — GET /s/ref=nb_sb_noss
<form id="nav-search-bar-form" accept-charset="utf-8" action="/s/ref=nb_sb_noss" class="nav-searchbar nav-progressive-attribute" method="GET" name="site-search" role="search">
<div id="nav-search-bar-internationalization-key" class="nav-progressive-content">
<input type="hidden" name="__mk_de_DE" value="ÅMÅŽÕÑ">
</div>
<div class="nav-left">
<div id="nav-search-dropdown-card">
<div class="nav-search-scope nav-sprite">
<div class="nav-search-facade" data-value="search-alias=aps">
<span id="nav-search-label-id" class="nav-search-label nav-progressive-content" style="width: auto;">Bücher</span>
<i class="nav-icon"></i>
</div>
<label id="searchDropdownDescription" for="searchDropdownBox" class="nav-progressive-attribute" style="display:none">Wähle die Kategorie aus, in der du suchen möchtest.</label>
<select aria-describedby="searchDropdownDescription" class="nav-search-dropdown searchSelect nav-progressive-attrubute nav-progressive-search-dropdown" data-nav-digest="1SD8NwQshDByAo2UzADo2J0Dtdw=" data-nav-selected="3"
id="searchDropdownBox" name="url" style="display: block; top: 2.5px;" tabindex="0" title="Suchen in">
<option value="search-alias=aps">Alle Kategorien</option>
<option value="search-alias=automotive-intl-ship">Automobil</option>
<option value="search-alias=baby-products-intl-ship">Baby</option>
<option selected="selected" current="parent" value="search-alias=stripbooks-intl-ship">Bücher</option>
<option value="search-alias=computers-intl-ship">Computer</option>
<option value="search-alias=fashion-womens-intl-ship">Damenmode</option>
<option value="search-alias=electronics-intl-ship">Elektronik</option>
<option value="search-alias=movies-tv-intl-ship">Filme und Fernsehen</option>
<option value="search-alias=luggage-intl-ship">Gepäck</option>
<option value="search-alias=hpc-intl-ship">Gesundheit & Haushalt</option>
<option value="search-alias=pets-intl-ship">Haustierbedarf</option>
<option value="search-alias=kitchen-intl-ship">Heim und Küche</option>
<option value="search-alias=fashion-mens-intl-ship">Herrenmode</option>
<option value="search-alias=industrial-intl-ship">Industriell und Wissenschaftlich</option>
<option value="search-alias=digital-text">Kindle-Shop</option>
<option value="search-alias=arts-crafts-intl-ship">Kunst und Handwerk</option>
<option value="search-alias=fashion-boys-intl-ship">Mode für Jungen</option>
<option value="search-alias=fashion-girls-intl-ship">Mode für Mädchen</option>
<option value="search-alias=music-intl-ship">Musik, CDs & Vinyl</option>
<option value="search-alias=digital-music">Musik-Downloads</option>
<option value="search-alias=instant-video">Prime Video</option>
<option value="search-alias=deals-intl-ship">Sales & Angebote</option>
<option value="search-alias=beauty-intl-ship">Schönheit & Körperpflege</option>
<option value="search-alias=software-intl-ship">Software</option>
<option value="search-alias=toys-and-games-intl-ship">Spielzeug und Spiele</option>
<option value="search-alias=sporting-intl-ship">Sport und Freizeit</option>
<option value="search-alias=videogames-intl-ship">Videospiele</option>
<option value="search-alias=tools-intl-ship">Werkzeug & Heimwerken</option>
</select>
</div>
</div>
</div>
<div class="nav-fill">
<div class="nav-search-field ">
<label for="twotabsearchtextbox" aria-label="hidden" style="display: none;">Suche</label>
<input type="text" id="twotabsearchtextbox" value="" name="field-keywords" autocomplete="off" placeholder="" class="nav-input nav-progressive-attribute" dir="auto" tabindex="0" aria-label="Suche" spellcheck="false">
</div>
<div id="nav-iss-attach"></div>
</div>
<div class="nav-right">
<div class="nav-search-submit nav-sprite">
<span id="nav-search-submit-text" class="nav-search-submit-text nav-sprite nav-progressive-attribute" aria-label="Los">
<input id="nav-search-submit-button" type="submit" class="nav-input nav-progressive-attribute" value="Los" tabindex="0">
</span>
</div>
</div>
</form>POST /gp/product/handle-buy-box/ref=dp_start-bbf_1_glance
<form method="post" id="addToCart" action="/gp/product/handle-buy-box/ref=dp_start-bbf_1_glance" class="a-content" autocomplete="on">
<input type="hidden" name="CSRF" value="g4RRKgXLn/LoJhdYRji69orTRKOE0EtwucPxZ6Cwz1s7AAAADAAAAABjtyfacmF3AAAAABVX8CwXqz4nuL9RKX///w=="> <input type="hidden" id="anti-csrftoken-a2z" name="anti-csrftoken-a2z"
value="g4WefN9QELK4WiKu2g5v8nkis5hOoqa6Afw8cnET1hQTAAAADAAAAABjtyfacmF3AAAAABVX8CwXqz4nuL9RKf///w==">
<input type="hidden" id="offerListingID" name="offerListingID" value="">
<input type="hidden" id="session-id" name="session-id" value="132-6785834-6978359">
<input type="hidden" id="ASIN" name="ASIN" value="007175346X">
<input type="hidden" id="isMerchantExclusive" name="isMerchantExclusive" value="0">
<input type="hidden" id="merchantID" name="merchantID" value="">
<input type="hidden" id="isAddon" name="isAddon" value="0">
<input type="hidden" id="nodeID" name="nodeID" value="">
<input type="hidden" id="sellingCustomerID" name="sellingCustomerID" value="">
