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Conversational Internet is digitizing the other half of the world - Learn More

Build Gen-AI Powered Chatbots - Explore

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 * Conversation Cloud
   
   
   CONVERSATION CLOUD
   
   Conversational tools for the customer lifecycle
   
   
   CONVERSE
   
   Go beyond communication and switch to two-way conversation
   
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   ADVERTISE
   
   All-in-one tool to manage and scale click-to-chat ads
   
   
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   Domain-specific models built for business conversations
   
   
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   Ads that Click to WhatsApp: The Next Big Thing For Advertisers
   
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Gupshup Advertise


GET SUPERIOR RETURN ON AD SPENDS WITH CLICK TO CHAT ADS

Generate new leads, qualify them efficiently, answer queries and convert more
with Ads that Click to WhatsApp, Messenger and Instagram Direct

Talk to an expert


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OVERCOME THE CONSTRAINTS OF TRADITIONAL DIGITAL ADS

Go beyond static landing pages & painful form fills - let high-intent prospects
message you from WhatsApp, Instagram & Facebook

Reduce drops-offs by resolving doubts and nurturing prospects using automated
bot journeys or agents

Boost average order value by up-selling and cross-selling via dynamic catalogs
and carousels




BUILD HIGH-QUALITY FIRST PARTY DATA

Capture 100% correct and verified phone numbers via user initiated WhatsApp
chats

Qualify leads efficiently by asking questions, and understand intent better via
intelligent bot journeys

Reduce dependency on third-party cookies & pixels for re-targeting, and remarket
to cold leads within the chat window


Did you know: Conversations started via click-to-WhatsApp ads are free for the
first 72 hours! So go ahead, nudge at no extra messaging cost!



GUPSHUP ADVERTISE: ALL-IN-ONE CLICK TO CHAT ADS MANAGER

Engage at Scale
Automated Remarketing
Optimized Ad Targeting
Customer Profiling
Integrated Analytics
Ad Comparisons


COMPELLING ADS WITH AI POWERED BOTS

Link AI bots to engage at scale; integrate with live agent for campaigns that
need human assistance


AUTOMATED TRIGGERS FOR PROSPECTS GONE COLD

Configure automated re-marketing campaigns and convert leads gone cold


CONVERSATIONAL SIGNALS FOR OPTIMIZED AD TARGETING

Optimize ad targeting by sending messaging events via Meta's Conversions API


UNIFIED CUSTOMER PROFILE TO POWER RE-ENGAGEMENT

Capture contact information, preferences and conversational signals in Gupshup
Customer360


ONE VIEW FOR AD,BOT & REMARKETING ANALYTICS

Get complete ROI view of ad spends, leads, CPL, qualified leads, drop-offs and
conversions.


AD PERFORMANCE AND COMPARISON DASHBOARD

Compare ads and campaigns to identify winning creatives and journeys

 * 75%
   
   Reduction in Cost Per Qualified leads compared to traditional digital ads

 * 50%
   
   Cheaper cost per acquisition compared to other channels

 * 1.6X
   
   Sign-ups on WhatsApp compared to web forms


ADDITIONAL CAPABILITIES FOR A MEMORABLE FIRST IMPRESSION


TAILORED JOURNEYS

Custom conversational journeys as per campaign objective


AGENT ASSIST

Live agent support for assisted selling and seamless support


INTEGRATIONS

Connect CRMs, e-commerce stores & other 3rd party apps for smooth CX


GUPSHUP CUSTOMER360

Capture contact information, behavioral data and preferences of leads to create
a Unified Customer Profile


CONVERSATIONAL AI

Make the chat experience intuitive and aid product discovery with the power of
AI and LLMs


72 HOURS FREE RETARGET WINDOW

Message leads originating from Click to WhatsApp adsat zero extra cost for 72
hours




RETHINK ADVERTISING FOR YOUR BUSINESS

Retail

Launch new products, promote sale events, help customer decision making or drive
app downloads


Banking

Capture leads, fast track account opening, educate about investment plans and
sell faster


Media & Entertainment

Advertise trending shows, upcoming movies, sell tickets and drive new
subscriptions with conversational ads


Travel & Hospitality

Acquire leads, facilitate discovery, provide clarifications, upsell add-ons and
grow travel/vacation bookings


Education

Recommend relevant courses, foster trust, provide 1:1 counselling and enroll
students



Recommended Reading

Free E-book


DRIVE HIGHER ROI FROM FESTIVE CAMPAIGNS WITH AUTOMATED CLICK-TO-CHAT ADS

Read to know some unique ways you can use click-to-chat ads to increase sales,
revenue and engagement.

Read More

Blog


CLICK TO CHAT ADS ON WHATSAPP- A VITAL TOOL FOR YOUR MARKETING ARSENAL

Learn how click to WhatsApp ads can help you achieve your marketing and business
goals.

Read More


RELATED PRODUCTS


INSTAGRAM MESSENGER API

Engage, transact and build strong relationships with your followers and
customers by automating conversations on Instagram

Learn more


WHATSAPP BUSINESS API

Engage customers across sales, marketing and support journeys-with their
consent, conversationally and in real-time

Learn more


FREQUENTLY ASKED QUESTIONS

How can I create a click-to-chat Ad?

You can create a click-to-chat ad on Facebook and Instagram from your Facebook
Ads Manager. While creating your ad campaign, select the campaign objectives
which allow you to take your users to WhatsApp, Messenger or Instagram DM.
Currently, traffic, engagement, leads and sales are the available objectives to
create ads that convert to chat.

Please note
a. If you intend to create a click to WhatsApp ad, you will need to set up a
WhatsApp business account and connect it to your Facebook & Instagram page. You
can do this by either using the WhatsApp Business App or signing up for a
WhatsApp Business Platform solution with Gupshup.

b. If you intend to create a click-to-chat ad on Instagram, you will first need
to create an Instagram Business Account.

How can Gupshup help me with my click-to-chat ad campaigns?

Gupshup can help you scale click-to-chat ad campaigns by upgrading your
WhatsApp, Messenger and Instagram DM accounts with chatbot automations. With the
Instagram Messenger API and WhatsApp Business API, we can help you design
conversational journeys so that you can manage millions of conversations while
achieving your campaign objectives. With both structured and AI powered
journeys, you can offer an interactive two-way conversational experience to your
prospects. By integrating with 3rd party platforms, you can not only show your
product catalog to prospects, but also get orders and collect payments within
the chat. Gupshup also helps you provide live agent support, so your customers
can talk to an agent if needed.

Can I integrate my Shopify or other commerce store with click-to-chat ads?

Yes, you can integrate your commerce store with WhatsApp, Instagram DM and
Messenger, enabling click-to-chat ads on all these platforms.

Can chatbots also help me improve the performance of offline campaigns ?

Yes, we can get creative with chatbots and voicebots and include them on almost
any type of advertising and marketing campaigns. For example, you can use QR
codes to integrate your WhatsApp, Messenger and Instagram chatbots with your
offline presence such as packaging and boxes, on print ads, in kiosks,
hoardings, or video ads on television, YouTube, and OTT. You can drive user
action and also attribute conversions to these channels.



We are a Conversational Engagement Platform empowering businesses to engage
meaningfully with customers across commerce, marketing and support use-cases on
30+ channels

Get in touch

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