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77.78.107.221  Public Scan

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Submitted URL: https://cdn.adalytics.adastra.digital/adastra-digital/e/.eJxtzTFLw0AYBmAVCmrFQnASB6c6SHtNTJAEgpZaFycROljk_HJ3Sa8mTby7CJGCbuLmH_AXiLg5O...
Effective URL: https://adastra.digital/en/resources/blog/adastra-2023-forecast/?utm_source=email&utm_medium=cpc&utm_campaign=E_59_C_12_...
Submission: On December 28 via manual from CZ — Scanned from DE

Form analysis 11 forms found in the DOM

<form>
  <fieldset>
    <legend class="visuallyhidden">Consent Selection</legend>
    <div id="CybotCookiebotDialogBodyFieldsetInnerContainer">
      <div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonNecessary"><span class="CybotCookiebotDialogBodyLevelButtonDescription">Nutné</span></label>
        <div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper CybotCookiebotDialogBodyLevelButtonSliderWrapperDisabled"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessary"
            class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelButtonDisabled" disabled="disabled" checked="checked"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
      </div>
      <div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonPreferences"><span
            class="CybotCookiebotDialogBodyLevelButtonDescription">Preferenční</span></label>
        <div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferences" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
            data-target="CybotCookiebotDialogBodyLevelButtonPreferencesInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
      </div>
      <div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonStatistics"><span
            class="CybotCookiebotDialogBodyLevelButtonDescription">Analytické</span></label>
        <div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatistics" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
            data-target="CybotCookiebotDialogBodyLevelButtonStatisticsInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
      </div>
      <div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonMarketing"><span
            class="CybotCookiebotDialogBodyLevelButtonDescription">Marketingové</span></label>
        <div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketing" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
            data-target="CybotCookiebotDialogBodyLevelButtonMarketingInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
      </div>
    </div>
  </fieldset>
</form>

<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessaryInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelButtonDisabled" disabled="disabled" checked="checked"> <span
    class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>

<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferencesInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonPreferences"
    checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>

<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatisticsInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonStatistics"
    checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>

<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketingInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonMarketing" checked="checked"
    tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>

<form class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyContentCheckboxPersonalInformation" class="CybotCookiebotDialogBodyLevelButton"> <span
    class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>

/en/search/

<form class="search-box" action="/en/search/" data-autocomplete-url="/en/search/autocomplete/">
  <input id="searchInput" name="q" type="text" class="head-search" placeholder="Search on Adastra.digital" autocomplete="off">
  <button class="close-search"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" class="svg replaced-svg">
      <path class="main" d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"></path>
      <path d="M0 0h24v24H0z" fill="none"></path>
    </svg></button>
</form>

/en/search/

<form class="search-wrapper search-form-mobile" action="/en/search/">
  <div class="input-wrapper">
    <button type="submit" class="submit"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:avocode="https://avocode.com/" id="SVGDoc" width="20" height="20" version="1.1" viewBox="0 0 20 20"
        class="svg replaced-svg">
        <defs></defs>
        <desc>Generated with Avocode.</desc>
        <g>
          <g>
            <title>Icon</title>
            <path
              d="M1.49473,8.16163c0,-3.68203 2.98487,-6.6669 6.6669,-6.6669c3.68202,0 6.66689,2.98487 6.66689,6.6669c0,3.68202 -2.98487,6.66689 -6.66689,6.66689c-3.68203,0 -6.6669,-2.98487 -6.6669,-6.66689zM20,18.9563l-5.58859,-5.6182c2.77529,-3.34859 2.42899,-8.2871 -0.78648,-11.21561c-3.21546,-2.9285 -8.16475,-2.81298 -11.24009,0.26235c-3.07533,3.07534 -3.19085,8.02463 -0.26235,11.24009c2.92851,3.21547 7.86702,3.56177 11.21561,0.78648l5.6182,5.58859z"
              fill="#000000" fill-opacity="1"></path>
          </g>
        </g>
      </svg></button>
    <input name="q" type="text" class="head-search-mobile" placeholder="Search on Adastra.digital">
    <button class="close-search"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" class="svg replaced-svg">
        <path class="main" d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"></path>
        <path d="M0 0h24v24H0z" fill="none"></path>
      </svg>
    </button>
  </div>
</form>

