summit-emea.adobe.com Open in urlscan Pro
52.208.37.127  Public Scan

Submitted URL: http://source.adobe.com/dc/yJdpaLJ4vN9IhhH0IfrwvgamTKCQMkIcCcT3fwmRPlLmR2th0usJQCr0lLfqjvX6lwwX1jdex8jw79go9ciGEhs-3BnjU...
Effective URL: https://summit-emea.adobe.com/emea/sessions/catalogue/?source=MCZ&id=13955844&pp=Y&ep=Y&mv=email&mkt_tok=MzYwLUtDSS04MDQAAAGL0...
Submission: On May 19 via api from ZA — Scanned from DE

Form analysis 4 forms found in the DOM

<form class="speakers-filters-form">
  <div id="speakers-filters-accordion" class="accordion">
    <div class="accordion-item">
      <h3 class="accordion-header" id="filters-accordion-favourite">
        <button class="accordion-button collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#filters-accordion-favourite-collapse" aria-expanded="false" aria-controls="filters-accordion-favourite-collapse"
          daa-ll="Expand Filter_Favourite"> Favourites </button>
      </h3>
      <div id="filters-accordion-favourite-collapse" class="accordion-collapse collapse" aria-labelledby="filters-accordion-favourite">
        <div class="accordion-body">
          <div class="speakers-filter filter-favourite">
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" name="favourite-1" id="a-1" value="1" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="a-1"> Your Favourites </label>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div class="accordion-item">
      <h3 class="accordion-header" id="filters-accordion-track">
        <button class="accordion-button collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#filters-accordion-track-collapse" aria-expanded="false" aria-controls="filters-accordion-track-collapse" daa-ll="Expand Filter_Track"> Track
        </button>
      </h3>
      <div id="filters-accordion-track-collapse" class="accordion-collapse collapse" aria-labelledby="filters-accordion-track">
        <div class="accordion-body">
          <div class="speakers-filter filter-track">
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" name="track-395" id="a-395" value="395" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="a-395"> Mainstage </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" name="track-393" id="a-393" value="393" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="a-393"> Analytics for Customer Journeys </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" name="track-379" id="a-379" value="379" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="a-379"> B2B Marketing </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" name="track-383" id="a-383" value="383" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="a-383"> Collaborative Work Management </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" name="track-387" id="a-387" value="387" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="a-387"> Content &amp; Experience Management </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" name="track-380" id="a-380" value="380" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="a-380"> Content Supply Chain </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" name="track-385" id="a-385" value="385" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="a-385"> Customer Data Management </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" name="track-388" id="a-388" value="388" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="a-388"> Customer Journey Management </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" name="track-381" id="a-381" value="381" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="a-381"> Digital Commerce </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" name="track-389" id="a-389" value="389" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="a-389"> Personalised Insights &amp; Engagement </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" name="track-382" id="a-382" value="382" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="a-382"> Trends and Inspiration </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" name="track-396" id="a-396" value="396" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="a-396"> Guided Tours </label>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div class="accordion-item">
      <h3 class="accordion-header" id="filters-accordion-127">
        <button class="accordion-button collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#filters-accordion-127-collapse" aria-expanded="false" aria-controls="filters-accordion-127-collapse" daa-ll="Expand Filter_127"> Business Type
        </button>
      </h3>
      <div id="filters-accordion-127-collapse" class="accordion-collapse collapse" aria-labelledby="filters-accordion-type">
        <div class="accordion-body">
          <div class="speakers-filter filter-127">
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1088" name="tag-1088" value="1088" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1088"> Business-to-Business </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1184" name="tag-1184" value="1184" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1184"> Business-to-Consumer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1185" name="tag-1185" value="1185" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1185"> Business-to-People </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1187" name="tag-1187" value="1187" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1187"> Large Enterprise </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1186" name="tag-1186" value="1186" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1186"> Small and Midsize Business </label>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div class="accordion-item">
      <h3 class="accordion-header" id="filters-accordion-119">
        <button class="accordion-button collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#filters-accordion-119-collapse" aria-expanded="false" aria-controls="filters-accordion-119-collapse" daa-ll="Expand Filter_119"> Industry
        </button>
      </h3>
      <div id="filters-accordion-119-collapse" class="accordion-collapse collapse" aria-labelledby="filters-accordion-type">
        <div class="accordion-body">
          <div class="speakers-filter filter-119">
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1086" name="tag-1086" value="1086" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1086"> Advertising/Publishing </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1087" name="tag-1087" value="1087" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1087"> Automotive </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1198" name="tag-1198" value="1198" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1198"> Commerce </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1089" name="tag-1089" value="1089" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1089"> Consulting/Agency </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1090" name="tag-1090" value="1090" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1090"> Consumer Goods </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1199" name="tag-1199" value="1199" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1199"> Distribution/Wholesale </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1091" name="tag-1091" value="1091" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1091"> Education </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1092" name="tag-1092" value="1092" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1092"> Financial Services &amp; Insurance </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1093" name="tag-1093" value="1093" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1093"> Government </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1094" name="tag-1094" value="1094" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1094"> Healthcare/Life Sciences </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1095" name="tag-1095" value="1095" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1095"> High Tech </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1096" name="tag-1096" value="1096" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1096"> Manufacturing </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1097" name="tag-1097" value="1097" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1097"> Media &amp; Entertainment </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1099" name="tag-1099" value="1099" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1099"> Professional Services </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1100" name="tag-1100" value="1100" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1100"> Retail </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1101" name="tag-1101" value="1101" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1101"> Technology Hardware &amp; Software Services </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1200" name="tag-1200" value="1200" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1200"> Telecommunications </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1102" name="tag-1102" value="1102" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1102"> Travel &amp; Hospitality </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1103" name="tag-1103" value="1103" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1103"> TV / Broadcast </label>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div class="accordion-item">
      <h3 class="accordion-header" id="filters-accordion-123">
        <button class="accordion-button collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#filters-accordion-123-collapse" aria-expanded="false" aria-controls="filters-accordion-123-collapse" daa-ll="Expand Filter_123"> Job Role
        </button>
      </h3>
      <div id="filters-accordion-123-collapse" class="accordion-collapse collapse" aria-labelledby="filters-accordion-type">
        <div class="accordion-body">
          <div class="speakers-filter filter-123">
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1131" name="tag-1131" value="1131" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1131"> Advertiser </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1132" name="tag-1132" value="1132" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1132"> Audience Strategist </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1141" name="tag-1141" value="1141" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1141"> Business Analyst </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1136" name="tag-1136" value="1136" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1136"> Campaign Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1176" name="tag-1176" value="1176" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1176"> Channel Marketer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1144" name="tag-1144" value="1144" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1144"> Commerce Executive </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1134" name="tag-1134" value="1134" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1134"> Commerce Marketer/Merchandiser </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1137" name="tag-1137" value="1137" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1137"> Content Marketer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1139" name="tag-1139" value="1139" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1139"> Creative Leader </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1181" name="tag-1181" value="1181" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1181"> Data Scientist </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1174" name="tag-1174" value="1174" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1174"> Database Marketing Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1172" name="tag-1172" value="1172" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1172"> Developer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1133" name="tag-1133" value="1133" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1133"> Digital Analyst </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1140" name="tag-1140" value="1140" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1140"> Digital Marketer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1175" name="tag-1175" value="1175" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1175"> Email Marketer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1142" name="tag-1142" value="1142" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1142"> IT Architect </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1161" name="tag-1161" value="1161" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1161"> IT Executive </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1189" name="tag-1189" value="1189" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1189"> IT Practitioner </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1146" name="tag-1146" value="1146" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1146"> Marketing Analyst </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1143" name="tag-1143" value="1143" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1143"> Marketing Executive </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1149" name="tag-1149" value="1149" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1149"> Marketing Operations Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1190" name="tag-1190" value="1190" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1190"> Marketing Practitioner </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1135" name="tag-1135" value="1135" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1135"> Media Planner </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1145" name="tag-1145" value="1145" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1145"> Mobile Marketer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1191" name="tag-1191" value="1191" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1191"> Operations </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1192" name="tag-1192" value="1192" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1192"> Operations Executive </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1147" name="tag-1147" value="1147" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1147"> Optimisation Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1193" name="tag-1193" value="1193" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1193"> Product Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1148" name="tag-1148" value="1148" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1148"> Program Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1194" name="tag-1194" value="1194" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1194"> Project Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1150" name="tag-1150" value="1150" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1150"> Publisher </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1195" name="tag-1195" value="1195" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1195"> Segmentation Specialist </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1151" name="tag-1151" value="1151" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1151"> Social Marketer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1152" name="tag-1152" value="1152" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1152"> Strategic Communications </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1156" name="tag-1156" value="1156" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1156"> Technology Executive </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1196" name="tag-1196" value="1196" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1196"> Web Analyst </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1197" name="tag-1197" value="1197" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1197"> Web Designer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1167" name="tag-1167" value="1167" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1167"> Web Marketer </label>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div class="accordion-item">
      <h3 class="accordion-header" id="filters-accordion-121">
        <button class="accordion-button collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#filters-accordion-121-collapse" aria-expanded="false" aria-controls="filters-accordion-121-collapse" daa-ll="Expand Filter_121"> Presentation
          Style </button>
      </h3>
      <div id="filters-accordion-121-collapse" class="accordion-collapse collapse" aria-labelledby="filters-accordion-type">
        <div class="accordion-body">
          <div class="speakers-filter filter-121">
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1108" name="tag-1108" value="1108" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1108"> Case Study/Use Study </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1109" name="tag-1109" value="1109" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1109"> Thought Leadership </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1110" name="tag-1110" value="1110" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1110"> Tips &amp; Tricks </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1188" name="tag-1188" value="1188" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1188"> Value Realisation </label>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div class="accordion-item">
      <h3 class="accordion-header" id="filters-accordion-122">
        <button class="accordion-button collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#filters-accordion-122-collapse" aria-expanded="false" aria-controls="filters-accordion-122-collapse" daa-ll="Expand Filter_122"> Product
        </button>
      </h3>
      <div id="filters-accordion-122-collapse" class="accordion-collapse collapse" aria-labelledby="filters-accordion-type">
        <div class="accordion-body">
          <div class="speakers-filter filter-122">
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1208" name="tag-1208" value="1208" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1208"> ACS </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1111" name="tag-1111" value="1111" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1111"> Adobe Advertising Cloud </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1112" name="tag-1112" value="1112" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1112"> Adobe Analytics </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1113" name="tag-1113" value="1113" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1113"> Adobe Audience Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1114" name="tag-1114" value="1114" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1114"> Adobe Campaign </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1163" name="tag-1163" value="1163" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1163"> Adobe Commerce </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1115" name="tag-1115" value="1115" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1115"> Adobe Creative Cloud </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1157" name="tag-1157" value="1157" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1157"> Adobe Customer Journey Analytics </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1118" name="tag-1118" value="1118" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1118"> Adobe Document Cloud </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1173" name="tag-1173" value="1173" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1173"> Adobe Experience Cloud </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1120" name="tag-1120" value="1120" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1120"> Adobe Experience Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1153" name="tag-1153" value="1153" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1153"> Adobe Experience Manager Assets </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1122" name="tag-1122" value="1122" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1122"> Adobe Experience Manager Forms </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1119" name="tag-1119" value="1119" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1119"> Adobe Experience Manager Guides </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1168" name="tag-1168" value="1168" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1168"> Adobe Experience Manager Screens </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1123" name="tag-1123" value="1123" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1123"> Adobe Experience Manager Sites </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1162" name="tag-1162" value="1162" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1162"> Adobe Experience Platform </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1221" name="tag-1221" value="1221" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1221"> Adobe Express </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1182" name="tag-1182" value="1182" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1182"> Adobe I/O </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1116" name="tag-1116" value="1116" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1116"> Adobe Journey Optimizer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1160" name="tag-1160" value="1160" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1160"> Adobe Launch </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1166" name="tag-1166" value="1166" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1166"> Adobe Learning Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1164" name="tag-1164" value="1164" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1164"> Adobe Marketo Engage </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1165" name="tag-1165" value="1165" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1165"> Adobe Marketo Measure </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1124" name="tag-1124" value="1124" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1124"> Adobe Media Optimizer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1180" name="tag-1180" value="1180" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1180"> Adobe Premiere Rush </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1178" name="tag-1178" value="1178" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1178"> Adobe Real-Time CDP </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1179" name="tag-1179" value="1179" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1179"> Adobe Real-Time CDP Connections </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1158" name="tag-1158" value="1158" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1158"> Adobe Sensei </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1126" name="tag-1126" value="1126" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1126"> Adobe Sign </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1127" name="tag-1127" value="1127" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1127"> Adobe Stock </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1215" name="tag-1215" value="1215" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1215"> Adobe Substance </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1128" name="tag-1128" value="1128" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1128"> Adobe Target </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1125" name="tag-1125" value="1125" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1125"> Adobe Workfront </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1129" name="tag-1129" value="1129" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1129"> Adobe XD (Experience Design) </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1159" name="tag-1159" value="1159" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1159"> Attribution AI </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1155" name="tag-1155" value="1155" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1155"> Customer Care </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1213" name="tag-1213" value="1213" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1213"> Frame.io </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1154" name="tag-1154" value="1154" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1154"> Marketing Mix Modeling </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1130" name="tag-1130" value="1130" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1130"> Not Product Specific </label>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div class="accordion-item">
      <h3 class="accordion-header" id="filters-accordion-128">
        <button class="accordion-button collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#filters-accordion-128-collapse" aria-expanded="false" aria-controls="filters-accordion-128-collapse" daa-ll="Expand Filter_128"> Session Type
        </button>
      </h3>
      <div id="filters-accordion-128-collapse" class="accordion-collapse collapse" aria-labelledby="filters-accordion-type">
        <div class="accordion-body">
          <div class="speakers-filter filter-128">
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1220" name="tag-1220" value="1220" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1220"> Breakout Session </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1217" name="tag-1217" value="1217" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1217"> Innovation Super Session </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1218" name="tag-1218" value="1218" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1218"> Keynote </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1219" name="tag-1219" value="1219" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1219"> Sneaks </label>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div class="accordion-item">
      <h3 class="accordion-header" id="filters-accordion-120">
        <button class="accordion-button collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#filters-accordion-120-collapse" aria-expanded="false" aria-controls="filters-accordion-120-collapse" daa-ll="Expand Filter_120"> Technical
          Level </button>
      </h3>
      <div id="filters-accordion-120-collapse" class="accordion-collapse collapse" aria-labelledby="filters-accordion-type">
        <div class="accordion-body">
          <div class="speakers-filter filter-120">
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1104" name="tag-1104" value="1104" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1104"> Advanced </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1105" name="tag-1105" value="1105" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1105"> Beginner </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1106" name="tag-1106" value="1106" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1106"> General Audience </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="b-1107" name="tag-1107" value="1107" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="b-1107"> Intermediate </label>
            </div>
          </div>
        </div>
      </div>
    </div>
  </div>
</form>

