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CREATING SUSTAINABLE VALUE CHAINS - CONNECTING BRANDS, GROWERS & CONSUMERS

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+971 50 315 3587




+92 314 2074447


CREATING SUSTAINABLE VALUE CHAINS
CONNECTING BRANDS, GROWERS & CONSUMERS

Whatsapp Envelope Linkedin Facebook Instagram Youtube
 * Home
 * About Me
 * My Career
 * Contact Me


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+971 50 315 3587


+92 314 2074447


PROPAGATING REGENERATIVE AGRICULTURE, SUSTAINABLE VALUE-ADDED SUPPLY CHAIN OF
NATURAL, ORGANIC, HEALTHY PRODUCES AND CULTURE OF URBAN FARMING AS AN ENGINE TO
ECONOMIC GROWTH.




PROPAGATING REGENERATIVE AGRICULTURE, SUSTAINABLE VALUE-ADDED SUPPLY CHAIN OF
NATURAL, ORGANIC, HEALTHY PRODUCES AND CULTURE OF URBAN FARMING AS AN ENGINE TO
ECONOMIC GROWTH.


MUHAMMAD NADEEM IQBAL


PASSIONATE, INNOVATIVE & INTUITIVE


Enthusiastic Researcher, Innovative Project Developer and a “Passionate Organic
Practitioner”

Specialized Expertise; Herbal Integrated Farming; with core competency in Stevia
Farming and Sustainable Value-added Supply Chain Development of Natural &
Organic products including; Herbal Health Supplements.

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PIONEER GROWER OF


STEVIA, MEDICINAL
& CULINARY HERBS


IN PAKISTAN SINCE 2008


MY ORGANIC PHILOSOPHY

From Soil to Soul – Healthy Life, driven by the belief that only healthy soil
can produce wholesome foods for a happy and prosperous life, that is guided by
the wisdom of my farming roots.

To me, ‘organic’ is not just only confined to the food or farming but organic is
all about ‘purity of heart, mind and soul’.

I strongly believe in an “Organic Approach” for the well-being of our planet
earth, mother nature, and its habitants.



MY VISION & MISSION



To be catalyst in creating a Sustainable Future for the planet earth and its
inhabitants by improving health from soil & soul, malnutrition, and alleviating
quality of life, by creating sustainable value chains, resulting in bringing
healthy, peaceful and prosperous individuals, communities and nations.

To educate farmers to adopt “Regenerative Agriculture” practices and bring
increase in production of natural and organic food in rural, peri-urban and
urban settings with rural-urban interface, while strengthening relationships
between agricultural communities, customers, companies and brands.






MY LIFE’S DETERMINATION


“CONNECTING THE DISCONNECTED”

 

- To build “Human-Nature Connection” for the well-being of our planet and the
spirit of healthy organic living.

- To be part of bringing the purity of nature back to into our lives; to connect
us to one another, to nature itself and to our roots.

- To create better world for our generations to grow up in a world that’s
natural, healthy and peaceful.

- To work towards Industrial growth of Natural & Organic Foods and other related
products.

- To promote healthy culture of ‘Urban Farming’ as an engine to the economic
prosperity.

- To produce and assist in producing anything and everything that is natural,
healthy and pure.

- To work towards “Environmental Sustainability”




MY LOVE STORY WITH STEVIA

My relationship with Stevia begins in 2008. Stevia was arrived from its native
land to get itself adopted to entirely a new harsh environment that was not all
easy for this newly arrived plant. The ‘sweet’ little plant needs lots of care
and love, just like a newly arrived baby.

From here onwards both, stevia and myself went through many ups and downs of
life but somehow, we covered the journey till date. I cared ‘sweet’ baby like a
mother and today, its settled and adopted to its new climatic region.

Today, I am genuinely in love with this ‘sweet leaf’ and proud to see it
prospering in Pakistan.

I am further taking this ‘sweet’ little baby to other lands, where it can be
flourished further for the benefit of many, especially those suffering from
diabetes.