POST /en/api/contact/contact-form/

<form id="contact-form" class="file-contact-form" action="/en/api/contact/contact-form/" method="post" novalidate="novalidate">
  <input type="hidden" name="csrfmiddlewaretoken" value="7bNyHAqprtss6vFdZ15hzNnTO9HRskmWeuT8aJ8rx8GI4FemFlVi06tb3h3OztPr" class="used">
  <input type="hidden" name="url"
    value="https://adastra.digital/en/resources/blog/adastra-2023-forecast/?utm_source=email&amp;utm_medium=cpc&amp;utm_campaign=E_59_C_12_2022_ASK&amp;xnpe_tifc=h.s.xkbpbfxjhIP.4foZbMpZhfEWVjQsVuU_OuJLV9QWaN8gEf4sVue1VyP9tuesVuiS4FY8xI4sh.ULhFQL4FQN4nTT"
    class="used">
  <input type="hidden" name="content-file-form-id" value="440943" class="used">
  <input type="hidden" name="page" value="">
  <input type="hidden" name="category" value="0" class="used">
  <fieldset class="mb-2 require">
    <div class="group">
      <input id="firstNameInput440943" type="text" name="first_name" maxlength="255" required="">
      <label for="firstNameInput440943">First Name</label>
    </div>
  </fieldset>
  <fieldset class="mb-2 require">
    <div class="group">
      <input id="lastNameInput440943" type="text" name="last_name" maxlength="255" required="">
      <label for="lastNameInput440943">Last Name</label>
    </div>
  </fieldset>
  <fieldset class="mb-2 require">
    <div class="group">
      <input id="emailInput440943" type="email" name="email" maxlength="254" required="">
      <label for="emailInput440943">E-mail address</label>
    </div>
  </fieldset>
  <fieldset class="mb-2">
    <div class="group">
      <input id="phoneInput440943" type="text" name="phone" maxlength="50">
      <label for="phoneInput440943">Telephone</label>
    </div>
  </fieldset>
  <fieldset class="mb-2">
    <div class="group">
      <input id="companyInput440943" type="text" name="company" maxlength="50">
      <label for="companyInput440943">Company</label>
    </div>
  </fieldset>
  <fieldset class="mb-2 require">
    <div class="group">
      <input id="countryInput440943" type="text" name="country" maxlength="255" required="">
      <label for="countryInput440943">Country</label>
    </div>
  </fieldset>
  <fieldset class="mb-2 ">
    <div class="group group-select">
      <div class="selectric-wrapper selectric-selectric">
        <div class="selectric-hide-select"><select id="positionCodeInput440943" type="text" name="position_company" class="selectric " tabindex="-1">
            <option value="">Choose your position</option>
            <option>Executive Officer</option>
            <option>Senior Executive</option>
            <option>Middle Management</option>
            <option>Software Developer</option>
            <option>IT Support</option>
            <option>Student</option>
            <option>Other</option>
          </select></div>
        <div class="selectric"><span class="label">Choose your position<em class="required-sign">*</em></span><b class="arrow-button"></b></div>
        <div class="selectric-items" tabindex="-1">
          <div class="selectric-scroll">
            <ul>
              <li data-index="0" class="selected">Choose your position</li>
              <li data-index="1" class="">Executive Officer</li>
              <li data-index="2" class="">Senior Executive</li>
              <li data-index="3" class="">Middle Management</li>
              <li data-index="4" class="">Software Developer</li>
              <li data-index="5" class="">IT Support</li>
              <li data-index="6" class="">Student</li>
              <li data-index="7" class="last">Other</li>
            </ul>
          </div>
        </div><input class="selectric-input" tabindex="0">
      </div>
    </div>
  </fieldset>
  <fieldset class="mb-2 ">
    <div class="group group-select">
      <div class="selectric-wrapper selectric-selectric">
        <div class="selectric-hide-select"><select id="industryCodeInput4409432" type="text" name="industry" class="selectric " tabindex="-1">
            <option value="">Choose your industry</option>
            <option>Fintech &amp; Banking</option>
            <option>Insurance</option>
            <option>Healthcare &amp; Pharma</option>
            <option>Public Good</option>
            <option>Energy &amp; Mining</option>
            <option>Manufacturing &amp; Automotive</option>
            <option>Retail &amp; CPG</option>
            <option>Telecom &amp; Media</option>
            <option>Other</option>
          </select></div>
        <div class="selectric"><span class="label">Choose your industry<em class="required-sign">*</em></span><b class="arrow-button"></b></div>
        <div class="selectric-items" tabindex="-1">
          <div class="selectric-scroll">
            <ul>
              <li data-index="0" class="selected">Choose your industry</li>
              <li data-index="1" class="">Fintech &amp; Banking</li>
              <li data-index="2" class="">Insurance</li>
              <li data-index="3" class="">Healthcare &amp; Pharma</li>
              <li data-index="4" class="">Public Good</li>
              <li data-index="5" class="">Energy &amp; Mining</li>
              <li data-index="6" class="">Manufacturing &amp; Automotive</li>
              <li data-index="7" class="">Retail &amp; CPG</li>
              <li data-index="8" class="">Telecom &amp; Media</li>
              <li data-index="9" class="last">Other</li>
            </ul>
          </div>
        </div><input class="selectric-input" tabindex="0">
      </div>
    </div>
  </fieldset>
  <fieldset class="border-top pt-2 mb-5">
    <label class="label_check typo-b2" for="personalDataInput440943">
      <input id="personalDataInput440943" type="checkbox" name="personal_data" required="" class="used">
      <span>I agree to the processing of personal data and sending of business messages (<a target="_blank" href="/en/about/personal-data-processing/">details</a>).</span>
    </label>
  </fieldset>
  <input type="hidden" name="recaptcha_block" value="1" class="used">
  <fieldset class="typo-b2">
    <button type="submit" class="btn btn--type1 pt-2 pb-2">Download a file</button>
  </fieldset>
</form>

