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EXECUTIVE TEAM
MERRILL DUBROW
CEO
*
*
RANDALL WAHL
President
*
*
SUSAN HURRY
Executive Vice President
*
*
BRAD SEIPEL
Executive Vice President
Group Director, Account Management
*
*
SENIOR LEADERSHIP
JIM O'HARA
Senior Vice President
Accelerated Solutions
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JILL ROGERS
Senior Vice President
Account Management
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*
AZURE STEELE
Senior Vice President
Regulatory and Emerging Markets
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*
EILEEN ROZIC
Senior Vice President
Account Management
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*
JEFF MCDONALD
Senior Vice President
Account Management
*
*
DAN SOULAS
Senior Vice President
Account Management
*
*
LYNN DAGAR
Senior Vice President
Insights and Strategies
*
*
PATRICIA WAKIM
Senior Vice President
Finance
*
*
ALICE BUTLER
Senior Vice President
Research Services
*
*
A Podcast Hosted By Merrill Dubrow
131 The Older I Get, the (blank) ...
Tue, 31 May 2022 16:00:19 GMT
In this week's podcast, Merrill discusses several observations he's made as he
gets older. This theme has countless possibilities, and we would love to hear
some of your own observations.
View a transcript of this podcast. Transcripts are powered by FFTranscription -
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M/A/R/C® understands the importance of security and confidentiality. We go above
and beyond to protect our clients, respondents and employees. We handle all
Personally Identifiable Information (PII), Protected Health Information (PHI)
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industry standards and best practices.
For more information, please contact our President, Randall Wahl, at
Randy.Wahl@MarcResearch.com
OUR COMMITMENT TO OUR COMMUNITY
Since our earliest days, M/A/R/C® has embraced the spirit of giving. We continue
that tradition today with initiatives to help both local and national
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* IrvingCares which provides services to Irving, Texas residents who require
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for families in the Piedmont Triad area of North Carolina
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* Movember which is committed to improving men's health
BUD PHILLIPS
Founder
OUR LEGACY
M/A/R/C® has been providing answers that empower action since 1965. That's when
the research department that Cecil "Bud" Phillips began at the advertising
agency TracyLocke became a new company where professionals served their clients
as "Marketing And Research Counselors." More than half a century later, we are
still committed to the vision that launched the organization:
Doing whatever it takes to help clients make the best marketing decisions.
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M/A/R/C® ONLINE PRIVACY NOTICE
1. Introduction
1.1 We are committed to safeguarding the privacy of our website visitors and
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1.2 This notice applies where we are acting as a data controller with respect to
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1.3 In this notice, "we", "us" and "our" refer to M/A/R/C® Research LLC. For
more information about us, see Section 11.
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where such processing is necessary for compliance with a legal obligation to
which we are subject, or in order to protect your vital interests or the vital
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4.Providing your personal data to others
4.1 We may disclose your personal data to our vendors and/or professional
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5.International transfers of your personal data
5.1 In this Section 5, we provide information about the circumstances in which
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6.Retaining and deleting personal data
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for longer than is necessary for that purpose or those purposes.
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All personal data will be retained for the duration of the project. Your
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Some projects involve repeated data collection periodically over a period of
time till the completion of the project.
7.Amendments
7.1 We may update this notice from time to time by publishing a new version on
our website.
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8.1 In this Section 8, we have summarised the rights that you have under data
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been included in our summaries. Accordingly, you should read the relevant laws
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8.4 You have the right to have any inaccurate personal data about you rectified.
8.5 You have the right to the complete erasure of your personal data.
8.6 You have the right to restrict the processing of your personal data.
8.7 You have the right to object to our processing of your personal data for any
purpose than the one for which your information was collected.
8.8 You have the right to receive your personal data from us in a structured,
commonly used and machine-readable format. However, this right does not apply
where it would adversely affect the rights and freedoms of others.
8.9 You have a right to lodge a complaint with a supervisory authority
responsible for data protection.
8.10 You have the right to withdraw your consent at any time. Withdrawal will
not affect the lawfulness of processing before the withdrawal.
9.About cookies
9.1 A cookie is a file containing an identifier (a string of letters and
numbers) that is sent by a web server to a web browser and is stored by the
browser. The identifier is then sent back to the server each time the browser
requests a page from the server.
9.2 Cookies may be either "persistent" cookies or "session" cookies: a
persistent cookie will be stored by a web browser and will remain valid until
its set expiry date, unless deleted by the user before the expiry date; a
session cookie, on the other hand, will expire at the end of the user session,
when the web browser is closed.
