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Text Content

 * Our Programs
   * CMO Blueprint
   * Scale School By MI Academy
   * 12 Week Email Marketing Accelerator
   * Team Alignment Workshop
   * Marketing Performance
   * Voice of Customer (VoC)
   * Mystery Box
 * About Us
   * How We Do It
   * Our Consultants
 * Events
   * CMO Blueprint eCommerce Workshop
 * Resources
   * Blog
   * Watch Open Classroom
   * Email Segmentation & Performance Guide
   * Free Rewards & Loyalty Canvas
   * Free Customer Journey Mapping Course | MI Academy
   * Lean Innovation White Paper
   * Case Study Bundle
   * Free WIP Template
   * CRO Discovery Canvas
 * Book A Chat
 * eSchool

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CATEGORIES

QUICK LINKS

 * 
   Our Programs
   * CMO Blueprint
   * Scale School By MI Academy
   * 12 Week Email Marketing Accelerator
   * Team Alignment Workshop
   * Marketing Performance
   * Voice of Customer (VoC)
   * Mystery Box
 * 
   About Us
   * How We Do It
   * Our Consultants
 * 
   Events
   * CMO Blueprint eCommerce Workshop
 * 
   Resources
   * Blog
   * Watch Open Classroom
   * Email Segmentation & Performance Guide
   * Free Rewards & Loyalty Canvas
   * Free Customer Journey Mapping Course | MI Academy
   * Lean Innovation White Paper
   * Case Study Bundle
   * Free WIP Template
   * CRO Discovery Canvas
 * Book A Chat
 * eSchool





QUICK LINKS


 * 
   Our Programs
   * CMO Blueprint
   * Scale School By MI Academy
   * 12 Week Email Marketing Accelerator
   * Team Alignment Workshop
   * Marketing Performance
   * Voice of Customer (VoC)
   * Mystery Box
 * 
   About Us
   * How We Do It
   * Our Consultants
 * 
   Events
   * CMO Blueprint eCommerce Workshop
 * 
   Resources
   * Blog
   * Watch Open Classroom
   * Email Segmentation & Performance Guide
   * Free Rewards & Loyalty Canvas
   * Free Customer Journey Mapping Course | MI Academy
   * Lean Innovation White Paper
   * Case Study Bundle
   * Free WIP Template
   * CRO Discovery Canvas
 * Book A Chat
 * eSchool


GET BETTER RESULTS WITH CUSTOMISED TRAINING FOR RETAIL & ECOMMERCE



CUSTOMISED TRAINING FOR RETAIL & ECOMMERCE



PROGRAMS TO HELP SME FOUNDERS SCALE, LEADERS & TEAMS GAIN STRATEGIC CLARITY,
TECHNICAL KNOW-HOW TO BOOST RESULTS



EXPLORE PROGRAMS & WORKSHOPS


INVEST IN PROJECT-BASED TRAINING


GET REAL RESULTS


INVEST IN PROJECT-BASED TRAINING


GET REAL RESULTS

SKYROCKET YOUR REVENUE GROWTH

+330% in revenue over 30 days

VetShop Group

UNLOCK YOUR NPS RESULTS

14+ increase in NPS over 12 Months

Mr. Toys Toyworld

UNLEASH EMAIL REVENUE

98% increase in email marketing revenue in 90 days
ArtShed Online

GAIN

SPEED & EFFICIENCY

7x increase in speed to production with Project Management

VetShop Group

UNLEASH MASSIVE SALES RESULTS

$1.5m in additional revenue booked in 90 Days

GBG

REVEAL GENIUS STRATEGIC INSIGHT

Over 48,000 Australian Consumers Surveyed

MI Academy

--------------------------------------------------------------------------------


WE'RE DIFFERNT FROM GENERIC CLASSROOM TRAINING!

We build programs tailored to your desired skills and business outcomes


FOCUS

Chat with us to discover which program will make the most impact.


GOALS

Refresher or transformational project? Align your program duration with your
goals.


CUSTOMISE

Help us understand your tech, team and vision, and we will customise your
program.


DELIVER

We'll collaborate to deliver our award-winning training in-house or online.

BOOST MARKETING SKILLS



Workshops & 12 Week Accelerators on:

✓ Strategy & Marketing Foundations

✓ Email Marketing & Automation

✓ Conversion Rate Optimisation (CRO)

✓ Partnerships & Collaboration

✓ Analytics & Reporting

✓ Organic & Paid Social Media

✓ Organic & Paid Search Engine Marketing

Not sure where to start or which program is right for your team? Speak to our
friendly consultants today!

LET'S CHAT!