POST /en/newsletter/

<form id="newsletter-registration" action="/en/newsletter/" method="post" data-registration-text="" data-rules-text="You must agree to the processing of personal data" novalidate="novalidate">
  <input type="hidden" name="csrfmiddlewaretoken" value="7bNyHAqprtss6vFdZ15hzNnTO9HRskmWeuT8aJ8rx8GI4FemFlVi06tb3h3OztPr" class="used">
  <input type="hidden" name="action" value="subscribe" class="used">
  <input type="hidden" name="mail" value="">
  <fieldset>
    <div>
      <input type="email" name="email" id="subscribeInput440934" placeholder="E-mail address" required="" class="typo-b4">
      <button type="submit" class="btn btn--type1">Submit</button>
    </div>
  </fieldset>
  <fieldset class="mt-2">
    <label class="label_check typo-b4" for="rulesInput440934">
      <input type="checkbox" id="rulesInput440934" name="rules" required="" class="used">
      <span>I agree to the processing of personal data and sending of business messages (<a target="_blank" href="">details</a>).</span>
    </label>
  </fieldset>
</form>

POST /en/newsletter/

<form id="newsletter-registration" action="/en/newsletter/" method="post" data-registration-text="" data-rules-text="You must agree to the processing of personal data" novalidate="novalidate">
  <input type="hidden" name="csrfmiddlewaretoken" value="5DYEjhowrbVbCszt3WheTds9wjO80CWfsERA9AwUSBHfPzT2RNYtVOnmhO9lEbNQ" class="used">
  <input type="hidden" name="action" value="subscribe" class="used">
  <fieldset>
    <div class="form-wrapper">
      <input type="email" name="email" id="subscribeInput401957" placeholder="E-mail address" required="" class="typo-b4">
      <button type="submit" class="btn btn--type1"></button>
    </div>
  </fieldset>
  <fieldset class="mt-2">
    <label class="label_check typo-b4" for="rulesInput401957">
      <input type="checkbox" id="rulesInput401957" name="rules" required="" class="used">
      <span>I agree to the processing of personal data and sending of business messages (<a target="_blank" href="/en/about/personal-data-processing/">details</a>).</span>
    </label>
  </fieldset>
</form>

Text Content

Powered by Cookiebot
 * Souhlas
 * Detaily
 * [#IABV2SETTINGS#]
 * Více o cookies


TATO WEBOVÁ STRÁNKA POUŽÍVÁ COOKIES

Soubory cookie používáme ke shromažďování a analýze informací o výkonu a
používání webu, zajištění fungování funkcí ze sociálních médií a ke zlepšení a
přizpůsobení obsahu a reklam. Více


