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ABOUT WHO SHOULD ATTEND SPEAKERS AGENDA SUCCESS GUIDE





JOIN US FOR


THE EVENT OF THE ANNUAL MACH CALENDAR

LEARN THE ART & SCIENCE POWERING THE FUTURE OF BUSINESS.



IN PARTNERSHIP WITH:



JOIN US FOR


THE EVENT OF THE ANNUAL MACH CALENDAR

LEARN THE ART & SCIENCE POWERING THE FUTURE OF BUSINESS.



IN PARTNERSHIP WITH:



MACH matters because business is technology ... You have to harness the power of
technology to make your business function. You can't ignore the change in
technology, you can't ignore the innovations that are out there, because your
competitors will be, other brands will be, and sca le-up startups will be.
People will be stepping into your space and doing things in a more innovative
way. So you have to care about technology, and you have to care about what
technology can do for your business.







WHY ATTEND MACH TWO?

Join leading practitioners and C-suite from the world of commerce and beyond and
embrace the Art & Science behind the future of business technology.

MACH TWO IS THE ONLY FREE TO ATTEND CONFERENCE THAT PROMISES 48 HOURS OF SOLID
MACH FROM THE PEOPLE WHO HAVE RESEARCHED, IMPLEMENTED AND LEARNED THROUGHOUT
THEIR TRANSFORMATION JOURNEYS.

 * Discover how to harness the power of composable technology to turbocharge
   your business.
 * Dive deep into the projects that are delivering value faster.
 * Ensure your team is best placed to engage, embrace, and adopt MACH. All
   jargon free.

This impactful two-day event brings together a stunning line-up of speakers from
across industries and functions that have transformed their businesses through
new technology approaches.


WHAT CAN YOU EXPECT AT MACH TWO?

Practical help: join workshops led by digital leaders and not vendors. Collect
actionable advice from those who have gone before. Hear what works, what
doesn’t, and what to expect from your endeavors into API’s, Public Cloud and
Microservices.

Networking: speak with peers – people who truly understand your position and
aren’t just nodding their heads to get your signature.

MACH TWO is a place where you can learn, feel validated and gain confidence that
the ideas and plans you or your team have in place are the right ones.

Join us in Amsterdam on June 13-14 along with global brands like AmerCareRoyal,
Vorwerk, Interflora, Philips, On Running, PUMA, ASICS, Flaconi, Emma Sleep,
IKEA, Post NL and Dr Oetker.


WHO SHOULD ATTEND?

This event is designed specifically for end user business users, digital and
tech leaders and practitioners who want to learn what benefits MACH offers and,
most importantly, how to embrace the changes necessary to make the most of them.
Register now and bring your colleagues!

FOR BUSINESS LEADERS

Discover how to harness the power of technology to turbocharge your business.
Get to grips with the benefits to both your customer and your company, and how
to ensure your team is best placed to engage, embrace, and adopt. All jargon
free. For CEOs, CFOs, CMOs.



FOR DIGITAL & TECH LEADERS

A deep dive into the projects and technologies that are delivering value faster,
plus some no holds barred debates on the buy/ build/ remain questions
surrounding MACH versus the Monolithic platforms. For CIOs, CTOs, Chief
Architects, Heads of Commerce, Digital, CX.



FOR PRACTITIONERS

Learn from your peers how to better architect, deliver and improve solutions in
the new MACH ecosystem. Debate development autonomy, self-optimizing teams,
best-in-breed architecture and (as always) the new governance environment. For
Engineers, DevOps, Cloud Architects, Data Experts, Marketing Professionals.






OUR SPEAKERS

SAM BILLETT

Senior Digital Solutions Manager



Vodafone Group

PAUL CURTIS

CTO



easyJet Holidays

JEFF DESANDRE

Chief Information Officer (CIO)