<input type="hidden" id="qid" name="qid" value="">
<input type="hidden" id="sr" name="sr" value="">
<input type="hidden" id="storeID" name="storeID" value="">
<input type="hidden" id="tagActionCode" name="tagActionCode" value="">
<input type="hidden" id="viewID" name="viewID" value="glance">
<input type="hidden" id="rebateId" name="rebateId" value="">
<input type="hidden" id="ctaDeviceType" name="ctaDeviceType" value="desktop">
<input type="hidden" id="ctaPageType" name="ctaPageType" value="detail">
<input type="hidden" id="usePrimeHandler" name="usePrimeHandler" value="0">
<input type="hidden" id="rsid" name="rsid" value="132-6785834-6978359">
<input type="hidden" id="sourceCustomerOrgListID" name="sourceCustomerOrgListID" value="">
<input type="hidden" id="sourceCustomerOrgListItemID" name="sourceCustomerOrgListItemID" value="">
<input type="hidden" name="wlPopCommand" value="">
<div id="usedOnlyBuybox" class="a-section a-spacing-medium">
<div class="a-row a-spacing-medium">
<div class="a-box">
<div class="a-box-inner">
<div class="a-section a-spacing-none a-padding-none">
<div id="usedBuySection" class="rbbHeader dp-accordion-row">
<div class="a-row a-grid-vertical-align a-grid-center" style="height:41px;">
<div class="a-column a-span12 a-text-left"> <span class="a-text-bold">Gebraucht kaufen</span> <span class="a-size-base a-color-price offer-price a-text-normal">9,09 $</span> </div>
</div>
<div class="a-row"> <span class="a-size-base a-color-price offer-price a-text-normal"></span> </div>
</div>
<div id="usedbuyBox" class="rbbContent dp-accordion-inner" spacingtop="small">
<input type="hidden" id="usedMerchantID" name="usedMerchantID" value="A22TCYV1BMKNVE">
<input type="hidden" id="usedOfferListingID" name="usedOfferListingID"
value="b9yo%2BkZnJ61J72TWqmGV32l08JgkgfpvSgF8oaTMRucuxDOd921lixF7tRxeE2205%2BFwhYssPDrjGrBsp4RYMUPXJtlwaONJQ%2FzYGdUIQ9ZP8c8atSiCfVxOehzHlCnOHeWytiF%2FfhQD0BKLVvOG%2FPGG27FcldeWuAA%2FTqnKv6PlgjSZHSn%2BVwVoYSLrqZQC">
<input type="hidden" id="usedSellingCustomerID" name="usedSellingCustomerID" value="">
<input type="hidden" name="items[0.base][asin]" value="007175346X">
<input type="hidden" name="clientName" value="OffersX_OfferDisplay_DetailPage">
<input type="hidden" name="items[0.base][offerListingId]"
value="b9yo%2BkZnJ61J72TWqmGV32l08JgkgfpvSgF8oaTMRucuxDOd921lixF7tRxeE2205%2BFwhYssPDrjGrBsp4RYMUPXJtlwaONJQ%2FzYGdUIQ9ZP8c8atSiCfVxOehzHlCnOHeWytiF%2FfhQD0BKLVvOG%2FPGG27FcldeWuAA%2FTqnKv6PlgjSZHSn%2BVwVoYSLrqZQC">
<div id="usedDeliveryBlockContainer" class="a-row">
<div id="deliveryBlock_feature_div" class="a-section a-spacing-none">
<div id="deliveryBlockMessage" class="a-section">
<div id="mir-layout-DELIVERY_BLOCK">
<div class="a-spacing-base" id="mir-layout-DELIVERY_BLOCK-slot-NO_PROMISE_UPSELL_MESSAGE"></div>
<div class="a-spacing-base" id="mir-layout-DELIVERY_BLOCK-slot-PRIMARY_DELIVERY_MESSAGE_LARGE"><span data-csa-c-type="element" data-csa-c-content-id="DEXUnifiedCXPDM" data-csa-c-delivery-price="" data-csa-c-value-proposition=""
data-csa-c-delivery-type="Lieferung" data-csa-c-delivery-time="Freitag, 20. Januar" data-csa-c-delivery-destination="" data-csa-c-delivery-condition="" data-csa-c-pickup-location="" data-csa-c-distance=""
data-csa-c-delivery-cutoff="Bestellung innerhalb 3 Stdn. 18 Min." data-csa-c-mir-view="CONSOLIDATED_CX" data-csa-c-mir-type="DELIVERY" data-csa-c-mir-sub-type="" data-csa-c-mir-variant="DEFAULT"
data-csa-c-delivery-benefit-program-id="paid_shipping" data-csa-c-id="s4t2bv-a6ikmc-vkgjtt-y96g63"> Lieferung <span class="a-text-bold">Freitag, 20. Januar</span>. Bestellung innerhalb <span id="ftCountdown"
class="ftCountdownClass a-color-success">3 Stdn. 18 Min.</span> </span></div>
<div class="a-spacing-base" id="mir-layout-DELIVERY_BLOCK-slot-SECONDARY_DELIVERY_MESSAGE_LARGE"><span data-csa-c-type="element" data-csa-c-content-id="DEXUnifiedCXSDM" data-csa-c-delivery-price="schnellste"
data-csa-c-value-proposition="" data-csa-c-delivery-type="Lieferung" data-csa-c-delivery-time="Freitag, 13. Januar" data-csa-c-delivery-destination="" data-csa-c-delivery-condition="" data-csa-c-pickup-location=""
data-csa-c-distance="" data-csa-c-delivery-cutoff="" data-csa-c-mir-view="CONSOLIDATED_CX" data-csa-c-mir-type="DELIVERY" data-csa-c-mir-sub-type="" data-csa-c-mir-variant="DEFAULT" data-csa-c-delivery-benefit-program-id=""
data-csa-c-id="d4ocl2-albl7f-1gwkix-8ua4y0"> Oder schnellste Lieferung <span class="a-text-bold">Freitag, 13. Januar</span> </span></div>
</div>
</div>
</div>
<div id="cipInsideDeliveryBlock_feature_div" class="a-section a-spacing-none">
<hza:getweblabtreatment var="auiOptimizationWeblab" treatment="OFFERSX_OD_JSP_AUI_OPTIMIZATION_564780" trigger="false">
<span class="a-declarative" data-action="dpContextualIngressPt" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-dpContextualIngressPt" data-dpcontextualingresspt="{}" data-csa-c-id="zeif-ltm8pw-nf22id-uqu4nr"> <a class="a-link-normal" href="#"> <div class="a-row a-spacing-small"> <div class="a-column a-span12 a-text-left"> <div id="contextualIngressPt">
