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Private Panels OpenCurrntsBETA FOR COMPANIES
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Aligning teams to market is an always-on problem.
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Product-Market-Fit
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Easily engage your B2B target market for:
Real-time active learning and empathy Thought-leadership content Real
professional relationships

Real Engagement with the Most Relevant Professionals,
On Demand or Always On.
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The Most Relevant Global
Professionals Around the World


On Demand Voice of Market: From farmers, to developers, to oncologists, to the
C-suite, and everywhere in between, AI taps the web and inside communities to
source fresh perspective every time.
Smart Professionals: Currnt attracts those who lean into change; they are
continuous learners, who enjoy recognition and rewards.
A managed practice of Empathy,
Team Alignment, and Communications.



KNOW: Curated panelist pressure test each other’s ideas, as SME facilitator
distills insights.

- and then,-
ALIGN: Regular readouts bring Strategy, Product and Product Marketing together.

- and then,-
LEAD: Branded reports and thought-leadership content tell the story in the voice
of market.
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The Most Relevant Organizations


A Spirit of Practical Expertise
Currnt is for continual learners that enjoy fresh thinking,
healthy debate and authentic professional relationships.

- Lynn Power
Innovator, CEO Masami
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,, Currnt has been a source of relevance
for me to know where things are headed…
always-on and at my convenience.
I continually meet customers, friends and
colleagues that expand my thinking.



- Lynn Power Innovator, CEO Masami

See My Currnt

Join the Fresh Knowledge Movement
The best way to predict the future is have a
hand in creating it
Get Started - It's free
What:
KnowledgeStream™
Headline:
Grant Thornton & Gyro Driving Agile Voice-of-Market and Iterative Insights For
Their Business Strategy
"We believe that every CMO in B2B needs a continuous ‘market feedback loop’.
Currnt gave us an ongoing, firsthand experience with the exact groups of people
for our client. This moved us upstream in our relationship with our client and
shaped their vision for the future business."
Adrienne Houghton
Strategy Director & Grant Thornton Account Director at Gyro
Challenge
For Gyro, a leading B2B global marketing agency, needed to enable their client,
Grant Thornton, a top consulting and accounting firm, to stay relevant to their
target market on an ongoing basis.
 * Sourcing and engaging C-level executives who are often difficult to engage
 * Creating a virtual, ongoing practice that provides a steady stream of
   insights and thought-leadership
 * Keeping cost and overhead low

Use Case
The Gyro & Grant Thornton teams created a top notch Virtual Market Advisory
Board covering a range of 150+ C-level personas with the help of Currnt’s AI
enabled platform.
 * Covered 48+ two-week research topics
 * Impacted 6 industry solutions
 * Drove VoC empathy into leadership teams
 * Impacted business strategy and time to market
 * Enabled regular experiential learning and direct market engagement for
   executive leadership

×
What:
KnowledgeStream™
Headline:
Medicure Drives Iterative Insights For Agile Product-Market Fit
"Having run KOL practices for 25 years at P&G, I know the challenges to keeping
them constantly maintained, while also trying to drive insights and ROI for the
business. Currnt.com is getting my teams learning firsthand from the market and
impacting our product and go-to-market strategy for our product portfolio."
Kevin Taylor
VP Commercial Operations at Medicure
Challenge
Medicure needed a practice that could align both product and commercial teams
while generating ongoing research to shape their go-to-market strategy for
multiple product lines.
 * Creating a hands-on experience for teams to engage firsthand with target
   market
 * Aligning cross-functional teams with the needs of their market
 * Finding alternatives to costly and timely in-person dinners
 * Replacing a range of online activities that did not yield reliable impact

Use Case
With the help of Currnt’s AI enabled platform Medicure created a top notch
Virtual Market Advisory Board covering a range of Health Care Key Opinion
Leaders (KOLs) personas.
 * Built a scalable practice of continuous, firsthand engagement
 * Discovered trends & challenges of key stakeholders
 * Iterated on marketing materials, messaging, and product roadmaps
 * Drove GTM strategy for heart failure devices & cardiovascular therapeutics
 * Created new experiential learning opportunities for cross-functional teams
 * Enabled new customer relationships for sales

