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HEADER NAVIGATION

NEWTry Faraday for free — sign up today
 * Blog
 * Contact
 * About
 * Careers
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MAIN NAVIGATION

Prediction cloud
Prediction cloud overview
connect
connect!!
 * IntegrationsIntegrations
   200+ platforms Support for 200+ platforms
 * Identity graphFaraday Identity Graph
   Built-in consumer data Built-in consumer data
 * Data securityData security
   Including our SOC2 audit Including our SOC2 audit

predict
predict!! — Propensity, persona, potential, and product
 * PropensityPropensity
   Likelihood to take an action Likelihood to take an action
 * PersonaPersona
   Bespoke segmentation system Bespoke segmentation system
 * ValueValue
   Predicted lifetime value (LTV) Predicted lifetime value (LTV)
 * JourneyJourney BETA
   A customer’s next likely action BETAA customer’s next likely action

deploy
deploy!! — Batch and real time options
 * On-demandOn-demand
   Ad hoc deploys Ad hoc deploys
 * Real-timeReal-time
   Instant retreival by API Instant retreival by API
 * RecurringRecurring
   Recurring schedule Recurring schedule

Solutions
Solutions overview
Insight discoverySee more
Customer profiles
Rich data, unique profiles
Market expansion
AI-driven market analysis

Growth marketingSee more
Portable lookalikes
Same targets, everywhere
SEM optimization
Predictive bid adjustments

Predictive personalizationSee more
Personalized messaging
AI-driven personalization
Lookalike seeding
Themed audience creation

Customer engagementSee more
Proactive retention
Advanced churn detection
Strategic discounting
CLV-based offers

Customers
Customers overview
Markets
Markets!!
 * Retail, e-commerce, and DTCRetail, e-commerce, and DTC
   Prediction for smarter growth Prediction for smarter growth
 * Financial services and insuranceFinancial services and insurance
   Understand customer journeys Understand customer journeys
 * Real estate and home servicesReal estate and home services
   Win over more households Win over more households

All markets
Faraday for
Faraday for!!
 * BrandsBrands
   Driving smarter growth Driving smarter growth
 * AgenciesAgencies
   Prediction for your clients Prediction for your clients
 * SaaSSaaS
   Prediction infrastructure Prediction infrastructure

Stories
Stories!!
 * AdviaAdvia
   2.7X lift, loan applications 2.7X lift, loan applications
 * Marley SpoonMarley Spoon
   Predict churn 5X better Predict churn 5X better
 * Call CenterCall Center
   1.9X lift, lead conversion 1.9X lift, lead conversion

All stories
Resources
Resources
Watch
Watch!!
 * Data science for growthData science for growth
   Fireside chat with Burrow Fireside chat with Burrow
 * Data-driven retentionData-driven retention
   Panel discussion at eTail Panel discussion at eTail
 * Optimized lead managementOptimized lead management
   Webinar with ActiveProspect Webinar with ActiveProspect

All videos
Read
Read!!
 * Growth marketing playbookGrowth marketing playbook
   Proven plays for savvy teams Proven plays for savvy teams
 * Build or buyBuild or buy
   A guide for builders A guide for builders
 * Facebook playbookFacebook playbook
   Enhanced targeting, no fluff Enhanced targeting, no fluff

All guides
Support
Support!!
 * Data sourcesData sources
   Moving data into Faraday Moving data into Faraday
 * DestinationsDestinations
   Deploying your predictions Deploying your predictions
 * Client FAQsClient FAQs
   Terminology and more Terminology and more

Knowledge base
Get a demo


PREDICTION INFRASTRUCTURE FOR COMMERCE

Find your edge and grow closer to your customers with the power of prediction.

Get started



NARRATIVE

Prediction is the future—the secret ingredient helping today’s best teams work
smarter, grow faster, and get closer to their customers.

Solutions & use cases

AI is a mess. Wary of buzzwords? So are we. From efficacy to ethics, the murky
world of machine learning rarely meets the hype.

Predictions & data

Faraday is here. Practical, powerful prediction. We help brands, partners,
developers, and agencies get predictive, fast.

Teams & stories
Faraday Identity Graph
Our data
Rich consumer profiles for all 300MM U.S. adults, all included.
Your data
200+ built-in integrations, plus SOC2-grade security.
Our predictions
Propensity
Will they or won’t they? Predict future likelihood of any action.
Persona
What are they like? Enable true personalization at scale.
Potential
What are they worth? Predict LTV to guide engagement.
Product
What’s next? Recommended next actions for each buyer.
Deployment options
On demand
Deploy predictions where you need them with a single click.
Scheduled
Push predictions back into your stack on a recurring basis.
Real-time
Retrieve predictions from code programmatically with our API.
All use cases
Retail siting
Choose the best spots for your IRL activations
Product recommendations
Create unique bundles for each buyer to accelerate revenue.
Strategic discounting
Promo valuable customers while protecting unit economics.
SEM optimization
Boost and suppress zipcodes in proportion to opportunity.
Portable lookalikes
Deploy the same likely-to-buy groups out to all your channels.
Personalized messaging
Assign personas and tailor outreach accordingly.
Lead scoring
Know when to go hard and when to back off in real time.
Katia Unlu, SVP Digital & Retail

> “With Faraday personalization, we saw 30% conversion lift”

Read Katia's story
Brands.

Connect with your customers like never before. Since 2012, Faraday has helped
hundreds of brands find their edge through responsible data and ethical AI.

Faraday for brands

SaaS.

Stripe solved payments. Twilio solved messaging. Faraday solved prediction.
Finally, an easy way to build predictions into your product.

Faraday for SaaS

Agencies.

Shatter benchmarks and stay ahead of the curve. Faraday helps agencies deliver
unparalleled predictive marketing solutions.

Faraday for agencies

Partners.

Let's be better together. Enable your users to build predictive campaigns and
workflows with a few clicks.

Become a partner


BUILT FOR HUMANS.

Whether you use code or clicks, Faraday puts the practical power of prediction
at your fingertips.

Prediction cloud



FOLLOWING OUR HEART SINCE DAY ONE.

Faraday is the only company in our space that has rejected web scraping,
tracking cookies, and other creepy tech from the day we started in 2012. Join us
in being smart about being smart.

Our commitment


FOOTER NAVIGATION

Product
 * Prediction Cloud
 * Integrations
 * Built-in data
 * Predictions
 * Deployment
 * Privacy & security

Privacy
 * Privacy options

Faraday for
 * Brands
 * Agencies
 * SaaS
 * Partners

Markets
 * Retail & e-commerce
 * Financial & insurance
 * Home & real estate

Use cases
 * Personalized messaging
 * Bid adjustments
 * Customer profiles
 * Portable lookalikes
 * Proactive retention
 * Lead scoring
 * Market expansion
 * Strategic discounting

All use cases
Resources
 * Our blog
 * Featured stories
 * Events & webinars

Company
 * Ethical AI
 * About us
 * Contact
 * Careers



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