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MARTECH
VUE-POINTS


STRATEGIC MARKETING

Marketing, Strategic Marketing, Responsive Design, Measurement, Content
Marketing, Multi-channel Marketing, Online Marketing


VIDEO MARKETING

Online Video, Online Video Marketing, Digital Marketing Strategies, Video
Marketing, Video Conversion Playbook


SEARCH OPTIMIZATION

Website Performance, Customer Retention, SEO, Search Optimization, Marketing,
Social Content, Online Marketing, Search Engine Optimization


MARKETING TECHNOLOGY

B2B, Marketing Innovation, Collaboration, Automation, Technology, Marketing
Technology, Modern Marketing, Segmentation


MARKETING ANALYTICS

Marketing Strategy, Customer Analytics, Customer Relationship, Consumer
Analytics, Data Mining, Digital Marketing


EMAIL MARKETING

Customer Interaction, Email effectiveness, Email Marketing Services, Marketing
Software, Email Marketing Software


MARKETING AUTOMATION: THE FASTEST PATH TO REVENUE

Three-quarters of companies are using marketing automation tools. When used
correctly, marketing automation tools lead to a better customer experience,
higher revenue and longer lifetime value. So why do 25% of companies still hold
out? In this e-book, we share and counter some of those considerations, as well
as discuss...

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This resource is sponsored by Acquia




WEB CONFERENCING SECURITY

We built GoToMeeting, GoToWebinar and GoToTraining with security in mind. For
each solution, standards-based cryptography, a high-availability hosted service
infrastructure and an intuitive user interface combine to maximize
confidentiality, integrity and availability. This document provides a technical
description...

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This resource is sponsored by GoToMeeting




VIDEO ADVERTISING FUNDAMENTALS: THE ESSENTIAL GUIDE TO GETTING STARTED

According to eMarketer, US digital video advertising spending will increase by
double-digit percentages annually between 2018 and 2021, eventually topping $22
billion. While the growth of this industry offers a variety of exciting new
opportunities, you must navigate through a host of technical challenges—from...

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This resource is sponsored by Brightcove




BUSTING COMMON MYTHS OF MARKETING AUTOMATION

Marketing automation is quickly moving from early adopter use to a competitive
necessity. Despite widespread use, many marketers are just beginning to adopt
marketing automation. This white paper shares insights from Demand Gen Report’s
own research and industry expert interviews to dispel five common myths...

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This resource is sponsored by Oracle




WINNING THE GAME OF TRUST

May I have your attention? Do I have your trust? The answers often are not the
same. And yet marketers often conflate these two questions. It used to be that
getting a buyer’s attention for any length of time could be seen as a proxy for
“engagement,” or deepening trust. But of course, this just...

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This resource is sponsored by GoToMeeting




DELIVER THE CX THEY EXPECT: CUSTOMER EXPERIENCE TRENDS REPORT

It’s No Longer a Secret. Brands Must Do a Lot Better with CX. Only 10% of
consumers strongly agree that most brands meet expectations for a good
experience. However, 82% of marketers believe their brands  are  meeting
customer expectations. This should serve as a wake-up call for marketers that
they have...

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This resource is sponsored by Acquia


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