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PROVIDING A NEW PLAYBOOK FOR PRO-DEMOCRACY CANDIDATES AND ACTIVISTS TO BUILD
POWER IN INDIANA.

The MAGA supermajority in Indiana has passed cruel policies that deprives
Hoosiers of fundamental freedoms. Hoosier Victory Alliance has built a new
playbook to change the electoral landscape in Indiana to support candidates for
state and local office.


CAMPAIGN ACADEMY



HVA has created a campaign academy to train candidates and their volunteer staff
members on HOW to run a campaign in Indiana. From helping prospective candidates
decide whether to run, teaching candidates how to express their core values,
showing volunteer campaign managers how to access better data and turn that into
a functional field operation, HVA has pro-democracy candidates' backs. We know
the old campaign playbook doesn't work here in Indiana, so we've developed a new
one based on best practices from battleground states and formerly red states
that have shifted to purple or blue


BLUE INDIANA



Too many legislative seats go uncontested every year. We will never win more
seats if we leave so many to MAGA without a fight. We will work with Every State
Blue, which has developed Blue Ohio, Blue Texas, and Blue Missouri. We will set
up Blue Indiana, where we will crowdfund money for candidates to contest every
seat in the state legislature. The more candidates who run, even in districts
who haven't seen a pro-democracy candidate in decades, we can knock on more
doors and bring out more voters than we have in the past. We are in the stage of
raising money to set up Blue Indiana and ask for donations of any amount to move
forward with the program.

CROWDFUND DEMOCRACY



RESEARCH & DATA



HVA is conducting deep qualitative research on suburban moms and what their main
concerns are so our candidates can address the concerns that every mom across
the political spectrum holds. Our plan is to extend this research to young
voters to engage them as other states have done.



We're also doing deep data analysis of voter files and other sources that will
help us more accurately target Hoosier voters and infrequent-voters to support
candidates.




FREEDOM OVER FASCISM

PODCAST AND NEWSLETTER



Listen to Our Podcast

Subscribe to Our Newsletter

Find Hip Merch For Hoosier Freedom





SUPPORTING CAMPAIGNS

We will offer a hands-on, how-to course for campaign managers (volunteer or
professional), candidates, and campaign teams to show exactly how to run a local
or state campaign. This will allow small campaigns with even smaller budgets to
learn what they need to know to reach voters, even if they've never done it
before. We'll provide details on how to develop campaign values, candidate
statements, messaging frameworks, as well as mailing pieces, yard signs, and
other materials. We'll teach campaigns how to do call time, ground organizing,
and where to get the best data. And more.



Once we raise the money to fund Blue Indiana, we'll crowdfund money to contest
every seat in the General Assembly.




RESEARCHING WHAT MATTERS MOST TO HOOSIERS

HVA is starting from scratch to build the framework to speak directly with
pro-democracy Hoosiers. We launched a deep research project to get to know
voters and their deepest concerns, so we can engage with them on the issues they
care most about.


CHANGING THE FRAME

MAGA Republicans in Indiana have controlled the way we talk about politics and
issues for decades. It's time we take the power back to frame our perspective.
By talking about what we're for, how our values affect everyone's lives, and our
vision of what life in our state could be if we work together, we'll change the
conversation together.





CONTACT US


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© 2023 Hoosier Victory Alliance and Hoosier Victory Action PAC. 501c(4) Not
affiliated with any candidate or candidate's campaign. Original design by SGW
COMMUNICATIONS LLC


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helping Hoosier Dems win, and learn about upcoming events, trainings, workshops,
and more.


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