urlscan.io logo urlscan.io
SecurityTrails logo

lunio.registration.goldcast.io Open in urlscan Pro
23.22.15.152  Public Scan

Back to summary
Submitted URL: https://info.lunio.ai/e/931773/tateofivt23-utm-content-email2/7fnb7/195155031?h=EPYhiqCXuZ3e2VK2f_JTCWYinqK_Zq7t01TxHL...
Effective URL: https://lunio.registration.goldcast.io/events/c6df9675-d2f4-442d-ae68-9d620b7dcdef?utm_medium=email&utm_source=pardot&utm_campaign=stat...
Submission: On August 20 via manual from IL — Scanned from DE

Form analysis 0 forms found in the DOM

Text Content

EDITOR

Help
Preview
New Block


PAGE STYLES


NAVIGATION




HERO




REGISTRATION




SPEAKERS




AGENDA




FOOTER



Close Save
Skip to Registration
SpeakersAgenda
Register


INVALID TRAFFIC: THE BUDGET-EATING BLACK HOLE


AUGUST 31 - SEPTEMBER 14

Register


REGISTER HERE




INVALID TRAFFIC ISN’T A SECURITY PROBLEM. IT’S A MARKETING BLACK HOLE.

Fake traffic can throw off analytics, bloat CPAs, and drain your ad budget. It
also gives you spammy leads that waste sales teams' time and projected revenue
forecasts become less reliable.

 

Join Lunio, in partnership with digital ad analysis & verification experts IAS
and Scope3, to learn more about: 

 * What invalid traffic (IVT) is and its impact to business in 2023

 * What are the main sources, industries and regions affected by IVT

 * Why ad networks aren’t incentivised to solve the problem

 * How IVT impacts marketing performance metrics such as ROAS

 * The hidden carbon footprint of digital advertising

 * How to maximise spend efficiency by excluding fake ad engagement

--------------------------------------------------------------------------------

Starting Thursday, 31st August at 4pm (GMT+1), don’t miss these key takeaways
from over 2 billion ad clicks collected in the last 12 months, as well as the
opportunity to ask our expert guests questions during the Q&A.

 

Sign up to get access to the full webinar series either live or on demand.


SPEAKERS




 * SCOTT PIERCE
   
   Head of Fraud Protection
   
   Integral Ad Science
   
   


 * ANNE COGHLAN
   
   Co-founder and COO
   
   Scope3
   
   


 * NEIL ANDREW
   
   CEO and Co-founder
   
   Lunio
   
   


 * LEONARDO PIZARRO
   
   Head of Demand Generation
   
   Lunio
   
   


 * DAVID TRIGER
   
   CTO
   
   Lunio
   
   


 * DANIEL HIGSON
   
   Sales Director
   
   Lunio
   
   


 * JAMES DEENEY
   
   Content Manager
   
   Lunio
   
   


AGENDA



All Dates
All Tracks
   

 * August 31
   
   5:00 pm – 6:00 pm GMT+2
   
   
   THE STATE OF WASTED AD SPEND
   
   Marketers lose 8.5% of their advertising budget to invalid traffic. This
   accounts for roughly $100bn in wasted ad spend worldwide per year. 
   
    
   
   Join us as we delve into the findings of our latest report titled Wasted Ad
   Spend Report 2023: The Global Impact of Invalid Traffic, written in
   partnership with IAS and Scope3.
   
    
   
   We’ll be discussing:
   
    * The latest insights on invalid traffic when it comes sources, channels,
      industries, regions and more
    * The key takeaways of over 2 billion analysed ad clicks from the last 12
      months
    * How invalid traffic is impacting both businesses and the planet in 2023
    * How invalid traffic will change over the coming 12 months
   
   Read More
   
   20230831T160000Z20230831T170000ZEurope/LondonThe State of Wasted Ad SpendYou
   can access the event landing here
   https://lunio.registration.goldcast.io/events/c6df9675-d2f4-442d-ae68-9d620b7dcdef
   

 * September 7
   
   5:00 pm – 6:00 pm GMT+2
   
   
   INVALID TRAFFIC EXPLAINED
   
   In the digital world, where the virtual and the real converge, lies a hidden
   menace that threatens the integrity of paid media: invalid traffic.
   
    
   
   Join us as we uncover the processes that distinguish genuine user
   interactions from fraudulent ones.
   
    
   
   You will also learn more about:
   
    * What invalid traffic looks like on the backend
    * The different types of invalid traffic to look out for
    * The tools Lunio uses for IVT detection
    * What you can do right now to reduce IVT rates
   
   Read More
   
   20230907T160000Z20230907T170000ZEurope/LondonInvalid Traffic ExplainedYou can
   access the event landing here
   https://lunio.registration.goldcast.io/events/c6df9675-d2f4-442d-ae68-9d620b7dcdef
   

 * September 14
   
   5:00 pm – 6:00 pm GMT+2
   
   
   LIVE: FILTERING OUT FAKE AD ENGAGEMENTS
   
   Invalid traffic (IVT) is a marketing black hole. Fake clicks never convert
   causing your ROAS to drop and skewing your analytics.
   
    
   
   That’s where Lunio comes in.
   
    
   
   Take a peek behind the curtain and get all your questions about IVT
   protection answered in this engaging and interactive Lunio platform
   walkthrough.
   
    
   
   Built by marketers, for marketers, watch as we demonstrate in real-time how
   our solution works to eliminate fake engagement across your advertising,
   allowing you to focus on real users with genuine conversion potential.
   
    
   
   Join us to learn more about:
   
    * Lunio platform overview and how it works with your ad platforms
    * How Lunio excludes invalid traffic through IP addresses and audiences
    * How to quickly integrate Lunio with your ad platforms
    * Why customers choose Lunio to prevent wasted ad spend
    * What to expect in your 14-day traffic audit
   
   Read More
   
   20230914T160000Z20230914T170000ZEurope/LondonLIVE: Filtering Out Fake Ad
   EngagementsYou can access the event landing here
   https://lunio.registration.goldcast.io/events/c6df9675-d2f4-442d-ae68-9d620b7dcdef

Powered by Goldcast

© 2023. All rights reserved.