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JOURNEY OF MY
PROFESSIONAL CAREER


1978 - 2023


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45 YEARS OF EXPERIENCE IN DIVERSIFIED INDUSTRIAL AND BUSINESS SECTORS;


FROM AGRICULTURE TO INTERNATIONAL SHIPPING AND FROM FOOD PRODUCTION TO CATERING.
FROM MERCHANDISING, MARKETING TO SUSTAINABLE SUPPLY CHAIN DEVELOPMENT AND FROM
MEDIA, ADVERTISING TO DEVELOPMENT SECTOR.


KEY COMPETENCY


WEALTH OF ‘HANDS-ON’ EXPERIENCE WITHIN THE NATURAL AND ORGANIC FARMING AND FOOD
SECTORS; WITH DEEP UNDERSTANDING OF “FARM TO TABLE” OPERATIONS, ENCOMPASS
EVERYTHING FROM RAISING NATURAL ORGANIC CROPS, POULTRY, LIVESTOCK TO PROCESSING
AND PACKAGING TO DEVELOPING VALUE-ADDED SUPPLY CHAIN INCLUDING BRANDING,
MARKETING, SALES AND DISTRIBUTION.


WHAT I DO?


BUILD MULTI-SECTORAL PARTNERSHIPS AND NETWORKS, BETWEEN CORPORATE AND PUBLIC
SECTORS, GOVERNMENTS, PUBLIC HEALTH DEPARTMENTS, NOT-FOR-PROFIT ORGANIZATIONS,
AND THE VOLUNTEER SECTOR TO DEVELOP THE INFRASTRUCTURE NEEDED TO ACHIEVE
“SUSTAINABLE HEALTHY FOOD SYSTEMS”.


WHY I AM DOING IT?


I WANT OUR CHILDREN AND GRANDCHILDREN TO GROW UP HAPPY AND HEALTHY IN A WORLD
THAT'S WORTH LIVING IN. THAT'S WHY I HAVE ALWAYS BEEN DEDICATED TO
SUSTAINABILITY - PROTECTING NATURE, TRULY CARING MORE ABOUT THE ENVIRONMENT AND
KEEPING OUR FARMLANDS RICH AND NUTRITIOUS FOR THE FUTURE.


HIGHLIGHTS OF MY PROJECTS

I have always found it impossible to draw a line between my work and me.
Everything I do is a part of who I am. In order to keep myself alive I have to
constantly evolve.

My multifaceted and multidimensional skills not only add value to brands but
also have far reaching impact on the development of overall market of natural
and organic products.

My on-the-field research and knowledge exchange activity enables the transition
to naturally healthy and resilient farming systems. I build evidence and
understanding of the positive impact of organic and agroecological farming, and
practical information to help farmers and growers do it better.

I am guided by developments in natural and organic agriculture and food
marketplace and focus on challenges related to food and nutrition, the
environment and land use, facing the world of agriculture and agronomics today.
Challenges such as climate change, human nutrition, competition between food and
non-food crops, the exhaustion of fossil resources and appropriate land
management put agronomists in a position to generate compatible economic, social
and environmental development”.

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A JOURNEY TO THE WORLD OF NATURAL & ORGANIC AGRICULTURE


I BELIEVE IN A VERY STRONG LINK BETWEEN HEALTHY SOIL, HEALTHY PLANTS, HEALTHY
FOOD AND HEALTHY PEOPLE.
I SEE MY LITTLE WORLD THAT I MOVE AND BREATH WITHIN REFLECTED IN THE ENTIRE
WORLD. EVERYTHING THAT HAPPENS IN THE WORLD OUTSIDE ME IS MOVING WITHIN ME AND I
AM MOVING WITH EVERYTHING THAT IS HAPPENING WITHIN THE WORLD”.


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ESTABLISHED PAKISTAN’S FIRST
ORGANIC RESEARCH FARM



The beginning of Organic Era in Pakistan
Chak Shahzad, Islamabad: 2006 - 2012

VEGEGARDEN was an innovative research farm that has been at the forefront of the
organic permaculture and horticulture that was dedicated to researching and
promoting “Organic Urban Agriculture” with emphasis on home and community
Vegetable, Herbs, Fruits, Goats, and Poultry farming.