Consent Selection
Nutné

Preferenční

Analytické

Marketingové

Zobrazit detaily
Nutné 18

Některé soubory cookie jsou vyžadovány, aby byla zajištěna základní funkčnost.
Bez těchto cookies nebude web fungovat správně. Ve výchozím nastavení jsou
povoleny a nelze je zakázat.
Cookiebot
1
Zjistit více o tomto poskytovateli
CookieConsentStores the user's cookie consent state for the current domain
Vypršení: 1 rokTyp: HTTP
Google
1
Zjistit více o tomto poskytovateli
test_cookieUsed to check if the user's browser supports cookies.
Vypršení: 1 denTyp: HTTP
Leady
1
Zjistit více o tomto poskytovateli
cUsed in order to detect spam and improve the website's security.
Vypršení: 399 dníTyp: HTTP
LinkedIn
1
Zjistit více o tomto poskytovateli
li_gcStores the user's cookie consent state for the current domain
Vypršení: 179 dníTyp: HTTP
Microsoft
7
Zjistit více o tomto poskytovateli
AI_bufferUsed in context with the "AI_sentBuffer" in order to limit the number
of data-server-updates (Azure). This synergy also allows the website to detect
any duplicate data-server-updates.
Vypršení: SessionTyp: HTML
AI_sentBufferUsed in context with the "AI_buffer" in order to limit the number
of data-server-updates (Azure). This synergy also allows the website to detect
any duplicate data-server-updates.
Vypršení: SessionTyp: HTML
ai_sessionPreserves users states across page requests.
Vypršení: 1 denTyp: HTTP
ARRAffinityUsed to distribute traffic to the website on several servers in order
to optimise response times.
Vypršení: SessionTyp: HTTP
ARRAffinitySameSite [x3]Used to distribute traffic to the website on several
servers in order to optimise response times.
Vypršení: SessionTyp: HTTP
PodBean
1
Zjistit více o tomto poskytovateli
__cf_bmThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.
Vypršení: 1 denTyp: HTTP
adastra.digital
4
cms_cookieDůležitá pro redakční systém a správu stránky.
Vypršení: PersistentTyp: HTML
cms-clipboardDůležitá pro redakční systém a správu stránky.
Vypršení: PersistentTyp: HTML
csrftokenHelps prevent Cross-Site Request Forgery (CSRF) attacks.
Vypršení: 1 rokTyp: HTTP
SESS#Preserves users states across page requests.
Vypršení: 13 dníTyp: HTTP
play.google.com
youtube.com

2
CONSENT [x2]Used to detect if the visitor has accepted the marketing category in
the cookie banner. This cookie is necessary for GDPR-compliance of the website.
Vypršení: 2 rokyTyp: HTTP
Preferenční 8

Preferenční soubory cookie umožňují, aby si webový server zapamatoval informace,
díky nimž přizpůsobil vzhledu nebo chování webu každému uživateli. Mezi tyto
informace může patřit ukládání vybrané měny, regionu, jazyka nebo barevného
motivu.
LinkedIn
1
Zjistit více o tomto poskytovateli
langRemembers the user's selected language version of a website
Vypršení: SessionTyp: HTTP
Microsoft
6
Zjistit více o tomto poskytovateli
_$Maps_centerLatitude_expirationUsed in context with the website's map
integration. The cookie stores user interaction with the map in order to
optimize its functionality.
Vypršení: PersistentTyp: HTML
_$Maps_centerLongitude_expirationUsed in context with the website's map
integration. The cookie stores user interaction with the map in order to
optimize its functionality.
Vypršení: PersistentTyp: HTML
_$Maps_zoom_expirationUsed in context with the website's map integration. The
cookie stores user interaction with the map in order to optimize its
functionality.
Vypršení: PersistentTyp: HTML
centerLatitudeUsed in context with the website's map integration. The cookie
stores user interaction with the map in order to optimize its functionality.
Vypršení: PersistentTyp: HTML
centerLongitudeUsed in context with the website's map integration. The cookie
stores user interaction with the map in order to optimize its functionality.
Vypršení: PersistentTyp: HTML
zoomUsed in context with the website's map integration. The cookie stores user
interaction with the map in order to optimize its functionality.
Vypršení: PersistentTyp: HTML
adastra.digital
1
django_languageDetermines the preferred language of the visitor. Allows the
website to set the preferred language upon the visitor's re-entry.
Vypršení: 1 rokTyp: HTTP
Analytické 10

