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NEED AN EFFECTIVE ONLINE STRATEGY TO NAVIGATE THIRD-PARTY COOKIE ALTERNITIVES? 

Empire Builders was first-movers a decade ago in topics-based digital marketing
and advertising, we have the experience, reputation and data library to back it
up!


EMPIRE BUILDERS ONE MINUTE PITCH






What we do. We teach small business how to compete and grow 
on a mobile device that is no bigger than an index card without using
third-party cookies.

 

Why our digital media strategies are important for growth. 
Better mouse trap that captures topic and interest-based in-market online
consumers anywhere in the world with unparalleled engagement.

 

Why your company should care.
Because your competition is looking for our digital marketing strategies to
dominate your core topic-based product or services on the first page of local,
national and global internet search results.
 
Why keyword domain promotional strategies are paramount.

The accelerating digital economy has proven that the majority of in-store and
online consumer experiences start from keyword or a topic or interest -based
internet search query, not by brand.




The Pitch

Loss Of 3rd Party Cookies


KNOWLEDGE + ACCESS = ADVANTAGE

Learn what big retail, branding agencies, ad agencies, publishers and network
media don't want to share with small business, startups and entrepreneurs about
the loss of consumers tracking identifiers by 2024.
 
With uncertainty looming over Google's privacy-first topics plan, consumer data
privacy regulations and the loss of third party cookies, how entrepreneurs
start, launch and grow online will fundamentally change before 2024. We at
Empire Builders believe it is important for small business to have access to the
same insider digital knowledge that big tech is currently capitalizing on. The
great internet privacy reset underway will disrupt even the very best in online
services. The online giants have been preparing for a hard shift to a global
digital economy for more than a decade. As privacy-first web browsers become the
reality, entrepreneurs, startups and small business will find it impossible to
compete against these online giants dollar for marketing dollar. 
 
Our privacy-first internet research and development effort since 2009,
identified that using exact-match descriptive website domain names without using
tracking identifiers is a perfect solution to privacy restricted browsers in
search and display when competing against the online giants. As small business
is forced to embrace a privacy-first cookieless internet, products like Google
Analytics will become even less effective for conversion data and tracking
identification, leaving small business with limited measurement options.  

Empire Builders has proven that brand supported websites that effectively use
exact-match topic-based keyword domain names in a privacy-first browser will
have an advantage over the fiercest competitor when targeting keyword, topic and
cohort groups. With Google's privacy browser framework in place, consumer data
privacy regulation in the hands of legislators and the loss of behavioral
tracking identifiers, it’s even more important to have a keyword or topic-based
stand alone landing page strategy that can dominate the first six inches of a
mobile device.
 
As browser tracking disappears and privacy walls take affect, we believe word
mashups, wildly-misspelled, numerated, hyphenated and double lettered domain
names will have a diminishing effect on website age authority and traditional
SEO strategies. This will become a stumbling block for many new and poorly
SEO'ed websites vying for page one dominance in a privacy-first keyword and
topic-based bowser search.

Understanding how today’s in-the-moment online users initiate product and
service consumption by keywords and topics is paramount. Online consumers today
have cast overboard the traditional way of doing brand-search commerce and it
will only get worse as consumers embrace the rapidly expanding
direct-to-consumer online economy. These impatient online consumers that now
predominantly search by dictionary-based goods and service keywords and topics
like home décor, women's clothing, auto insurance and plumbing contractors near
me. The recent FLoC trials and a decade of Google search analytics
overwhelmingly supports the hard shift away from intrusive surveillance internet
search and display strategies.
 
By 2024 the great internet browser reset to accommodate consumer privacy will
leave many CMO's, marketing directors and small businesses behind, leaving
in-the-moment online consumers at the mercy of substandard products and services
from the online giants that have multi-million dollar monthly marketing budgets.

Empire Builders has over a decade of vetted and applied visionary digital
research, development, innovation and digital asset strategy experience. We have
helped startups hard launch and small businesses grow in a rapidly expanding
digital economy. We have proven the Empire Builders concept 1000's of times
using .co domain names and we are confident our model is the key to brand
relevance from here on out.
 
Empire Builders has never been more confident and ready to meet this moment and
we are ready to help guide CMO's, executive marketing directors and American
business through this online disruption.

See our press release from 2011 on .CO domain names and online advertising by
topics.


Did you navigate to this page from one of our domains for sale? Our domains can
be purchased at GoDaddy Broker service or better yet hire a personal Afternic
domain broker!



