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About

Work



Contact




I CRAFT NARRATIVES, DESIGN INTERFACES, & SHAPE EXPERIENCES.

Hi, I'm Sharmeena, a user experience designer with a background in social equity
and evidence-based policy research.




My approach is holistic, collaborative, and human-centred.

I'm passionate about uncovering the 'why' behind design decisions, ensuring
every choice is grounded in clear reasoning, qualitative research, and
behavioural science. I want to create designs that are not only inclusive but
also deeply aligned with user needs and the way that people behave in the real
world.


SELECTED WORKS

Anxilla

A user-centric

upgrade

Client project, Interaction Design, Responsive Web Design

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Aligned Anxilla’s objectives with user needs to improve usability, and created a
blueprint design that can be adapted for all future upgrades.

Uber Eats

Nudging shoppers towards healthier choices

UX Research, Behavioural Design, Testing & Iterating

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Blending behavioural design and user research to create a feature for Uber Eats
that guides grocery shoppers to healthier, personalized choices.

Willowdale

Designing for civic engagement

Qualitative research, Service design, Civic tech, UX content strategy

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A human-centered exploration of Willowdale’s civic engagement landscape, to
design a digital solution that enhances two-way communication between City
Councils and their communities..


PUBLICATIONS

Canada’s urban forest: Bringing the canopy to all (2022)

A qualitative study of urban tree inequity in Canada, to understand how and why
different income & ethnic groups have unequal levels of access to urban forests,
and make policy design recommendations to improve access to green spaces.

Nature Canada

Understanding Farmers’ Perspectives on Environmentally-Friendly Agricultural
Practices in Ontario (2022)

A synthesis of results from surveys to shed light on Ontario farmers’
perspectives ,and identify potential opportunities to encourage the adoption of
environmentally-friendly farming techniques.

Organic Council of Ontario

Structural trends in the tea industry [Internal] (2017)

A study of the context-based factors that influence Fairtrade’s ability to
empower tea farmers in India and Kenya.

Faitrade Foundation


LETS GET TO KNOW EACH OTHER

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Linkedin



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© Sharmeena Lalloo. 2024