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01
The Local
Marketing Gap
THE 2023 STATE OF LOCAL MARKETING SERIES

21: THE LOCAL MARKETING GAP
Your affiliates are the bridge between your brand and local
consumers.
You trust them to represent your business, delight customers,
and run local marketing campaigns.
But how do you know if their marketing efforts are moving the
needle?
There’s good news and bad news.
Let’s start with the good news: Affiliates understand the value
of local marketing.
In fact, 83% of affiliates view marketing as important to
their success.
The Local Marketing Gap
1%
NOT SURE/DON’T KNOW
2%
NOT THAT IMPORTANT
14%
OTHERS MORE IMPORTANT
69%
ONE OF SEVERAL VERY IMPORTANT
14%
THE MOST IMPORTANT
Marketing Importance










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The Local Partner Satisfaction Report
Partner satisfaction with local marketing programs is the difference between
driving record-breaking results and funds sitting on the shelf. This is how to
keep your affiliates happy. 
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The Local Marketing Gap Reportpdf

The Local Partner Satisfaction Reportpdf

The Co-Op Funds Reportpdf

Report 4 - Coming Soonpdf

Report 5 - Coming Soonpdf

Report 6 - Coming Soonpdf