<form class="speakers-filters-form">
  <div class="accordion" id="speakers-filters-accordion">
    <div class="accordion-item">
      <h3 class="accordion-header" id="filters-accordion-track">
        <button class="accordion-button collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#filters-accordion-track-collapse" aria-expanded="false" aria-controls="filters-accordion-track-collapse" daa-ll="Expand Filter_Track"> Track
        </button>
      </h3>
      <div id="filters-accordion-track-collapse" class="accordion-collapse collapse" aria-labelledby="filters-accordion-track">
        <div class="accordion-body">
          <div class="speakers-filter filter-track">
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="d-395" name="track-395" value="395" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="d-395"> Mainstage </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="d-393" name="track-393" value="393" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="d-393"> Analytics for Customer Journeys </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="d-379" name="track-379" value="379" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="d-379"> B2B Marketing </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="d-383" name="track-383" value="383" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="d-383"> Collaborative Work Management </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="d-387" name="track-387" value="387" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="d-387"> Content &amp; Experience Management </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="d-380" name="track-380" value="380" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="d-380"> Content Supply Chain </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="d-385" name="track-385" value="385" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="d-385"> Customer Data Management </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="d-388" name="track-388" value="388" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="d-388"> Customer Journey Management </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="d-381" name="track-381" value="381" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="d-381"> Digital Commerce </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="d-389" name="track-389" value="389" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="d-389"> Personalised Insights &amp; Engagement </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="d-382" name="track-382" value="382" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="d-382"> Trends and Inspiration </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="d-396" name="track-396" value="396" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="d-396"> Guided Tours </label>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div class="accordion-item">
      <h3 class="accordion-header" id="filters-accordion-127">
        <button class="accordion-button collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#filters-accordion-127-collapse" aria-expanded="false" aria-controls="filters-accordion-127-collapse" daa-ll="Expand Filter_127"> Business Type
        </button>
      </h3>
      <div id="filters-accordion-127-collapse" class="accordion-collapse collapse" aria-labelledby="filters-accordion-type">
        <div class="accordion-body">
          <div class="speakers-filter filter-127">
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1088" name="tag-1088" value="1088" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1088"> Business-to-Business </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1184" name="tag-1184" value="1184" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1184"> Business-to-Consumer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1185" name="tag-1185" value="1185" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1185"> Business-to-People </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1187" name="tag-1187" value="1187" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1187"> Large Enterprise </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1186" name="tag-1186" value="1186" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1186"> Small and Midsize Business </label>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div class="accordion-item">
      <h3 class="accordion-header" id="filters-accordion-119">
        <button class="accordion-button collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#filters-accordion-119-collapse" aria-expanded="false" aria-controls="filters-accordion-119-collapse" daa-ll="Expand Filter_119"> Industry
        </button>
      </h3>
      <div id="filters-accordion-119-collapse" class="accordion-collapse collapse" aria-labelledby="filters-accordion-type">
        <div class="accordion-body">
          <div class="speakers-filter filter-119">
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1086" name="tag-1086" value="1086" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1086"> Advertising/Publishing </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1087" name="tag-1087" value="1087" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1087"> Automotive </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1198" name="tag-1198" value="1198" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1198"> Commerce </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1089" name="tag-1089" value="1089" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1089"> Consulting/Agency </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1090" name="tag-1090" value="1090" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1090"> Consumer Goods </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1199" name="tag-1199" value="1199" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1199"> Distribution/Wholesale </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1091" name="tag-1091" value="1091" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1091"> Education </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1092" name="tag-1092" value="1092" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1092"> Financial Services &amp; Insurance </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1093" name="tag-1093" value="1093" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1093"> Government </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1094" name="tag-1094" value="1094" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1094"> Healthcare/Life Sciences </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1095" name="tag-1095" value="1095" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1095"> High Tech </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1096" name="tag-1096" value="1096" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1096"> Manufacturing </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1097" name="tag-1097" value="1097" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1097"> Media &amp; Entertainment </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1099" name="tag-1099" value="1099" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1099"> Professional Services </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1100" name="tag-1100" value="1100" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1100"> Retail </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1101" name="tag-1101" value="1101" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1101"> Technology Hardware &amp; Software Services </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1200" name="tag-1200" value="1200" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1200"> Telecommunications </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1102" name="tag-1102" value="1102" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1102"> Travel &amp; Hospitality </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1103" name="tag-1103" value="1103" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1103"> TV / Broadcast </label>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div class="accordion-item">
      <h3 class="accordion-header" id="filters-accordion-123">
        <button class="accordion-button collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#filters-accordion-123-collapse" aria-expanded="false" aria-controls="filters-accordion-123-collapse" daa-ll="Expand Filter_123"> Job Role
        </button>
      </h3>
      <div id="filters-accordion-123-collapse" class="accordion-collapse collapse" aria-labelledby="filters-accordion-type">
        <div class="accordion-body">
          <div class="speakers-filter filter-123">
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1131" name="tag-1131" value="1131" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1131"> Advertiser </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1132" name="tag-1132" value="1132" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1132"> Audience Strategist </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1141" name="tag-1141" value="1141" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1141"> Business Analyst </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1136" name="tag-1136" value="1136" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1136"> Campaign Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1176" name="tag-1176" value="1176" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1176"> Channel Marketer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1144" name="tag-1144" value="1144" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1144"> Commerce Executive </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1134" name="tag-1134" value="1134" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1134"> Commerce Marketer/Merchandiser </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1137" name="tag-1137" value="1137" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1137"> Content Marketer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1139" name="tag-1139" value="1139" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1139"> Creative Leader </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1181" name="tag-1181" value="1181" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1181"> Data Scientist </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1174" name="tag-1174" value="1174" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1174"> Database Marketing Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1172" name="tag-1172" value="1172" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1172"> Developer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1133" name="tag-1133" value="1133" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1133"> Digital Analyst </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1140" name="tag-1140" value="1140" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1140"> Digital Marketer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1175" name="tag-1175" value="1175" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1175"> Email Marketer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1142" name="tag-1142" value="1142" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1142"> IT Architect </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1161" name="tag-1161" value="1161" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1161"> IT Executive </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1189" name="tag-1189" value="1189" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1189"> IT Practitioner </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1146" name="tag-1146" value="1146" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1146"> Marketing Analyst </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1143" name="tag-1143" value="1143" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1143"> Marketing Executive </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1149" name="tag-1149" value="1149" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1149"> Marketing Operations Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1190" name="tag-1190" value="1190" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1190"> Marketing Practitioner </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1135" name="tag-1135" value="1135" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1135"> Media Planner </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1145" name="tag-1145" value="1145" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1145"> Mobile Marketer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1191" name="tag-1191" value="1191" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1191"> Operations </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1192" name="tag-1192" value="1192" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1192"> Operations Executive </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1147" name="tag-1147" value="1147" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1147"> Optimisation Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1193" name="tag-1193" value="1193" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1193"> Product Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1148" name="tag-1148" value="1148" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1148"> Program Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1194" name="tag-1194" value="1194" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1194"> Project Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1150" name="tag-1150" value="1150" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1150"> Publisher </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1195" name="tag-1195" value="1195" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1195"> Segmentation Specialist </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1151" name="tag-1151" value="1151" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1151"> Social Marketer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1152" name="tag-1152" value="1152" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1152"> Strategic Communications </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1156" name="tag-1156" value="1156" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1156"> Technology Executive </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1196" name="tag-1196" value="1196" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1196"> Web Analyst </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1197" name="tag-1197" value="1197" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1197"> Web Designer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1167" name="tag-1167" value="1167" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1167"> Web Marketer </label>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div class="accordion-item">
      <h3 class="accordion-header" id="filters-accordion-121">
        <button class="accordion-button collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#filters-accordion-121-collapse" aria-expanded="false" aria-controls="filters-accordion-121-collapse" daa-ll="Expand Filter_121"> Presentation
          Style </button>
      </h3>
      <div id="filters-accordion-121-collapse" class="accordion-collapse collapse" aria-labelledby="filters-accordion-type">
        <div class="accordion-body">
          <div class="speakers-filter filter-121">
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1108" name="tag-1108" value="1108" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1108"> Case Study/Use Study </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1109" name="tag-1109" value="1109" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1109"> Thought Leadership </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1110" name="tag-1110" value="1110" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1110"> Tips &amp; Tricks </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1188" name="tag-1188" value="1188" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1188"> Value Realisation </label>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div class="accordion-item">
      <h3 class="accordion-header" id="filters-accordion-122">
        <button class="accordion-button collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#filters-accordion-122-collapse" aria-expanded="false" aria-controls="filters-accordion-122-collapse" daa-ll="Expand Filter_122"> Product
        </button>
      </h3>
      <div id="filters-accordion-122-collapse" class="accordion-collapse collapse" aria-labelledby="filters-accordion-type">
        <div class="accordion-body">
          <div class="speakers-filter filter-122">
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1208" name="tag-1208" value="1208" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1208"> ACS </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1111" name="tag-1111" value="1111" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1111"> Adobe Advertising Cloud </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1112" name="tag-1112" value="1112" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1112"> Adobe Analytics </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1113" name="tag-1113" value="1113" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1113"> Adobe Audience Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1114" name="tag-1114" value="1114" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1114"> Adobe Campaign </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1163" name="tag-1163" value="1163" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1163"> Adobe Commerce </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1115" name="tag-1115" value="1115" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1115"> Adobe Creative Cloud </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1157" name="tag-1157" value="1157" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1157"> Adobe Customer Journey Analytics </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1118" name="tag-1118" value="1118" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1118"> Adobe Document Cloud </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1173" name="tag-1173" value="1173" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1173"> Adobe Experience Cloud </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1120" name="tag-1120" value="1120" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1120"> Adobe Experience Manager </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1153" name="tag-1153" value="1153" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1153"> Adobe Experience Manager Assets </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1122" name="tag-1122" value="1122" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1122"> Adobe Experience Manager Forms </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1119" name="tag-1119" value="1119" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1119"> Adobe Experience Manager Guides </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1168" name="tag-1168" value="1168" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1168"> Adobe Experience Manager Screens </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1123" name="tag-1123" value="1123" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1123"> Adobe Experience Manager Sites </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1162" name="tag-1162" value="1162" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1162"> Adobe Experience Platform </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1221" name="tag-1221" value="1221" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1221"> Adobe Express </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1182" name="tag-1182" value="1182" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1182"> Adobe I/O </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1116" name="tag-1116" value="1116" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1116"> Adobe Journey Optimizer </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1160" name="tag-1160" value="1160" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1160"> Adobe Launch </label>
            </div>
            <div class="form-check">
              <input class="form-check-input filter-box" type="checkbox" id="c-1166" name="tag-1166" value="1166" onchange="sessioncatalogue.filterChanged();">
              <label class="form-check-label" for="c-1166"> Adobe Learning Manager </label>
            </div>
            <div class="form-check">
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Text Content

Register now

8-9 June, 2023

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 * In person
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 * Sessions
   * Sessions overview
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   * Sessions catalogue
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   * All sponsors
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 * FAQ
 * Summit 2022 on demand

(opens in a new window)

 * In person
   * Attend in person
   * Agenda
   * Pricing
   * Hotels and travel
   * Health and safety
 * Virtual
 * Sessions
   * Sessions overview
   * Featured Sessions
   * Sessions catalogue
 * Speakers
 * Sponsors
   * All sponsors
   * Become a sponsor
 * FAQ
 * Summit 2023 on demand

8–9 June, 2023 Register now


LEARN INSIGHTS AND STRATEGIES FROM THE EXPERTS.

Be inspired by leading visionaries and bold Experience Makers from across
industries.

View session information below, please note that the agenda is being
continuously updated and is subject to change.

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FAVOURITES

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TRACK

Mainstage
Analytics for Customer Journeys
B2B Marketing
Collaborative Work Management
Content & Experience Management
Content Supply Chain
Customer Data Management
Customer Journey Management
Digital Commerce
Personalised Insights & Engagement
Trends and Inspiration
Guided Tours


BUSINESS TYPE

Business-to-Business
Business-to-Consumer
Business-to-People
Large Enterprise
Small and Midsize Business


INDUSTRY

Advertising/Publishing
Automotive
Commerce
Consulting/Agency
Consumer Goods
Distribution/Wholesale
Education
Financial Services & Insurance
Government
Healthcare/Life Sciences
High Tech
Manufacturing
Media & Entertainment
Professional Services
Retail
Technology Hardware & Software Services
Telecommunications
Travel & Hospitality
TV / Broadcast


JOB ROLE

Advertiser
Audience Strategist
Business Analyst
Campaign Manager
Channel Marketer
Commerce Executive
Commerce Marketer/Merchandiser
Content Marketer
Creative Leader
Data Scientist
Database Marketing Manager
Developer
Digital Analyst
Digital Marketer
Email Marketer
IT Architect
IT Executive
IT Practitioner
Marketing Analyst
Marketing Executive
Marketing Operations Manager
Marketing Practitioner
Media Planner
Mobile Marketer
Operations
Operations Executive
Optimisation Manager
Product Manager
Program Manager
Project Manager
Publisher
Segmentation Specialist
Social Marketer
Strategic Communications
Technology Executive
Web Analyst
Web Designer
Web Marketer


PRESENTATION STYLE

Case Study/Use Study
Thought Leadership
Tips & Tricks
Value Realisation


PRODUCT

ACS
Adobe Advertising Cloud
Adobe Analytics
Adobe Audience Manager
Adobe Campaign
Adobe Commerce
Adobe Creative Cloud
Adobe Customer Journey Analytics
Adobe Document Cloud
Adobe Experience Cloud
Adobe Experience Manager
Adobe Experience Manager Assets
Adobe Experience Manager Forms
Adobe Experience Manager Guides
Adobe Experience Manager Screens
Adobe Experience Manager Sites
Adobe Experience Platform
Adobe Express
Adobe I/O
Adobe Journey Optimizer
Adobe Launch
Adobe Learning Manager
Adobe Marketo Engage
Adobe Marketo Measure
Adobe Media Optimizer
Adobe Premiere Rush
Adobe Real-Time CDP
Adobe Real-Time CDP Connections
Adobe Sensei
Adobe Sign
Adobe Stock
Adobe Substance
Adobe Target
Adobe Workfront
Adobe XD (Experience Design)
Attribution AI
Customer Care
Frame.io
Marketing Mix Modeling
Not Product Specific


SESSION TYPE

Breakout Session
Innovation Super Session
Keynote
Sneaks


TECHNICAL LEVEL

Advanced
Beginner
General Audience
Intermediate


MAINSTAGE


 * OPENING KEYNOTE - KN1
   
   8 June, 10:00
   Add to favourites
   Keynote
   
   Kick off your Adobe Summit experience and learn to how to deliver profitable,
   experience-led growth with our latest innovations in personalisation at scale
   and generative AI for business. Join Adobe Chair and CEO, Shantanu Narayen
   and President, Digital Experience Business, Anil Chakravarthy who will be
   joined by Arthur Sadoun, Chairman & CEO Publicis Groupe plus a host of
   others, as they share innovations for creating exceptional customer
   experiences that build connections, grow trust, and drive business growth.
   