×
What:
KnowledgeStream™
Headline:
Sprinklr Drives Voice Of Market, Thought Leadership & Demand Gen
"Currnt helps us solve for multiple problems. Not only are we engaging directly
with our market on subjects driving the industry, but we’re also getting content
to fuel our marketing, new leads for our sales teams, and an experience helping
us better focus on the customers’ problems - without causing additional work."
Yoli Chisholm
VP Marketing at Sprinklr
Challenge
Sprinklr, the leading social media management software for enterprises, wanted
to own the CMO narrative and create thought-leadership and demand generation.
 * Needed a hands-on experience for their teams to directly engage with the
   target market
 * Live events consumed too much time and budget
 * Range of virtual activities were not yielding reliable impact
 * Needed a practice that could integrate with a range of other marketing
   functions

Use Case
Currnt’s AI-enabled platform rapidly recruited 200+ CMOs and other senior
marketing leaders for an ongoing Virtual Market Advisory Board, fitting to
Sprinklr’s exact needs.
 * Provided rapid 1-week recruitment of experts and a steady stream of new
   applicants
 * Covered 24 topics/studies related to the future of marketing
 * Produced 100+ VoM content outputs to fuel content marketing calendar
 * Generated 500+ followers and customer leads with direct CRM integration
 * Delivered bi-weekly executive summary readouts for cross-functional learning

×
What:
KnowledgeStream™
Headline:
Salesforce Wins Strategic Client Acquisition
"The insights were absolutely needed to get all of our leadership on board. Not
only did we love the experience, but it aligned our strategic goals and gave us
the missing data to justify the right decisions."
Nkobi George
VP Technology Programs at AARP
Challenge
Salesforce wanted to win an RFP it submitted for AARP, but needed to knock out
three big competitors.
 * Required a way to differentiate themselves and improve chances of winning the
   business
 * Wanted to meet the goal to transform AARP’s customer experience
 * Needed to leverage best-in-class digital technology that serves existing and
   future members
 * Wanted to show noticeable proactive steps to the future client

Use Case
Currnt’s AI-enabled platform rapidly recruited a 30+ Virtual Expert Advisory
Board to validate AARP’s need for their digital transformation roadmap and
investment in Salesforce.
 * Delivered bi-weekly engagement and summary readouts
 * Produced steady flow of branded content deliverables
 * Enabled new business relationships between both companies
 * Validated the need of AARPS digital CX transformation
 * Resulted in a $2m new client deal

×
What:
DesignSprint™
Headline:
Schneider-Electric Accelerates Time-to-Market with Rapid Market Insights
Affordably
"As a solutions offering team, we have a hard time reliably hearing from our
target personas, let alone quickly and affordably. Currnt allowed us to curate a
panel with hard-to-reach people that produced stronger insights in weeks than
months of our consulting alternatives. With this speed and ease, we can break
the log jam of projects and make our teams far more agile and innovative."
Chris Roberts
Healthcare Solutions Architect at Schneider Electric
Challenge
Schneider-Electric wanted to close knowledge gaps and gain a deeper
understanding of Healthcare customer needs related to safety management and
compliance considerations.
 * Needed a unified and transparent customer insights approach
 * Required fast turn around and decision making
 * Needed to involve a broad group of global SE stakeholders
 * Find a digital alternative to traditional consulting

Use Case
Currnt’s AI-enabled platform rapidly recruited scores of industry experts to
engage in a Virtual Design Sprint, closing knowledge gaps and providing
actionable recommendations.
 * Final branded report and dialogue transcript delivered 2 days after
   conclusion
 * Spent 1/4 of the cost of traditional consulting alternatives
 * 2 weeks vs. 6 months completion
 * Enabled significant acceleration of innovation pipeline
 * Aligned product, marketing, and sales stakeholders