9.3 Cookies do not typically contain any information that personally identifies
a user, but personal information that we store about you may be linked to the
information stored in and obtained from cookies.
10. Cookies that we use
10.1 We do not use cookies on our surveys.
11. Our details
11.1 This website is owned and operated by M/A/R/C® Research LLC.
11.2 We are registered in The United States of America, in the state of Texas
and our registered office is at
1425 Greenway Drive
Suite 300
Irving TX 75038
11.3 You can contact us:
(a) by post, at
1425 Greenway Drive
Suite 300
Irving TX 75038
(b) using our website contact form at https://www.marcresearch.com/#contact ;
(c) by telephone, on the contact number published on our website; or
(d) by email, using the email address published on our website.
12. Data protection officer
12.1 Our data protection officer's contact details are:
Manager IT
M/A/R/C® Research LLC
1425 Greenway Drive
Suite 300
Irving TX 75038
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MERRILL DUBROW
CEO
Merrill's passion and dedication to the Insights community has been recognized
with numerous national awards, most recently as a member of the inaugural class
of the Insights Association's Laureate Certification, the organization's highest
distinction. Other honors include Marketing Research Association's Distinguished
Service Award, the Meritorious Service to Marketing Research Award and the
Honorary Lifetime Membership Award for outstanding service to MRA and the
marketing research profession. He is currently chairman of the advisory board
for the Michigan State MSMR program and a board member for Hofstra University.
Merrill's prior industry contributions include the MRA Board of Directors, MRA
National Treasurer, and AMA Boston Chapter's President. In addition, he is a
much sought after speaker for university lectures and industry conferences,
co-chairing numerous AMA Leadership Summits.
Let's talk: merrill.dubrow@marcresearch.com
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RANDALL WAHL
President
With over 30 years of experience in marketing research, Randy offers clients the
unique ability to address marketing objectives by adapting best-in-class
statistical and analytic methods to meet the needs of today's dynamic
marketplace. With a specialization in forecasting and a talent for integrating
methodologies, he delivers research design and analysis that is actionable and
efficient. Working across industries while specializing in pharmaceutical and
B2B research, Randy is known for his ability to translate complex research
outcomes into pragmatic marketing solutions.
Let's talk: randy.wahl@marcresearch.com
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SHERRIE BINKE
Executive Vice President
Sherrie's results are driven by strong and long-lasting relationships with
clients and a keen awareness of customer needs. She is particularly adept at
building and retaining teams to meet specific client service and research needs.
Sherrie manages all phases of Consumer, B2B and Healthcare research programs
worldwide and specializes in developing in-depth qualitative and quantitative
approaches using the newest/advanced technology.
Her experience spans several verticals, such as financial services, technology,
CPG, retail and healthcare (including pharmaceuticals and healthcare insurance),
working with many of the Fortune 500 companies and consultants worldwide.
Sherrie is a member of the Insights Association and the AMA, was on the AMA's
Marketing insights Council (MIC) for three years and was involved in WIRe (Women
in Research), the leading non-profit organization dedicated to the advancement
of women in the industry.
Let's talk: sherrie.binke@marcresearch.com
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BRAD SEIPEL
Executive Vice President
Group Director, Account Management
With his commitment to superior client service and strong partner relationships,
Brad leads M/A/R/C®'s Account Management Team.
Over his 18 years in the market research industry, Brad has worn many hats,
holding the positions of Phone Room Supervisor, Analyst, Moderator and Account
Director. This diverse experience has given Brad a unique understanding of both
the researched consumer and the analytic process. He offers clients experience
in both quantitative and qualitative research methods spanning various client
groups including consumers and business professionals. Brad is known for
designing marketing research solutions that address clients' business and
information needs and providing actionable results.
Brad has supported clients in a wide range of industries, including
Agri-Business, Animal Health (Companion & Food Animal), Automotive, Life
Science, Consumer Goods (including Alcohol and Tobacco), and Financial Services.
Brad generously provides thought leadership to the insights industry. He is a
frequent guest speaker on webinars and at conferences, is a member of the
Insights Association and sits on the board of directors of Project Evergreen, a
national non-profit organization committed to bringing people together to create
healthy green space.
Let's talk: brad.seipel@marcresearch.com
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SUSAN HURRY
Executive Vice President
With over 35 years of experience Susan excels at connecting clients to insights
that reveal the drivers of loyalty and competitive advantage and, importantly,
knowing what to leverage to drive shifts in market share. Known for her ability
to blend creativity with sound reasoning, clients consult Susan to tap into the
power of their data, see the possibilities and form solid action plans.