Analytické soubory cookie nám pomáhají vylepšovat naše webové stránky
shromažďováním informací a podáváním zpráv o jeho používání.
Google
6
Zjistit více o tomto poskytovateli
_gaRegisters a unique ID that is used to generate statistical data on how the
visitor uses the website.
Vypršení: 399 dníTyp: HTTP
_ga_#Used by Google Analytics to collect data on the number of times a user has
visited the website as well as dates for the first and most recent visit.
Vypršení: 399 dníTyp: HTTP
_gatUsed by Google Analytics to throttle request rate
Vypršení: 1 denTyp: HTTP
_gidRegisters a unique ID that is used to generate statistical data on how the
visitor uses the website.
Vypršení: 1 denTyp: HTTP
__EX_ac2bea0caaf7d983320b7704d47231e317981bad__Cookie nástroje Adalytics
Vypršení: 399 dníTyp: HTTP
collectUsed to send data to Google Analytics about the visitor's device and
behavior. Tracks the visitor across devices and marketing channels.
Vypršení: SessionTyp: Pixel
LinkedIn
1
Zjistit více o tomto poskytovateli
ln_orRegisters statistical data on users' behaviour on the website. Used for
internal analytics by the website operator.
Vypršení: 1 denTyp: HTTP
Microsoft
2
Zjistit více o tomto poskytovateli
ai_userUsed by Microsoft Application Insights software to collect statistical
usage and telemetry information. The cookie stores a unique identifier to
recognize users on returning visits over time.
Vypršení: 1 rokTyp: HTTP
WFESessionIdStores data on the time spent on the website and its sub-pages,
during the current session.
Vypršení: SessionTyp: HTTP
PodBean
1
Zjistit více o tomto poskytovateli
_at.hist.#Used by the social sharing platform AddThis to store the user's usage
history of the AddThis sharing widget
Vypršení: PersistentTyp: HTML
Marketingové 48