 

Unsure Of The Value Of A .CO Domain Name? Learn More
 
 


WHAT EMPIRE BUILDERS PRIVACY-FIRST DIGITAL ADVERTISING LOOKED LIKE IN SEARCH
RESULTS USING STAND ALONE .CO DOMAIN LANDING PAGE STRATEGIES WHILE SERVING JUMBO
GOOGLE ADS AS FAR BACK AS 2011! YEP, EMPIRE BUILDERS DID THAT!

Our research and development for a topics privacy-first internet has been
entirely self-funded since 2009. No seed money, no investor capitol, no Silicon
Valley funding and no lender financing, just pure relentless self-funded
innovation driven by an unexplainable vision. Our topics internet solutions have
been trialed, were vetted, and are ready to take on Google's reinvention of
internet search and display results.



See our press release from 2011 on .CO domain names and online advertising by
topics!


First Movers


ONLINE ADVERTISING SEARCH RESULTS BY TOPICS

The online advertising example below is how Empire went from an unknown digital
marketing company, to being known as a top digital marketing strategist in the
nation!


Connect



GODADDY AND ALL MAJOR SEARCH ENGINES PROMOTE THE .CO DOMAIN NAME AS THE LEADING
DOMAIN FOR SEO PURPOSES! 

"All major search engines recognize .co as a leading domain for SEO purposes"! 


Connect


LOSING HIGH VALUE ONLINE TRAFFIC & DON'T KNOW WHY? 
THE BIGGEST INTERNET DISRUPTION IN THE LAST THIRTY YEARS IS HAPPENING NOW. WILL
YOU ADJUST OR GO BUST?

DIGIDAY



AUGUST 11, 2021 by KATE KAYE



Google considers switching FLoC to a topic-based approach, as exec acknowledges
cookie replacement has fingerprinting potential



"In general, many observers and industry stakeholders are in the dark about the
concept Karlin introduced at the meeting, and Google does not appear to have
formally introduced the new topic-based concept to participants in the Worldwide
Web Consortium forum where Google formally operates its Privacy Sandbox
initiative."



“It’s possible that the next version of FLoC will work much the same as the
recent origin trial, except that they’ll use topics or keywords from the page
instead of, or in addition to, domain names,” said Don Marti, vp of ecosystem
innovation at CafeMedia, who keeps close tabs on Google’s Privacy Sandbox
efforts. However, he said, “I don’t know anything about how the next release of
FLoC will be different from the last one.”



Full Article Here







TechCrunch

January 25, 2022 by FREDERIC LARDINOIS

Daily Crunch: Google dumps FloC plan, proposes new Topics

API for ad targeting



"The idea here is that your browser will learn about your interests as you move
around the web. It’ll keep data for the last three weeks of your browsing
history and as of now, Google is restricting the number of topics to 300, with
plans to extend this over time. Google notes that these topics will not include
any sensitive categories like gender or race.



To figure out your interests, Google categorizes the sites you visit based on
one of these 300 topics. For sites that it hasn’t categorized before, a
lightweight machine learning algorithm in the browser will take over and provide
an estimated topic based on the name of the domain."



Full Article Here





 

DIGIDAY



January 25, 2022 by SEB JOSEPH



Understanding Google’s FLoC replacement Topics, and its

unanswered questions



"For now, what little has been shared about Topics suggests it will be an
improvement on FLoCs when it comes to privacy, since it will eliminate the
issues with potential fingerprinting via those cohorts.

 

On the flipside, the benefits aren’t so clear. On the contrary, it looks they
will be drastically reduced since the source of the data is domain-based and
transient instead of contextual and relatively persistent, said Loch Rose, chief
analytics officer at Publics-owned Epsilon. In fact, it’s not clear how much
better Topics is than detailed IAB labels, except that it carries across sites
to a certain degree, added Rose."



Full Article Here







HealthGrades



February 2, 2022 By Julianne Jennings





Google's Topics API will limit advertisers' targeting abilities and drive demand
to endemic sites



The concept is that Google categorizes the sites you visit based on one of 350
topics. For sites that it previously hasn’t categorized, Google’s algorithm will
provide an estimated topic based on the name of the domain.



Full Article Here







 

Ad Tech Explained



January 31, 2022 By Trey Titone





Topics API - The Google FLoC replacement explained





It is important to note that Google will only map hostnames to topics, not
individual URLs. Meaning only the domain portion of a URL is used (the bold part
of the URL below):

adtechexplained.com/floc-federated-learning/



Full Article Here







EMPIRE DIGITAL MEDIA





715.271.8077





Eau Claire, Wisconsin








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