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ECE - Cross-border Commerce & International Growth

 1. 09:00 09:05
    Your local time: )
    Welcome
    ECE - Cross-border Commerce & International Growth
    
 2. * Cross-border Commerce & International Growth
    09:10 09:35
    Your local time: )
    Move over Millennials, there’s a new online shopper in town
    ECE - Cross-border Commerce & International Growth
    
    After 14 months of pandemic-fueled, meteoric growth, what’s next in
    commerce? There’s no turning back, that’s for sure. Online buying is about
    to get a new tailwind: the Gen Z shopper. These true digi ...
    Speakers
    
    Peter Sheldon, Senior Director, Commerce Strategy - Adobe Systems
 3. 09:40 10:05
    Your local time: )
    Session Sponsored by Global-e
    ECE - Cross-border Commerce & International Growth
    
 4. 10:10 10:45
    Your local time: )
    The Global Pulse: International Ecommerce Strategies after COVID-19
    ECE - Cross-border Commerce & International Growth
    
    The majority of consumers in every geo but the UK have begun shopping in
    stores again, despite that, the majority still prefer to shop online
    post-COVID. Join our panel of experts as we discuss the lo ...
    Chairperson
    
    Omar Christidis, ArabNet - CEO & Founder
    Speakers
    
    Andrew Norman, Managing Director - Shipstation International
    
    Shelagh Stoneham, Founder and CEO & former CMO - Power Wear House & Chico's
    FAS, Inc
 5. 10:50 11:15
    Your local time: )
    How to manage and improve your international sales post-Brexit by HYPERNODE
    ECE - Cross-border Commerce & International Growth
    
    Key take-aways to prepare your shop for the future.     Topics to consider:
    Taxes and customs, Payment Gateways, Shipping and logistics, Localisation
    and PIM, Product Discovery and Localised Shopping ...
    Speakers
    
    Sanne Bolkenstein, Commercial Manager - Hypernode
 6. 11:20 11:45
    Your local time: )
    Session sponsored by Avalara
    ECE - Cross-border Commerce & International Growth
    
    Speakers
    
    Sponsor from Avalara, TBC - Avalara
 7. 11:50 12:20
    Your local time: )
    Achieving Sustainable International Growth Through Effective Localisation
    ECE - Cross-border Commerce & International Growth
    
    The adaptation of content to a specific market, channel and target audience
    is key to global marketing success and there's no replacement for specialist
    expertise when it comes to localisation – parti ...
    Speakers
    
    Simon Kinsey, tbc - TranslateMedia
 8. 12:55 13:20
    Your local time: )
    Session sponsored by Asendia
    ECE - Cross-border Commerce & International Growth
    
    
    Speakers
    
    Sponsor from Asendia, tbc - Asendia
 9. 13:20 13:40
    Your local time: )
    Break
    ECE - Cross-border Commerce & International Growth
    

ECE - Making Omnichannel a Reality

 1. 13:40 14:05
    Your local time: )
    Session Sponsored by SHOPWARE
    ECE - Making Omnichannel a Reality
    
    
 2. 14:40 15:05
    Your local time: )
    Reimaging Customer Experience At Point Of Need Across Channels
    ECE - Making Omnichannel a Reality
    Nearly 75% of consumers used “a mix of physical stores, ecommerce, digital
    apps, social commerce, and marketplace platforms to buy products” during the
    pandemic, according to a Deloitte study. Custome ...
    Speakers
    
    Eric Erway, Group Product Manager - Adobe Commerce
 3. 15:10 15:35
    Your local time: )
    How Arla foods Reimagined the Omnichannel Experience
    ECE - Making Omnichannel a Reality
    
    Speakers
    
    Jonathan Dixon, Vice President - Foodservice - ARLA FOODS
 4. 16:10 16:45
    Your local time: )
    Making Omnichannel a Reality
    ECE - Making Omnichannel a Reality
    
    Chairperson
    
    Michelle Whelan, CEO - VMLY & R Commerce
    Speakers
    
    Catherine Loftus, Digital Marketing Director - Bird & Blend Tea
    
    Lilia Fusa, eCommerce Channel Director, UK & Ireland - COLGATE-PALMOLIVE CO.