Susan has acquired significant industry experience in restaurant and financial
services, healthcare and consumer packaged goods. Her areas of expertise include
segmentation, in-market performance tracking and marketing effectiveness
research in addition to customer loyalty.
Let's talk: susan.hurry@marcresearch.com
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ALICE BUTLER
Senior Vice President
Research Services
Alice has over 27 years of experience in developing talent and solutions for
executing research studies across diverse industries and data collection
methods. She leads our Research Services teams and manages our data collection
and service partners while assisting our client teams in the development and
implementation of innovative solutions.
Alice is an active member of the Insights Association and is currently serving
as national chair of the Education Committee and past president of the Southwest
Chapter of the Insights Association. She has spoken at industry conferences and
has published articles on data collection methods and management.
Let's talk: alice.butler@marcresearch.com
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SUSAN HANKS
Senior Vice President
Insights and Strategies
Susan has nearly 35 years of experience in the market research industry,
including both client-side perspective and supplier-side know-how. Susan is an
expert in bridging client objectives with creative research design and analysis.
She relies on her depth and breadth of experience to work out large and small
design issues and to create research solutions that address business and
research objectives.
Susan's experience spans consumers, patients, healthcare professionals and
business decision-makers across a range of industries, including healthcare,
travel and leisure, restaurants, retail, consumer packaged goods, technology and
financial services.
Along with Lynn Dagar, Susan leads our Insights and Strategies team.
Let's talk: susan.hanks@marcresearch.com
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PATRICIA WAKIM
Senior Vice President
Finance
Patricia has more than 20 years of financial management experience, providing
information and insight to the executive team that is critically important in
the decision making process. She is revered for her sound fiscal management
skills and accurate forecasting ability that has driven the company to achieve
its financial goals year-upon-year.
Contributing to her financial expertise is her experience in a variety of
industries, including the advertising/publishing, banking, retail and technology
industries, prior to joining M/A/R/C®.
Let's talk: patricia.wakim@marcresearch.com
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LYNN DAGAR
Senior Vice President
Insights and Strategies
During her 30+ year career in market research, Lynn has led research teams and
consulted with clients during design, analysis and interpretation of study
results. Her experience and skills in both qualitative and quantitative
methodologies across a diverse range of industries allow her to offer a full
spectrum of consulting and solutions to clients. She has worked extensively in
branding, awareness, message/concept testing, communications and customer
satisfaction/loyalty.
Lynn has extensive experience in the healthcare/pharmaceutical/health insurance
arena, as well as other industries including technology, retail and financial
services. She is an experienced moderator, facilitating in-person as well as
online discussions and interviews among a variety of respondents, including
consumers, patients, caregivers, healthcare professionals and business
decision-makers.
Along with Susan Hanks, Lynn leads our Insights and Strategies team.
Let's talk: lynn.dagar@marcresearch.com
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AZURE STEELE
Senior Vice President
Regulatory and Emerging Markets
With 20 years of industry experience, Azure has a deep understanding of how to
blend strategic research thinking with data to create effective design that
delivers actionable insights. She approaches all research needs with an eye
toward building credible insights supported by data.
Azure offers an impactful approach to market research and consulting, through
careful consideration of information and the impact/direction it drives for
clients. She possesses expertise in multiple industries, including
pharmaceutical, regulatory, and consumer-product focused research.
Her key strength is providing the tools of research to the client's business
questions at hand.
Let's talk: azure.steele@marcresearch.com
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JEFF MCDONALD
Senior Vice President
Account Management
A strategic market research professional with 25+ years of experience, Jeff is a
passionate consultant and researcher who makes an impact through building strong
relationships with many of the world's leading companies and providing the
insights and strategies to help their brands grow. He prides himself on
delivering superior customer service and best-in-class research, guidance, and
application to strengthen and expand client relationships and produce in market
results.
Jeff has experience on both the client and the agency side, having held the
position of CEO/CRO of The Americas at Delineate, President of the Americas and
APAC for System1 Research (formerly BrainJuicer), and as SVP overseeing Consumer
Neuro Research at Nielsen Neuro, formerly NeuroFocus. Having such a diverse
background into the various methodologies of current research provides Jeff with
a wealth of knowledge and expertise for his clients in the C-Suite or at the
Brand level.
With significant global experience and a strong understanding of Behavioral
Science, System1 and 2, Neuroscience, qualitative and quantitative research
solutions, Jeff has managed numerous large-scale global research programs across
a variety of verticals that have produced true in-market success.