   SHANTANU NARAYEN
   
   Chair and Chief Executive Officer
   Adobe
   
   ANIL CHAKRAVARTHY
   
   President, Digital Experience
   Adobe
   
   ARTHUR SADOUN
   
   Chairman & CEO
   Publicis Groupe


 * ADOBE EXPERIENCE MAKER AWARDS & ADOBE SNEAKS - EXM01
   
   8 June, 17:30
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   Sneaks
   
   Hosted by comedian, TV presenter and writer Richard Ayoade, get your evening
   off to the perfect start with the Adobe Experience Maker Awards and Adobe
   Sneaks. The Adobe Experience Maker Awards Ceremony will be celebrating 2023's
   cream of the crop, super users that have proved themselves true customer
   experience innovators. 
   
   Plus Adobe Sneaks will give you a peek at what’s being developed within the
   Adobe labs. You’ll see demos of some amazing features that might just make it
   into Adobe Experience Cloud.
   
   RICHARD AYOADE
   
   Comedian | Actor | Writer | Director & TV Presenter
   
   
   JAMIE BRIGHTON
   
   Director Product Marketing Adobe DX EMEA
   Adobe


 * INSPIRATION KEYNOTE - KN2
   
   9 June, 9:30
   Add to favourites
   Keynote
   
   Join industry leaders and innovators as they discuss the challenges we face
   in our ever-changing world as well as the opportunities they see for the
   future. Adobe’s EMEA President, Luc Dammann will be in conversation with
   Oscar winning actress and writer Dame Emma Thompson plus Stacy Martinet, VP,
   Marketing Strategy & Communications and Scott Belsky, Chief Product Officer
   and Executive Vice President, Creative Cloud will be revealing the future of
   storytelling. We’ll also have panels on generative AI and the phenomenal
   growth in women’s football featuring broadcaster Emma Barnett, AI expert Nina
   Schick, Adobe’s Amit Ahuja as well as a host of others.
   
   LUC DAMMANN
   
   President of EMEA
   Adobe
   
   DAME EMMA THOMPSON DBE
   
   Actor and Writer
   
   
   STACY MARTINET
   
   VP, Marketing Strategy & Communications
   
   
   SCOTT BELSKY
   
   Chief Strategy Officer and Executive Vice President, Design & Emerging
   Products
   Adobe
   
   EMMA BARNETT
   
   Broadcaster and Journalist
   
   
   NINA SCHICK
   
   Generative AI Expert & Author
   
   
   AMIT AHUJA
   
   SVP, Experience Cloud, Platform & Products
   Adobe




ANALYTICS FOR CUSTOMER JOURNEYS


 * A PARTY OF 3: INSIGHTS FOR ANALYSTS, MARKETERS & PRODUCT TEAMS - ACJ06
   
   8 June, 15:00
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   Breakout SessionAdobe Speaker
   
   Let’s party! Like good food and drink, analysis and insights are better with
   friends. Don’t let your customer experience or party flop! Adobe is building
   new tools and capabilities, such as Adobe Product Analytics, aimed at helping
   more teams contribute to and learn from the complete customer journey.
   Whether you’re an analyst or a stakeholder in marketing or product, learn how
   you can better find, share, and party with insights about your customers
   using current and near-future Adobe tools.
   
   With this session, you will:
   
    * Save time preparing analysis by empowering stakeholders to self-serve
      insights in minutes
    * Make your party buzz by creating a common data language between analysts
      and stakeholders
    * Prepare and optimise your analytics implementation to serve everyone in
      your enterprise
    * Get a deeper look at Adobe Product Analytics, which will help your entire
      enterprise learn from your customer journey and improve the customer
      experience
   
   We’ll bring the data and insights, but BYO questions… RSVP today!
   
   JEN LASSER
   
   Principal Product Manager
   Adobe
   
   BEN GAINES
   
   Director, Product Management - Digital Experience
   Adobe


 * DNB: BANKING ON CUSTOMER JOURNEY ANALYTICS FOR THE FUTURE - ACJ05
   
   8 June, 15:45
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Powerful next-gen solutions like Adobe Customer Journey Analytics, built on
   Adobe Experience Platform, offer more intuitive and actionable features and
   capabilities than ever before, and the options seem endless. Get an inside
   look from DNB, one of the largest financial services groups in the Nordics,
   about the at how you can take full advantage of everything that it brings on
   top of Adobe Analytics. And discover how Adobe’s newest analytics tools can
   help you seamlessly integrate with other platforms
   
   In this session, learn how to: 
   
    * Expand your data analytics capabilities with real-time omnichannel
      measurement
    * Resolve identities and learn more about your audience's behaviour
      throughout the customer journey
   
   HENRIETTE PAUS
   
   Head of Digital Channels & Customer Experience
   DNB ASA
   
   CRAIG FITCHES
   
   Principal Data Architect
   Adobe


 * CJA TIPS & TRICKS TO BOLDLY GROW YOUR BUSINESS - ACJ02
   
   9 June, 11:30
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Join Adobe Product Manager Trevor Paulsen to explore exciting new frontiers
   and of your data and boldly grow your business in ways it has never grown
   before! Discover the ultimate Customer Journey Analytics tips and tricks to
   seek out new omnichannel insights that you never imagined were possible.
   
   Explore:
   
    * Navigating cross-channel, cross-device views of your users and their
      journeys
    * Manipulating your data to whatever shape you need on the fly with zero
      implementation changes
    * Peering into the future of the CJA roadmap and the future of omnichannel
      analysis
   
   TREVOR PAULSEN
   
   Group Product Manager
   Adobe


 * BMW: DRIVING CONVERSIONS WITH METRICS THAT MATTER - ACJ03
   
   9 June, 12:15
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   Breakout SessionCustomer Speaker
   
   Using the right metrics is key to the continued success of any analytics
   organisation. Are you struggling to identify the best metrics for your
   organisation or is a lack of standardisation across brands and markets
   slowing down your data scientists? We've got you covered! Learn from the team
   at BMW as they share their insights for defining metrics that matter and how
   your organisation can start using them today to drive results and to scale
   data science use cases.
   
   In this session: 
   
    * Learn why standardisation can determine the success of your organisational
      goals  
    * Understand the criteria for determining metrics that work for your
      organisation  
    * How to drive conversions using real-time scoring and segmentation
   
   ALEXANDER BRAUN
   
   Lead Analytics Architecture & Operations, Web & Digital Commerce
   BMW Group
   
   DR. SIMON LEHNERT
   
   Lead Data Science, Web & Digital Commerce
   BMW Group


 * USING DATA AND INSIGHT AS A FORCE MULTIPLIER FOR CXM - SS5
   
   9 June, 13:00
   Add to favourites
   Innovation Super SessionCustomer Speaker
   
   Customer engagement is inherently omnichannel, which can produce silos of
   unconnected data with fragmented insights and disjointed management of the
   customer experience. But when data is easily connected, standardised, and
   sequenced and then combined with cross-functional ownership of CXM,
   enterprises can discover and action contextually relevant insights across the
   entire customer journey – all at scale. Join us to learn how you can
   transform your CXM approach with unique and powerful omnichannel insights
   that fuel real-time acquisition, retention, cross-sell/upsell, and
   personalised marketing campaigns that will deliver powerful results for your
   business.
   
   SIOBHAN FITZPATRICK
   
   Chief Experience Officer
   Virgin Atlantic
   
   CHRIS BARTLETT
   
   Vice President, Professional Services, EMEA
   Adobe
   
   SANJAY VACHANI
   
   Sr. Director, Product Marketing
   Adobe


 * NATIONWIDE - GETTING STARTED WITH ANALYTICS AND DATA DEMOCRATISATION BEST
   PRACTICES - ACJ01
   
   9 June, 14:30
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Learn from Nationwide Building Society’s Andrew Wathen, a 2022 Adobe
   Analytics Champion, about the company’s journey towards data democratisation
   and the best practices it employed across stakeholders and resources to drive
   improvements in the organisation’s approach to gaining insights.
   
   In this session you will:
   
    * Understand best practices to enabling different stakeholders to adopt
      analytics tools and self-service data requests to gain insights
    * Review how stakeholders can use of the foundations of Adobe Analytics,
      including metrics, dimensions, and campaign attribution
    * Develop an approach to measure the success and value of analytics to your
      organisation
   
   ANDREW WATHEN
   
   Digital Analytics Manager
   Nationwide Building Society


 * ANALYTICS POWER PLAYERS WITH DHL, NEW LOOK & LOT POLISH AIRLINES - ACJ04
   
   9 June, 15:15
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   Breakout SessionCustomer Speaker
   
   DHL, New Look and LOT Polish Airlines, all customers of Adobe’s analytics
   solutions, share their best tips, tricks, and power strategies that can
   positively impact your business. If you’re looking to deepen your analytics
   repertoire and become your company’s very own analytics star player, you
   can’t miss this session.
   
   Our Power Players will share:
   
    * Innovative practices and strategies to track your digital assets
    * Out-of-the-box thinking on data analysis to optimise your business results
    * Real-world tips and tricks that address challenging analytics questions
   
   NISH PATEL
   
   Digital Analytics Manager
   New Look
   
   TILL BUETTNER
   
   Director Web Analytics
   Deutsche Post DHL Group
   
   PAULINA FIGARSKA
   
   E-Commerce Analyst
   LOT Polish Airlines
   
   BEN GAINES
   
   Director, Product Management - Digital Experience
   Adobe




B2B MARKETING


 * THE FUTURE OF B2B MARKETING: A LOOK INTO ADOBE MARKETO ENGAGE'S 2023 ROADMAP
   AND INNOVATIONS - B2B01
   
   8 June, 12:00
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Join the head of Adobe Marketo Engage product management to get a sneak peek
   of the innovations coming for B2B marketing automation in 2023. Through our
   planned 2023 roadmap, we're delivering new ways to drive marketing
   efficiency, scale, and revenue impact. We're also adding exciting innovations
   in campaign and customer journey creation that come directly from customer
   feedback. Hear how we’re approaching simplified campaign and journey creation
   to make marketing automation easier and learn how are developing Dynamic Chat
   with GenAI to allow real-time conversational engagement.
   
   Learn how to:
   
    * Simplify campaign and journey creation to help your team work faster and
      ramp up new members quicker
    * Drive more tightly connected and personalised engagement across popular
      and emerging B2B marketing channels to make your customer journey more
      efficient
    * Automate B2B attribution reporting across all your customer data sources,
      including multi-CRM scenarios, to drive higher marketing ROI
   
   VENU TAVISALA
   
   Sr. Director, Product Management, Adobe Marketo Engage
   Adobe


 * B2B DIGITAL TRANSFORMATION WITH UNILEVER FOOD SOLUTIONS - B2B03
   
   8 June, 12:45
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Unilever Food Solutions (UFS) is the dedicated professional food service
   business of Unilever and part of Nutrition business group. It operates in 76
   countries globally with a global network of over 250 professional chefs
   supporting food service businesses with trusted brands and quality solutions.
   UFS has been on a mission to digitally transform the business streamlining
   its marketing efforts, improving engagement rates, and driving business
   growth. In this session, you'll hear from the Global Head of Technology,
   Harpreet Sethi, as he shares the company's journey and Digital B2B
   transformation success story leveraging Marketo Engage, Adobe Experience
   Manager Sites, and Adobe Commerce. You'll gain practical tips and strategies
   for a large-scale B2B digital transformation that helps fast-track digital
   sales and marketing efforts. Whether you're a marketer, sales professional,
   or business leader, this session is not to be missed.
   
   Join us to learn about:
   
    * Digital transformation journey to transform your organisation's future
    * Staying ahead of competition to accelerate the business growth
    * Gain practical insights for success.
   
   HARPREET SETHI
   
   Global Head of Technology
   Unilever Food Solutions


 * EFFICIENT CAMPAIGN CREATION WITH MARKETO ENGAGE AND WORKFRONT - B2B06
   
   8 June, 13:30
   Add to favourites
   Breakout SessionCustomer Speaker
   
   The need to develop and deliver campaigns faster is increasing at a pace that
   is only matched by the level of complexity to execute them flawlessly across
   channels. Marketers are under pressure to save time whilst increasing
   productivity. Learn how investment bank, Bank of New York Mellon has
   optimised the campaign creation process to improve agility and deliver
   efficiency gains while increasing engagement, performance, and employee
   satisfaction. Learn how Marketo Engage & Workfront together, streamlined and
   automated the campaign creation and execution process, producing impressive
   results.
   
   In this session, learn:
   
    * How to leverage Marketo Engage and Workfront for increased campaign
      velocity
    * Real tips for lead management and personalisation from BNY Mellon
   
   ANDY MULLINGS
   
   Head of Demand Operations
   BNY Mellon
   
   KIERAN SMITH
   
   Digital Industry Strategist, Financial Services Industry
   Adobe


 * UNLOCKING THE PATH TO SUCCESS: KEY AREAS FOR A SEAMLESS B2B CUSTOMER JOURNEY
   - B2B02
   
   8 June, 15:45
   Add to favourites
   Breakout SessionCustomer Speaker
   
   The B2B customer journey is evolving rapidly, and companies must adapt to
   meet the growing expectations and changing behaviours of their buyers. In
   this session, London Research will share key insights and characteristics of
   companies that are successfully creating great B2B customer journeys. Drawing
   on real-world examples from industry leaders, this session will provide
   actionable takeaways to help you enhance your B2B customer journey strategy
   and improve your customer engagement. Whether you're a marketer, sales
   professional, or customer experience specialist, this session will equip you
   with the knowledge and tools to take your customer journey to the next level.
   Don't miss out on this opportunity to learn from the best and stay ahead of
   the curve!
   