The idea of VEGEGARDEN was conceived, planted and nourished by Muhammad Nadeem
Iqbal who believes that food is central to human well-being and one of the best
ways of uniting people of different communities and cultures around a common,
positive agenda.



ESTABLISHED PAKISTAN’S FIRST
ORGANIC STEVIA FARM



The beginning of Era of Stevia Cultivation
in Pakistan: 2008

Established Pakistan’s First Stevia Farm integrated with other Medicinal &
Culinary Herbs. Initially built on 2 acres of natural virgin organic land
located at the foothills of Himalayas and further extended the facility on 10
acres.

The farm facility was purpose build to grow medicinal herbs in 100% natural
setting without the use any fertilizers and pesticides is purely an outcome of
passion and love for the sweet leaf.

 





ESTABLISHED PAKISTAN’S FIRST
INTEGRATED ORGANIC FARM



The beginning of Organic Integration in Pakistan: 2008
National Agriculture Research Centre (NARC), Chak Shahzad, Islamabad

Based on Innovative concept & design.

This organic farm is aligned; passion with strategy, collaboration and process,
to best achieve sustainable, accelerated growth with greater fulfilment for
everyone involved.

The farm is a combination of on-field Research Facility, a Nature Preserve, and
a Recreation and Educational Place for families.



INNOVATIVE SOLUTION TO WASTE-WATER TREATMENT FOR AGRICULTURE (BIOREMEDIATION)



Pakistan Agriculture Research Centre: 2008 - 2011

Bioremediation is the centuries old process that is re-invented and is
considered the latest development in waste water management strategies. The
technique involves the use of organism to eliminate of neutralize pollutants
from s contaminated site.

The pilot project was designed and executed at National Agriculture Research
Centre, Islamabad as part of the “development of organic agriculture project”.
The project was designed and executed with the use of living organisms, like
microbes and bacteria to remove contaminants, pollutants, and toxins from sewage
water and to turn into a healthy irrigation water for agriculture.





SERVED AS AN ADVISOR ON ORGANIC AGRICULTURE (2008 - 2012)



Pakistan Agriculture Research Council (PARC)
National Agriculture Research Centre (NARC)

My innovative and pioneering work on sustainable agriculture and urban farming,
acknowledged by the Pakistan’s premier agriculture research institute; PARC/NARC
that was led by renowned agriculture practitioner Dr. Zafar Altaf as the
Chairman PARC.

That was an era when the pioneering work on organic agriculture took place at
National Agriculture Research Centre. During this period successfully grown
multiple organic crops including wheat with record output.



DEVELOPMENT SECTOR



2002 – 2010


Being founding Executive Director of Mir Khalil Ur Rahman Foundation (MKRF), a
social sector arm of Pakistan’s largest media house Jang Group / Geo Television
Network; besides managing record setting fundraising campaigns for South East
Asia Tsunami 2004, Earthquake 2005, Physically Displaced Persons 2008, Floods
2010, also formed joint venture with Microsoft for vocational education in
Pakistan.





RECORD-MAKING LAUNCH OF CONFECTIONARY & SNACKS BRAND “KIMS”



1999 - 2002

KIMS brand is owned by Silver Lake Foods (Pvt) Ltd, Hattar, Pakistan.

As a marketing and brand consultant; designed and executed successful brand
building, marketing, sales strategies/plans and established national level
distribution network.

The brand achieved market leadership role in biscuits (Ticky Pack Range) and
chocolates categories beating its years old established brands in the market.
Still KIMS enjoys its market domination.

 



RESIDENT DIRECTOR
KARGAR COMMUNICATIONS (PVT) LTD.



1986 – 1988

Handled successful advertising campaigns including designing of marketing
strategies for “Rose Petal Tissues” and “FROST Juices & Milk Pak” both are
brands of Packages Limited.

Afterwards the Milk Pak was taken over by Nestle, whereas Rose Petal is still
owned by Packages Limited and a leading brand of Tissue papers in Pakistan.





