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https://www.gauzy.com/articles/lg-display-to-showcase-transparent-oled-at-iaa-2021-in-munich/
Submission: On March 16 via api from US — Scanned from DE
Submission: On March 16 via api from US — Scanned from DE
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LG DISPLAY TO SHOWCASE TRANSPARENT OLED AT IAA 2021 IN MUNICH
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SEOUL, Korea (Sep 7, 2021) – LG Display, the world’s leading innovator of
display technologies, will showcase its latest state-of-the-art Transparent OLED
technology at the International Motor Show (IAA) 2021 held in Munich, Germany,
from September 7th to 12th, together with world-leading material science and
smart glass technology company Gauzy at its booth, Hall A1 – Booth number 93.
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~~~~~
SEOUL, Korea (Sep 7, 2021) – LG Display, the world’s leading innovator of
display technologies, will showcase its latest state-of-the-art Transparent OLED
technology at the International Motor Show (IAA) 2021 held in Munich, Germany,
from September 7th to 12th, together with world-leading material science and
smart glass technology company Gauzy at its booth, Hall A1 – Booth number 93.
Through its first collaboration with Gauzy at IAA 2021, LG Display will let
visitors experience the many entertainment and informative experiences that its
55-inch Transparent OLED panels can bring public transportation services when
replacing their vehicle windows. Moreover, with its transparent OLED technology,
the company will cooperate with Gauzy to replace windows in various types of
transportation vehicles to enable smart and dynamic transparent displays.
LG Display is set to unveil a total of two 55-inch Transparent OLED displays.
One is equipped with IGU (Insulated Glass Unit) technology, a special tempered
glass that provides the strength to handle impact and vibration. The second
product is laminated with Gauzy’s SPD(Suspended Particle Device) Smart Glass
technology, which enables high contrast ratios, thereby making the OLED even
more adaptable to bright environments and shifting light conditions.
While SPD is on, a Transparent OLED screen can deliver clear visual content to
show what is behind the display, increasing its potential for future Head-Up
displays while making it a viable replacement for all greenhouse glazing where
both information and a view of the outside is desired.
To create greater contrast when direct light hits while also providing shade for
passengers to enhance the safe and comfortable travelling experience, SPD
technology dims the Transparent OLED panel to any desired opacity, blocking up
to 99 percent of light and allowing high contrast and rich colors through day
and night. With outstanding application potential in both automotive and built
environments, this newly-unveiled Transparent OLED presents the future of
signage to all kinds of settings.
Not only does LG Display’s Transparent OLED displays for mobility boast strength
and durability, but it also allows passengers to check transportation
information at a glance and watch entertaining content on board, while giving
advertisers the opportunity to get their products noticed.
“LG Display is pleased to showcase Transparent OLED displays designed for trains
in the European market for the first time ever,” said Cho Min-Woo, head of the
Transparent OLED business at LG Display. “LG Display will bring new
possibilities with its Transparent OLED to the signage and mobility markets
while delivering innovative and trendy new ways for all kinds of companies to
display information through eye-catching spatial designs and interior effects.”
Last year, LG Display began replacing subway train windows in Beijing and
Shenzhen, China, with the world’s first Transparent OLED panels for
transportation, which now provide commuters in these cities with useful travel
information like subway times, transfer information and flight schedules, on top
of other daily information like real-time weather forecasts and news. The
company also broke new ground by extending these futuristic displays to Japan’s
overground trains, which helped the East Japan Railway Company receive the
Digital Signage Consortium award for outstanding performance.
The company already showcased OLED’s potential in the mobility industry at CES
2020, showing how the innovative tech can elevate the consumer experience on
airplanes and in vehicles. The following year, LG Display expanded the
Transparent OLED experience to lifestyle settings outside the world of
transportation, which included transforming the way we order food at sushi bars
or watch TV from the foot of bed.
LG Display’s Transparent OLED is already being utilized in various areas. The
company most recently collaborated with South Korea’s Kakao Mobility to install
Transparent OLED panels in the parking lot of Seoul’s Trade Tower. With the
installment of these displays, these unique panels add a vibrant and futuristic
feel to an otherwise ordinary parking garage. Transparent OLED not only sports
innovative technology to display content clearly but also a high level of
transparency that makes striking spatial interior effects possible.
What’s more, LG Display has delivered numerous Transparent OLED panels to a
popular Korean clothing store where it displays the brand’s advertisements while
heightening the store’s atmosphere by seamlessly blending into the interior
without compromising space.
Transparent OLED displays are not only extremely convenient and aesthetically
pleasing, they also elevate the product and consumer experience in innovative,
never-before-seen ways. This is thanks to OLED display’s self-emissive nature
and no backlight, which allows a high level of transparency as well as a thin,
lightweight and flexible design. Already having installed Transparent OLED
displays as shop and subway train windows and in multiple signage forms, LG
Display plans to expand the presence of this groundbreaking panel display in
autonomous cars, aircrafts, and even home furniture in the future.
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