×
What:
DesignSprint™
Headline:
3-D Printing In Healthcare: Deloitte Delivers Better, Faster, More Affordable
Expert Insights
"Deloitte teams love Currnt because it allows us to access experts at scale in
order to understand market trends, explore new offerings and/or validate
critical key assumptions in just days. When it comes to rapid expert insights,
Currnt is our go to partner."
Balaji Bondili
Head of Deloitte Pixel
Challenge
Deloitte’s client, a Fortune 500 American health care company, wanted to
determine the best business model for entering the 3D printing market for
orthopedic joint replacements.
 * Deliver against an extremely tight and ambitious timeline
 * Wanted a diverse group of hard-to-reach Healthcare and 3D printing experts
 * Client sought a more dynamic and collaborative approach to validate product
   concepts

Use Case
In 2 days, Currnt’s AI-enabled platform rapidly identified scores of target
experts to engage in a Virtual Design Sprint, enabling Deloitte to determine the
best business model for their client.
 * Generated 450+ key insights by experts within 4 days
 * Delivered consulting-grade report and dialogue transcript 2 days after
   conclusion
 * Enabled Deloitte to determine best strategic option from 5 initial hypotheses
 * Accelerated time-to-market with actionable recommendations for the client
 * Enabled Deloitte to understand various stakeholder needs

×
What:
DesignSprint™
Headline:
Pharmaceutical Manufacturing: On Demand Custom Research Saves The Day
"Companies like Johnson & Johnson have a large research budget. It was worth
trying Currnt given the competitive price and relatively low risk. Quality
experts, plant managers, upstream and downstream supply chain people, regulatory
- it’s what helped us have such a rich conversation. I got the same results as
others had gotten with traditional research, but for 10% of the cost and
one-sixth of the time."
Antoine Eloi
Sr. Manager, Strategy & Transformation, Supply Chain at J&J
Challenge
Johnson & Johnson’s pharmaceutical arm Janssen Supply Chain had an urgent custom
research project and needed to understand key considerations for the future of
pharmaceutical manufacturing.
 * Needed a super quick three-week turnaround
 * Prior research firms would take months to generate needed insights
 * Spending hours of research themselves daily was out of question

Use Case
Within days, Currnt’s AI capability rapidly assembled scores of target experts
to engage in a virtual design sprint for J&J and provided high value and volume
expert contributions.
 * Generated 600+ contributions distilled into 5 future scenarios
 * Delivered branded presentation for the executive board
 * Accelerated Time to Market with only 2 weeks turnaround time
 * Avoided high cost of traditional consulting and research firms
 * Generated custom research for future decision making
 * Saved 30+ employee hours

×
What:
DesignSprint™
Headline:
Research For Product Design & Manufacturing: Rapid Problem Solving, Vetting And
Validation
"The Currnt Design Sprint was a very efficient way to quickly connect with
underwear industry experts, allowing us to significantly increase our
understanding of best practices, tools and trends in the female underwear
industry, which has already helped shape our FEI program."
Mario Alonzo
Section Head R&D-Baby Care FEI
Challenge
P&G wanted to redesign and introduce new qualities to absorbent pads for the
middle-aged women experiencing incontinence and needed insights from experts in
adjacent industries.
 * Difficult access to experts in adjacent industries
 * Quickly understand market and consumer trends
 * Identify new product and process improvements
 * Design actionable product roadmap and technical methods

Use Case
In just two days, Currnt rapidly assembled industry experts in production,
manufacturing and design to help craft an informed new product plan tailored to
the specified target market.
 * Delivered extensive report and dialogue transcript two days after conclusion
 * Actionable insights immediately shaped product roadmap
 * 1/4 of the cost of traditional research alternatives
 * Accelerated Time-to-Market from 6 months to only 2 weeks
 * Aligned internal client stakeholders from R&D to Marketing

×




ABOUT US

Currnt is a marketplace that keeps professionals and companies ahead of the pace
of change and opportunities. The platform curates online panels of highly sought
professionals that companies lever to accelerate product market fit through
research, discovery and thought leadership. Professionals use Currnt to stay
relevant, meet equal caliber peers and earn recognition and rewards.

CONTACT SALES | TERMS & CONDITIONS | PRIVACY POLICY | COMMUNITY GUIDELINES |
REPORT ABUSE | SUPPORT
Convetit, Inc. • Palo Alto, California
 

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