<div id="contextualIngressPtPin"></div>
<span id="contextualIngressPtLabel" class="cip-a-size-small">
<div id="contextualIngressPtLabel_deliveryShortLine"><span>Liefern nach </span><span>Deutschland</span></div>
</span>
</div>
</div> </div> </a> </span>
</hza:getweblabtreatment>
</div>
</div>
<div class="a-section a-spacing-base">
<div class="a-row"> <strong> Gebraucht: Gut </strong>
<span class="a-size-base"> <span class="a-color-tertiary"> | </span><a id="usedItemConditionInfoLink" class="a-link-normal a-declarative" href="#">Details</a> </span>
</div>
<div class="a-row"> Verkauft von <a id="sellerProfileTriggerId" data-is-ubb="true" class="a-link-normal" href="/-/de/gp/help/seller/at-a-glance.html?ie=UTF8&seller=A22TCYV1BMKNVE&isAmazonFulfilled=1">Whiteforest inc.</a>
</div>
<div class="a-row"> <a id="SSOFpopoverLink_ubb" class="a-link-normal a-declarative" href="/-/de/gp/help/customer/display.html?ie=UTF8&ref=dp_ubb_fulfillment&nodeId=106096011">Versand durch Amazon</a> </div>
</div>
<div class="a-popover-preload" id="a-popover-usedItemConditionDetailsPopover">
<div class="a-section a-spacing-micro"> <span class="a-size-mini"> <strong>Zustand:</strong> Gebraucht: Gut </span> </div>
<div class="a-section a-spacing-micro"> <span class="a-size-mini"> <strong>Kommentar:</strong> Minimal signs of wear. Ships direct from Amazon! </span> </div>
</div>
<div class="a-popover-preload" id="a-popover-SSOFpopoverLink_ubb-content">
<p>Beim Versand durch Amazon nutzen Verkaufspartner die Logistik der Amazon-Versandzentren: Amazon verpackt und verschickt die Artikel und übernimmt den Kundenservice. <b>Deine Vorteile:</b> <em>(1) Lieferung ab 29 EUR Bestellwert
(Bücher, Bekleidung und Schuhe generell versandkostenfrei, auch zusammen mit Media-Produkten). (2) Kombinieren und sparen - bestelle bei Amazon.de oder Verkaufspartnern, die den Versand durch Amazon nutzen, wird deine Bestellung
zu einer Lieferung zusammengefasst. (3) Alle Artikel sind mit Amazon Prime für noch schnellere Lieferung bestellbar.</em></p>
<p>Wenn Sie Verkäufer sind, kann Versand durch Amazon Ihnen dabei helfen, Ihre Umsätze zu steigern. <a href="https://services.amazon.de/programme/versand-durch-amazon/merkmale-und-vorteile.html">Weitere Informationen zum Programm</a>
</p>
</div>
<script type="text/javascript">
P.when("A", "jQuery", "a-popover", "ready").execute(function(A, $, popover) {
"use strict";
var title = "Was bedeutet Versand durch Amazon?";
var triggerId = "#SSOFpopoverLink_ubb";
var contentId = "SSOFpopoverLink_ubb-content";
var options = {
"header": title,
"name": contentId,
"activate": "onclick",
"width": 430,
"position": "triggerBottom"
};
var $trigger = $(triggerId);
var instance = popover.create($trigger, options);
});
</script>
<div class="a-section a-spacing-small">
<div class="a-section a-spacing-none a-text-left">
<div class="a-row"> <span class="a-size-mini a-color-tertiary"> Zugriffscodes und Beilagen sind bei gebrauchten Artikeln nicht garantiert. </span> </div>
</div>
</div>
<script type="a-state" data-a-state="{"key":"atc-page-state"}">{"shouldUseNatcUsed":true}</script>
<div class="a-button-stack"> <span class="a-declarative" data-action="dp-pre-atc-declarative" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-dp-pre-atc-declarative" data-dp-pre-atc-declarative="{}" id="atc-declarative"
data-csa-c-id="t21sir-fokayn-y4di97-75nzha"> <span id="submit.add-to-cart-ubb" class="a-button a-spacing-small a-button-primary a-button-icon natc-enabled"><span class="a-button-inner"><i class="a-icon a-icon-cart"></i><input
id="add-to-cart-button-ubb" name="submit.add-to-cart-ubb" title="In den Einkaufswagen" data-hover="<b> auswählen__dims__</b> auf der linken Seite<br> zum Hinzufügen zum Einkaufswagen" data-ref="" class="a-button-input"
type="submit" value="In den Einkaufswagen" aria-labelledby="submit.add-to-cart-ubb-announce" formaction="/cart/add-to-cart/ref=dp_start-ubbf_1_glance"><span id="submit.add-to-cart-ubb-announce" class="a-button-text"
aria-hidden="true">In den Einkaufswagen</span></span></span> </span> </div>
<div class="a-section a-spacing-none a-text-center">
<div class="a-row">
<div class="a-button-stack"> </div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="a-box a-spacing-top-base">
<div class="a-box-inner">
<script>
function atwlEarlyClick(e) {
e.preventDefault();
if (window.atwlLoaded) {
return; //if JS is loaded then we can ignore the early click case
}
var ADD_TO_LIST_FROM_DETAIL_PAGE_VENDOR_ID = "website.wishlist.detail.add.earlyclick";
var paramMap = {
"asin": "007175346X",
"vendorId": ADD_TO_LIST_FROM_DETAIL_PAGE_VENDOR_ID,
"isAjax": "false"
}
var url = "/hz/wishlist/additemtolist?ie=UTF8";
for (var param in paramMap) {
url += "&" + param + "=" + paramMap[param];
}
var xhr = new XMLHttpRequest();
xhr.open("POST", url, false);
xhr.setRequestHeader("anti-csrftoken-a2z", "g/NH43GlsEUNLs/7Hq9KorAlze6SVJYZOs5AR6XI42brAAAAAQAAAABjtyfacmF3AAAAAHuL9oHQYR32uqP6iUf9gA==");
xhr.onload = function() {
window.location = xhr.responseURL; //Needed to force a redirect; not supported on IE!