Marketingové soubory cookie se používají ke sledování návštěvníků napříč
webovými stránkami, které majitelům stránek umožňují zobrazovat relevantní a
poutavé reklamy.
Meta Platforms, Inc.
1
Zjistit více o tomto poskytovateli
_fbpUsed by Facebook to deliver a series of advertisement products such as real
time bidding from third party advertisers.
Vypršení: 3 měsícůTyp: HTTP
Cookiebot
1
Zjistit více o tomto poskytovateli
_gcl_auUsed by Google AdSense for experimenting with advertisement efficiency
across websites using their services.
Vypršení: 3 měsícůTyp: HTTP
Google
11
Zjistit více o tomto poskytovateli
__exponea_etc__This cookie is used to determine which products the visitor has
viewed. This information is used to promote related products and optimize
ad-efficiency.
Vypršení: 399 dníTyp: HTTP
__exponea_last_session_ping_timestamp__This cookie is used to determine which
products the visitor has viewed. This information is used to promote related
products and optimize ad-efficiency.
Vypršení: PersistentTyp: HTML
__exponea_last_session_start_timestamp__This cookie is used to determine which
products the visitor has viewed. This information is used to promote related
products and optimize ad-efficiency.
Vypršení: PersistentTyp: HTML
__exponea_time2__This cookie is used to determine which products the visitor has
viewed. This information is used to promote related products and optimize
ad-efficiency.
Vypršení: 1 denTyp: HTTP
__exponea_tracking_definition__This cookie is used to determine which products
the visitor has viewed. This information is used to promote related products and
optimize ad-efficiency.
Vypršení: SessionTyp: HTML
IDEUsed by Google DoubleClick to register and report the website user's actions
after viewing or clicking one of the advertiser's ads with the purpose of
measuring the efficacy of an ad and to present targeted ads to the user.
Vypršení: 1 rokTyp: HTTP
pagead/landing [x3]Collects data on visitor behaviour from multiple websites, in
order to present more relevant advertisement - This also allows the website to
limit the number of times that they are shown the same advertisement.
Vypršení: SessionTyp: Pixel
ads/ga-audiencesUsed by Google AdWords to re-engage visitors that are likely to
convert to customers based on the visitor's online behaviour across websites.
Vypršení: SessionTyp: Pixel
pagead/1p-user-list/#Tracks if the user has shown interest in specific products
or events across multiple websites and detects how the user navigates between
sites. This is used for measurement of advertisement efforts and facilitates
payment of referral-fees between websites.
Vypršení: SessionTyp: Pixel
Leady
2
Zjistit více o tomto poskytovateli
leady_session_idTracks the individual sessions on the website, allowing the
website to compile statistical data from multiple visits. This data can also be
used to create leads for marketing purposes.
Vypršení: SessionTyp: HTTP
leady_tab_idUsed in context with behavioral tracking by the website. The cookie
registers the user’s behavior and navigation across multiple websites and
ensures that no tracking errors occur when the user has multiple browser-tabs
open.
Vypršení: PersistentTyp: HTML
LinkedIn
2
Zjistit více o tomto poskytovateli
bcookieUsed by the social networking service, LinkedIn, for tracking the use of
embedded services.
Vypršení: 1 rokTyp: HTTP
lidcUsed by the social networking service, LinkedIn, for tracking the use of
embedded services.
Vypršení: 1 denTyp: HTTP
Microsoft
7
Zjistit více o tomto poskytovateli
_SSCollects information on visitor behaviour on multiple websites - This
information is used on the website in order to optimize the relevance of
advertisement. The cookie also allows the website to determine how the visitor
accessed the website.
Vypršení: SessionTyp: HTTP
MUIDUsed widely by Microsoft as a unique user ID. The cookie enables user
tracking by synchronising the ID across many Microsoft domains.
Vypršení: 1 rokTyp: HTTP
SRCHDCollects data on user behaviour and interaction in order to optimize the
website and make advertisement on the website more relevant.
Vypršení: 1 rokTyp: HTTP
SRCHHPGUSRCollects data on user behaviour and interaction in order to optimize
the website and make advertisement on the website more relevant.
Vypršení: 1 rokTyp: HTTP
SRCHUIDCollects data on user behaviour and interaction in order to optimize the
website and make advertisement on the website more relevant.
Vypršení: 1 rokTyp: HTTP
SRCHUSRCollects data on user behaviour and interaction in order to optimize the
website and make advertisement on the website more relevant.
Vypršení: 1 rokTyp: HTTP
SUIDCollects information on user preferences and/or interaction with
web-campaign content - This is used on CRM-campaign-platform used by website
owners for promoting events or products.
Vypršení: 1 denTyp: HTTP
Oracle
3
Zjistit více o tomto poskytovateli
locGeolocation, which is used to help providers determine how users who share
information with each other are geographically located (state level).
Vypršení: 13 měsícůTyp: HTTP
uvcDetects how often the social sharing service, AddThis, encounters the same
user.
Vypršení: 13 měsícůTyp: HTTP
xtcRegisters the user's sharing of content via social media.
Vypršení: 13 měsícůTyp: HTTP
PodBean
3
Zjistit více o tomto poskytovateli
_at.cwwUsed by the social sharing platform AddThis
Vypršení: PersistentTyp: HTML
at-lojson-cache-#Used by the social sharing platform AddThis
Vypršení: PersistentTyp: HTML
at-randUsed by the social sharing platform AddThis
Vypršení: PersistentTyp: HTML
Seznam.cz
2
Zjistit více o tomto poskytovateli
retargetingRegisters user behaviour and navigation on the website, and any
interaction with active campaigns. This is used for optimizing advertisement and
for efficient retargeting.
Vypršení: SessionTyp: Pixel
sidNevyřízené
Vypršení: 29 dníTyp: HTTP
YouTube
13
Zjistit více o tomto poskytovateli
DEVICE_INFONevyřízené
Vypršení: 179 dníTyp: HTTP
VISITOR_INFO1_LIVETries to estimate the users' bandwidth on pages with
integrated YouTube videos.
Vypršení: 179 dníTyp: HTTP
YSCRegisters a unique ID to keep statistics of what videos from YouTube the user
has seen.
Vypršení: SessionTyp: HTTP
yt.innertube::nextIdRegisters a unique ID to keep statistics of what videos from
YouTube the user has seen.
Vypršení: PersistentTyp: HTML
yt.innertube::requestsRegisters a unique ID to keep statistics of what videos
from YouTube the user has seen.
Vypršení: PersistentTyp: HTML
ytidb::LAST_RESULT_ENTRY_KEYStores the user's video player preferences using
embedded YouTube video
Vypršení: PersistentTyp: HTML
yt-remote-cast-availableStores the user's video player preferences using
embedded YouTube video
Vypršení: SessionTyp: HTML
yt-remote-cast-installedStores the user's video player preferences using
embedded YouTube video
Vypršení: SessionTyp: HTML
yt-remote-connected-devicesStores the user's video player preferences using
embedded YouTube video
Vypršení: PersistentTyp: HTML
yt-remote-device-idStores the user's video player preferences using embedded
YouTube video
Vypršení: PersistentTyp: HTML
yt-remote-fast-check-periodStores the user's video player preferences using
embedded YouTube video
Vypršení: SessionTyp: HTML
yt-remote-session-appStores the user's video player preferences using embedded
YouTube video
Vypršení: SessionTyp: HTML
yt-remote-session-nameStores the user's video player preferences using embedded
YouTube video
Vypršení: SessionTyp: HTML
plus.rozhlas.cz
1
persist:mujRozhlasČeský rozhlas - cookie skrze vložený přehrávaný obsah.
Vypršení: PersistentTyp: HTML
prism.app-us1.com
2
prism_# [x2]Collects information on user preferences and/or interaction with
web-campaign content - This is used on CRM-campaign-platform used by website
owners for promoting events or products.
Vypršení: 29 dníTyp: HTTP
Ostatní 7
Soubory cookie v této kategorii ještě nebyly zařazeny a jejich účel může být v
tuto chvíli neznámý.
Microsoft
7
Zjistit více o tomto poskytovateli
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manifests.artifactsNevyřízené
Vypršení: PersistentTyp: HTML
manifests.extensionsNevyřízené
Vypršení: PersistentTyp: HTML
manifests.productsNevyřízené
Vypršení: PersistentTyp: HTML
manifests.tabsNevyřízené
Vypršení: PersistentTyp: HTML
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News