TFM - The Full Martech Stack

 1. 09:40 10:05
    Your local time: )
    Behavioural modelling: A marketer’s crystal ball
    TFM - The Full Martech Stack
    
    If you don’t understand why customers behave in a certain way, how can you
    confidently predict how they’ll respond to your next campaign? Discover the
    secret to more accurate predictions and better ta ...
    Speakers
    
    James Alty, managing director - Apteco
 2. 10:10 10:35
    Your local time: )
    Session Title Coming Soon!
    TFM - The Full Martech Stack
    
    Chairperson
    
    Cassandra Stevens, Global Commerce Lead - Publicis Commerce
 3. 10:40 11:05
    Your local time: )
    Session sponsored by Jahia Solutions
    TFM - The Full Martech Stack
    
    
    Speakers
    
    Sponsor from, tbc - Jahia Solutions
 4. 11:05 11:15
    Your local time: )
    Break
    TFM - The Full Martech Stack
    
 5. 11:15 11:40
    Your local time: )
    Digital transformation and transition to IT: what awaits online retail in
    the future? With Russian online hypermarket Vprok.ru Perekrestok
    TFM - The Full Martech Stack
    The pandemic has had a huge impact on all areas of business, especially on
    e-commerce industry. The sharp increase in demand and number of customers,
    on the one hand, allowed many players to significa ...
    Speakers
    
    Maria Timofeeva, Head of Product - Vprok.ru Perekrestok
    
    Leonid Dovladbegyan, managing director - Vprok.ru Perekrestok
 6. 11:45 12:10
    Your local time: )
    Why Attribution is a Critical Part of the MarTech Stack
    TFM - The Full Martech Stack
    
    Attribution has long been part of the mix for most marketers – but more
    often than not, it’s overshadowed by seemingly shinier, more exciting
    MarTech tools. With big changes happening in the digital m ...
 7. 12:15 12:40
    Your local time: )
    Growing through adversity – positives from the pandemic and beyond.
    TFM - The Full Martech Stack
    Covering growing a remote team and agency revenues by 400% when the world
    was falling apart and the future seemed so uncertain. In this talk I will
    cover lessons from rapid growth and my predictions f ...
    Speakers
    
    Amanda Perry, CEO & Founder - SOUP digital agency
 8. 12:45 13:10
    Your local time: )
    Session sponsored by Optimizely
    TFM - The Full Martech Stack
    
    Topic: Digital transformation is dead, long live Digital Progression! The
    current discourse is that all organisations should be undergoing disruptive
    and seismic change to transform their strategy and ...
    Speakers
    
    Joey Moore, Senior Product Director - Optimizely

TFM - The Future of Digital Marketing

 1. 13:30 13:55
    Your local time: )
    Immaculate Vegan Session
    TFM - The Future of Digital Marketing
    
 2. 14:00 14:25
    Your local time: )
    Session sponsored by dotdigital
    TFM - The Future of Digital Marketing
    
    
    Speakers
    
    Sponsor from dotdigital - dotdigital

ECE - Future of Digital Commerce

 1. 09:10 09:35
    Your local time: )
    Opening Keynote
    ECE - Future of Digital Commerce
    
    Speakers
    
    Shyam Panchal, Head of Product Strategy, Global Business Marketing - TikTok

ECE - Intelligent Delivery & Fulfilment

 1. 09:40 10:05
    Your local time: )
    Automation for Domination: How automating your business can aid your growth
    ECE - Intelligent Delivery & Fulfilment
    
    What if you could 100% automate your business? How would that give you more
    time to grow and dominate your industry? We talk to Kieran Eblett, Managing
    Director of Lights4Fun, and discuss how automati ...
    Speakers
    
    Rob Scambler, ERP Sales Director - Catalyst ERP
    
    Kieran Eblett, Managing Director - Lights4fun
 2. 10:10 10:35
    Your local time: )
    Adaptability and resilience in a post-Covid world: How Meal-delivery
    business Gousto grew to Unicorn status
    ECE - Intelligent Delivery & Fulfilment
    
    Speakers
    
    Tom Wallis, Chief Marketing Officer - GOUSTO
 3. 10:40 11:05
    Your local time: )
    Making Returns Work Post-COVID
    ECE - Intelligent Delivery & Fulfilment
    