ESTABLISHED FOODSTUFF TRADING OPERATION IN DUBAI, U.A.E



1995 - 1998


Product Development and Sourcing from established Supply Chains of multiple food
items across multiple countries.

Also established Marketing, Sales and Distribution across U.A.E., with exports
to other GCC countries.



RE-INVENTED FOOD CATERING BUSINESS: LAHORE, PAKISTAN



1986 - 1994

By giving innovative new style to the years old traditional way of catering.

This includes; 5 Star Outdoor Catering, plus established number of successful
restaurants and Bakeries.

Marco Polo, Ghazal, The Pastry Shop, Mabaker and Xinhua Chinese Restaurant are
some of the projects.





INTERNATIONAL FERTILISER TRADING



1982 - 1986


From 1982 to 1986, I represented A.B Sukab, a Swedish company, in their barter
trade dealings with Pakistan. Additionally, during this time period, I also
worked for Agrico & Phoschem USA, a company that specializes in the agricultural
and chemical sectors.

Specifically, I was responsible for representing the interests of both A.B Sukab
and Agrico & Phoschem USA in the Pakistani market through barter trade and other
business dealings.



INTERNATIONAL SHIPPING & FREIGHT FORWARDING

1980 - 1986 Worked in the international shipping and freight forwarding industry
from 1980 to 1986, I had the opportunity to handle bulk shipments of wheat while
representing Karl Gross, a German company that has been a leader in the industry
since 1876. Karl Gross is a reputable and experienced company in the field of
international shipping, and I had the opportunity to work with them and
contribute to their ongoing success in the handling and transportation of Bulk
wheat and other cargo in Pakistan.



INNOVATIVE RESEARCH



15 years of in-depth research on Organic Farming Patterns Analysis based on
Clustering Methods; to identify viable solutions for organising organic
producers’ groups and supply chains at county level.

My research aim was to evaluate which is the best networking solution for
organic farmers in Pakistan. This statistical approach was based on
multidimensional scaling and hierarchical clustering methods.

Research work also includes the market size, growth and potential of Organic
Products within Pakistan, Middle East Gulf, North Africa and Europe.

Research encompasses; from interdisciplinary, to multidisciplinary research and
innovation in emerging fields of agriculture and healthy foods. This includes;
Theoretical, Exploratory, Explanatory, Qualitative, Quantitative, Primary,
Secondary research, to Field researches.



CONSULTANT/ADVISOR TO
LUCKY SNACKS (PVT) LTD., BAHAWALPUR PAKISTAN



2012 – Till Date


Lucky Snacks are manufacturers of confectionery items and the brand is quite
well established all across Pakistan, catering to middle and lower-middle end of
market segments.







“OPENING THE DOOR TO MY; HEART, MIND & SOUL”

I call myself ‘a man of the earth’. I realised at my early age that food and
farming is my future. I started farming on my own, with no knowledge, experience
and funds to support, just a ton of passion – the one thing which provided me
with the inspiration and motivation needed to become an ‘innovative risk-taking
farmer’. 

If one thing could be said about Me, it would be that I see the world through a
filter which picks up only the “interesting” in anything.

I live to find the passion hidden in even total trivia. Refusing to budge an
inch unless inspired, and a complete dynamo the moment I feel the familiar glow
of being able to see the “play” in the work.

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“I hope you believe, as I do, in the inexhaustible ability of human beings to
find answers to problems, to create works of beauty and originality, and to
craft vital new ideas inspired by those who’ve gone before. The possible is
constantly being redefined, and I care deeply about helping humanity move
forward. To me, there’s nothing more gratifying than that”




MY GALLERY


“I MAKE PHOTOGRAPHS TO UNDERSTAND WHAT OUR LIVES MEAN TO US”

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“EACH CONTACT WITH A HUMAN BEING IS SO RARE, SO PRECIOUS, ONE SHOULD PRESERVE
IT”. (ANAIS NIN)




+971 50 315 3587 (DUBAI)
+92 314 2074447 (PAKISTAN)




MNI@NADEEMIQBAL.COM
MNIQBAL58@GMAIL.COM



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