26. 12. 2022


HEADWINDS, CONFLICTS, DOWNTURNS AND GAPS… WHAT WILL 2023 BRING? BE PREPARED AND
FACE THE UPCOMING YEAR WITH CONFIDENCE

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Reading time: 5min.

 * 2022 Data and Analytics Trends
 * Adastra's 2023 Data and Analytics Forecast
 * Download Full Report



As 2022 draws to a close, we can say with certainty that it was a momentous year
with events that will continue to shape our lives in new ways, from the James
Webb Space Telescope capturing images of supermassive black holes to the fusion
energy breakthrough, and everything in between. 

With the new year upon us, Adastra is looking back at some of this year’s key
events and their impact both on our lives and in data and analytics. Below are a
few key highlights, as well as our predictions for 2023. 


2022 DATA AND ANALYTICS TRENDS


THE FRAGILITY OF OUR SUPPLY CHAINS

As the world began to emerge from COVID-19 lockdowns and mask mandates were
lifted, there was an increase in demand for products and services across the
board. This reactive, pent-up demand, in addition to the War in Ukraine,
dramatically highlighted the fragility of our supply chains resulting in shock
waves across the energy sector and a rapid rise in inflation. To help address
some of these issues, organizations turned to analytics and AI/ML to
help strengthen their supply chain. Adastra has seen a surge in organizations
accelerating their investments in data and analytics to prepare against future
impacts to supply chains.  


WORKFORCE SHORTAGES, SKYROCKETING SALARIES AND THE “GREAT RESIGNATION”

To say that we have been seeing workforce challenges across sectors and skill
sets is an understatement. Talent shortages, resignations, and escalating salary
costs all continued to impact organizations in 2022. The data and analytics
space has not been immune, with organizations struggling to staff key roles. 

While roles are difficult to fill, successful organizations continue to invest
in data and analytics to extract more value against increasing talent
acquisition costs. Organizations are leveraging their data to help automate,
analyze, forecast, understand and plan for demand, allocate resources and
acquire customers. Those that have invested in skills and technology related to
data and analytics have seen a greater internal return on investment than
organizations that chose to focus on investing in other areas of their business
model. The mindset shift has moved from investments in data and analytics being
a nice to have to a priority.

Organizations across industries have also been taking advantage of global
delivery models and offshore resources to minimize the impact of workforce
shortages. 


THE EMERGENCE OF DATA MESH AND DATA FABRIC FRAMEWORKS

Adastra has seen an uptick in data mesh and data fabric use in organizations to
break down silos, minimize IT bottlenecks and democratize data. These concepts
are evidence of an evolution to data governance frameworks, which are quickly
becoming the norm in high-performing organizations.

Both data mesh and data fabric treat data domains as products. The difference
resides in the underlying technical architecture and organizational approach to
the data domains. However, in both cases, personal accountability is assigned to
teams of domain experts who maintain the quality and make data available across
organizations. 

The aim of both frameworks is to enable organizations to gain agility through
sharing and promoting data across their organization in addition to
standardization, discoverability, scalability, quality, security, speed to
delivery, and data re-usability. These approaches take a more democratic
approach to data governance as opposed to more centralized autocratic structures
which may have pushed organizations away from data governance programs.


PRODUCTIONALIZATION OF AI/ML SOLUTIONS

In recent years, organizations have been dipping their toes in the AI/ML waters,
with many leveraging innovative algorithms to solve complex projects. However,
in 2022, AI/ML solutions became more mainstream, and they continue to
revolutionize organizations across industries. Adastra has been working with
government agencies such as SCALE AI to help fund the productionalization of
AI/ML use cases.