}
xhr.send();
}
</script>
<div id="wishlistButtonStack" class="a-button-stack">
<script>
'use strict';
P.when('A').execute(function(A) {
A.declarative('atwlDropdownClickDeclarative', 'click', function(e) {
window.wlArrowEv = e;
e.$event.preventDefault();
(function() {
if (window.P && window.atwlLoaded) {
window.P.when('A').execute(function(A) {
A.trigger('wl-drop-down', window.wlArrowEv);
})
return;
}
window.atwlEc = true;
var b = document.getElementById('add-to-wishlist-button-group');
var s = document.getElementById('atwl-dd-spinner-holder');
if (!(s && b)) {
return;
}
s.classList.remove('a-hidden');
s.style.position = 'absolute';
s.style.width = b.clientWidth + 'px';
s.style.zIndex = 1;
return;
})();
return false;
});
});
</script>
<div id="add-to-wishlist-button-group" data-csa-c-func-deps="aui-da-a-button-group" data-csa-c-type="widget" data-csa-interaction-events="click" data-hover="<!-- If PartialItemStateWeblab is true then, showing different Add-to-wish-list tool-tip message which is consistent with Add-to-Cart tool tip message. -->
Auf die Liste? Bitte wähle aus dem Sortiment links." class="a-button-group a-declarative a-spacing-none" data-action="a-button-group" role="radiogroup" data-csa-c-id="j9j06j-tkgga3-ieekf1-ylh4ra"> <span id="wishListMainButton"
class="a-button a-button-groupfirst a-spacing-none a-button-base a-declarative" role="radio" data-action="add-wishlist-declarative" aria-posinset="1" aria-setsize="1"><span class="a-button-inner"><a href="https://www.amazon.com/-/de/ap/signin?openid.return_to=https%3A%2F%2Fwww.amazon.com%2Fgp%2Faw%2Fd%2F007175346X&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.assoc_handle=usflex&openid.mode=checkid_setup&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&" name="submit.add-to-registry.wishlist.unrecognized" title="Auf die Liste" data-hover="<!-- If PartialItemStateWeblab is true then, showing different Add-to-wish-list tool-tip message which is consistent with Add-to-Cart tool tip message. -->
Auf die Liste? Bitte wähle aus dem Sortiment links." class="a-button-text a-text-left"> Auf die Liste </a></span></span> </div>
<div id="atwl-inline-spinner" class="a-section a-hidden">
<div class="a-spinner-wrapper"><span class="a-spinner a-spinner-medium"></span></div>
</div>
<div id="atwl-inline" class="a-section a-spacing-none a-hidden">
<div class="a-row a-text-ellipsis">
<div id="atwl-inline-sucess-msg" class="a-box a-alert-inline a-alert-inline-success" aria-live="polite" aria-atomic="true">
<div class="a-box-inner a-alert-container"><i class="a-icon a-icon-alert"></i>
<div class="a-alert-content"> <span class="a-size-base" role="alert"> Hinzugefügt zu </span> </div>
</div>
</div> <a id="atwl-inline-link" class="a-link-normal" href="/-/de/gp/registry/wishlist/"> <span id="atwl-inline-link-text" class="a-size-base" role="alert"> </span> </a>
</div>
</div>
<div id="atwl-inline-error" class="a-section a-hidden">
<div class="a-box a-alert-inline a-alert-inline-error" role="alert">
<div class="a-box-inner a-alert-container"><i class="a-icon a-icon-alert"></i>
<div class="a-alert-content"> <span id="atwl-inline-error-msg" class="a-size-base" role="alert"> Hinzufügen war nicht erfolgreich. Bitte versuche es erneut. </span> </div>
</div>
</div>
</div>
<div id="atwl-dd-spinner-holder" class="a-section a-hidden">
<div class="a-row a-dropdown">
<div class="a-section a-popover-wrapper">
<div class="a-section a-text-center a-popover-inner">
<div class="a-box a-popover-loading">
<div class="a-box-inner"> </div>
</div>
</div>
</div>
</div>
</div>
<div id="atwl-dd-error-holder" class="a-section a-hidden">
<div class="a-section a-dropdown">
<div class="a-section a-popover-wrapper">
<div class="a-section a-spacing-base a-padding-base a-text-left a-popover-inner">
<h3 class="a-color-error"> Es ist ein Fehler aufgetreten. </h3> <span> Es gab einen Fehler beim Abrufen deines Wunschzettels. Versuche es noch einmal. </span>
</div>
</div>
</div>
</div>
<div id="atwl-dd-unavail-holder" class="a-section a-hidden">
<div class="a-section a-dropdown">
<div class="a-section a-popover-wrapper">
<div class="a-section a-spacing-base a-padding-base a-text-left a-popover-inner">
<h3 class="a-color-error"> Es ist ein Fehler aufgetreten. </h3> <span> Liste nicht verfügbar. </span>
</div>
</div>
</div>
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DEM AUTOR FOLGEN
Mark A. Murphy
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HARD GOALS : THE SECRET TO GETTING FROM WHERE YOU ARE TO WHERE YOU WANT TO BE
GEBUNDENE AUSGABE – 10. NOVEMBER 2010
von Mark Murphy (Author)
4,5 von 5 Sternen 66 Sternebewertungen
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“Ever felt like you weren’t reaching your goals as fast as you would like? HARD
GoalsK shows you how to change your thinking and get on the path to tremendous
achievement!”
