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VEVO ADDS FORMER UNIVISION EXEC TO SALES TEAM

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NEW YORK – Vevo, the world's leading music video network, today announced the
appointment of Greg Osborne as Vice President of West Coast Sales. Osborne most
recently served as VP of Network & Digital Sales of West Coast for Univision,
where he worked for more than 20 years.

Based out of Vevo's growing LA office, Osborne will oversee Vevo's general
market, multicultural and local revenue streams. He will also be part of Vevo's
sales leadership educating brands and agencies on optimizing their CTV
strategies and multiplatform campaigns.

"I am excited to join a rapidly growing company at the forefront of providing
premium CTV entertainment environments for fans and marketers. I have
long-admired Vevo as a well-defined brand delivering culturally relevant,
personalized experiences and innovative ad solutions. The explosion of CTV
viewership combined with Vevo's massive scale and deep engagement with
hard-to-reach audiences, make this an incredible opportunity for any marketer
seeking growth today," said Greg Osborne, who prior to Univision worked at Cox
Communications.

Viewer engagement in CTV has never been more competitive, and Vevo really stands
out as the music genre category leader. Vevo's channels benefit from unique
viewership habits such as coviewing – or when multiple household members or
multiple groups of people watch videos together. Additionally, Vevo's channels
are tune-in destinations that do not fall culprit to 'channel flipping' as much
as the average CTV channel. Further, Vevo offers unique CTV inventory and
exclusive context, giving brands opportunities to show up alongside the most
culturally relevant artists of the moment.

As a result of these trends, Osborne joins a Vevo business whose CTV advertising
revenue currently represents 50% of Vevo's direct ad revenue, an increase from
just 4% at the beginning of 2020. This CTV presence and extensive distribution
also pairs well with Vevo's well established online, mobile and social
properties for a robust multi-platform presence which platforms and brands alike
can benefit from.

Vevo

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