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Use Studypaulyn@thenewworkforce.com2024-06-04T18:16:26+00:00

Shawn Carpenter

36 days / 73 Expert Commentaries




Top-Tier Coverage at Scale

In today’s fast-paced digital landscape, establishing a solid personal brand as
a CEO is paramount for professional success and company growth. CEO branding
programs have emerged as powerful tools to enhance visibility, credibility, and
thought leadership in the media. In this case study, we analyze the outcomes of
Shawn Carpenter, founder and CEO of StockAlarm who participated in our CEO
branding program. The focus was on securing expert commentaries and media
placements in top-tier publications. The outcomes achieved included improved
public perceptions, heightened customer confidence, and a boost in website
traffic generated by “earned backlinks.”

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Remarkable Results

Our proprietary CEO Branding Methodology prioritizes rapid response times to
journalist inquiries while ensuring high-quality content with journalist-appeal.
Further, our CEO Branding Language Framework facilitates the creation of
compelling narratives that resonate with journalists. High impact responses
combined with remarkably quick replies yields stunning results.

Shawn Carpenter secured 73 expert commentaries
in top-tier publications, including Forbes, Nasdaq,
Yahoo Finance, Go Banking Rates, US News &
World Report, The Fintech Times, and many others.

Shawn’s commentary was featured in Forbes twice
within a 3-day period. This and other media successes
helps to shape public perceptions, boost investor and
customer confidence, and open doors for partnering.

One of Shawn’s recent posts on LinkedIn, delivered
more than 10,000 impressions due to our amplification
service. This is 5x more than any prior post on LinkedIn.

The media activity generated 49 “earned backlinks”
from top-tier publications to Shawn’s website
increasing its SEO ranking and domain authority.

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Examples of Shawn’s Published Commentary

“The Substantial one-year gain suggets potential
oppotunities,” says Shawn Carpenter, chairman
and CEO of Stock Alarm, a Chicago-based stock
trading platform. “Palantir’s long-term prospects
hinge on its ability to sustain growth and diversity
its operations.”

“Different individuals possess varying levels of
knowledge, experience, and goals regarding
investing,” said Carpenter. “Understanding where
you stand as an investor is crucial because it
significantly impacts the decisions you make
and the outcomes you achieve in your
investment journey.”

“With a Roth IRA, your savings can be used for retirement,
education, or anything else without penalties,” says
Shawn Carpenter, chairman & CEO of Stock Alarm in Chicago.
“529 plans are mainly geared toward education. Roth IRAs don’t
have age limits for contributions or withdrawals, so they
work for everyone. You can pass a Roth IRA to your heirs,
potentially giving them tax-free income fo the future”.

“As we’re looking at 2024, what is Dogecoin (and
most meme coins) doing besides getting Twitter
likes? It’s all fun and games until you realize there’s
no real payoff.” said Shawn Carpenter, chairman
and CEO of StockAlarm.”

Sampling of Media Outlets that Featured Shawn Carpenter






Key Insights

Because of the numerous expert commentaries included
in top-tier publications, Shawn established himself
as an industry thought leader. His company received 49
“earned backlinks” from top-tier news outlets during
the first 36-days of his participation.

The strategic approach of the CEO branding program,
focusing on rapid response times and journalist-centric
content, resulted in remarkable conversion rates for
expert commentaries and media opportunities.



Through consistent media exposure and thought
leadership positioning, Shawn enhanced his personal
and corporate brands, establishing both as industry
authorities. These efforts drove measurable increases
in traffic to his corporate website through “earned backlinks”
referred by top-tier publications.



Conclusion

Shawn’s participation has helped shape public perceptions, open doors for
partnering opportunities, and attract talent.

By applying our proprietary CEO Branding Methodology,  we unlocked
opportunities for media exposure  that established Shawn as an
industrythought leader. This activity drove “earned backlinks”
traffic boosting website domain authority.

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