--Marshall Goldsmith, world-renowned executive coach and author of the New York
Times bestsellers MOJO and What Got You Here Won’t Get You There
“Hard Goals is full of fascinating insights regarding how to get yourself to
achieve things you never thought possible, and Murphy’s key ideas have strong
research support. . . . If you want to achieve something great or important in
your life, this is the book for you.”
―Edwin A. Locke, Ph.D., Professor Emeritus, University of Maryland
“If you want a mediocre life, set ho-hum goals. If you want a life filled with
excellence and meaning, set HARD Goals. This book shows you how to set HARD
Goals and love every minute of achieving them. The end result? Winning in life
and unparalleled fulfillment.”
Lyle Nelson, four-time Olympian and author of Spirit of Champions
“Every company has goals these days. So why do most goals fall short? Why do
leaders keep setting the same failed goals year after year? HARD Goals gives you
the cutting-edge science to engage every employee in pursuing and achieving
extraordinary goals. No more procrastination, foot-dragging, or giving up. With
HARD Goals, your organization will achieve astonishing results. Every CEO,
manager, and employee needs to read this book!”
Kevin M. Andrews, President, SmartBen
Want to increase sales? Get promoted? Change the world? There’s a goal for that
. . .
Steve Jobs, Jeff Bezos, the school teacher next door who amassed a
million-dollar fortune . . . Did these people succeed because they were more
motivated or because they were more disciplined? The answer to both questions is
yes―but not in the ways you might think. Anyone can achieve extraordinary
things. The secret is setting goals that test the very limits of your abilities.
In Hard Goals, Mark Murphy, the acclaimed author of Hundred Percenters, explains
the science behind getting from where you are to where you want to be in your
career, business, and life.
Leadership IQ, Murphy’s top-rated leadership training consultancy, studied
nearly 5,000 workers from virtually every field and found that extraordinary
goals―the kind that got America to the moon and back, developed the iPod,
created nanotechnology, and helped individuals overcome tremendous personal
adversity―stimulate and engage the brain in ways that are profoundly different
from the goals most people set.
Research conducted for this book revealed that people who set Hard goals are up
to 75 percent more fulfilled than people with easy goals. In these pages, Mark
Murphy explains how success, and the satisfaction it brings, comes from knowing
how to set goals that are:
* Heartfelt―have an emotional attachment, “scratch an existential itch.”
* Animated―motivated by a vision, that movie that plays over and over in your
mind.
* Required―imbued with such a sense of urgency that you have no other choice
but to start acting on them right here, right now.
* Difficult―the greatest achievements come from the toughest challenges―but
they also leave you feeling stronger, smarter, and more fulfilled.
People set goals all the time, but the majority end up unfulfilled or
abandoned. With all the challenges facing us today, we could use a little
more achievement. Hard Goals can help us get there by offering the hard
science and practical techniques to conquer procrastination and unlock your
brain’s potential for realizing your goals.
Mehr lesen
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1. Seitenzahl der Print-Ausgabe
192 Seiten
2. Sprache
Englisch
3. Herausgeber
McGraw Hill
4. Erscheinungstermin
10. November 2010
5. Abmessungen
16 x 1.8 x 23.62 cm
6. ISBN-10
007175346X
7. ISBN-13
978-0071753463
8. Alle Details anzeigen
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REZENSIONEN DER REDAKTION
FROM THE PUBLISHER
Mark Murphy is founder and CEO of Leadership IQ, a top-rated provider of
leadership training for Microsoft, IBM, MasterCard, Merck, and other companies.
He is the author of Hundred Percenters and has been featured in Fortune, Forbes,
Bloomberg Businessweek, The Washington Post, and other publications.
ABOUT THE AUTHOR
Mark Murphy is founder and CEO of Leadership IQ, a top-rated provider of
leadership training for Microsoft, IBM, MasterCard, Merck, and other companies.
He is the author of Hundred Percenters and has been featured in Fortune, Forbes,
Bloomberg Businessweek, The Washington Post, and other publications.
EXCERPT. © REPRINTED BY PERMISSION. ALL RIGHTS RESERVED.
HARD GOALS
THE SECRET TO GETTING FROM WHERE YOU ARE TO WHERE YOU WANT TO BE
By MARK MURPHY
THE MCGRAW-HILL COMPANIES, INC.
Copyright © 2011 Mark Murphy
All rights reserved.
ISBN: 978-0-07-175346-3
CONTENTS
AcknowledgmentsIntroduction: HARD Goals—The Science of Achieving Big Things1
Heartfelt2 Animated3 Required4 DifficultConclusion: Starting Your HARD
GoalNotesIndex
EXCERPT
CHAPTER 1
Heartfelt
Whenever I talk to somebody about his or her goals—whether that person istrying
to change the world, grow a company, or lose a few pounds—one ofthe first
questions I ask is, "Why do you care about this goal?" (Don't worry,I'm not
without some social graces; we actually have a conversation first.)
Some people look me right in the eye and say, "It doesn't mean anything to
me.It's my boss/spouse/doctor and so forth who cares." I've lost count of
thenumber of CEOs who've answered with, "Well, it's our Chairman who really
feelsthis goal is important...." And how many kids, when asked the same
question,would answer, "It has nothing to do with me. I'm only doing it because
myparents are making me"?
"Why do you care about this goal?" It's a simple question, and a
frighteninglyaccurate way to predict whether or not somebody will abandon his or
her goals atthe slightest roadblock. The people who will pursue their goals
regardless ofthe challenges will answer with something like, "This goal is my
passion, it'swhat I'm here to do," or, "I love my children too much to not
accomplish this,"or even, "What I really care about is the finish line; I'm
totally pumped to getto the payoff."
But when people say, "My boss/spouse/doctor/chairman is the one who really
caresabout this goal," or, "I'm doing it only because I have to," all signs
point tothe negative. It's right there in their words: these people lack any
realemotional connection to their goals; the goals are not heartfelt. In
fact,emotionally, such a goal is not even really that person's goal; it belongs
tosomebody else.
When you ask someone this question (and I encourage you to test it out
foryourself), listen to the proper nouns and pronouns you get in response.