   Join us to learn about:
   
    * The role of technology, data and people
    * Optimising your channel mix
    * Surfacing the right content
    * The importance of technology integration
   
   LINUS GREGORIADIS
   
   Co-Founder and Director
   London Research
   
   ISABELLA HARGREAVES
   
   Product Marketing Manager, Marketo Engage
   Adobe


 * DATA-DRIVEN INSIGHTS: HOW EY IS QUANTIFYING MARKETING'S IMPACT ON B2B SALES
   JOURNEY - B2B04
   
   9 June, 11:30
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Quantifying the impact of marketing in a complex B2B sales journey can be
   difficult without the right tools. Join this session to learn how EY’s
   Marketing Measurement and Effectiveness Team use Marketo Engage and Adobe
   Analytics to provide a cohesive view of all marketing activities in one
   place. This session will deliver real results achieved so far and provide
   insights on how to use this data to influence future marketing activities. 
   
   Join us to learn: 
   
    * Best practices to achieve a cohesive view across multichannel marketing
      activities 
    * How to effectively measure marketing activities
   
   MARY KOOMSON
   
   Marketing Measurement and Effectiveness Lead| Associate Director
   EY


 * SCALE YOUR B2B ORGANISATION WITH NEXT-GENERATION EXPERIENCES - SS4
   
   9 June, 12:15
   Add to favourites
   Innovation Super SessionAdobe Speaker
   
   The B2B buying journey is becoming more complex with multiple buyer,
   supplier, and partner roles all engaging through hundreds of interactions and
   the latest digital channels. It’s time for B2B businesses to scale using a
   new blueprint that focuses on the right prospects, creates a fast-track to
   sales, and optimises for revenue impact. Adobe B2B offerings can help you
   advance your personalisation, campaign velocity, lead and account
   qualification, and routing and attribution automation efforts. Join us to
   understand the keys to a highly efficient marketing-led growth engine fuelled
   by next-gen experiences and automated marketing and sales collaboration.
   
   BRIAN GLOVER
   
   Sr. Director, Product Marketing & Strategy, B2B Marketing
   Adobe
   
   JULIE WARBURTON
   
   Vice President, Digital Media Enterprise, EMEA
   Adobe


 * DATA AGGREGATION: HOW CARL ZEISS IS TACKLING THE KEY CHALLENGE IN B2B
   OMNICHANNEL EXPERIENCES - B2B05
   
   9 June, 13:00
   Add to favourites
   Breakout SessionCustomer Speaker
   
   During this session, discover how a Real-Time Customer Data Platform can be
   used as a strategic asset to your B2B marketing strategy. With personalised
   omnichannel experiences becoming a top priority for marketers, the lack of
   unified B2B customer data can significantly limit marketers' understanding of
   their customers. Gain insights into how you can set up your CDP to overcome
   this challenge and gain a comprehensive view of your customers.
   
   JOCHEN THAM
   
   Head of Digital Customer Experience, ZEISS Medical Technology Segment
   Carl Zeiss Meditec AG
   
   ADRIENNE WHITTEN
   
   Director of Product Marketing, Adobe Marketo Engage
   Adobe


 * REVOLUTIONISE YOUR MARKETING STRATEGY WITH NEW GENAI AND VISUAL ENHANCEMENTS
   IN MARKETO ENGAGE - B2B07
   
   9 June, 14:30
   Add to favourites
   Breakout SessionAdobe Speaker
   
   The newest enhancements in Adobe Marketo Engage provide you with the best of
   both inbound and outbound marketing approaches so that you can achieve
   maximum impact and ROI. This session will cover how Dynamic Chat and Journeys
   in Marketo Engage can be used together to implement a comprehensive marketing
   strategy. Upgraded functionality within Dynamic Chat allows you to provide
   useful, relevant content to your prospects in real-time, using generative AI.
   The brand-new Journeys feature is a visualisation of the power that Marketo
   Engage has brought to our customers for years! With Journeys, building
   reusable campaigns, visually mapping out customer journeys, and managing and
   validating interconnected campaigns has never been easier!   
   
   In this session, learn:  
   
    * When to add a chat bot to your customer experience management strategy
    * Upcoming functionality built with Adobe Sensei GenAI that offers
      conversational assistance to marketers and live chat agents
    * How to make the most of Journeys in Marketo Engage – from easily managing
      and validating interconnected campaigns through simple visuals to
      accelerating time to value by quickly onboarding new users, and more!
   
   NIRANJAN KUMBI
   
   Director of Product Management, Adobe Marketo Engage
   Adobe
   
   SREEKANTH REDDY
   
   Senior Product Manager, Marketo Engage
   Adobe




COLLABORATIVE WORK MANAGEMENT


 * THE FUTURE OF ADOBE WORKFRONT - CWM01
   
   8 June, 14:15
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Join Workfront product leaders as they give you a sneak peek of the future of
   collaborative work management. Learn about the product strategy to create
   that future, how it impacts Workfront roadmap priorities, and the deepening
   connection to the Adobe ecosystem helps leading brands make the digital
   economy personal.
   
   In this session:
   
    * Hear from Workfront product leadership
    * See the vision for Workfront and its place within the Adobe ecosystem
    * Get a sneak peek of the future roadmap
   
   BRENT RUDEWICK
   
   Sr. Director, Head of Adobe Workfront Product Management
   Adobe
   
   LAUREN SISNEROS
   
   Sr. Product Marketing Manager
   Adobe


 * 'FROM CHAOS TO ORDER' - FLEXIBLE OPERATIONAL MODELLING WITH ADOBE WORKFRONT -
   CWM03
   
   8 June, 15:00
   Add to favourites
   Breakout SessionAdobe Speaker
   
   All businesses and companies work differently and are challenged by finding
   tools that map their individual processes and ways of collaborating.
   Inflexible tooling, lack of connectivity, and limited view types stand in the
   say of deploying successful strategies. Let Workfront expert, Marion,
    inspire you with previews of a completely new approach of a customisable
   data foundation that can flex to any operational model and extend visibility
   across the Adobe and 3rd-party tech stacks with the upcoming marketing
   calendar and flexible work and campaign management capability.
   
   In this session:
   
    * Learn about the new data foundation for flexible operational modelling
    * See these services link records across Adobe Workfront, Experience Cloud,
      and third-party apps
    * Understand how this creates your marketing system of record for
      operational and performance optimisation
   
   MARION GUENTHER
   
   Principal Solutions Consultant
   Adobe


 * WORKFRONT FUSION - THE POWER OF INTEGRATION AND AUTOMATION - CWM04
   
   9 June, 13:45
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Today, businesses rely on more systems and applications than ever. However,
   many of them remain islands without any communication between them. Workfront
   Fusion lets you connect virtually any web-based application into a single
   hub. More importantly, it let you connect your key systems of record and set
   work automations that let information flow freely and sync automatically. 
   
   You will learn:
   
    * The speed with which your business processes can be enhanced (hours vs.
      months) with Workfront Fusion
    * How to enact change in your ecosystem starting with an idea without the
      need of coding
    * Hear story from our customer how Fusion up his game of integration and
      automation
   
   MARTYN COOK
   
   Senior Solution Consultant
   Adobe
   
   JONATHAN THAIN
   
   Security Transformation Specialist
   British Telecom




CONTENT & EXPERIENCE MANAGEMENT


 * 2023 ADOBE EXPERIENCE MANAGER SITES: TOP INNOVATIONS - CXM07
   
   8 June, 13:30
   Add to favourites
   Breakout SessionAdobe Speaker
   
   In this connected and digital-first world, exceptional experiences drive
   impact to your brand. Discover the latest Adobe Experience Manager Sites
   innovations that provide marketers and developers agile tools to transform
   content creation velocity and give your content management team the ability
   to build blazing-fast experiences that are personalised and always performant
   out of the box.
   
   CEDRIC HUESLER
   
   Director, Product Management for Experience Manager & Commerce Storefront
   Adobe


 * DRIVING BRAND AND CX CONSISTENCY IN A COMPLEX ORGANISATION   - CXM23
   
   8 June, 13:30
   Add to favourites
   Breakout Session
   
   When you've walked through an automatic door, stayed in a hotel, or gone
   through passport control, you’ve probably used an ASSA ABLOY product. As one
   of the world’s biggest players in entry and access systems, with a portfolio
   of 150+ brands across 70 countries and more than 170 websites, driving brand
   consistency and excellence in CX is no easy feat. In order to implant
   customer-centricity into the fabric of the company's digital strategy, ASSA
   ABLOY needed to understand how to create efficiency across a global,
   decentralised organisation while still allowing each brand to express its own
   unique look and feel.  
   
   Join this session to learn how IBM helped ASSA ABLOY to create the right
   balance between global standardisation and local relevance by: 
   
    * Streamlining content creation and standardising web experiences and lead
      generation with AEM 
    * Cultivating a culture shift amongst the different teams that enabled a new
      level of cross-functional collaboration 
    * Creating an ongoing governance strategy that continues to modernise and
      digitise the customer experience  
    * Empowering local marketing champions to mix centrally developed
      functionality with locally built components at scale
   
   OANA CAMENITA
   
   Marketing Platforms Lead, Northern Europe, IBM iX
   IBM
   
   JOHANNES AMILON
   
   VP Digital Communications and CX, ASSA ABLOY
   ASSA ABLOY


 * PERSONALISED LEARNING JOURNEYS THAT BUILD CUSTOMER VALUE - CXM11
   
   8 June, 14:15
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Increase customer satisfaction, product adoption, loyalty, and retention by
   creating  personalised, on-brand learning experiences. More than 82% of the
   world’s leading organisations make customer experience a priority and
   outperform their peers by 2.7 times in customer lifetime value.
   
   Join this session to:
   
    * Learn how Adobe Learning Manager, the award-winning learning platform,
      powers up organisational learning for both customer and employee
      experience
    * Discover out how easy it is to create and scale brand-integrated learning
      portals with Adobe Experience Manager Sites
    * Identify how personalisation and AI-based recommendations help create
      personalised learning journeys for every audience
   
   ALBIN SAVHAGE
   
   Director, Learning & Development
   AB SKF
   
   VIPIN KAUL
   
   Head of APAC & EMEA Sales - Adobe Learning Manager & AEM Guides
   Adobe


 * 2023 ADOBE EXPERIENCE MANAGER ASSETS: TOP DAM INNOVATIONS - CXM01
   
   8 June, 14:15
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Walk away with the information you need to empower your teams with the
   cutting-edge features of a next-gen digital asset management system. Learn
   about the newest and most exciting features of Experience Manager Assets that
   empower better experience for users, easier access to assets, seamless access
   to assets across applications, and fast and easy creation of on-brand assets.
   
   ELLIOT SEDEGAH
   
   Director, Strategy & Product Marketing, Experience Manager Assets
   Adobe
   
   ALEX THIERS
   
   Principal Product Manager, Adobe Experience Manager, Assets
   Adobe


 * LARGE-SCALE ENTERPRISE DAM TRANSFORMATION JOURNEY – A STORY FROM ADIDAS -
   CXM04
   
   8 June, 15:00
   Add to favourites
   Breakout SessionCustomer Speaker
   
   adidas has started an internal transformation program with the goal to
   establish a state-of-the-art Enterprise Digital Asset Management solution as
   single source of truth for all digital assets, cross domain, cross channel,
   cross markets, driving best in class management of digital content based on
   Adobe solutions. Earlier this year, the first milestones have been rolled out
   internally with millions of assets migrated from their legacy DAM to
   thousands of users and covering all markets of adidas across the world.
   
    * Learn in this session about the adidas DAM transformation journey: 
    * Establishment of DAM foundation based on AEM Assets as a Cloud Service
      (Single-source-of-truth) 
    * DAM landscape – integration and transition strategy 
    * Agency collaboration automation enabling significant reduction of agency
      spend 
    * Path to a ‘Content Supply Chain’ integrating Creative Cloud, Workfront and
      AEM 
    * Key challenges and learnings.
   
   TIHOMIR MITIC
   
   Director Tech Project Management
   adidas
   
   SIERK SCHMITTNER
   
   Senior Business Consultant
   Adobe
   
   SATHEESH INJIRAPU
   
   Senior Tech Project Manager
   adidas


 * GOING LIVE WITH AEM AS CLOUD SERVICE’S LATEST INNOVATION: HOW IT HAPPENED AT
   PICTET - CXM14
   
   8 June, 15:00
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Adapting to ever-changing market expectations and staying ahead of the curve
   in customer experience management requires agility and innovation. In this
   session you will learn about our approach to agility and innovation in Adobe
   Experience Manager offered as a cloud-native service, and hear from Pictet,
   who partnered with Adobe on their transformation journey, and for whom
   Experience Manager as a Cloud Service was a key piece of the puzzle.
   
   Pictet is a Swiss multinational private bank and financial services company
   that primarily offers services in wealth management, asset management, and
   asset servicing, to private clients and institutions. As part of their
   transformation, Pictet launched more than thirty sites originating from
   multiple technologies using AEM as a Cloud Service, with a core team of five
   people. The new platform introduced a new design system allowing contributors
   to quickly author and publish new pages in five languages.
   
   In the session we will cover:
   
    * The latest AEM as a Cloud Service innovation
    * Banque Pictet’s journey and the key results from this project
    * Keys to launching and maintaining 30+s sites when you have a small team
    * How Experience Manager as a Cloud Service is integrated with the rest of
      the Adobe Experience Cloud stack
    * How Adobe partners with customers like Pictet to influence the core
      product roadmap
   
   STEPHANE SCHORDERET
   
   VP, Head of Group Digital Communications
   Pictet
   
   BERTRAND DE COATPONT
   
   Sr. Director, Product Management
   Adobe


 * DOING THE UNEXPECTED: AN AUTOMOTIVE CMS REVOLUTION WITH VOLVO TRUCKS AND MACK
   TRUCKS INC - CXM21
   
   8 June, 15:00
   Add to favourites
   Breakout Session
   
   Join Volvo Trucks and Mack Trucks Inc. on their innovative journey from a
   buggy, complicated and expensive CMS to a revolutionary solution based on
   AEM’s Next Generation Composability designed for ease of use, speed and
   scalability.
   