According to Jeff, I have always been curious as to how people behave and more
importantly why! I guess that is why I got into consulting and ultimately
marketing research. You could say I am a bit of an insights enthusiast but with
the caveat that those insights must produce real actionable guidance for
marketing to react to, ideally in time to make a difference in the life of the
Brand.
Let's talk: jeff.mcdonald@marcresearch.com
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JILL ROGERS
Senior Vice President
Account Management
With 20+ years leading multi-national market research teams specializing in
Animal Health and Agribusiness, Jill is adept at directing the design,
execution, and analysis of market potential, trends, and innovation research to
deliver valuable insight and foresight to the top companies in the industry.
From simple, single-country projects to sophisticated global initiatives, Jill
successfully bridges client enterprise objectives with the right solutions to
guide sound decision-making. She turns data into themes and stories that are
easy to absorb and leave marketers with clarity on what decisions are needed to
drive business, and why.
Jill's experience in Animal Health extends across a wide array of pet, livestock
and equine categories, including: vaccines, parasiticides, dermatology, joint
health, pain management, diagnostics, anti-infectives, emesis/anorexia,
medicated & non-medicated supplements/feed additives, oncology, cardiology,
respiratory, endocrinology, wearable devices and robotic equipment.
In Agribusiness, she has an understanding of crop (both row and specialty),
equipment, precision agriculture, professional products, and financial services.
In addition to this, Jill has helped clients in a wide range of other
industries, including: Human Health, Consumer Goods, Textiles/Apparel, Tobacco,
Hospitality, Transportation and Finance.
Let's talk: jill.rogers@marcresearch.com
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DAN SOULAS
Senior Vice President
Account Management
A strategic market research professional with 25+ years of experience, Dan is a
passionate researcher who makes an impact through building strong relationships
with many of the world's leading companies and brands. He prides himself on
delivering superior customer service and best-in-class research and analysis to
strengthen and expand client relationships.
With significant global experience and a strong understanding of qualitative and
quantitative research solutions and analytical techniques, Dan has designed and
managed numerous large-scale research programs across many sectors. His industry
expertise includes health insurance, healthcare, financial services,
pharmaceuticals, technology, travel, and consumer goods.
Through every engagement, Dan's focus is on helping clients better understand
customers' needs, identify new opportunities, and strengthen their position. He
helps clients develop and launch new products and services, identify messaging
and communications strategies, improve customer relationships, and develop
thought leadership initiatives to take ownership of key issues in their
industry.
Dan started his market research career in a leadership training program at a
full-service research firm. This experience allowed him to hone his research
skills and develop a true appreciation for market research best practices. Dan
leads by example and is always ready to roll up his sleeves to tackle any task.
He enjoys mentoring and inspiring teams to promote continued learning and
growth.
Let's talk: dan.soulas@marcresearch.com
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EILEEN ROZIC
Senior Vice President
Account Management
A passionate research professional with 20+ years of experience in leading
research across various industries, Eileen is exceptional at building strong
relationships that help clients and partners grow their brands and bring their
goals into focus.
With a deep understanding of both global initiatives and local challenges,
Eileen brings her natural curiosity and passion for the customer to every
project. She has extensive experience with sensory, brand, and creative
research, as well as expertise in discovery, innovation, and agile solutions.
Eileen possesses research expertise in a multitude of industries, with an
emphasis on Consumer Packaged Goods, including food, beverage, self-care,
lifestyle, and home care products, as well as Quick Service Restaurants and
Consumer Technology.
With her strong research background, Eileen is an active member in the Insights
Association, supports Women in Research and other diversity leadership
communities, and shares her knowledge by speaking at various industry
conferences.
Let's talk: eileen.rozic@marcresearch.com
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JIM O'HARA
Senior Vice President
Accelerated Solutions
With 20+ years of expertise in innovation and brand research, Jim O'Hara
enthusiastically blends his extensive experience, creativity, and sound
reasoning to enable clients to make insights-driven decisions to drive their
business success.
In his role at M/A/R/C®, Jim leads the Accelerated Solutions division, where he
utilizes his special skill set to merge advanced technology with validated
methodologies to deliver quick results with zero compromise for clients.
He possesses research expertise in multiple methods and concepts, with
specialization in idea development and prioritization, product and concept
testing, brand health, and communications optimization.
Jim's significant industry experience includes consumer packaged goods,
restaurant services, animal health, sports & entertainment, and regulatory
research for the tobacco and cannabis industries.
Let's talk: jim.ohara@marcresearch.com
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