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— NEWS AND COMMENTARY —


LIQUOR COMPANY ASKS CONSUMERS NOT TO BUY ITS ‘RITTENHOUSE RYE’ BRAND TO
CELEBRATE KYLE RITTENHOUSE VERDICT

By  Megan Basham
•
Nov 24, 2021   DailyWire.com
•
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Via Getty Images.

In an odd marketing move, whiskey and bourbon distiller and distributor Heaven
Hill posted a statement to its official Twitter account Sunday asking people who
are buying its ‘Rittenhouse’ branded rye not to purchase the drink if they
intend to use it to cheer the verdict in the Kyle Rittenhouse trial.

On Friday, after days of deliberation over evidence that included extensive
video footage, a jury found teen Kyle Rittenhouse “not guilty” for the shooting
deaths of two men and wounding of a third during a riot in Kenosha, Wisconsin
last year.




To celebrate what they view as a just outcome, some whiskey lovers began
purchasing bottles of “Rittenhouse Rye.” The brand name is derived not from the
recent court case but from Rittenhouse Square in Philadelphia, an open-space
park designed by William Penn and named for an early 19th-century papermaker.

Whiskey Raiders, a trade publication for the spirits industry, first reported
the news on Monday, saying, “A quick search reveals a great number of tweets
regarding celebrating the verdict with Heaven Hill’s rye. ‘Bartender, give me a
Rittenhouse Rye on the rocks and make it a double! Justice has been served,’
wrote one user.”

Heaven Hill evidently wasn’t happy about the free advertising, tweeting, “We
have been disheartened to learn that some individuals and businesses have been
using our Rittenhouse Straight Rye Whiskey brand to celebrate the Kyle
Rittenhouse case verdict, despite the profound loss of life from those events.”



The statement went on:

> There is no link between our Rittenhouse Rye brand, which was started
> post-Prohibition to commemorate Rittenhouse Square, and this case.
> 
> It is our strongly held belief that in serious matters such as this, where
> lives were lost and people deeply affected, there is no cause for celebration,
> but instead deep reflection on how we can make the world a more peaceful and
> respectful place for all.

Many social media users didn’t appreciate the sentiments of the Kentucky-based
company, which describes itself as the “largest independent, family-owned and
operated producer and marketer of spirits” in the U.S.



Radio show host Jesse Kelly said of the post, “Rule #1: You don’t have to
respond to everyone. In fact, don’t have to respond to ANYTHING. Shut your
freaking mouth and let it blow over. Here’s a great example why that’s Rule #1.”

Justified actor Nick Searcy, who stars in the upcoming Daily Wire release,
“Terror on the Prairie,” also blasted the company, replying, “I’m going to buy
it and celebrate the #RittenhouseVerdict anyway, @heavenhill, and if you don’t
like it, you can kiss my ass.”

Finally an account by the name of “Some Welder (With a Bulldozer)” reflected the
views of the vast majority of the hundreds of replies by commenting, “They went
out of their way to make sure you’re aware that, if you’re not a commie pos,
their whiskey is not for you. These people don’t value your patronage, act
accordingly.”



The Daily Wire is one of America’s fastest-growing conservative media companies
and counter-cultural outlets for news, opinion, and entertainment. Get inside
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Read more in:
 * Alcohol
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 * Kyle Rittenhouse

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