   Find out more about this brand-new cloud-native web content management
   technology that makes web publishing more agile than ever and, with the help
   of Adobe Platinum Partner, Cognizant Netcentric, delivers improved user
   experiences: 
   
    * Plan the route: How do we get there?
    * Need for speed: A 600 page migration in 30 day 
    * Work smarter, not harder: Use what you already know
    * Fast, not furious: Build for peak web performance
   
   JOE SALLING
   
   Digital Marketing Product Owner
   Volvo Trucks and Mack Trucks
   
   PIOTR ZABIELLO
   
   Head of Consulting
   Cognizant Netcentric


 * NEW DAM & NEW WAYS OF WORKING - THE JOURNEY TO ESTABLISH A FUTURE-READY DAM
   FOR THE ORGANISATION - CXM05
   
   8 June, 15:45
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Hear from our customer on her experiences and insights on implementing a new
   digital asset management (DAM) system across multiple regions that enables
   collaboration across several teams and markets. She will provide her
   expertise on the considerations of implementing a DAM which must suit
   multiple requirements for stakeholders across global regions and looks at how
   Experience Manager Assets ticked all the boxes including:
   
    * Future capabilities of the DAM – this is easier said than done
    * Ensuring seamless integration with multiple systems
    * Keeping up good governance and security
    * Getting everyone onboarded for great user-experience
   
   RACHAEL SINGH
   
   Global Product Owner – Creative Platforms 
   Vodafone


 * EVERY CONTENT VARIATION, DELIVER EVERYWHERE, ALL AT ONCE - CXM02
   
   8 June, 16:30
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Learn how to evolve your DAM to automate the creation of content variations
   and delivery of assets, so you can get campaigns to market faster, improve
   site performance, and enable your team to focus on strategic and creative
   initiatives by automating of repetitive tasks.
   
   In this session, learn how to:
   
    * Reduce weeks of work to create content variations down to minutes with the
      power of content automation
    * Increase content performance across any screen size, device, and channel
      with dynamic delivery of assets
    * Empower any users across the organisation to search or select assets
      across various applications
   
   KOEN VAN EEGHEM
   
   Solution Consultant
   Adobe
   
   APOORVA GUPTA
   
   Group Product Manager, AEM Assets and Dynamic Media
   Adobe


 * 2023 EXPERIENCE MANAGER FORMS TOP INNOVATIONS - CXM13
   
   8 June, 16:30
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Forms are so much more than just blank fields to fill out - forms are often a
   critical point of interaction with your users that lead to conversion,
   engagement, and ongoing loyalty. An intuitive digital enrolment experience is
   essential in delivering the best customer experience, while also ensuring
   your teams can be empowered and efficient on the backend. Learn firsthand
   from Adobe’s product experts how our exciting 2023 innovations will make form
   creation a breeze, integrate seamlessly with your tech stack, and reimagine
   what forms can be across any channel.
   
   Top features we will cover include:
   
    * Create engaging, responsive forms at scale with our Wizard UI and
      Automated Forms Conversion
    * Deliver enrolment experiences with ease with reusable Core Components and
      Experience Manager Sites Editor Integration
    * Expand your reach with Headless Adaptive Forms, and meet your customer on
      a custom-built app, chat, and more
   
   ARUN TANEJA
   
   Director, Product Management, Experience Manager Forms
   Adobe


 * NEXT GEN COMPOSABLE SERVICES IN AEM: BOOST PERFORMANCE, CONVERSION AND
   ACQUISITION - CXM09
   
   9 June, 11:30
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Along a hands-on example, see how new features in Adobe Experience Manager
   Sites yield previously unseen performance at digital touchpoints while
   cutting down on effort and time spent to launch and optimise web experiences
   and offering authors an experience that is so intuitive and well-known that
   barely any training is required.
   
   In this session, you will learn how to:
   
    * Rapidly build and deploy sites with an incredibly easy authoring
      experience
    * Attract and retain customers through unheard-of performance on digital
      touchpoints
    * Continuously optimise and rollout quickly with a streamlined development
      workflow
   
   BEN PETER
   
   ‪Principal Technical Architect
   Adobe
   
   MARTIN BUERGI
   
   Principal Product Manager
   Adobe


 * MAXIMISING BUSINESS VALUE THROUGH AN INTEGRATED CX VALUE CHAIN TRANSFORMATION
   - CXM22
   
   9 June, 11:30
   Add to favourites
   Breakout Session
   
   Maximising business value through an integrated CX value chain transformation
   refers to the process of enhancing customer experience by streamlining all
   business functions involved in delivering products or services to customers.
   By integrating the CX value chain, businesses can optimise their operations,
   reduce costs and improve customer satisfaction. This approach involves
   aligning every stage of the customer journey, from sales and marketing to
   service and support, with the overarching goal of delivering exceptional
   customer experiences. Ultimately, the goal of an integrated CX value chain
   transformation is to create a sustainable competitive advantage by
   differentiating the business from competitors and driving customer loyalty
   and retention.
   
   JORIS VOLLEBERGH
   
   Global Director Digital CoE
   AkzoNobel
   
   VIRENDER SINGH
   
   Associate Vice President
   HCLTech


 * ADOBE EXPERIENCE MANAGER: POWERING THE TELEGRAPH'S SUCCESS IN DELIVERING
   HIGH-QUALITY JOURNALISM AT SCALE - CXM16
   
   9 June, 12:15
   Add to favourites
   Breakout SessionCustomer Speaker
   
   The Telegraph is an award-winning, multimedia news brand that has been
   synonymous with quality, authority and credibility for more than 165 years.
   Over that time its journalists have reported on the events that have shaped
   the world, bearing witnesses to history. They continue to set the news
   agenda, spark debate, and serve readers globally on a daily basis. Hear how
   AEM as a Cloud Service powers the digital output of more than 400 content
   authors, producing over 250 multimedia articles a day, every day.
   
   TOBY WRIGHT
   
   Group CTO
   The Telegraph Media Group
   
   ADAM PAZIK
   
   Director - Managed Services
   Adobe


 * 3 STEPS TO ULTRA-FAST CONTENT CREATION WITH ADOBE EXPRESS - CXM03
   
   9 June, 13:45
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Join our Adobe experts to learn how marketers can leverage AI-assisted quick
   actions and brand-approved templates to create or update assets, preventing
   bottlenecks and delays in your content supply chain. Also get a first look at
   the upcoming Adobe Express integration with Adobe Experience Manager Assets,
   enabling regional and cross-functional teams to own their content at any
   phase of the content lifecycle.
   
   Take away these three skills:
   
    * Create market-ready content in just a few clicks with AI-assisted quick
      actions
    * Produce on-brand collateral across teams and regions with easy
      brand-approved templates
    * Make simple changes instantly and at point of need with an integration for
      Experience Manager Assets
   
   ROCIO HAYER
   
   Strategic Creative Cloud Specialist
   Adobe
   
   ALEX THIERS
   
   Principal Product Manager, Adobe Experience Manager, Assets
   Adobe


 * TOP HEADLESS CMS INNOVATIONS FOR EXPERIENCE MANAGER SITES - CXM12
   
   9 June, 13:45
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Customers move constantly between multiple devices and platforms when
   interacting with brands today, and they expect those experiences to be
   seamless. With the power of Adobe's headless CMS capabilities, brands can
   build and deliver dynamic, connected experiences across any touchpoint
   faster. Hear from experts for an exclusive sneak peek into the exciting
   headless CMS capabilities that are coming this year for Adobe Experience
   Manager Sites.
   
   GAGAN MAND
   
   Group Product Marketing Manager - AEM Sites
   Adobe
   
   MICHAEL MARTH
   
   Sr. Director Engineering
   Adobe


 * CREATING EXCEPTIONAL EXPERIENCES WITH DIGITAL SIGNAGE - CXM10
   
   9 June, 14:30
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Delivering consistent, omnichannel experiences extends into physical
   locations where brands have a unique opportunity to engage customers in
   experiences delivered via in-venue digital signage. However, many
   organisations struggle with the cost, complexity, and time that it takes to
   launch and manage these experiences at scale, resulting in lost opportunities
   for revenue. Adobe Experience Manager Screens can unlock efficiencies in the
   way that you create and deliver in-venue experiences while maximising the
   impact that they have on engagement and conversion.
   
   Join us to:
   
    * Get inspired by the creative ways that other brands are delivering
      customer experiences with digital signage
    * Understand the benefits of extending an existing Experience Manager
      investment with digital signage
    * Learn the latest innovations and best practices for deployment,
      management, and monitoring of signage experiences
   
   JIM STOKLOSA
   
   Senior Product Manager
   Adobe


 * ADOBE AND ASPREY – THE LUXURY ONLINE CONTENT & COMMERCE COLLABORATION - CXM15
   
   9 June, 14:30
   Add to favourites
   Breakout Session
   
   Embark on a captivating journey as we delve into Asprey’s expansion of their
   brand experience into the digital realm. Join CTO Aidan Connor as he shares
   invaluable insights and lessons on how Asprey created an exceptional online
   storefront experience powered by Adobe AEM.
   
   In this session, our focus will be on the following key aspects:
   
    * Time-to-value: How Asprey collaborated with Adobe to bring an
      experience-led storefront live in four months
    * Emerging technology: How Asprey uses emerging technologies to enhance
      product offering in a traditional space
    * What’s next: Get a glimpse of what lies on the horizon for Asprey in the
      digital realm
   
   AIDAN CONNOR
   
   Chief Technology Officer
   Asprey
   
   MARTIN BUERGI
   
   Principal Product Manager
   Adobe


 * REVOLUTIONISING AEM AUTHORING: UNLEASHING THE POWER OF UI EXTENSIONS AND
   GENERATIVE AI - CXM17
   
   9 June, 15:15
   Add to favourites
   Breakout SessionAdobe Speaker
   
   In this presentation, we’ll show you how to enhance your AEM authoring
   experience with UI extensions and generative AI. We will showcase Adobe's UI
   Extensibility framework and provide a step-by-step use case to implement
   custom UI extensions through Adobe App Builder without modifying the AEM
   instance. Embedding third-party extension has never been that easy. But why
   stop at UI extensions? 
   
   We’ll also show you how to integrate generative AI into your AEM workflow. We
   will reveal how to easily integrate this innovative technology, creating
   personalised content and assets while boosting your productivity. 
   
   Our practical, hands-on presentation is perfect for developers, content
   creators, and project managers alike. Whether you’re looking to tailor the
   authoring experience to meet your unique needs or improve your overall
   efficiency, you won’t want to miss this opportunity to learn how to
   revolutionise your AEM workflow with UI extensions and Generative AI.
   
   OLENA OROBEI
   
   Sr. Software Engineer at Adobe
   Adobe
   
   FELIX DELVAL
   
   Sr. Architecture Engineer
   Adobe




CONTENT SUPPLY CHAIN


 * IMPACTFUL EXPERIENCES: FROM CONTENT CREATION TO PERSONALISATION - SS1
   
   8 June, 12:00
   Add to favourites
   Innovation Super SessionAdobe Speaker
   
   Successful digital businesses depend on great customer experiences driven by
   captivating content. As the demand for more and better content continues to
   rise, organisations need new ways to create, manage, and personalise content.
   And to improve business results, these impactful experiences need to be
   delivered with greater efficiency.
   
   Join us to learn how Adobe's latest innovations uniquely allow you to solve
   the challenges of connecting disparate teams, accelerating content velocity,
   and eliminating duplicative technology. Discover how to transform your
   disjointed content supply chain into a well-oiled content machine that drives
   value at scale.
   
   SIMON MORRIS
   
   VP Marketing, International
   Adobe
   
   HARESH KUMAR
   
   Sr. Director of Strategy and Product Marketing, AEM
   Adobe
   
   RICHARD WHITEHEAD
   
   Director of Product Marketing, Workfront
   Adobe


 * CONNECT ADOBE CLOUDS IN JUST MINUTES WITH ADOBE WORKFRONT - CSC02
   
   8 June, 13:30
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Adobe Workfront provides the central hub for connecting the planning,
   creation, review, and distribution motions of your marketing workflow with
   native integrations that extend across systems, like Adobe Photoshop and
   Adobe Experience Cloud Assets. Learn about how you can connect Adobe Creative
   Cloud and Experience Cloud operations in mere minutes with Workfront. In this
   session: 
   
    * Learn about the Workfront native integrations for Creative Cloud and
      Experience Cloud 
    * Discover how you can connect your Adobe cross-cloud strategy in minutes 
    * Preview Adobe's vision of integrating the content supply chain
   
   SWEN ARNOLD
   
   GoTo Market Lead, Adobe Workfront EMEA
   Adobe


 * PX : A JOINT ADOBE-PUBLICIS SOLUTION FOR OUTCOME-BASED COLLABORATIVE
   PRODUCTION - CSC05
   
   8 June, 14:15
   Add to favourites
   Breakout Session
   
   This session will address via a demonstration and real client use cases how
   to leverage modern AI and collaboration technologies to:
   
    * Reduce cycle times and improve alignment from creative brief to executable
      content
    * Optimise production costs
    * Support audience-based personalisation at scale in a master way, cutting
      across associated complexities
    * Analyse in real-time assets utilisation and impact for long and short
      learning feedback loops
   
   This session will particularly demonstrate :
   
    * how Adobe suite of solution can be seamlessly brought to the various
      marketing stakeholders (brands, creative agencies, production studios…)
      via a persona-based used experience, leveraging Workfront workflows and
      proofing tool, FrameIO collaboration solutions (such as camera to cloud)
      and AEM DAM
    * how this suite of solutions can be augmented with specific Publicis
      proprietary tools such as audience identity solutions, massive versioning
      generators or dynamic content optimisers
    * how latest technologies can supplement the production activities with
      Computer Generated Images (including Generative AI and 3D rendering) or
      dynamic and static AI-based auto-tagging
    * and, even more importantly, how creative makers professionals can leverage
      those solutions to deliver more impact, at accelerated speed, at optimised
      cost
   
   SYLVIE OUZIEL
   
   CEO Shared Platforms
   Publicis Groupe
   
   SERGIO LOPEZ-FERRERO
   
   EVP, Global Head of Production
   Publicis Groupe


 * EFFICIENT EVOLUTION: THE SAGE CONTENT SUPPLY CHAIN STORY - BOLD TRANSITIONS
   AND A VISION FOR TOMORROW - CSC04
   
   8 June, 16:30
   Add to favourites
   Breakout SessionCustomer Speaker
   
   This session highlights the evolution of Sage's content supply chain, backed
   by Adobe tools, and how it empowered their Marketing team for future success.
   Sage's transition to centrally managed enterprise-level tools supported an
   intelligent colleague experience while showcasing their new brand identity,
   which was a core requirement of onboarding any new digital asset management
   technology.
   