    This session explores how Covid has impacted the increasingly important
    ecommerce returns market and answers questions such as: •        Which
    payment options increase returns the most? •        How d ...
    Speakers
    
    Matthew Walsh, Director of Data and Retail - IMRG
 4. 11:10 11:35
    Your local time: )
    Session Title Coming Soon
    ECE - Intelligent Delivery & Fulfilment
    
 5. 11:40 12:05
    Your local time: )
    Session Title Coming Soon
    ECE - Intelligent Delivery & Fulfilment
    
 6. 12:30 13:45
    Your local time: )
    Networking Lunch Roundtable
    ECE - Intelligent Delivery & Fulfilment
    
    

ECE - The Future of CX

 1. 12:50 13:15
    Your local time: )
    Session sponsored by Isobar & Merkle
    ECE - The Future of CX
    
    
    Speakers
    
    Sponsor from Isobar & Merkle, tbc - Isobar & Merkle
 2. 13:20 13:45
    Your local time: )
    Facilitating Conversion & Loyalty Through Data-Driven Journeys
    ECE - The Future of CX
    
    Nosto are joined by their customer, Tog24, and Andy Mallinson, previously
    UK/NE MD at Stackla and now Nosto also, for a panel discussion surrounding
    exclusive data and techniques for facilitating data ...
    Speakers
    
    Andy Mallinson
    
    Jemma O'Leary, Product Marketing Manager - Nosto
    
    Danny Heaton, tbc - Nosto
 3. 13:50 14:25
    Your local time: )
    CX also means “Client Experience"
    ECE - The Future of CX
    Reality Check: What are ecommerce professionals really checking for when
    they buy from vendors? We look at three current business challenges and what
    buyers want to hear from vendors to solve them.   ...
    Chairperson
    
    Martin Loat, Founder - CheckoutScout
    Speakers
    
    David Williams, Digital Director - DCC Vital
    
    Aron Cody-Boutcher, CMO - OnBuy
 4. 14:30 14:55
    Your local time: )
    Session sponsored by Algolia
    ECE - The Future of CX
    
    
    Speakers
    
    Speaker from Amplience - amplience
    
    Sponsor from Algolia, tbc - Algolia
 5. 15:00 15:25
    Your local time: )
    In Conversation with Selfridges: Consumer Centricity Post-Pandemic
    ECE - The Future of CX
    
    Speakers
    
    Martin Newman, The Customer Champion - The Customer First Group
    
    Nadine Neatrour, Marketing Director - Selfridges
 6. 15:30 15:55
    Your local time: )
    The Future of Personalisation: Boosting LTCV with Truly Individualised
    Customer Experiences.
    ECE - The Future of CX
    
    In this session we will examine site personalisation strategy and how
    evolving AI capabilities can dramatically elevate the store CX and have a
    positive impact on lifetime customer value. The populari ...
    Speakers
    
    Gordon Thomson, Director of Business Development - epoq internet services
    GmbH
 7. 16:00 16:25
    Your local time: )
    Optimising the checkout Experience
    ECE - The Future of CX
    
    • What payment options create the best experience for customers? • What does
    the best checkout structure look like? • Do more delivery options equal a
    better experience?
    Speakers
    
    Matthew Walsh, Director of Data and Retail - IMRG
 8. 16:30 16:55
    Your local time: )
    How Russia's top grocery retailer is harnessing tech innovation and
    partnerships to lead in e-commerce
    ECE - The Future of CX
    As consumers shift online, how can grocery retailers meet growing demand
    while staying competitive on cost? Vladimir Salakhutdinov of X5 Retail Group
    – Russia’s largest grocery retailer and the market ...
    Speakers
    
    Vladimir Salakhutdinov, Director of Strategy and Business Development,
    Member of the Management Board - X5 RETAIL GROUP

TFM - The Future of Digital Marketing

 1. 14:15 14:40
    Your local time: )
    Go Bold or Go Home: How At-Home Content Marketing Has Shaped Brand Trends
    TFM - The Future of Digital Marketing
    When the global pandemic COVID-19 hit the world and overturned everything,
    marketers had to do things differently. Content was no longer produced in
    big offices with a vast lineup of team members. Ins ...
    Speakers
    
