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<h3> Retail </h3>
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<a href="https://www.mckinsey.com/industries/retail/our-insights">
<span>Our Insights</span>
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<span>Semiconductors</span>
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<a href="https://www.mckinsey.com/industries/semiconductors/our-insights">
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<span>Our People</span>
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<span>Contact Us</span>
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<span>Technology, Media & Telecommunications</span>
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<h3> Technology, Media & Telecommunications </h3>
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<a href="https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights">
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<span>How We Help Clients</span>
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<span>Our People</span>
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<span>Contact Us</span>
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<a href="https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights">
<span>Travel, Logistics & Infrastructure</span>
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<h3> Travel, Logistics & Infrastructure </h3>
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<a href="https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights">
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<a href="https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/how-we-help-clients">
<span>How We Help Clients</span>
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<a href="https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-people">
<span>Our People</span>
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<a href="https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/contact-us">
<span>Contact Us</span>
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<a aria-haspopup="true" aria-expanded="false" href="javascript:;">Functions</a>
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<h3>Functions</h3>
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<a href="https://www.mckinsey.com/business-functions/mckinsey-digital/how-we-help-clients">
<span>Digital</span>
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<h3> Digital </h3>
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<a href="https://www.mckinsey.com/business-functions/mckinsey-digital/how-we-help-clients">
<span>How We Help Clients</span>
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<a href="https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights">
<span>Our Insights</span>
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<a href="https://www.mckinsey.com/business-functions/mckinsey-digital/our-people">
<span>Our People</span>
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<span>Careers</span>
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<span>Contact Us</span>
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<span>Implementation</span>
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<h3> Implementation </h3>
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<a href="https://www.mckinsey.com/business-functions/implementation/our-insights">
<span>Our Insights</span>
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<span>Contact Us</span>
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<a href="https://www.mckinsey.com/business-functions/m-and-a/our-insights">
<span>M&A</span>
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<h3> M&A </h3>
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<a href="https://www.mckinsey.com/business-functions/m-and-a/our-insights">
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<span>Our People</span>
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<a href="https://www.mckinsey.com/business-functions/m-and-a/contact-us">
<span>Contact Us</span>
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<a href="https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights">
<span>Marketing & Sales</span>
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<h3> Marketing & Sales </h3>
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<a href="https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights">
<span>Our Insights</span>
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<a href="https://www.mckinsey.com/business-functions/marketing-and-sales/how-we-help-clients">
<span>How We Help Clients</span>
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<a href="https://www.mckinsey.com/business-functions/marketing-and-sales/our-people">
<span>Our People</span>
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<a href="https://www.mckinsey.com/business-functions/marketing-and-sales/solutions/periscope">
<span>Solutions</span>
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<a href="https://www.mckinsey.com/business-functions/marketing-and-sales/contact-us">
<span>Contact Us</span>
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<span>Operations</span>
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<h3> Operations </h3>
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<a href="https://www.mckinsey.com/business-functions/operations/our-insights">
<span>Our Insights</span>
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<a href="https://www.mckinsey.com/business-functions/operations/how-we-help-clients">
<span>How We Help Clients</span>
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<a href="https://www.mckinsey.com/business-functions/operations/our-people">
<span>Our People</span>
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<a href="https://www.mckinsey.com/business-functions/operations/contact-us">
<span>Contact Us</span>
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<span>People & Organizational Performance</span>
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<h3> People & Organizational Performance </h3>
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<a href="https://www.mckinsey.com/business-functions/people-and-organizational-performance/our-insights">
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<a href="https://www.mckinsey.com/business-functions/people-and-organizational-performance/how-we-help-clients">
<span>How We Help Clients</span>
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<a href="https://www.mckinsey.com/business-functions/people-and-organizational-performance/our-people">
<span>Our People</span>
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<a href="https://www.mckinsey.com/business-functions/people-and-organizational-performance/contact-us">
<span>Contact Us</span>
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<span>Risk & Resilience</span>
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<h3> Risk & Resilience </h3>
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<a href="https://www.mckinsey.com/business-functions/risk-and-resilience/our-insights">
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<a href="https://www.mckinsey.com/business-functions/risk-and-resilience/how-we-help-clients">
<span>How We Help Clients</span>
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<a href="https://www.mckinsey.com/business-functions/risk-and-resilience/our-people">
<span>Our People</span>