Ifownership of the goal is taken with a me, mine, my, or I, eventhough the goal
may have originated with someone else, it's a strong sign thatperson will see
that goal through to the end, no matter what gets thrown in theway.
But if the person mentally assigns ownership of the goal to a boss,
spouse,doctor, chairman, or whomever, which you'll hear in words like his,
hers,the company's, my teacher, or the boss, then you know the person isjust not
feeling connected to the goal. You can also listen for the emotionalwords that
are said (for example, pumped, excited, can't wait, fired up,and so forth).
Expressing intense feelings usually portends better results thanemotional
detachment does. Just remember, nobody ever washed a rental car (whichmeans that
if you don't own it, you're not going to put much effort into it).
You'd do just about anything for the people you love—your kids, spouse,best
friend, family, significant other, and so forth—because you have aheartfelt
connection to them. You don't just know these folks; you know youreally care for
them. But what if you were asked to do something for a passingacquaintance or
even a total stranger? Most likely you'd exert some effortbecause you're a nice
person, but most people would risk and sacrifice much morefor a loved one than
they would for an acquaintance or stranger. Doctors givemore comprehensive care
to people they feel more connected to. People give moremoney to charities when
they feel a heartfelt connection to the recipients.Research has even shown that
sales generated at Tupperware parties can besignificantly explained by analyzing
the strength of the personal connectionbetween the host and the guests.
With all due respect to Sting, if you love somebody (and thus have a
heartfeltconnection to them), you're probably not going to set them free.
Because of thatheartfelt connection, you're going to follow them to the far
corners of theglobe, dripping blood, sweat, and tears to help them in any way
you can. Andthat's precisely the kind of heartfelt connection you want to feel
toward yourgoals. You want to love, need, and be deeply connected to your goals;
you wantto feel like you'd chase a goal to the very ends of the earth in order
tofulfill it.
Just to be clear, it's not all about emotions. You absolutely need theanalytical
part of your brain to create and achieve a HARD Goal (as you'llclearly see in
the "Required" and "Difficult" chapters). Certainly you shouldcalculate the
precise amount of weight you need to lose, the dollar amount bywhich your sales
should grow, what mile mark you need to hit to be marathonready, and how many
classes you need to attend to experience the optimal levelof challenge. But
while you can create the most analytically sound goal in theworld (with just the
right degree of difficulty and so on), if it's notheartfelt, if you're not
emotionally connected to it, if you aren't ready tochase this goal to the far
corners of the globe, then you're more likely toabandon it than you are to
accomplish it. Goal-setting processes often get sohung up on the analytical and
tactical parts that they often neglect the mostfundamental question: why do you
care about this goal?
In the early days of my career, I advised seriously troubled organizations
(theones teetering on the edge of bankruptcy). And believe me when I say they
neededsome seriously HARD Goals to fight their way back. I could always tell if
thecompany had a sufficient foundation from which to launch a successful
turnaroundjust by walking around and asking employees, "Why do you care if this
companysucceeds or fails?" If I heard a lot of people say, "Because I'll lose my
job,"or "I need a paycheck," or something similar, I knew the company
probablywouldn't make it. But if I heard something more heartfelt like, "I've
poured myheart and soul into this place, and I'm not gonna let it fail now," or
"Too manypeople are counting on us," or "Our customers need us to survive," then
I knewwe had a great shot at a comeback.
By the way, every politician that wants to survive knows that caring,
emotionalintensity, and heartfelt connection all mean the same thing: voter
turnout. Whenpeople are emotionally connected to an issue or leader, when they
feel heartfeltenthusiasm, they'll move heaven and earth to guarantee its
success. But whenthey're apathetic—that's very bad news indeed!
If your goals are important enough, if they're HARD, then at some point
you'regoing to hit a stumbling block, because every goal worth doing is going to
testyour resolve and ask you to decide if you really want to keep going. And at
thatmoment, if your commitment to that goal is sufficiently heart-felt,
you'llsaddle up and plow right through. But if it's not, if there's no
heartfeltconnection, well, that's why your local gym is overcrowded with
resolutionmakers in January and empty by March.
In the past few years there's been a spate of books on how to be happy.
Notdeeply fulfilled, emotionally resilient, high achieving, or doing
somethingtruly meaningful and significant with your life, but rather, happy.
(Doingreally easy stuff like gorging on pizza while drinking beer and
watchingBlade Runner would make me happy, but that's not exactly a recipe
forself-respect or a life well-lived.) In one of these happiness books, the
authortells a story about a woman who loved reading literature so much that
shedecided to pursue her doctorate in the field. According to the story, the
womangot into a good program and started taking classes. However, she
quicklydiscovered that it was hard. There were grades, deadlines, papers,
rewards,punishments, and so on. She eventually said, "I don't look forward to
readinganymore."
Now, the author of the book was making a totally different point in telling
thisstory, but here's what I took away from it: that woman didn't have a deep
enoughemotional connection to her goal; her connection wasn't truly heartfelt.
Listen,just about every goal worth doing is going to take work. You don't just
roll outof bed and get a Ph.D. because you enjoy reading Shakespeare. Were that
thecase, I'd win the Tour de France because I recently took a wine-drinking (er,
Imean tasting) bike tour through Napa Valley. And maybe a Nobel Prize too
becauseI love talking to smart people.
Once again, every goal worth doing will test your limits; there's simply
nogetting around it. And, at some point, even the things you love doing might
stopbeing "fun" while you push yourself to hang on, keep going, to continue
pushingand striving for a higher level of greatness. If the woman in that story
trulycares about achieving her Ph.D. and becoming a professor ofliterature—which
is a significant and meaningful accomplishment that willstay with her for the
rest of her life—she's going to need a much deepercommitment than just, "Reading
Shakespeare on the couch is fun."
So what do you do if you're not feeling as intensely plugged in as you'd
liketoward your goals? How do you build that emotional connection so that
nothingshort of death or disaster will get in your way of seeing those goals
though?
There are three ways to build a heartfelt connection to your goals:
• Intrinsic: Develop a heartfelt connection to the goal itself.