    Firas Mghames, Managing Director - FEER McQUEEN
 2. 14:45 15:10
    Your local time: )
    Conversational Commerce: Data driven e-commerce optimization
    TFM - The Future of Digital Marketing
    
    With ecommerce expected to account for 21.8% of global retail sales by 2024,
    and only an average of 1.9% of ecommerce website visits currently converting
    into a purchase, retailers are rushing to acce ...
    Speakers
    
    Henrik Fabrin, CEO & Co-Founder - Certainly
 3. 15:15 15:50
    Your local time: )
    Shoppertainment - a flash in the pan or the way forward for exciting the
    customer?
    TFM - The Future of Digital Marketing
    
    Shoppertainment is a buzzword gaining traction but what does it really mean
    for ecommerce? Is it just a glow-up for QVC-style streaming shopping
    channels? Or is the convergence of live streaming and e ...
    Chairperson
    
    Branwell Johnson, Director of Content - Propeller Group
    Speakers
    
    Chloe Taylor, Unearthed.co - Founder & CEO
    
    Vita Chang, Head of Content Operations Ecosytem - AliExpress
    
    Graham Wilson, Head of Business Development - Sofology
 4. 15:55 16:20
    Your local time: )
    Ring the bells this holiday season: Future-proof your digital marketing with
    the right technology & strategies
    TFM - The Future of Digital Marketing
    
    The 2021 holiday season will be one of the most unusual in years, and this
    year’s sales will truly be “make or break” for many businesses. Digital
    marketing will be critical to success. As MarTech sta ...
    Speakers
    
    Michael Plimsoll, Sr. Director, Industry Strategy - Sitecore
 5. 16:25 16:50
    Your local time: )
    Secrets to Success with Astrid & Miyu
    TFM - The Future of Digital Marketing
    Join Sarah Hrywnak, Head of the marketing and e-commerce department for cult
    jewellery brand, Astrid & Miyu, as she discusses the brand’s development to
    innovate, dominate and be known globally. Sarah ...
    Speakers
    
    Sarah Hrywnak, Head of Marketing & e-Commerce - ASTRID & MIYU
 6. 16:55 17:20
    Your local time: )
    Engineered serendipity - unlocking Discovery Commerce
    TFM - The Future of Digital Marketing
    This past year has seen sweeping shifts to how we live, work, communicate
    and shop. But what’s next? Which consumer behaviours will remain after
    Covid? And how can we set up to succeed as brands, mark ...
    Speakers
    
    Beth Horn, Director and Head of Industry for Retail & Ecommerce - Facebook
 7. 17:25 19:10
    Your local time: )
    eCommerce Expo Awards Ceremony
    TFM - The Future of Digital Marketing
    

TFM - The Power of Data and Personalisation

 1. 09:40 10:05
    Your local time: )
    CDP vs DMP vs CRM: Replace or leverage? And How Do They Enable a Balance for
    Personalisation and Data Privacy?
    TFM - The Power of Data and Personalisation
    
    We know that CDP, DMP and CRM are different solutions and can be
    complementary. In fact, a lot of the organisations are trying to harmonise
    their CRM, DMP and CDP in order to get the most out of it, a ...
    Speakers
    
    Neill Brookmam, Director of Solution Engineer, EMEA - Treasure Data
 2. 10:10 10:35
    Your local time: )
    How Brands are Building a Better Customer Experience Without Cookies
    TFM - The Power of Data and Personalisation
    
    
    Speakers
    
    Michele Ngueyep, Product Marketing Manager - Facebook
 3. 10:40 11:05
    Your local time: )
    The art of psychology in email marketing & personalisation
    TFM - The Power of Data and Personalisation
    
    
    Speakers
    
    Darren Teague - Pure360
    
    Jack Clay, tbc - Pure360
 4. 11:10 11:35
    Your local time: )
    eCommerce Personalization using Computer Vision and Reinforcement Learning
    TFM - The Power of Data and Personalisation
    Personalization has become a critical strategy in eCommerce to enhance
    customer engagement and drive sales. The goal is personalization on an
    individual customer level; however, this often has large d ...
    Speakers
    
    Dino Bernicchi, Head of Data Science - HomeChoice International PLC
 5. 11:40 12:05
    Your local time: )
    Connecting bricks to clicks: Driving customer content based on location
    TFM - The Power of Data and Personalisation
    