   Hear Sage’s content supply chain story about:
   
    * Collaboration between the Marketing Technology team and with the Brand
      team to enable the setup of end-to-end consistency in content supply chain
      management, from planning to delivery
    * Expanding a consistent way of working across the organisation, with a
      focus of enhancing efficiency and effective of work management and asset
      management
    * Onboarding more marketing teams, and integrating external agency partners,
      with its own employees’ ways of working, facilitated the flow of work and
      data through the tools
    * Aligning the adoption and transformation of the content supply chain with
      the company's commitment to innovation and collaboration, fostering
      positive colleague experiences, and a strong brand identity
   
   LEILA THOMPSON
   
   Senior Marketing Technology Manager
   Sage UK


 * BUILDING A CONTENT SUPPLY CHAIN – THE WHAT, WHY AND HOW - CSC01
   
   9 June, 11:30
   Add to favourites
   Breakout SessionAdobe Speaker
   
   As customer expectations change in a digital-first economy, leading content
   teams must adopt new organising principles, content workflows, and emerging
   technologies to meet the demands. Content strategy, architecture, and
   automation are the key elements when building a modern content supply chain
   to drive personalisation at scale. In this session Adobe experts will show
   you why you need a streamlined content supply chain, and what the ideal
   solution looks like.
   
   CHRISTIAN VOGEL
   
   Go-to-Market lead Content Central Europe
   Adobe
   
   LUCINDA PARISH
   
   Senior Enablement Manager, Workfront
   Adobe


 * CONTENT FOUNDATIONS TO WORLD CLASS AT ASDA - CSC06
   
   9 June, 12:15
   Add to favourites
   Breakout Session
   
   Content is a primary brand differentiator. It engages, excites, and informs.
   A world class content supply chain is the way to unlock the value and
   benefits of content in a time where the demand has never been greater. The
   question is often where and how to start on this journey. At Merkle, we
   believe the solution is to address content across the entire enterprise and
   lifecycle. Together with Asda we have been on a two year journey to transform
   their Content Supply Chain.
   
   In this session we discuss:
   
    * The foundational elements of business case development and stakeholder buy
      in
    * Merkle’s five stage content transformation framework which provides clear
      principles and vision
    * Identifying incremental value which translates into a scalable program for
      change
    * Transitioning to channel agnostic, 1-2-1 personalised experiences powered
      by dynamic content
   
   RORY KROON
   
   Senior Manager Marketing Operations
   Asda


 * READY FOR A FASTER FUTURE: EMPOWERING YOUR CREATIVE VALUE CHAIN - CSC03
   
   9 June, 13:45
   Add to favourites
   Breakout Session
   
   The volume and velocity of creative content is increasing to meet
   organisational demands and customer expectations. Content needs to be
   innovative, fresh, on-brand, multi-channel, localised, and personalised to
   provide more frequent, meaningful, and engaging customer experiences that
   drive value.
   
   Existing workflows risk being overwhelmed as the chaotic nature of many
   enterprises creative processes struggle to cope. This session will dive into
   the challenges and solutions that will transform the creative content
   creation process from requirement to delivery. From senior enterprise
   leadership to freelance designers, this will affect the complete content
   supply chain.
   
   We will address the key questions that enterprises and their creative
   ecosystems will need to ask and answer:
   
    * What will this change mean for internal stakeholders and processes?
    * Who is best placed to drive the transformation?
    * How will new processes extend to the supply chain beyond the enterprise?
    * What will the new toolchain look like?
    * How will skills and especially culture need to change?
    * What role will automation and AI play in meeting the demand for content?




CUSTOMER DATA MANAGEMENT


 * HOW TO NAVIGATE IN A COOKIELESS WORLD - CDM01
   
   8 June, 12:00
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Customer experience and marketing are changing in a big way. A storm of
   shifting consumer privacy expectations is driving changes to the technology
   that marketers rely on. Specifically, third-party cookies used for customer
   acquisition are being systematically eliminated.
   
   Customer acquisition workflows, such as cross-device analysis, third-party
   data-driven segmentation, and offsite retargeting, are endangered as the
   cookie infrastructure that they use erodes.
   
   In this session learn about:
   
    * Adobe Experience Platform identity initiatives to help you succeed
    * Data collaboration
    * Leveraging partner data
   
   RYAN FLEISCH
   
   Director, Product Marketing, Real-Time CDP
   Adobe


 * SELECTING A CDP AND BUILDING A CDP-READY ORGANISATION - CDM02
   
   8 June, 12:45
   Add to favourites
   Breakout SessionAdobe Speaker
   
   What does the future of customer experience management look like? Today’s
   customer experience leaders have a shared central vision – to communicate to
   their audiences effectively and efficiently. Learn how to select and be
   successful with a customer data platform. Find out why CDPs are essential to
   power great customer experiences, how to choose the right partner to
   future-proof data management, and what you can do now to prepare for
   organisational and personal success.
   
   At the same time, today’s marketing and IT teams often live in a siloed
   reality. These silos can make it challenging to execute holistic,
   audience-based programs and tactics. Learn how you can set up your technology
   investments and teams to beat the silos and create a collaborative centre of
   excellence (COE) that drives success for your organisation.
   
   Key takeaways:
   
    * Achieving buy-in across the organisation
    * Key CDP use cases and the top criteria and capabilities to look for when
      choosing a CDP
    * How to envision and prepare the marketing organisation of the future for
      your company
   
   AXEL SCHAEFER
   
   Head of Product Marketing, Analytics EMEA
   Adobe


 * ALL THINGS AUDIENCES - CDM08
   
   8 June, 15:00
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Great experiences start with great audiences – from large groups that target
   a vast majority of consumers to finely tuned micro-audiences. Adobe is
   supercharging the audience creation and management experience, and we invite
   you to join Adobe product experts as they highlight the newest innovations
   for all things audiences in Adobe Experience Platform.
   
   In this session, learn how:
   
    * The new and exciting audience capabilities available in Adobe Experience
      Platform powered applications, such as the new Audience home page (hello
      Audience Portal), multistep segmentation experience (hello Audience
      Composer), and many other capabilities work together
    * You can deliver best-in-class, highly personalised, and engaging
      experiences for your customers using audiences from your own systems as
      well as from Adobe applications
   
   WOUTER VAN GELUWE
   
   Chief Technologist
   Adobe


 * SEE UNDER THE HOOD OF ADOBE EXPERIENCE PLATFORM - CDM03
   
   8 June, 15:45
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Are you wondering how you can supercharge your MarTech stack to become a
   humming, cohesive vehicle for large scale personalisation? Let's take you
   behind the scenes and show you the nuts and bolts of Adobe Experience
   Platform, our centralised and connected data foundation for powering next-gen
   customer experiences and personalisation at scale.
   
   In this session, learn about:
   
    * The Experience Platform architecture and how it adds value to your MarTech
      stack
    * Platform capabilities, integrations, and how these are leveraged by
      experience applications
    * Guidelines for success with a platform approach
   
   AKINTUNDE AJAYI
   
   Sr. Product Marketing Manager
   Adobe


 * PRISA: POSITIONING YOUR ORGANISATION FOR STRATEGIC GROWTH WITH A CDP AT THE
   CORE - CDM07
   
   8 June, 15:45
   Add to favourites
   Breakout SessionCustomer Speaker
   
   In this session, hear from Spanish media firm Prisa detailing how they
   transformed their data management approach and put Adobe´s Real-Time CDP in
   the centre of their growth strategy.
   
   NICO LOZANO
   
   Data Strategy Director
   Prisa
   
   WOUTER VAN GELUWE
   
   Chief Technologist
   Adobe


 * WHAT GOOD IS DATA IF IT’S NOT ACTIONABLE WITH AD CAMPAIGNS? - CDM09
   
   8 June, 16:30
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Building a holistic data measurement framework is necessary for a
   comprehensive media strategy. More than ever, CMOs want to understand the
   value of their marketing efforts quickly without relying on disparate sources
   of truth. Marketers can spend less time stitching together learnings and
   maximise paid media investment using Adobe’s marketing technology solutions
   and Adobe Advertising.
   
   In this session:
   
    * Get executive-level insights into building a holistic data measurement
      framework
    * Explore how connecting your marketing and advertising solutions improves
      ROI and creates time-saving efficiencies
    * Learn how integrations with Adobe Analytics, Adobe Target, Adobe Audience
      Manager, and Adobe Real-Time Customer Data Platform can grow your business
      and improve effectiveness
   
   PHILLIP COWLISHAW
   
   Managing Director Adobe Advertising APAC & EMEA
   Adobe
   
   AMANDA BLEVINS
   
   Senior Digital Marketing Manager
   Fidelity International


 * MANAGING YOUR CUSTOMERS’ PRIVACY WHILE PROVIDING ENGAGING CUSTOMER
   EXPERIENCES - CDM05
   
   8 June, 16:30
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Trustworthiness is a critical success factor to drive business. Hence,
   privacy and security in marketing technology became more important than ever
   before. Join us to learn more about the capabilities of Adobe Experience
   Platform and how to meet the vital interests of your customers on their
   customer journey. Discover the benefits of holistic data governance,
   automated consent enforcement and automated data set expiration, supported by
   state-of-the-art security measures.
   
   In this session learn about:
   
    * The ability to control and comprehend customer data throughout its journey
      through Adobe Experience Platform
    * The advantages of Adobe Experience Platform Privacy and Security Shield
      add-on
   
   MATTHIAS RATAJCZYK
   
   GTM Lead Privacy & Security
   Adobe


 * ARCHITECTING THE FUTURE OF CX - CDM14
   
   9 June, 12:15
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Customers expect personalised experiences. And it’s only possible when you
   can bring together data from every source and silo. With Adobe Experience
   Cloud powered by AEP, we continue to transform how brands engage with their
   audiences by unlocking new capabilities, including data collection,
   enrichment, and distribution at a market-leading scale. Intrigued?
   
   During this session we will cover:
   
    * Architecting corporate vision down to capability and tech.
    * To build or to buy, why hybrid by design is more advantageous.
    * How AEP & Apps are designed to best suit the hybrid by design approach.
    * Common architectural patterns of data flow
   
   STEVEN BISS
   
   Head of Enterprise Architecture Presales UK&I
   Adobe
   
   MAHMOUD TAHIR
   
   Principal Enterprise Architect (Presales)
   Adobe


 * SETTING UP FOR CX SUCCESS - CDM11
   
   9 June, 13:00
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Although fundamentally important, technology and capabilities are only one
   part of the equation. Many brands cite organisation-related factors as the
   biggest barrier to successful customer experience transformation. We will
   share with you our learning from working with the world’s biggest brands and
   having undergone our own CX transformation.
   
   During this session we will cover:
   
    * Key pillars of CX transformation
    * CX-enabling roles
    * Leading practices for an experience-driven business operating model
    * Ingredients to establish a CX focused culture
   
   MARIUS SHEHATI
   
   Enterprise Architect
   Adobe


 * YOUR START INTO THE CDP UNIVERSE: RTCDP CONNECTIONS - CDM06
   
   9 June, 13:45
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Learn how to start your CDP journey by leveraging Event Forwarding – a new
   server-side solution that enables customers to send event data to any
   destination in real time. Learn about the new product features and extensions
   that make it even easier to collect and forward conversion data to your
   favourite destinations, such as Google, Meta, AWS, and Azure, to power
   digital experiences.
   
   In this session, learn how to:
   
    * Use a turnkey solution to collect, enrich, and forward your event data to
      Facebook, Google, and others via their Conversions API (cAPI)
    * Securely collect event data in real time and server side and then send it
      to an internal data warehouse within our infrastructure to model with ML,
      analyse, report, and deliver rich personalisation experiences.
   
   PETER ARENFELDT LARSEN
   
   Manager, Marketing Technology & Analytics
   Saxo
   
   MORGANE GLORION
   
   Senior Consultant RTCDP
   Adobe


 * MIGRATE TO WEB SDK FOR MODERN DATA COLLECTION - CDM12
   
   9 June, 14:30
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Are you an analytics or martech engineer or technical implementation
   specialist? Have you heard about the Adobe Experience Platform Web SDK? Are
   you looking for the real story about migrating to modern data collection
   techniques? In this session, learn verified migration steps
   from implementation experts covering Adobe Analytics, Adobe Target, Adobe
   Audience Manager, Tags, Debugger, Assurance, Adobe Real-Time Customer Data
   Platform, Customer Journey Analytics, and Adobe Journey Optimizer.
   
   Key takeaways:
   
    * Why your business stakeholders might want the implementation upgraded to
      Web SDK
    * How to plan your Web SDK migration and the different ways to migrate
    * Differences between the solution libraries and Web SDK
    * New debugging techniques specific to Web SDK


 * STRATEGY TO DELIVERY: A PROCESS TO BREAKDOWN A VISION TO DELIVERABLE
   USE-CASES - CDM10
   
   9 June, 14:30
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Brands often have a company vision but get lost along the journey to
   achieving it, or don’t even know where to start. This session outlines a
   process that breaks down a company vision into its component parts of
   customer-centricity, journeys, business capabilities, technology mapping,
   use-case analysis, people & teams.
   
   During this session we will cover:
   
    * Architecting corporate vision down to capability and technology
    * Mapping out a customer journey & use-cases
    * Assessing current and target states
    * Creating a path of use-case transitions
   
   STEVEN BISS
   
   Head of Enterprise Architecture Presales UK&I
   Adobe
   
   ANDY HAWKINS
   
   Enterprise Architect
   Adobe


 * AMPLIFYING REAL-TIME JOURNEYS & OUTBOUND MARKETING CAMPAIGNS - CDM13
   
   9 June, 15:15
   Add to favourites
   Breakout SessionAdobe Speaker
   
   As consumers spend more of their time with digital media, brands need to be
   prepared to connect at every opportunity, balanced with driving engagement in
   traditional channels, like email and SMS. Adobe Campaign and Adobe Journey
   Optimizer help brands optimise customer engagement across the entire customer
   journey, whether it be with audience-based outbound campaigns or inbound
   interactions in real time. In this session, you will learn:
   
    * Use cases supported by Adobe Campaign and Adobe Journey Optimizer
    * Strengths of each solution and how they complement each other
    * Real-world examples of Adobe Campaign and Adobe Journey Optimizer working
      together
   
   JAAP TRUM
   
   Senior Practice Lead, Technical Validation
   Adobe
   
   ALAN KIRKHAM
   
   Solution Consultant
   Adobe




CUSTOMER JOURNEY MANAGEMENT


 * A REIMAGINED ADOBE CAMPAIGN USER EXPERIENCE: THE PERFECT HAND - CJM05
   
   8 June, 12:00
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Consumers expect to engage with a brand that feels like a real-life
   conversation, fully tailored to their individual preferences, needs, and the
   context they're in, which can seem like long odds for the marketer. Stack the
   deck with Adobe Campaign, which will soon have a fully reimagined user
   experience that simplifies the campaign design process and connects with
   Adobe Experience Cloud applications to drive optimal customer engagement.
   