--------------------------------------------------------------------------------

DEFINE YOUR STRATEGY & CX



Roadmap Workshops & Customer Research:

✓ Get our team to Audit, Analyise and Define your strategy roadmap before diving
into training with the CMO BluePrint

✓ Dive into your Voice of Customer, let out research team dive deep into your
customer insight to help you align and prioritise stratgic projects

Not sure where to start or which program is right for your team? Speak to our
friendly consultants today!

LET'S CHAT!

--------------------------------------------------------------------------------

ALIGN YOUR TEAM WORKSHOPS




Workshops & 12 Week Accelerators on:

✓ Objectives & Key Results

✓ Agile Project Management

✓ Leadership Development

✓ Agile Project Management

✓ Strategy Frameworks

✓ Team Development

Not sure where to start or which program is right for your team? Speak to our
friendly consultants today!

LET'S CHAT!

--------------------------------------------------------------------------------

INNOVATION WORKSHOPS 



Workshops & Events on:

✓ Design Thinking for innovation


✓ Creativity in the boardroom workshop

✓ MysteryBox Challenge: A playful event that champions cross-functional
collaboration, team bonding and creative problem-solving

✓ HackGames®: Spark innovative thinking and creativity with a fully-customised
internal hackathon

Not sure where to start or which program is right for your team? Speak to our
friendly consultants today!

LET'S CHAT

--------------------------------------------------------------------------------

SCALE SCHOOL



Our brand new Small Business Group Program:

✓ Get weekly access to our amazing faculty


✓ Stay accountable with your own personalised 1:1 mentor

✓ Keep track of your numbers to ensure growth

✓ Join a community of fast growing passionate eComm founders & marketers

Curious to learn more about Scale School? Put in your application today. Spaces
are limited.

LEARN MORE ABOUT SCALE SCHOOL
VIEW ALL TRAINING PROGRAMS & WORKSHOPS

--------------------------------------------------------------------------------


OUR CLIENTS & ALUMNI

--------------------------------------------------------------------------------





WE'RE DIFFERNT FROM GENERIC CLASSROOM TRAINING!

We build programs tailored to your desired skills and business outcomes


FOCUS

Chat with us to discover which program will make the most impact.


GOALS

Refresher or transformational project? Align your program duration with your
goals.


CUSTOMISE

Help us understand your tech, team and vision, and we will customise your
program.


DELIVER

We'll collaborate to deliver our award-winning training in-house or online.

BOOST MARKETING SKILL



Workshops & 12 Week Accelerators on:

✓ Strategy & Foundations

✓ Email Marketing & Automation

✓ Conversion Rate Optimisation (CRO)

✓ Partnerships & Collaboration

✓ Analytics & Reporting

✓ Organic & Paid Social Media

✓ Organic & Paid Search Engine Marketing

Not sure where to start or which program is right for your team? Speak to our
friendly consultants today!

LET'S CHAT!

--------------------------------------------------------------------------------

DEFINE YOUR STRATEGY & CX



Roadmap Workshops & Customer Research:

✓ Get our team to Audit, Analyise and Define your strategy roadmap before diving
into training with the CMO BluePrint

✓  Dive into your Voice of Customer, let out research team dive deep into your
customer insight to help you align and prioritise stratgic projects

Not sure where to start or which program is right for your team? Speak to our
friendly consultants today!

LET'S CHAT!

--------------------------------------------------------------------------------

ALIGN YOUR TEAM WORKSHOPS



Workshops & 12 Accelerators on:

✓ Objectives & Key Results

✓ Agile Project Management

✓ Leadership Development

✓ Cadences & Rituals

✓ Team Development

✓ Strategy & Vision

Not sure where to start or which program is right for your team? Speak to our
friendly consultants today!

LET'S CHAT!

--------------------------------------------------------------------------------

INNOVATION WORKSHOPS



Workshops & Events on:

✓ Design Thinking for innovation


✓ Creativity in the boardroom

✓ MysteryBox Challenge: A playful event that champions cross-functional
collaboration, team bonding and creative problem-solving

✓ HackGames®: Spark innovative thinking and creativity with a fully-customised
internal hackathon

Not sure where to start or which program is right for your team? Speak to our
friendly consultants today!

BOOK A FREE 15-MINUTE CHAT

--------------------------------------------------------------------------------

SCALE SCHOOL




Our brand new Small Business Group Program:

✓ Get weekly access to our amazing faculty

✓ Stay accountable with your own personalised 1:1 mentor

✓ Keep track of your numbers to ensure growth

✓ Join a community of fast growing passionate eComm founders & marketers

Curious to learn more about Scale School? Put in your application today. Spaces
are limited.

