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Tuesday | October 17
FEATURED


SIX WAYS NEW PARTNERS DIFFER FROM MANAGERS

Business development is a determining factor for some firms.

By Marc Rosenberg
How to Bring in New Partners

This is one of the grayest areas in bringing in new partners. It has perplexed
CPA firms for decades.

> MORE: Sixteen Duties of a Partner | Seventeen Basic Expectations of Partners |
> The Four Essentials for Every New Partner | Five People to Keep Out of
> Partnership | Nine Ways to Woo a Prospective Partner | Tell Potential Partners
> What It Takes
> Exclusively for PRO Members. Log in here or upgrade to PRO today.

Here is the typical scenario. The firm has had one or more managers on board for
10 to 20 years. They have made their mark primarily with their technical skills,
doing great work with clients, showing tremendous loyalty and work ethic. They
generally lack business development and to a lesser extent, leadership skills,
but they have become indispensable to the partners, who rely on them heavily to
service their clients. The partners would have heartburn if these managers left
the firm.


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Posted on February 2, 2023




MARC ROSENBERG




ABOUT THE AUTHOR

Marc Rosenberg, CPA, is a nationally known consultant, author and speaker on CPA
firm management, strategy, and partner issues.

See more by Marc Rosenberg

His CPA Trendlines publications include:

 * The Rosenberg MAP Survey: Annual National Study of CPA Firm Statistics
 * CPA Firm Staff: Managing Your #1 Asset
 * What Really Makes CPA Firms Profitable?
 * CPA Firm Succession Planning: A Perfect Storm
 * CPA Firm Mergers
 * CPA Firm Partner Retirement / Buyout Plans
 * How to Bring in New Partners
 * CPA Firm Management & Governance
 * The Rosenberg MAP Survey: Annual National Study of CPA Firm Statistics
 * Strategic Planning and Goal Setting for Results
 * CPA Firm Retreats: The Do-It-Yourself Guide
 * How CPA Firms Work: The Business of Public Accounting
 * How to Operate a Compensation Committee
 * Effective Partner Relations and Communication

 * CPA Firm Partner Compensation: The Art and Science

President of his own Chicago-based consulting firm, The Rosenberg Associates, he
is founder of the most authoritative annual survey of mid-sized CPA firm
performance statistics in the country, The Rosenberg Survey. He has consulted
with hundreds of firms throughout his 20+ year consulting career. Accounting
Today has acknowledged Marc Rosenberg as one of Top 100 Most Influential People
in the CPA profession for the past 11 consecutive years and INSIDE Public
Accounting has repeatedly recognized him as one of the Ten Most Recommended CPA
Firm Consultants.

Click here for more by Marc Rosenberg


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