    
 6. 12:10 12:35
    Your local time: )
    Now You’re Speakin’ My Language
    TFM - The Power of Data and Personalisation
    
    If you want to access 95% of the world’s online GDP, you need to be
    translating content into 40 languages. To harness the power of
    personalization you first must start with speaking your customers’ na ...
    Speakers
    
    Eliana Cameira, International Marketing Manager - Lucid
    
    Adrian Cohn, Head of Marketing - Smartling
 7. 12:40 13:05
    Your local time: )
    The Complexities of Balancing Growth and Innovation
    TFM - The Power of Data and Personalisation
    
    Speakers
    
    Daniel Rukare, Global Discipline Lead, Entrepreneurship & Global Innovation
    - Hult International Business School
    
    Liliana Caimacan, Head of Global Innovation / Professor of Marketing - Tata
    Consumer Products / Hult International Business School
 8. 13:10 13:35
    Your local time: )
    Session title TBC
    TFM - The Power of Data and Personalisation
    

ECE - Future of Digital Commerce

 1.  09:15 09:40
     Your local time: )
     Keynote Address
     ECE - Future of Digital Commerce
     
     Chairperson
     
     Ajit Sivadasan, Global Head, Vice President & General Manager eCommerce -
     Lenovo
 2.  09:45 10:10
     Your local time: )
     How digital payments are powering business model innovation in retail
     ECE - Future of Digital Commerce
     
     Europe's retail landscape has changed dramatically in the past year. That
     change is set to continue as the world gradually opens up. In response to
     these changes, 97% of ecommerce CEOs say they need i ...
 3.  10:15 10:35
     Your local time: )
     Digital Futures – Brand Purpose and The Future Shopper
     ECE - Future of Digital Commerce
     
     Speakers
     
     Debbie Ellison, Global Chief Digital Officer - VMLY&R Commerce
 4.  10:35 11:10
     Your local time: )
     Digital Futures – Brand Purpose and The Future Shopper
     ECE - Future of Digital Commerce
     Gen Z as an insight into the future of shopping. How have points of
     inspiration and purchase converged and what does this mean in terms of a
     shift from building brand equity via traditional means? Exa ...
     Chairperson
     
     Debbie Ellison, Global Chief Digital Officer - VMLY&R Commerce
     Speakers
     
     Claire Hennah, Global Vice President of Digital Commerce - Unilever
     
     Lucy Litwack, Owner & CEO - Coco de Mer
 5.  11:15 11:40
     Your local time: )
     The future of live video sales is On Demand.
     ECE - Future of Digital Commerce
     
     The foundation of harmonious relationships between retailer and customers
     and added value of the brand is the respect for the customers' needs. Learn
     how on demand interaction can transform your whole ...
     Speakers
     
     Dragorad Knezi, Co-Founder & CEO - Eyezon
 6.  11:45 12:10
     Your local time: )
     Session title coming soon
     ECE - Future of Digital Commerce
     
     Speakers
     
     Helen Wilmot, UX Research Consultant - REO
 7.  12:15 12:40
     Your local time: )
     Beyond the “Buy Button”: Meeting revolutionary changes in B2B CX
     expectations through embedded finance
     ECE - Future of Digital Commerce
     
     The delta between B2C buyer expectations and B2B buyer expectations
     collapsed during the pandemic. This revolutionary change has intensified
     the competition to “own” B2B customers. In response, compan ...
     Speakers
     
     Brandon Spear, ceo - Trevipay
 8.  13:00 13:25
     Your local time: )
     Session sponsored by Avalara
     ECE - Future of Digital Commerce
     
     
 9.  13:30 13:55
     Your local time: )
     Headless CMS without Headaches for Content Teams
     ECE - Future of Digital Commerce
     
     Contentful's Jamie and Harry explore how a headless CMS approach can be
     used to build cutting edge digital experiences through the whole customer
     journey and across multiple touch points, and how to d ...
     Speakers
     
     Jamie Bolland, Product Marketing Manager - CONTENTFUL
     
     Harry Jeyarajah, Enterprise Solution Engineer - CONTENTFUL
 10. 14:00 14:25
     Your local time: )
     Q3 Review and Black Friday Preview
     ECE - Future of Digital Commerce
     With three quarters of the year done, and as retailers move toward the peak
     Black Friday period, IMRG look at the online retail trends that have
     defined performance in 2021 so far and forecast what ca ...
     Speakers
     