APPLY TODAY!
VIEW ALL PROGRAMS & WORKSHOPS

--------------------------------------------------------------------------------


WHY BRANDS LOVE
WORKING WITH MI ACADEMY

✓ Strategy Development

✓ Build Team Capabilities

✓ Accountability

✓ Adaptability

✓ Customised Programs

✓ Project Management Support

✓ Repeatable & Scalable Frameworks

      ✓ Award Winning team      

✓ Experts in incremental performance

✓ Practical Implementable Learning

✓ Data Informed Solutions

✓ Make better decisions faster

NO ASSESSMENTS, JUST KNOWLEDGE APPLIED TO REAL PROJECTS FOR REAL RESULTS!

--------------------------------------------------------------------------------


WORD ON THE STREET

--------------------------------------------------------------------------------




WHY PROJECT BASED TRAINING?
LEARN & APPLY ALL IN ONE

Project-Based Training is a teaching method where you learn by actively engaging
in real-world, personally meaningful projects.



This isn't about starting from scratch. We will will work with you on projects
you care about, using the technology you have and the team you've invested in.


It's about in-house skills for life, not simply the life of one campaign!


As part of our projects, we leave our clients with best practices and frameworks
that help to embed, and make use of, the knowledge that you gain.


We are fanatical about ensuring you receive tangible ROI from your training
investments.



Project-Based Training is a teaching method where you learn by actively engaging
in real-world, personally meaningful projects.



This isn't about starting from scratch. We will will work with you on projects
you care about, using the technology you have and the team you've invested in.


It's about in-house skills for life, not simply the life of one campaign!


As part of our projects, we leave our clients with best practices and frameworks
that help to embed, and make use of, the knowledge that you gain.


We are fanatical about ensuring you receive tangible ROI from your training
investments.




OUR TEAM & FACULTY

ALITA HARVEY-RODRIGUEZ

Managing Director



JENNIFER MANCUSO

Delivery Manager



FELISHA MINA

Digital Consultant



TREVOR HENSELWOOD

Subject Matter Expert - Meta



JEN GEALE

Subject Matter Expert - Scaling & Exiting



ROB GODWIN

Subject Matter Expert - Scaling Operations



PAUL NIEUWENHUYS

Subject Matter Expert - Marketplaces



OLIVIA CARR



Subject Matter Expert - SMB Scaling & PR

NADIA LOTTER

Subject Matter Expert - Leadership & Strategy



NATHAN HUPPATZ

Subject Matter Expert - Logistics & Analytics




CASE STUDIES

CASE STUDY

Pet Supplies Retailer Achieves 53% Increase in YOY Email Revenue Using
Automation

LEARN MORE

CASE STUDY

Australian Auto Accessory Retailer Grows 187% Revenue from New Email Subscribers

LEARN MORE

CASE STUDY

Highly Competitive Health Food Market Gets Six-Figure Sales Growth 9 Weeks
Post-Launch

LEARN MORE

CASE STUDY

Toy Retailer Increases Abandoned Cart Conversions By 175%

LEARN MORE




MOST POPULAR PROGRAMS


CMO BLUEPRINT

The CMO Blueprint is designed to give you the insight and strategic direction
any top-tier CMO would with a much smaller price tag.

LEARN MORE


FREE CUSTOMER JOURNEY MAPPING COURSE

For over a decade, we have used this template to kickstart the transformation of
Australia's leading retailers.
Now, we've taken it one step further, crafting an email course that walks you
step-by-step through the fundamentals of Customer Journey Mapping.

SIGN UP FOR FREE


VOICE OF CUSTOMER SURVEY (VOC)

Capture and analyse in-depth customer insights to feed your strategic roadmap
and create a truly customer-centric culture.

• Benchmark your annual Net Promoter Score (NPS.)

• Pulse check customer satisfaction and loyalty.

• Gain crucial insights to feed your strategy.

GET IN TOUCH




CMO BLUEPRINT

In this two part workshop spend time with our expert team to audit, analyse and
design you a 12 month stratgic growth roadmap designed to optimise your
marketing, customer experience, team.

Get laser focused on what will impact your growth in the next 12 months!

LEARN MORE


12 WEEK EMAIL MARKETING ACCELERATOR

How would you like to get 30% more revenue from your email marketing revenue in
the next 90 days?

 

APPLY NOW


VOICE OF CUSTOMER SURVEY (VOC)

Capture and analyse in-depth customer insights to feed your strategic roadmap
and create a truly customer-centric culture.

• Benchmark your annual Net Promoter Score (NPS.)

• Pulse check customer satisfaction and loyalty.

• Gain crucial insights to feed your strategy.

LET'S CHAT





MI Academy is a customised training provider. We combine strategy and training
to help retailers transform their customer experience (CX), marketing, approach
and impact.



Contact Us  |  1800 790 544

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