Common AI use cases include automating repeatable, mundane tasks to free up
organizations’ time to focus on innovation and business growth, as well as
uncovering latent insights to drive better decision-making and personalize
customer experiences. Adastra also works with organizations to implement a broad
range of AI solutions including paperless production floors for
manufacturers, intelligent search, and virtual assistants, among others.


LOW-CODE/NO-CODE PLATFORMS

Low-code and no-code platforms are increasingly gaining popularity.
Organizations are evolving their “Data-Driven Decision” roadmaps to “Data
Democratization” programs. Essentially, both enable end users to access and
manipulate the data they need to create value across their organization.
However, in the latter, organizations are turning to low-code and no-code
platforms to accelerate their democratization programs. These tools are designed
to access and transform data with a limited need for technical expertise.  

This has had the dramatic effect of increasing organizational agility and
innovation. The value to organizations is greatly increased when governance
programs (i.e., data governance, platform governance, etc.) are also implemented
as part of the low-code/no-code deployments.  

These platforms are excellent at helping organizations ideate and develop use
cases, however, more complex and production-ready use cases do require the
additional help of experts for migration to production. 


CUSTOMER EXPERIENCE

Following COVID-19 shutdowns, great customer experience was seen as a
competitive advantage and became a new Board-level KPI across industries. Many
organizations took steps to invest in advanced CRMs and marketing automation
engines to help with the coordination and development of improved customer
experiences. Organizations that did particularly well combined their investments
in such platforms with a data governance framework to ensure high-quality data
to deliver on differentiated customer experiences. 


ADASTRA'S 2023 DATA AND ANALYTICS FORECAST

The headline dominating the last part of 2022 was the continuous chatter about
economic headwinds, if those headwinds were going to come and, if so, how
strong. It is with this backdrop that we present what we believe to be the most
important factors organizations need to consider, irrespective of the prevalence
of economic headwinds.


DATA SECURITY

Data security is the top subject and most pressing concern facing business
leaders in 2023. The constant threat of breaches can be paralyzing for some.
Organizations can also disproportionately invest in protecting their data
estates with the unexpected outcome of slowing down the internal access to
information or even make it challenging to access. The best approach forward
will be for organizations to implement the right level of security to safeguard
the organization’s resources while concurrently preventing organizational
stagnancy or impediments to data access. The best foot forward in early 2023 is
for organizations to assess their current data security and implement the right
solutions.


MODERN ARCHITECTURE AND CONTINUED INVESTMENT

Organizations that have been early adopters to cloud technologies have seen a
shift in their abilities to extract value from their data. Indeed, organizations
will continue to invest in cloud and cloud technologies vs. maintaining their
legacy environments which continue to require heavy maintenance with fewer
skilled workers to maintain those environments.

While organizations that have moved to cloud environments are satisfied with
their progress and the value they are extracting, there is concern that their
peers and competitive sets are doing much better at leveraging data to drive
their business. We anticipate that organizations will increase their investments
and take advantage of automation, data science and advanced analytics. In
addition, organizations will be looking for assistance with cloud computing
costs to free up funds to do more.


WORKFORCE ISSUES

Meanwhile, for maintaining legacy environments or advancing modern architecture
agendas, organizations agree that the scarcity of qualified resources will also
continue. On the one hand, we have organizations that are pleased with their
progress along with organizations that will continue to invest at the same time
as organizations seeking to do things better than their competitors. These three
macro factors will accelerate the strain on limited resources. Talent
acquisition in the short term will be extremely competitive which is why
organizations will take advantage of data and analytics specialists, like
Adastra, to not only fill the gap but resolve their immediate needs with
high-quality talent which can be fulfilled via global delivery centers.


DOWNLOAD FULL REPORT

Adastra surveyed IT decision-makers from medium and large-sized businesses to
gain insights into what is important to them in the data and analytics space as
we head into 2023. 

Topics include: 

 * The biggest game changers in the data and analytics space
 * Cloud migration 
 * Talent supply and demand 
 * Organizations' spending in 2023
 * Organizations' views on the importance of data
 * And more


Download the full report to learn more.

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Adastra's 2023 Data and Analytics Forecast (402.5kb)

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Adastra's 2023 Data and Analytics Forecast (402.5kb)


ADASTRA'S 2023 DATA AND ANALYTICS FORECAST

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Adastra has conducted a proprietary study of data and analytics decision-makers
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additional comments, please see our press release here.


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