     Andy Mulcahy, Strategy and Insight Director - IMRG
 11. 14:30 14:55
     Your local time: )
     eCommerce Growth In 2022
     ECE - Future of Digital Commerce
     
     With our panel of brand builders and eCommerce experts, we’ll take a look
     at the mechanics of eCommerce growth - from data to creative strategy and
     channel preferences - and what they might look like ...
     Speakers
     
     Ian Crocombe, founder - Deft
     
     Wesley Hartley, Cmo & Cco - Leaf
     
     Kieran Chapman, Director of Growth - Josh Wood Colour
     
     Gilbert Corrales, CEO & Co-Founder - Leaf
 12. 15:00 15:20
     Your local time: )
     Seamless Simplicity: Optimising the Checkout Experience
     ECE - Future of Digital Commerce
     How have consumer habits shifted beyond the pandemic – what does this mean
     for payments and what trends lie on the horizon? According to the latest
     research from Checkout.com, 80% of consumers expect ...
     Speakers
     
     Samee Zafar, Director & Global Lead Partner: Advanced Payments Consulting
     Practice - Edgar, Dunn & Company
 13. 15:25 15:50
     Your local time: )
     Digital-First Strategies: How to manage the ever-growing digital channels
     ECE - Future of Digital Commerce
     
     More and more businesses are operating in a digital environment, from your
     customers to your competitors. Therefore, it’s essential that you have a
     diverse range of digital elements that support these ...
     Speakers
     
     Andy Pratt, Business Development Executive - Oporteo
 14. 15:55 16:25
     Your local time: )
     Future of Digital Commerce & Payments: Focus Session
     ECE - Future of Digital Commerce
     
     Chairperson
     
     Shaun Abraham, Co-Founder & CEO - Transaction Insights
     Speakers
     
     Lauren Sickles, Payments Performance Strategist - (Stripe)
 15. 16:30 17:10
     Your local time: )
     Closing Keynote Panel Discussion. Digital Futures: Predictions for the
     Future of eCommerce & Digital Marketing
     ECE - Future of Digital Commerce
     Our panel revisits predicitons from our last event, tracking changes to the
     digital commerce and marketing landscape and horizon scanning for what's to
     come next. This is one not to miss. 
     Chairperson
     
     Richard Robinson, Managing Director - XEIM advise
     Speakers
     
     Christopher Kenna, Founder & CEO - Brand Advance

TFM - The Future of Digital Marketing

 1. 09:45 10:10
    Your local time: )
    Session Title - Coming Soon
    TFM - The Future of Digital Marketing
    
 2. 10:15 10:40
    Your local time: )
    TikTok to Shop
    TFM - The Future of Digital Marketing
    
    Chairperson
    
    Marcus Foley, Founder & CCO - Tommy
 3. 10:45 11:10
    Your local time: )
    Session sponsored by Meltwater
    TFM - The Future of Digital Marketing
    
    
    Speakers
    
    Sponsor from Meltwater, tbc - MELTWATER
 4. 11:10 11:55
    Your local time: )
    Break
    TFM - The Future of Digital Marketing
    
 5. 12:00 12:25
    Your local time: )
    Session Title Coming Soon
    TFM - The Future of Digital Marketing
    
 6. 12:30 12:55
    Your local time: )
    Future-proofing your digital marketing in the era of constant change
    TFM - The Future of Digital Marketing
    
    The last year has had a dramatic impact on the retail industry. There has
    been a shift in almost everything digital, as consumers have adapted their
    shopping habits. This shift in consumer behaviour i ...
    Speakers
    
    Izabela Catiru, Digital Marketing Strategist - ChannelAdvisor
 7. 13:00 14:30
    Your local time: )
    Networking Lunch Roundtable
    TFM - The Future of Digital Marketing
    



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The Full MarTech Stack
Future of Digital Commerce Track & Session Sponsor
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Omnichannel Track Sponsor
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Future of Digital Commerce Session Sponsor
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28 - 30 September 2021 09:00 - 16:00

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