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<a href="https://www.mckinsey.com/business-functions/risk-and-resilience/contact-us">
<span>Contact Us</span>
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<a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights">
<span>Strategy & Corporate Finance</span>
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<h3> Strategy & Corporate Finance </h3>
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<a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights">
<span>Our Insights</span>
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<a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/how-we-help-clients">
<span>How We Help Clients</span>
</a>
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<li class="item ">
<a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-people">
<span>Our People</span>
</a>
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<a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/contact-us">
<span>Contact Us</span>
</a>
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<a href="https://www.mckinsey.com/business-functions/sustainability/our-insights">
<span>Sustainability</span>
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<h3> Sustainability </h3>
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<a href="https://www.mckinsey.com/business-functions/sustainability/our-insights">
<span>Our Insights</span>
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<a href="https://www.mckinsey.com/business-functions/sustainability/how-we-help-clients">
<span>How We Help Clients</span>
</a>
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<a href="https://www.mckinsey.com/business-functions/sustainability/our-people">
<span>Our People</span>
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<a href="https://www.mckinsey.com/business-functions/sustainability/contact-us">
<span>Contact Us</span>
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<a href="https://www.mckinsey.com/business-functions/transformation/our-insights">
<span>Transformation</span>
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<h3> Transformation </h3>
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<a href="https://www.mckinsey.com/business-functions/transformation/our-insights">
<span>Our Insights</span>
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<a href="https://www.mckinsey.com/business-functions/transformation/how-we-help-clients">
<span>How We Help Clients</span>
</a>
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<a href="https://www.mckinsey.com/business-functions/transformation/our-people">
<span>Our People</span>
</a>
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<a href="https://www.mckinsey.com/business-functions/transformation/contact-us">
<span>Contact Us</span>
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</div>
<div class="featured ">
<h6>Featured</h6>
<ul>
<li>
<a href="https://www.mckinsey.com/business-functions/mckinsey-digital/how-we-help-clients" class="">
<span>Digital</span>
</a>
<p>Digital upends old models. Reinvent your business.</p>
<ul class="list list-chevron u-font-regular u-g-2">
<li class="u-d-lg-inline">
<a class="icon-xs" href="https://www.mckinsey.com/business-functions/mckinsey-analytics/how-we-help-clients">
<span>Analytics</span>
</a>
</li>
<li class="u-d-lg-inline">
<a class="icon-xs" href="https://www.mckinsey.com/business-functions/mckinsey-digital/leap/overview">
<span>Business Building</span>
</a>
</li>
<li class="u-d-lg-inline">
<a class="icon-xs" href="https://www.mckinsey.com/business-functions/mckinsey-design/how-we-help-clients">
<span>Design</span>
</a>
</li>
<li class="u-d-lg-inline">
<a class="icon-xs" href="https://www.mckinsey.com/business-functions/mckinsey-digital/mckinsey-technology/overview">
<span>Technology</span>
</a>
</li>
</ul>
</li>
<li>
<a href="https://www.mckinsey.com/business-functions/transformation/our-insights" class="">
<span>Transformation</span>
</a>
<p>Most transformations fail. Flip the odds.</p>
</li>
</ul>
</div>
</div>
</li>
<li class="nav-featured-insights has-children ">
<a aria-haspopup="true" aria-expanded="false" href="javascript:;">Featured Insights</a>
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<a class="nav-back mck-arrow-left-icon icon-l is-hidden-desktop"></a>
<h3>Featured Insights</h3>
<div class="editors-choice is-hidden-until-desktop">
<ul>
<li>
<a href="https://www.mckinsey.com/featured-insights" class="cta -arrow">
<span>Explore our featured insights</span>
</a>
</li>
</ul>
</div>
</div>
<div class="items">
<h6>TRENDING TOPICS</h6>
<ul>
<li class=" ">
<a href="https://www.mckinsey.com/featured-insights/artificial-intelligence">
<span>Artificial Intelligence</span>
</a>
</li>
<li class=" ">
<a href="https://www.mckinsey.com/featured-insights/business-resilience">
<span>Business Resilience</span>
</a>
</li>
<li class=" ">
<a href="https://www.mckinsey.com/featured-insights/climate-change">
<span>Climate Change</span>
</a>
</li>
<li class=" ">
<a href="https://www.mckinsey.com/featured-insights/corporate-purpose">
<span>Corporate Purpose</span>
</a>
</li>
<li class=" ">
<a href="https://www.mckinsey.com/featured-insights/agile-organizations">
<span>Agile Organizations</span>
</a>
</li>
<li class=" ">
<a href="https://www.mckinsey.com/featured-insights/diversity-and-inclusion">
<span>Diversity and Inclusion</span>
</a>
</li>
<li class=" ">
<a href="https://www.mckinsey.com/featured-insights/coronavirus-vaccines-progress">
<span>Coronavirus Vaccines Progress: What’s Next?</span>
</a>
</li>
<li class=" has-children ">
<a href="https://www.mckinsey.com/featured-insights/future-of-asia">
<span>Future of Asia</span>
</a>
<div class="nav-wrapper">
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<a class="nav-back mck-arrow-left-icon icon-l is-hidden-desktop"></a>
<h3> Future of Asia </h3>
</div>
<div class="items">
<ul>
<li class="item ">
<a href="https://www.mckinsey.com/featured-insights/future-of-asia/overview">
<span>Overview</span>
</a>
</li>
<li class="item ">
<a href="https://www.mckinsey.com/featured-insights/future-of-asia/countries-and-regions">
<span>Countries and Regions</span>
</a>
</li>
<li class="item ">
<a href="https://www.mckinsey.com/featured-insights/future-of-asia/topics">
<span>Topics</span>
</a>
</li>
<li class="item ">
<a href="https://www.mckinsey.com/featured-insights/future-of-asia/key-questions">
<span>Key Questions</span>
</a>
</li>
<li class="item ">
<a href="https://www.mckinsey.com/featured-insights/future-of-asia/videos">
<span>Videos</span>
</a>
</li>
<li class="item ">
<a href="https://www.mckinsey.com/featured-insights/future-of-asia/future-of-asia-podcasts">
<span>Podcasts</span>
</a>
</li>
<li class="item ">
<a href="https://www.mckinsey.com/featured-insights/future-of-asia/contact-us">
<span>Contact Us</span>
</a>
</li>
</ul>
</div>
</div>
</li>
<li class=" ">
<a href="https://www.mckinsey.com/featured-insights/future-of-work">
<span>Future of Work </span>
</a>
</li>
<li class=" ">
<a href="https://www.mckinsey.com/featured-insights/coronavirus-leading-through-the-crisis">
<span>The Next Normal Beyond Coronavirus</span>
</a>
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40% aller Unternehmen und über 60% Gründungsfinanzierung; China fühhrend bei Patentanmeldungen <span>—</span> Anzahl Start-ups, Förderprogramme, Forschungsgruppen: Deutschland hinter den USA, Kanada, Großbritannien, Frankreich
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