AmerCareRoyal

DANIELLE DILLIBERTI

Chief Executive Officer



Sommsation

NIALL EDWARDS

Vice President, Technology



The LEGO Group

SCOTT FRASER

Director of Digital Product



Screwfix

LOUISA HANOVER

Business Architect



Primark

PAUL HORNBY

Digital Customer Experience Director



The Very Group

TINA LYKKE KRISTENSEN

IT Director



Sinful ApS

ANCA LORDANESCU

Vice President of Engineering



IKEA

CRAIG MCLAREN

Head Of Digital



MKM

MINDY MONTGOMERY

Associate Director of Product Management



ASICS Digital

STEFAN MOTZ

Product Line Manager Culinary



Vorwerk

ARVID NIEUWSMA

Head of Product



Plus Retail

HANS NOTENBOOM

Tribe Leader for Direct-to-Business Platform Experience and Conversion



Philips

NICOLAS PASTORINO

Chief Product and Digital Officer



Interflora Group

ANDY PICKUP

Digital and marketing director



MKM Building Supplies

DENNIS RITTER

Teamlead Digital Marketing Execution



Dr. Oetker

PAUL SIMS

Chief Architect



Primark Stores Limited

BALAKRISHNAN SUBRAMANIAN

VP Digital



Mars Inc

DYLAN VALADE

Head of Global eCommerce Technology



PUMA

ZOË VETS

Ecommerce Manager



Casa International





“AMAZING DAY AT THE MACH ONE CONFERENCE. WATCH THIS SPACE…. THIS IS HOW
REVOLUTIONS START.”

Jo Graham, CIO, GHD (Boohoo at the time of posting)

Read more MACH ONE testimonials


TRACKS & ZONES

TECH & TRANSFORMATION

Hear from tech disruptors who are turning ideas into reality using the
advantages of composable technology.

SUPPORTED BY:



LEADERSHIP

Discover how to harness the power of technology to turbocharge your business
from those who have gone before.

SUPPORTED BY:



FUTURE INSIGHTS

Learn what's next in the world of MACH and how you can deploy future-fit
solutions that will grow and scale with you.

SUPPORTED BY:



MEET-UP ZONE

Here you can network and meet with peers. Plus ask an expert in our 1:1
surgeries.

SUPPORTED BY:



CO-LAB ZONE

A curated showcase of the best products and services in the MACH marketplace.

SUPPORTED BY:



LEARNING CIRCLES

Help facilitate knowledge sharing. Discuss and debate the hot topics of the day.

SUPPORTED BY:



NETWORKING: WELCOME DRINKS

Join us as we launch MACH TWO with welcome drinks in the stunning venue of Soho
House.

Catch up with fellow attendees and members of the MACH Community ahead of a jam
packed 2 days.

Date: Monday June 12th Time: 18:00 - 20:00

CO-HOSTED WITH:



NETWORKING: DELEGATE DINNERS

Join us for one of two delegate dinners at The White Room Amsterdam and
Cecconi's @ Soho House

Date: Monday June 12th Time: 20:30 onwards

CO-HOSTED WITH:




NETWORKING: AFTER PARTY

Time to kick back and enjoy live music and drinks as we wrap up day 1 at the
prestigious W Hotel.

Catch up with fellow attendees and MACH Community members before day two begins.

Date: Tuesday, June 13th Time: 20:30 - late

CO-HOSTED WITH:




AGENDA

MONDAY, JUNE 12TH

TIME
MAIN STAGE
18:00 - 20:00
Welcome drinks @ Soho House, Amsterdam - in partnership with Wunderman Thompson
20:30 onwards
Welcome dinners




DAY ONE - TUESDAY, JUNE 13TH

TIME
MAIN STAGE
TECH & TRANSFORMATION TRACK
LEADERSHIP TRACK
08.15 - 09.05
Doors open
Doors open
Doors open
09.30 - 09.40

Introduction & Welcome:

Niall Edwards - Vice President, Technology, The Lego Group Danielle Diliberti -
CEO, Sommsation



09.40 - 10.05

Keynote:

To be announced



10.05 - 10.30

Keynote:

The Art & Science of MACH, with ROI­

Dylan Valade - PUMA





10.30 - 11.20
To be announced
To be announced
To be announced
11.20 - 12.05


Panel:

The go-live MVP and beyond

 * Lena Hauk - On Running
 * Tina Lykke - Sinful Group
 * Zoë Vets - CASA International
 * Gordana Vuckovic - MACH Alliance

CTO Keynote:

From a business taken hostage by IT to a liberated stack

Sven Rosemann - Flaconi

12:05 - 12.30


Customer Keynote:

A time for digital in a timeless business

Tom Davis - Cartier

C-Suite Keynote:

