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OUR ESSENTIAL STORIES

News  29.09.22
Brands put Customer Relationships at Risk, Merkle Research Reveals How Customer
Data Strategies Play a Crucial Role
Upcoming Webinar   27.10.22
Inflation Isn’t One-Size-Fits-All: Using Data to Speak Your Customers’ Language
Press   Tearsheet
Marketing Briefing: The future of NFTs in loyalty programs
Article   Adweek
Abolish Silos and Champion Creativity as Your Guiding Force
ENGAGING CONSUMERS WITH HOLIDAY SKIN CARE EXPERIENCES

Neutrogena needed to refresh its online commerce experiences. By using
Salesforce Marketing Cloud (SFMC), personalized messaging engaged consumers
throughout the holiday season.

Read Case Study

AUDIENCE INSIGHTS AND ADDRESSABLE MEDIA HELP DELIVER LIFESAVING TREATMENTS

The pandemic has caused many cancer patients to consider postponing lifesaving
treatment. Cancer Treatment Centers of America kept the communication lines and
treatment options open.

Read Case Study

WHAT THEY'RE SAYING ABOUT US

Merkle was named as a Leader in The Forrester Wave™: Customer Data Strategy and
Activation Services, Q2 2022.

Our exceptional performance earned us Adobe's 2020 Delivery Quality Enterprise
Solution Partner of the Year Award.

Commitment to inclusive practices, within and with clients, garnered Microsoft's
Inclusive Culture and Marketing award.

"Merkle serves as the glue that connects departments, data, and dentsu
agencies."

— The Forrester Wave™: Customer Data Strategy and Activation Services Wave, Q2
2022.


A DEFINING CULTURE

Our people don’t reflect our brand, they are our brand. Learn about what makes
us - well - us, and decide if this might be the right place for you to do the
best work of your career

Explore Culture   Explore Careers




WHAT WE THINK


ESTABLISHING A MEDIA ORGANIZATION WITHIN A RETAILER

This leading brand sought to build a media organization with an agency partner.
Their eventual goal was in-housing the team.
Read Case Study


TAKE COMMAND OF YOUR CUSTOMER EXPERIENCE

Marketing and IT leaders continue to face new and major disruptions to their
data-driven CX strategies. AEP is meeting the challenge.
Download Report


A COLLECTION OF CDP FAILS: 5 STORIES TO LEARN FROM

What are the most common CDP pitfalls every organization should avoid?
Download Report


THE 2021 CONSUMER: THE BEHAVIORS DRIVING BRAND EXPERIENCES

Consumer behaviors and needs are evolving on a day-by-day, minute-by-minute
basis, with the events of the past year only accelerating that speed of change.
View On-Demand Webinar


WHERE TO FOCUS YOUR EFFORTS FOR CUSTOMER EXPERIENCE TRANSFORMATION

 What are the two pillars that can lead your organization toward becoming a
customer experience-focused organization?
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 * Americas
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