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Music|Beyoncé’s C.M.A. Awards Performance Becomes the Target of Backlash

https://www.nytimes.com/2016/11/04/arts/music/beyonce-cma-awards-backlash.html
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BEYONCÉ’S C.M.A. AWARDS PERFORMANCE BECOMES THE TARGET OF BACKLASH

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Beyoncé and the Dixie Chicks at the C.M.A. Awards. Not all of the show’s viewers
embraced the performance.Credit...Image Group LA/ABC, via Getty Images


By Joe Coscarelli

 * Nov. 3, 2016

On live television, Beyoncé’s improbable performance with the Dixie Chicks at
the 50th annual Country Music Association Awards couldn’t have gone more
smoothly. With a giant band and brass section, the pop star blew through an
extra twangy version of “Daddy Lessons,” the southern-fried track from her
latest album, “Lemonade,” even working in a section of the Dixie Chicks’ own
“Long Time Gone” in the middle. The Nashville crowd was on its feet.

But online, the reception was decidedly more mixed, with some country fans
arguing that Beyoncé, who has recently leaned harder into activism around police
reform and the Black Lives Matter movement, had no place at the ceremony.

“Why are you showing Beyoncé & Dixie Chicks? One doesn’t believe in America &
our police force while the other didn’t support our President & veterans during
war,” one commenter wrote on Facebook, alluding to each act’s past political
moments. Another added: “Neither are country, and Beyoncé could not be bothered
to put some clothes on for the occasion.” Beyoncé, according to one common
sentiment, “isn’t even what country represents.” Others were plainly racist.
(Last year’s pop-crossover at the C.M.A.s, with Justin Timberlake and Chris
Stapleton, was far less polarizing.)



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Beyoncé’s exceedingly loyal fans, widely known as the Beyhive, did not take
kindly to the disrespect. After some Beyoncé supporters noticed that a
promotional post from Wednesday announcing the singer’s surprise performance had
been deleted from the official C.M.A. Twitter and Facebook accounts, fans and
gossip sites speculated that the awards show was scrubbing its Beyoncé coverage
to minimize the backlash. For revenge, the Beyhive began flooding the C.M.A.
Instagram with its weaponized emojis of choice: lemons and bees.

In an interview, Sarah Trahern, the chief executive of the Country Music
Association, acknowledged the strong reactions on both sides but denied that any
nefarious deleting had taken place. The initial promotional clip teasing
Beyoncé’s performance was removed on Wednesday, before the performance, at the
request of the singer, she said. (Representatives for Beyoncé did not
immediately respond to a request for comment.)

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