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Reuters Econ World: Is the inflation battle really over? Join Carmel Crimmins
for a discussion about possible interest rate cutsClose
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GEN XERS 'WHIP IT' TO GET FIT FOR MARATHON MUSIC FESTIVALS

By Lisa Richwine
June 15, 202412:11 PM GMT+2Updated 25 days ago
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Item 1 of 4 Robyn Caruso (L) member of fitness group “Whip It … Into Shape,”
hugs group founder Melissa Kirkpatrick at the Cruel World Festival in Pasadena,
California, U.S., May 11, 2024. REUTERS/Lisa Richwine
[1/4]Robyn Caruso (L) member of fitness group “Whip It … Into Shape,” hugs group
founder Melissa Kirkpatrick at the Cruel World Festival in Pasadena, California,
U.S., May 11, 2024. REUTERS/Lisa Richwine Purchase Licensing RightsNew Tab,
opens new tab
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PASADENA, California, June 15 (Reuters) - At 53, live music fan Ken Lawrence
found his dance floor stamina waning and he wanted to do something about it.
Lawrence started hiking and lifting weights. He then joined an online community
called "Whip It ... Into Shape," a group of Generation X music lovers who work
to get or stay fit for all-day outdoor festivals. Over 14 months, he lost 47
pounds (21.3 kilograms).
"I want to be the guy who's living his best life on the dance floor, or at a
music festival, into my 80s," he said.
Advertisement · Scroll to continue

The "Whip It" group, named for a song lyric by 1980s new wave band Devo, was
founded a year ago by Southern California resident Melissa Kirkpatrick.
The 43-year-old had a desire to improve her own fitness for festivals that
involve many hours or days of standing, walking and dancing. She thought there
might be others like her, united by a love of '80s music.
"I wanted a group for being accountable for getting fit," she said. "I let
everyone know right off the bat that I wasn't a fitness professional, and that I
just wanted to be their friend and we'd do this together."
Advertisement · Scroll to continue

Kirkpatrick launched the group on Facebook, where she serves as cheerleader for
over 350 members, chronicles her own progress and creates themed workout and
wellness challenges.
The Duran Duran-inspired "Hungry Like the Wolf" challenge encouraged healthy
eating. "Add It Up," named after a Violent Femmes song, called for weightlifting
every two or three days.
To motivate each other, members post photos of themselves at the gym, often in
band T-shirts. Others share 80s-themed workout playlists and words of
inspiration.

"Sometimes, a random person on the Internet telling you they believe in you is
all you need to hear to get you out the door, to the gym or a hike or a yoga
class," said Lawrence, who posted pictures from his scenic hikes in and around
Los Angeles.
Kirkpatrick said she "set a precedent to be really positive, and everyone caught
on." Small victories were applauded, and no one was judged for skipping a
workout.



CRUEL WORLD

This spring, "Whip It" members geared up for the annual Cruel World Festival, a
showcase of '80s alternative rock, post-punk and other music. Performers have
included Morrissey, Siouxsie Sioux, the Psychedelic Furs and Simple Minds.
A test of endurance, the nearly 12-hour event features three stages spread
across a grassy golf course next to the Rose Bowl in Pasadena, California. Band
sets overlap, prompting some fans to sprint between stages to catch as much
music as possible. Many attendees said they logged 20,000-plus steps during the
day.

"The stages are really freaking far apart," said "Whip It" member Rachel Bove,
explaining some of the day's physical challenges. "It's really hot. And I'm the
type who's going to be on my feet all day."
Bove, 53, said she works out five days a week because "I have no plans to stop
enjoying my passions."
Heidi Nagel, a "Whip It" member from Michigan, felt her fitness decline after
she was diagnosed with hip dysplasia and told to stop running. She adjusted her
workouts and started physical therapy in January with a clear goal: to be able
to walk for hours at the Cruel World Festival in May.
"It definitely worked," Nagel said. "I walked a whole day at Cruel World and was
comfortable and not medicated."
Nagel said she liked that "Whip It" members embraced people at all fitness
levels.
People who were teens in the '80s, she said, grew up when schools emphasized
organized sports rather than physical activity. Those who were into music often
did not work out or socialize with classmates who played sports.
"I was a goth kid," Nagel said. "(Sports) was not what we did. It would have
interfered with my clothing and my makeup."
In the "Whip It" group, "we're just all coming from a different place and we're
all trying to do our best," Nagel said. "Everyone is celebrated."
For Lawrence, his improved fitness enabled him to dance for nine hours at Cruel
World.
"If I had done the same thing a year ago," he said, "I may as well have been
hospitalized."

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Reporting by Lisa Richwine; Editing by Mary Milliken and Bill Berkrot

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