• Personal: Develop a heartfelt connection to the person you're doing agoal for.
• Extrinsic: Develop a heartfelt connection to the payoff.
Let's look at each of these in more detail.
INTRINSIC CONNECTION
You'll likely be more motivated to do something you really love doing. This isan
insight that probably falls in the category of "well, duh" for most people.It's
also, in a nutshell, the definition of intrinsic motivation. Consider whatyou do
in your free time, when nobody's pressuring or rewarding you one way oranother.
Whatever it is, if it's something you love doing, it's probably anexample of
intrinsic motivation.
Steve Jobs has an intrinsic emotional connection to what he does. If you've
everlistened to him launch a new product, the intrinsic connection positively
oozesout of him. You can hear his heartfelt connection in statements like "This
is anawesome computer," or "This is the coolest thing we've ever done with
video," or"This is an incredible way to have fun." Jobs's passionate connection
to thebetter world he truly believes he is creating with his products is what
keepsall those great new ideas coming. It's also part of the package that turns
Applecustomers and employees into Apple evangelists.
Intrinsic motivation comes from the inside, not in response to external
rewards.Not to say Jobs, or anyone playing off of intrinsic motivation, can't
also seekexternal rewards. But the factor that drives the goal forward, the
primarymotivation, comes from doing what you love to do.
Coach, lecturer, and author Lyle Nelson is a four-time Olympian. In 1988 he
wasunanimously elected to serve as team captain of the United States Olympic
Team.Pretty awesome stuff, though if you met him, you'd see only modesty
andgenerosity. Lyle's always got a moment for anyone who asks, and since he's
aterrific problem solver, he gets asked a lot.
When asked to describe how emotions played a part in his Olympic success,
here'swhat Lyle had to say: "There I was in Innsbruck, Austria, the morning of
myfirst race. The weather was perfect for skiing, cold and crisp, yet bright
andsunny. I can still see the cross-country ski trails as they wandered along
thelakeshore past a church spire and out of sight over the hill. That's when
itdawned on me that I was about to live a dream."
"I thought back to when I was 15. I knew I'd get to the Olympics then, but
Ididn't know it would take 12 years to happen. Four of those years I was at
WestPoint, and during my junior and senior years I lifted weights six nights a
weekfrom 11 p.m. to one in the morning. It was easy; it didn't take any
Herculeandiscipline. I was powered by the thought of one day standing in the
startinggate at the Olympics."
Guided by a heartfelt intrinsic connection to his goal, Lyle made an
unwaveringcommitment to becoming an Olympian when he was just a kid. That was a
prettyheady ambition, but as Lyle goes on to say, it's not just about gigantic
goalslike becoming an Olympian. "As I stood in that gate, I realized that for
thefirst time in my life I was going to try for a true 100 percent; no excuse
forholding back would ever matter. It was one of those moments in life where we
getto say to ourselves, 'When I step over this line I'm going to give it
everythingI have.' But that line could just as easily be a project at work,
arelationship, or the resolve to change an attitude." Lyle's right, and
giving100 percent definitely comes easier when you have an intrinsic connection
toyour goal.
So how do you create an intrinsic heartfelt connection to your goals?
Byunderstanding your Shoves and Tugs.
Everybody has Shoves and Tugs. Shoves are those issues that demotivate you,drain
your energy, stop you from giving 100 percent, and make you want to quitpursuing
your goals (they "shove" you out the metaphorical door). Tugs are thoseissues
that motivate and fulfill you, that you inherently love, that make youwant to
give 100 percent, and that keep you coming back no matter how hardthings get.
(They "tug" at you to keep pursuing your goal.)
This seems simple enough. But here's the twist: Shoves and Tugs are notflip
sides of the same coin. Just because people are feeling serious Tugs towardtheir
goals does not mean they don't have any Shoves. And before you spend allday
trying to figure out how to get more Tugs into your goals, you've got to atleast
acknowledge (and ideally mitigate) the Shoves.
Let me begin with an analogy that's a little "out there," but it might
helpclarify this issue. Much like Shoves and Tugs are not opposites of each
other,so too pain and pleasure are not opposites of each other. The flip side
ofpleasure isn't pain; it's just the absence of pleasure. Similarly,
theantithesis of pain isn't pleasure; it's just the absence of pain. If somebody
ishitting my foot with a hammer, that's pain. And when he or she stops, that's
notpleasure, that's just no more pain. If I'm getting the world's greatest
backrub,that's pleasure. When it stops, that's not pain, that's just no more
pleasure.
Here's the lesson: If I'm getting a great backrub, it does not preclude
somebodyfrom starting to hit my foot with a hammer. And if that happens, the
pain in myfoot will totally detract from the pleasure I'm getting from the
backrub. Here'sa corollary lesson: If you walk past me one day and see that my
foot is beinghit with a hammer, you cannot fix the pain in my foot by giving me
a backrub.The only way to stop the pain in my foot is to stop the hammer from
hitting myfoot.
I warned you that this is a weird analogy, but here's why it's relevant.
Everyday as people pursue their goals, their feet are being hit by hammers
(Shoves).This quite effectively destroys any intrinsic attachment these folks
might feeltoward their goals. Worse yet, many people haven't consciously
analyzed theirShoves and Tugs, so when they hit those Shoves they're not sure
exactly whytheir heartfelt connection is waning, and they're even less sure how
to addressthe problem.
So the first thing you have to do is diagnose your own Shoves and Tugs. And todo
that, you just need to answer two simple questions:
• Describe a time recently (in the past few weeks or months, or even a year)when
you felt really frustrated or emotionally burned out or like you wanted tochuck
it all and give up.
• Describe a time recently (in the past few weeks or months, or even a year)when
you felt really motivated or excited or like you were totally fired up
andunstoppable.
You'll notice that these questions are not asked in the abstract. That's
becauseI'm not looking for things that might derail my goals. I'm looking forthe
things that actually are derailing my goals (and the more recentyour examples,
the better). If I ask for a hypothetical list of what I "imagine"will derail my
goals, I'll get a hypothetical list, and that's not exactly awhole lot of help.