   In this session, learn about:
   
    * How the updated UX will accelerate your time to value and maximise
      cross-channel campaign results
    * Unifying the practitioner experience with Adobe Campaign and Adobe
      Experience Cloud applications
    * New capabilities available in Adobe Campaign v8 and the timing of
      availability
   
   ERIC PERRIN
   
   Director of Engineering
   Adobe
   
   GAEL MOUELLO
   
   Sr. Product Manager
   Adobe


 * THE TELEGRAPH’S JOURNEY TOWARDS PERSONALISATION AT SCALE - CJM01
   
   8 June, 12:45
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Marketing teams are being pushed to do more with less, whilst showing higher
   returns and value from their investments in technology. Scaling your adoption
   and use of personalisation could be the answer. In this session, we’ll
   explore how The Telegraph has powered subscriber growth by introducing and
   scaling a successful personalisation strategy. A combination of well-defined
   KPIs, strategic investment and identifying opportunities for automation has
   allowed them to drive higher conversions and an improved CX through
   personalisation. You’ll learn how to:
   
    * Define and articulate a personalisation strategy
    * Leverage AI and machine learning technology to grow your capabilities and
      fuel your own expansion and growth.
   
   Take away thoughts on strategies and tactics to level up your own MarTech or
   Ops through automation and personalisation
   
   TOM KELLEHER
   
   Director of Technology - Marketing
   The Telegraph


 * INNOVATIONS IN CUSTOMER ENGAGEMENT AND PERSONALISED JOURNEYS - CJM04
   
   8 June, 13:30
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Why is it that personalisation frustrates so many brands to the point of
   abandonment? And why is it that most consumers feel that brands don’t know
   how to meaningfully engage with them across their journeys? The challenge
   comes down to a few basics: the ability to pay attention to real-time signals
   that consumers are sending; anticipating rather than reacting to create the
   next best experience; and connecting and optimising experiences across
   interaction channels to deliver truly personalised end-to-end journeys. Join
   customer journey product and go-to-market experts Roger Woods and Kevin
   Lindsay, as they unravel these basics.
   
   In this session, we:
   
    * Examine consumer trends that are driving change and increasing pressure on
      brands
    * Explore the top engagement use cases that are ripe for reimagination
    * Demonstrate how Adobe Journey Optimizer enables right-time personalised
      engagement
   
   ROGER WOODS
   
   Director, Mobile Product & Strategy
   Adobe
   
   KEVIN LINDSAY
   
   Director of Product Marketing
   Adobe


 * HOW WILLIAMS RACING CREATES THE PERFECT FAN EXPERIENCE - CJM06
   
   8 June, 16:30
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Williams Racing was founded by Sir Frank Williams in an old carpet warehouse
   in Oxfordshire in 1978. Since Formula One began, over 120 teams have come and
   gone. Williams is one of only three brands that have competed consistently
   for over 40 years. They are on a mission to provide the best experience for
   fans by using behavioural (content consumption, channel preference), geo, and
   transactional (birthday, commerce, sweeps) data to provide the best
   one-on-one engagement. Join Aidan Lyons, chief growth officer, as he walks
   through how Williams is driving personalisation at scale with Adobe
   technology.
   
   In this session, you'll see:
   
    * The end-to-end customer journey built around the Grand Prix
    * Race Day gamification on Live Grand Prix Experience across email and push
      surfaces with pre-event and during-event engagement tactics
    * How to cross-pollinate highly engaged audiences with high rates of return
   
   AIDAN LYONS
   
   Chief Growth Officer
   Williams Racing
   
   BRIAN MERMELSHTEIN
   
   Sr. Director, Fan Analytics
   Williams Racing


 * HOW ADOBE IS TRANSFORMING OMNICHANNEL CUSTOMER ENGAGEMENT - SS3
   
   9 June, 11:30
   Add to favourites
   Innovation Super SessionCustomer Speaker
   
   Customer experiences are made up of myriad moments that comprise individual
   journeys – no two are the same. And today's consumers – whether they're
   booking a trip, purchasing groceries, or cheering on their favourite team –
   don't concern themselves with marketing channels. They just want a great
   experience exactly when and where they need it. At the same time, lifecycle
   and campaign marketers and product managers need to facilitate these unique
   journeys and deliver great business results. Join us to learn about Adobe's
   strategy for tackling today's – and tomorrow's – greatest customer engagement
   challenges, as well as to see the newest customer journey innovations
   designed to help brands create personalised experiences at scale.
   
   SUNDEEP PARSA
   
   VP Experience Platform, Real-time Customer Data Platform and Customer Journey
   Adobe


 * INSIGHTS INTO DEUTSCHE BANK'S JOURNEY IN BECOMING AN OMNICHANNEL BANK - CJM02
   
   9 June, 13:00
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Today's rapidly evolving FSI industry demands a flawless online banking
   experience for customers. To gain a competitive edge, businesses must deliver
   personalised experiences that exceed customers' expectations. With Adobe
   Target, Adobe Analytics, Adobe Campaign and Real Time Customer Data Platform,
   surfacing, segmenting and targeting customers is easier than ever. Discover
   how Deutsche Bank uses these Adobe solutions, and learn how you can create a
   flawless digital banking experience that will leave your competition behind.
   
   THOMAS BROSCH
   
   Managing Director, Head of Digital Sales Private Bank Germany
   Deutsche Bank AG




DIGITAL COMMERCE


 * ADOBE COMMERCE 2023 PRODUCT ROADMAP HIGHLIGHTS - COM02
   
   8 June, 12:00
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Join Adobe Commerce product leaders to learn about our exciting 2023 product
   roadmap. We'll demonstrate how new capabilities can help you grow your B2C,
   B2B, Marketplace or Subscription sales models and enable you to take
   advantage of emerging opportunities in the market.
   
   Learn how we are empowering companies to:
   
    * Harness data and AI to power personalised commerce experiences
    * Adapt to any opportunity with a flexible and composable platform
    * Scale business growth with a high-performance cloud solution
   
   ERROL DENGER
   
   Director, Product Management
   Adobe


 * CUSTOMER INSIGHTS THAT CONVERT: MAXIMISING SALES WITH DATA-DRIVEN ECOMMERCE -
   SPT01
   
   8 June, 12:00
   Add to favourites
   
   Learn how to maximise online sales and drive online conversion in this
   session with Science in Sport and The Pixel. In a tougher economic climate
   getting customers to make a first and/or repeat orders is a challenge. This
   session will cover how Science in Sport worked with The Pixel to deliver
   online sales on Adobe Commerce through a better understanding of their
   customers with Adobe Analytics, heatmapping, UX and Adobe Target.
   
   SUE STEPHENSON
   
   Head of Platform
   Science in Sport
   
   AYNSLEY PEET
   
   Head of Growth
   The Pixel


 * LEARN HOW MAISONS DU MONDE IS DELIVERING MEMORABLE AND EFFICIENT OMNICHANNEL
   SHOPPING EXPERIENCES - COM03
   
   8 June, 12:45
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Maisons du Monde is the European leader in affordable, desirable, and
   sustainable home furnishings. A drive to ‘go digital’ embrace customer first
   experiences have pushed the brand and its strategy: “Inspire everyone to open
   up to the world, to create unique, warm and sustainable living spaces
   together”.
   
   Maisons du Monde has embraced several initiatives to arrive at a composable
   digital platform which allows them to:
   
    * Design, analyse, and optimise journeys across channels, including purely
      digital and retail stores
    * Use tablet devices in-store to increase offers with its online catalogue
    * Expand its own offers through a selective marketplace approach
    * Increase access to home design by involving a network of interior
      designers and 3D visualisation tools
    * Deliver purchasing paths for professionals in its B2B business
    * Extend its offer and services to second-hand high demand items in a
      customer market
   
   Join this session to listen to Maisons du Monde explain how this
   client-centric approach allowed them to drive growth and resilience for their
   Commerce business.
   
   JEREMY LECHARDEUR
   
   Direct To Consumer Tech Director
   Maisons du Monde
   
   REGIS QUINTIN
   
   Head of Adobe Commerce Western Europe
   Adobe


 * EXTENSIBILITY OVER CUSTOMISATION: SIMPLIFY YOUR COMMERCE BUSINESS WITH ADOBE
   COMMERCE'S COMPOSABLE ARCHITECTURE - COM05
   
   8 June, 13:30
   Add to favourites
   Breakout Session
   
   Business must integrate an increasing number of services and data sources to
   create innovative shopping experiences. From pricing to search and assets to
   fulfilment, the number of APIs and data sources are exploding, leaving
   customers with the task of finding a way to bring these services together in
   a way that doesn’t send your costs rocketing.
   
   Additionally, customers often need to extend these services to deliver market
   differentiation in their brand experiences. Discover how Adobe is radically
   simplifying the way you integrate, build, and extend commerce experiences.
   
   In this session, learn about:
   
    * Adobe App Builder, a cloud native extensibility platform that enables
      developers to extend Adobe Commerce and third-party APIs in a low-code
      environment while also supporting real-time integrations between Adobe
      Commerce and third-party solutions
    * API Mesh, an API orchestration layer that helps developers easily add,
      upgrade, and replace services to build shopper experience applications
   
   SURYA LAMECH
   
   Sr. Product Marketing Manager, Adobe Commerce
   Adobe


 * HOW COCA-COLA BEVERAGES AFRICA EXPANDED INTO DIGITAL B2B COMMERCE TO DRIVE
   GROWTH - COM06
   
   8 June, 14:15
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Join us as we talk through why Coca-Cola Beverages Africa the eighth largest
   bottler for Coca-Cola selected Adobe to be their strategic partner in driving
   their Commerce business across multiple countries and markets. Listen as
   leads from CCBA discuss how they were able to work with Adobe to deliver
   their business vision for a digital, self-service B2B portal via Adobe
   Commerce. Learn how they have changed the way they engage and transact with
   their retailer network, driving flexibility of ordering, and efficiency of
   back-office processes.
   
   In this session, we'll deep dive into how in partnership with Adobe,
   Coca-Cola has:
   
    * Delivered a B2B Commerce offering across multiple countries, driving
      customer registrations to site, converting over 80% of their targeted
      customers to digital.
    * Driven a flexible, composable approach with Adobe Commerce integrating
      into their existing business, and systems, including their ERP, to enable
      their employees to focus on driving strategic goals over managing
      processes.  
   
   Hear about how the collaboration with Adobe has opened new markets for CCBA,
   created repeat customers, sold millions of cases of product, and what that
   means for their future vision on additional expansion.
   
   MANKWE MAKGATE
   
   IT Executive: Digital Platforms
   Coca-Cola Beverages Africa
   
   NARESH KOHLI
   
   Account Executive
   Adobe


 * COMMERCE MADE PERSONAL - SS6
   
   8 June, 15:00
   Add to favourites
   Innovation Super SessionCustomer Speaker
   
   While commerce is core to every business, increasingly, businesses must
   evolve to meet the demands of the digital economy. Successful companies can
   accelerate growth and profitability by leveraging customer insights to
   personalise shopping experiences across existing and new business models and
   channels. Winning the B2C and B2B buyer in this dynamic environment requires
   data-driven tools that use customer context to craft commerce experiences
   that are convenient and engaging. Join experts from Adobe and leading brands
   to discover how to execute end-to-end personalised commerce journeys and hear
   the latest best practices, case studies, and strategies to grow revenue and
   increase productivity.
   
   LONI STARK
   
   VP Experience Manager and Commerce
   Adobe
   
   JON WEG
   
   Chief Transformation Officer
   Fortnum & Mason


 * ACTIVATE COMMERCE DATA TO PERSONALISE, OPTIMISE, AND LEARN - COM01
   
   9 June, 11:30
   Add to favourites
   Breakout Session
   
   Two-thirds of CMOs say they are overwhelmed with data, typically coming from
   over 14 different sources. As the global economy hits turmoil, merchants need
   to maximise the value of their data to drive higher conversion rates and
   better margin on sales. While this might be overwhelming, merchants have
   little choice but to take charge of their data to drive change across their
   organisation. See how you can use your commerce data to personalise your
   customer experience and campaigns while also dramatically improving
   visibility into your business performance.
   
   Learn how Adobe Commerce and other Adobe Experience Cloud Solutions can help
   you thrive in uncertain times by:
   
    * Getting your data house in order, starting with your commerce data
    * Personalising your campaigns and customer interactions – at scale
    * Deepening your business insights to identify new opportunities for growth


 * SUNSTAR DELIVERS PREMIUM CUSTOMER EXPERIENCES POWERED WITH ADOBE EXPERIENCE
   MANAGER AND ADOBE COMMERCE - COM08
   
   9 June, 12:15
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Join Kelly and Ewa from Sunstar as they walk you through how they planned and
   delivered a new solution to create premier digital customer experiences for
   their customers. Learn how they collaborated with Adobe and their solution
   partner to deliver a best-in-class Experience Manager site, with Adobe
   Commerce integrations delivering Commerce capabilities, all measured and
   optimised with Adobe Analytics and Adobe Target.
   
   In this session, we'll deep dive into what the key drivers for change were,
   and the stumbling blocks that had to be overcome on the road to delivering
   the overall vision.
   
    * We’ll talk through how we defined a business vision that embraces modern
      customer behaviours, and industry trends to drive engaging interactions.
    * Discuss how we delivered a flexible, composable approach to how Adobe
      Experience Manager and Adobe Commerce integrated into their existing
      business and systems to enable their business users to focus on driving
      strategic goals over managing processes.
    * Hear about how the solution is driving insights across the Sunstar
      organisation, with reporting from Analytics and A/B – Multivariant testing
      from Adobe Target, to drive the most effective, personalised experience
      for each customer.
    * Examine how Sunstar reduced their overall Total Cost of Ownership by a
      significant margin across solutions by embracing Adobe Managed Services
      and cloud technology
   
   KELLY HUNGERFORD
   
   Director of Digital Transformation Strategy & Services
   Sunstar Group
   
   EWA BAJOR
   
   Senior Adobe Analytics Specialist
   Sunstar Group


 * CHOOSING THE RIGHT FRONT-END FOR YOUR E-COMMERCE EXPERIENCES - COM04
   
   9 June, 13:00
   Add to favourites
   Breakout Session
   
   Have you ever wondered if it is possible to bring all those finely crafted
   digital experiences from your content management system and your
   best-in-class Commerce capabilities together? Ever stayed up late at night
   wondering which solution would deliver the best personalised customer
   experiences for your business? Is it Adobe Experience Manager, Adobe
   Commerce, headless with PWA Studio or a custom front-end application? Each of
   these options have significant benefits and trade-offs, so it is no wonder
   merchants struggle to decide which solution should drive their experiences.
   