The Anti-MACH MACH story

Jeff DeSandre - AmerCareRoyal

12.30 - 13.45
Lunch
Lunch
Lunch
13:45 - 14.10


Customer Keynote:

MACH adoption across owned and 3rd party touchpoints

Mindy Montgomery - ASICS

CCO Keynote:

Building an optimised culture

Paul Hornby - The Very Group

14.10 - 15.00


Panel:

The content conundrum - How the "H" in MACH really impacts storytelling

 * Ben Bodien - Rapha
 * Wouter Hol - Suitsupply
 * Sam Billett - Vodafone
 * Sonja Keerl - MACH Alliance

Workshop:

The need for speed: the benefits and dangers of tech acceleration.



15.00 - 15:50
To be announced
To be announced
To be announced
15:50 - 16:30
Break
Break
Break
17:00 - 17:25

Keynote:

Taking back control, a story of internal transformation

Anca Iordanescu - IKEA



17:25 - 17:50

Fireside Chat:

All in on MACH

Scott Fraser - Screwfix interviews Nicolas Pastorino - Interflora





17.50 - 18.30

The MACH Impact Awards & Women in MACH Present...



18.30 - 20.00
Dinner and drinks


20.30 onwards
After party @ W Hotel, Amsterdam - in partnership with Bloomreach






DAY TWO - WEDNESDAY, JUNE 14TH

TIME
MAIN STAGE
TECH & TRANSFORMATION TRACK
FUTURE INSIGHTS TRACK
08.15 - 09.05
Doors open
Doors open
Doors open
09.30 - 09.45

Alliance keynote:

Why MACH Matters Casper Rasmussen, President - MACH Alliance



09.45 - 10.10

Keynote:

How Net Promoter Score has driven the adoption of new API-technologies

Hans Notenboom - Philips



10.10 - 10.35

Keynote:

Bringing D2C to M&M's across all consumer touchpoints

Balakrishnan Subramanian - MARS



10.35 - 11.15
To be announced
To be announced
To be announced
11.15 - 11.50


Panel:

The Path to Composable - An Architects panel about the route to MACH. Bringing
the business with you, removing or working around the monolith.

 * Arvid Nieuwsma -PLUS Retail
 * Jade Pauli - Rituals
 * Martijn Ameling - Ace & Tate

Keynote and Q&A:

The journey into customer-centricity

Alexandra Irimia - PVH

11.50 - 12.15


Customer keynote:

B2B transformation

Craig McLaren & Andy Pickup - MKM Building Supplies

Facilitated Speaker:

MACH IoT in reality - 8m connected devices

Stefan Motz - Vorwerk

12.15 - 13.30
Lunch


Lunch

Lunch

13.30 - 13.55


Customer Keynote:

Embracing Cancel Culture

Paul Sims & Louisa Hanover - Primark

Facilitated Speakers:

First Party Transformation in FMCG

Dennis Ritter - Dr Oetker

13.55 - 14.20


Panel:

The ERP Panel - How far back should MACH go?

 * Andreas Westendörf -Emma Sleep
 * Mark Elliott - Boohoo
 * Sandra Hansson - Nudie Jeans

Keynote:
To be announced
14.25 - 15.05

Keynote:

Composable disruption for market share

Paul Curtis - EasyJet Holidays





15.05 - 15.30
Keynote: To be announced


15.30 - 15.50

Wrap up










HOTELS

Huygens Place Amsterdam - 8 Minute Walk

Hard Rock Hotel Amsterdam American - 1 Minute Walk

Hotel NH Amsterdam Centre - 4 Minute Walk

Boutique Hotel View - 2 Minute Walk

Amsterdam Marriott Hotel - 4 Minute Walk

Park Central - 5 Minute Walk

Radisson Blu Hotel, Amsterdam City Center - 18 Minute Walk

Leonardo Hotel Amsterdam - 5 Minute Walk

Hotel van de Vijsel - 5 Minute Walk

Dikker & Thijs - 4 Minute Walk

Pulitzer - 14 Minute Walk

W Amsterdam - 18 Minute Walk

Soho House - 15 Minute Walk




REGISTRATION FORM



IN PARTNERSHIP WITH:




SUPPORTERS:







Copyright © 2023 MACH Alliance. All Rights Reserved.