It's not typical behavior to abandon a goal because of aShove that hasn't yet
happened and might not ever happen. But lots of peoplewill quit their goals
because of a Shove they're experiencing this week.
Once you've discovered the kinds of factors and situations that add to ordetract
from your heartfelt connection to your goals, you can choose goals moresuited to
your intrinsic drives. People who are always looking for that nextadrenaline
rush might be Shoved by goals that aren't exciting or unique enough.People who
love solving really tough problems might be getting Tugs fromattempting a goal
that their friends told them couldn't be achieved.
But what about the situations where you don't get to choose your goals? What
ifyour goal has Shoves and you can't avoid them? In those cases you're going
toneed another level of motivation; you're going to need a Personal or
Extrinsicconnection to your goal.
Harvard economist Roland Fryer Jr. is doing something extraordinary—he'sstudying
how to get inner-city kids more connected to the goal of succeeding inschool.
You may have heard of his latest study. One of the largest studiesregarding
education policy ever undertaken, it involved using mostly privatemoney to pay
18,000 kids a total of $6.3 million in various financial incentivesin the
classroom. The financial motivators used varied in amount and includedpayments
for positive behaviors such as good grades, reading books, or notfighting.
It's a political hot potato, to say the least, but it underscores one
criticalissue: When you're having trouble building an intrinsic connection
between aperson and a goal, what else can you try? Sure, we all want kids to
learn forthe love of learning (in other words, to be intrinsically connected to
the goalof academic success). But as Fryer says, "I could walk into a completely
failingschool, with crack vials on the ground outside, and say, 'Hey, I went to
aschool like this, and I want to help.' And people would just browbeat me
about'the love of learning,' and I would be like, 'But I just stepped on crack
vialsout there! There are fights in the hallways! We're beyond that."
PERSONAL CONNECTION
When I was a teenager, my great aunt Norma was diagnosed with terminal
cancer.She was in her eighties at the time and had a warmth and charm that
belied herunderlying "mama bear" ferocity. Just after she was told she had a few
months tolive, her daughter (who was then in her sixties) was also diagnosed
with cancer,but with a life expectancy closer to a few years. Of course, you
know what I'mgoing to say next. Aunt Norma didn't pass right away; she lived for
five moreyears. Her doctors were left scratching their heads with a combination
ofamazement and incredulity. Norma dealt with constant pain. But she
foughtthrough it every day so that she could care for her daughter.
We all know an Aunt Norma, someone who loves another person so much, is
soemotionally connected to that person, that he or she can endure
anypain—overcome any challenge—in order to help that person through achallenge
or crisis. After you get past all the horror stories on your localnews, you may
find examples there. Like Nick Harris, the man from Ottawa,Kansas, who saw his
six-year-old neighbor get run over by a car.
The little girl was walking down her street on her way to school when
someonebacked out of a driveway and hit her, pushing her out into the street
androlling the car on top of her. Nick, who had just dropped his own daughter
offat school, saw the accident and ran over to help. When he got there,
this5-foot-7, 185-pound guy lifted the car (a Mercury sedan) right off the
littlegirl. And about her injuries? Some scrapes and bruises and road rash,
butotherwise she's fine. Smiling, she told a local news team, "I didn't even
breaka bone."
(Continues...)
(Continues...)Excerpted from HARD GOALS by MARK MURPHY. Copyright © 2011 by Mark
Murphy. Excerpted by permission of The McGraw-Hill Companies, Inc..
All rights reserved. No part of this excerpt may be reproduced or reprinted
without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of
visitors to this web site.
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PRODUKTINFORMATION
* Herausgeber : McGraw Hill; 1. Edition (10. November 2010)
* Sprache : Englisch
* Gebundene Ausgabe : 192 Seiten
* ISBN-10 : 007175346X
* ISBN-13 : 978-0071753463
* Artikelgewicht : 432 g
* Abmessungen : 16 x 1.8 x 23.62 cm
* Amazon Bestseller-Rang: Nr. 476,426 in Bücher (Siehe Top 100 in Bücher)
* Nr. 1,283 in Entscheidungsfindung & Problemlösung in Unternehmen
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INFORMATIONEN ZUM AUTOR
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MARK A. MURPHY
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An expert in aligning goals and people to create thriving organizations, Mark
leads one of the world’s largest studies on leadership and employee engagement.
Mark’s award-winning work has been featured numerous times in publications
including The Wall St. Journal, Fortune, Forbes, Bloomberg BusinessWeek and the
Washington Post. His media appearances include CBS News Sunday Morning, ABC’s
20/20, Fox Business News and NPR. Mark has lectured at Harvard Business School,
Yale University, University of Rochester and University of Florida.
Mark is the author of five books including the McGraw-Hill international
bestsellers, Hundred Percenters: Challenge Your People to Give It Their All and
They’ll Give You Even More and Hard Goals. Mark’s most recent book, Hiring for
Attitude, reflects the team’s latest research and insight into how hiring
decisions can align with engagement goals and culture characteristics.
Leadership IQ’s turnaround, culture change, and performance enhancement through
employee engagement work has been recognized in a diverse set of industries
including healthcare, financial services, energy, manufacturing, logistics, and
hospitality. From his roots as a turnaround specialist, Mark created Leadership
IQ to address problems in performance before they hit the bottom line.
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I definitely recommend this book. The
recommendations are very down to Earth and easy to follow. The structure and
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Super recommended!
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While there's no silver bullet for outrageous success, there are tools, systems
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an edge to succeed beyond the norm, Mark Murphy's Hard Goals does this. Well
written, easy to read and a mix of art and science, this book is really helpful
in blending our emotion and rational sides -- and ultimately those in our
employees and clients -- towards greater achievement.
There are a lot of business books out there, especially in the area of
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There were a lot of good points in this book that resonated with me in my
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my weak points in my personal and professional goal-setting and how to make my
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Finally, a book that helps you understand and craft goals that get fulfilled and
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