   Hear from Adobe experts as they share with you an approach on how to lean
   into the strengths of each solution or right blend of solutions to create and
   deliver the best customer experience across content delivery and commerce
   capabilities. Explore real-world use cases on how to pick the right
   technology that will work best for your business and your customers, the
   do’s, don’ts, and best practices.
   
   Learn:
   
    * When and how to combine Adobe Experience Manager and Adobe Commerce to
      drive your digital commerce experiences.
    * Do your Marketing Technology use cases and integrations influence the
      decision on who owns the glass that customers experience?
    * Architecture and user flows around each front-end option to bring it to
      life


 * GETTING STARTED WITH APP BUILDER FOR ADOBE COMMERCE - COM07
   
   9 June, 15:15
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Adobe Developer App Builder provides a new extensibility paradigm that
   enables developers to build cloud native customisations and extensions for
   Adobe Commerce without changing the core application.
   
   Building new features is faster, extending existing features is simpler, and
   Adobe Commerce upgrades are smoother. Explore how you can use the API Mesh
   feature of App Builder to extend commerce capabilities with third party
   services. Integrate and extend APIs easily to enrich shopping experiences.
   
   In this session, you will learn how to:
   
    * Create a new API Mesh within App Builder
    * Integrate APIs from a 3rd party service with Adobe Commerce
   
   SURYA LAMECH
   
   Sr. Product Marketing Manager, Adobe Commerce
   Adobe




PERSONALISED INSIGHTS & ENGAGEMENT


 * SMART EUROPE GMBH: PERSONALISATION AT SCALE FOR NEXT-GENERATION CUSTOMER
   EXPERIENCE - PIE01
   
   8 June, 12:45
   Add to favourites
   Breakout SessionCustomer Speaker
   
   This session at Adobe Summit will discuss how smart Europe GmbH, uses
   personalisation to create a next generation customer experience. It will
   explore the concept of automation at scale, the challenges and the potential
   opportunities it presents. 
   
   The session will also offer practical strategies and best practices for
   implementation to deliver meaningful and consistent experiences that truly
   resonate with customers.
   
    * Participants will learn about the latest technologies in use to achieve
      this objective.
    * Understand the importance of using data-driven insights to build highly
      personalised and engaging customer journeys.
   
   PRAVEEN KUMAR SADHINENI
   
   Lead - CX CoE
   smart Europe GmbH
   
   BENEDIKT WEDENIK
   
   Senior Enterprise Architect
   Adobe


 * PERSONALISED INSIGHTS AND ENGAGEMENT WITH ADOBE EXPERIENCE PLATFORM - SS2
   
   8 June, 13:30
   Add to favourites
   Innovation Super SessionCustomer Speaker
   
   Building a winning personalisation strategy starts with the ability to
   leverage deep insights and impactfully engage with customers to deliver
   meaningful experiences. Join to learn how Adobe can help you achieve this
   objective by deploying Adobe Real-Time CDP, Adobe Journey Optimizer, and
   Adobe Customer Journey Analytics – all powered by a natively connected
   foundation with Adobe Experience Platform. Additionally, learn how these
   solutions can supercharge your entire customer experience stack, including
   other Adobe applications such as Adobe Target and Adobe Commerce, as well as
   third-party systems like enterprise data warehouses. Discover the value of
   connected applications to power connected customer experiences.
   
   ANJUL BHAMBHRI
   
   SVP, Engineering, Experience Cloud
   Adobe
   
   KLAASJAN TUKKER
   
   Sr. Dir. Product Marketing, Adobe Experience Platform
   Adobe
   
   MICHAEL SUTHERLAND
   
   Chief Transformation Officer
   Real Madrid CF


 * NATWEST AND ACCENTURE'S AEP JOURNEY & FAST TRACK BENEFITS REALISATION IDEAS -
   PIE04
   
   8 June, 15:45
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Natwest and Accenture will share the approach they took to implementing AEP:
   RT-CDP and the implementation lessons learned. Accenture will provide hints
   and tips on how to unlock value quickly from a RT-Person Profile and achieve
   customer journey and personalisation goals.
   
   KAREN DEWAR
   
   Head of Retail Analytics & Marketing
   NatWest
   
   KATRINA HARIANTO
   
   Europe Platform Strategy Director
   Accenture


 * TRANSFORMING TSB'S CUSTOMER EXPERIENCE: THE JOURNEY TO HYPER-PERSONALISATION
   WITH ADOBE - PIE02
   
   8 June, 16:30
   Add to favourites
   Breakout SessionCustomer Speaker
   
   As the first Financial Services company in Europe to implement Adobe
   Experience Platform, hear from Kavin Mistry & Morgan Reavey about their
   journey to deliver a hyper personalised banking experience for their
   customers. 
   
   During this session you will learn: 
   
    * How to win organisational hearts and minds to put marketing technology at
      the forefront of your bank's strategy 
    * How to move your organisational culture from product to customer
      centricity 
    * How personalisation delivered significant business benefit, using real
      time data and artificial intelligence / machine learning
   
   KAVIN MISTRY
   
   Head of Digital Marketing & Personalisation
   TSB Bank plc
   
   MORGAN REAVEY
   
   Head of CRM
   TSB Bank plc


 * FLUTTER'S CUSTOMER EXPERIENCE JOURNEY FOUNDED IN VISION, CAPABILITY AND
   PARTNERSHIP - PIE03
   
   9 June, 13:45
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Are you starting, or are you in flight with, your personalisation journey? Do
   you want an opportunity to hear the journey of a real world, global and
   enterprise level programme?  
   
   Join Flutter (the world’s largest sports betting and gaming business) and
   Adobe to hear their journey of enhancing personalisation capabilities at
   Flutter International and PokerStars using Adobe Experience Platform.
   
   In this session you’ll discover:
   
    * The key principals that underpin a successful enterprise level
      personalisation programme  
    * The three-step journey Flutter International and PokerStars have embarked
      on with Adobe to achieve success
    * Examples of use cases and the customer value driven through using Adobe
      Experience Platform as the personalisation at scale power engine!
   
   ALAN CLARKE
   
   Chief Customer Officer
   Flutter International
   
   MAHMOUD TAHIR
   
   Principal Enterprise Architect (Presales)
   Adobe




TRENDS AND INSPIRATION


 * TOP DIGITAL TRENDS FOR 2023 - TIN01
   
   8 June, 15:45
   Add to favourites
   Breakout SessionCustomer Speaker
   
   Marketers and customer experience professionals face tremendous challenges
   and opportunities in the evolving digital economy. The stakes are high. We
   identify the top 2023 digital trends arising in the context of current
   macro-economic conditions, corporate belt-tightening, and rising customer
   expectations. And how to think creatively to build on and execute a winning
   customer experience strategy.
   
   In this session:
   
    * Get a comprehensive look at the 2023 digital trends
    * Hear from experts and strategists on the tactics for success
    * Learn what leading B2C and B2B businesses are doing to drive growth
   
   JIM CLARK
   
   Commercial Research Director
   Econsultancy


 * MASTERING THE ART OF PERSUASION: BOOSTING WEBSITE CONVERSION RATES WITH
   CIALDINI'S PRINCIPLES - TIN04
   
   8 June, 16:30
   Add to favourites
   Breakout SessionAdobe Speaker
   
   In this session, we will explore how you can use Cialdini's principles of
   persuasion to improve your website conversion rates and increase revenue. We
   will cover each of Cialdini's seven principles – reciprocity, scarcity,
   authority, consistency, liking, social proof and unity – and provide
   real-world examples of how they can be applied to a website to drive customer
   action. We will also discuss the importance of understanding customer
   psychology and behaviour, and how this knowledge can be used to design
   persuasive website experiences that motivate visitors to take action.
   
   By the end of the session, you will have a clear understanding of how to
   apply Cialdini's principles of persuasion to your website, as well as tips
   and best practices for measuring and optimising website conversion rates and
   revenue. Whether you're a marketer, business owner, or website designer, this
   session will provide valuable insights for improving your website performance
   and driving revenue growth.
   
   PAUL MORRIS
   
   Senior Multi-Solution Business Consultant
   Adobe


 * VALUE REALISATION FOR SMARTER BUSINESS - TIN06
   
   9 June, 13:00
   Add to favourites
   Breakout SessionAdobe Speaker
   
   Are you looking to make the most out of your digital transformation
   investment and take your customer experience to the next level? Join us for
   an in-depth session that delves into the common challenges businesses face
   when transforming their customer experience and how to prove the ROI. We will
   share valuable lessons learned and provide tips and tricks on overcoming
   these obstacles. Discover how to create value strategies that balance your
   company's goals with customer needs, the importance of organisational
   readiness, organisational structure and change approach in delivering
   ground-breaking customer experiences, and the pivotal role data plays in it
   all. Don't miss out on this opportunity to gain insights that can transform
   your customer experience and drive business success!
   
   SANNE ERVEN
   
   EMEA Manager, Experience Strategy Team
   Adobe


 * APPLY STRATEGIC CO-INNOVATION & VALUE ENGINEERING TO TRANSFORM YOUR BUSINESS
   - TIN03
   
   9 June, 15:15
   Add to favourites
   Breakout SessionAdobe Speaker
   
   In this session we go beyond talking about software! Working with us, a
   free-of-charge consulting team, will give you the edge you need to stay ahead
   of the competition while staying relevant to your clients. We'll help you
   leverage human insights, value, and data to co-create a truly innovative
   strategic vision that supports your highest value-driving businesses
   opportunities.
   
   But it's not just talk. We bring real-life examples that show how this
   approach can lead to revenue growth, cost savings, and best-in-class
   omnichannel customer experiences. Our innovation strategists will inspire you
   with their creativity and co-creation techniques, and our value experts will
   help you strengthen your organisation with strong business cases and value
   mapping.
   
   Are you ready to get inspired and reimagine the future for your business?
   Then, join our session and level up your game with Adobe's Center of
   Excellence. Say yes to strategic co-innovation and value engineering – your
   business and clients will thank you for it.
   
   EVA BRUCHEZ
   
   Manager Center of Excellence, Digital Strategy Group
   Adobe
   
   RENEE MARIJE BOERTJE
   
   Innovation Strategist
   Adobe




GUIDED TOURS


 * GUIDED TOUR FOR FINANCIAL SERVICES: USING CUSTOMER DATA TO CONNECT AND
   PERSONALISE CUSTOMER EXPERIENCES. - GT3
   
   8 June, 11:30
   Add to favourites
   
   Multiple time slots available, check the full schedule and book here.
   
   Companies that understand personalisation are the ones growing at an
   accelerated rate by creating meaningful and engaging connections with their
   customers.
   
   Come join us as we take you through a live example in the Financial Services
   industry of how to: 
   
    * Gain a deep understanding of your customers and provide them with a
      seamless personalised experience.
    * Connect customer data points across channels and tailor their experience
      to suit their needs.
    * Establish and maintain real-time customer profiles to improve their
      overall experience.
   
   
   
   
   This tour demonstrates how you can make use of customer data to provide a
   personalised customer experience by finding the right financial products that
   support your customer’s exacting requirements in a fun and immersive way.
   
   Secure your preferred time slot now to ensure availability using this link


 * GUIDED TOUR FOR RETAIL: SUPERCHARGING THE CONTENT SUPPLY CHAIN TO OPTIMISE
   PERSONALISED CAMPAIGNS. - GT2
   
   8 June, 12:00
   Add to favourites
   
   Multiple time slots available, check the full schedule and book here.
   
   Imagine having the power to:
   
    * Easily create personalised digital experiences for each of a million
      customers.
    * Effectively manage global content and deliver it fast through any channel
      and at scale.
    * Connect and manage approved assets in real time.
    * Gain insights into the performance of your content and campaigns.
   
   
   
   
   Experience a fun and immersive real-life example from the retail industry as
   we guide you through managing product content at scale.
   
   Secure your preferred time slot now to ensure availability using this link. 


 * GUIDED TOUR FOR AUTOMOTIVE: DEVELOPING AN OMNICHANNEL VIEW OF CUSTOMER
   JOURNEYS TO CREATE MORE PERSONAL AND IMMERSIVE BUYING EXPERIENCES. - GT1
   
   8 June, 12:30
   Add to favourites
   
   Multiple time slots available, check the full schedule and book here.
   
   Nearly everything we do is now managed online. And those digital experiences
   need to be connected and tailored to your customer’s preferences. With most
   of our activities being managed online, it is crucial to provide tailored
   digital experiences that meet your customer’s preferences.
   
   Our Guided Tour for the Automotive industry delves into the advancing
   digitisation of purchasing a car. Join us on this journey and understand:
   
    * Incorporating data into your personalisation strategy.
    * The power of 3D content to engage with and delight your customers.
    * Mapping out the entire customer journey across all channels and
      touchpoints to create more immersive experiences.
    * Creating strong customer connection through contextualised messaging.
   
   
   
   
   Secure your preferred time slot now to ensure availability using this link
   
   


 * GUIDED TOUR FOR B2B MANUFACTURING: CONSTRUCTING RICH, PERSONALISED
   EXPERIENCES TO KEEP CUSTOMERS CREATIVELY ENGAGED THROUGHOUT THE BUYING
   JOURNEY. - GT4
   
   8 June, 13:00
   Add to favourites
   
   Multiple time slots available, check the full schedule and book here.
   
   B2B companies can keep their customers engaged by providing connected and
   personalised buying experiences through a smart commerce platform. This tour
   will explore how to simplify and digitise the purchasing process in a
   construction project, offering customers more than just products. Customers
   expect more than just products from businesses.
   
   Join this Guided Tour to explore the value of:
   
    * Rich, personalised experiences with targeted content and contextualised
      messages.
    * Customised experiences with targeted content and contextualised messages.
    * Self-service customer portals to simplify account management and ordering.
    * Innovative technology to stay engaged and connected.
   
   
   
   
   At the end of this fun and immersive tour you will be equipped with ideas and
   strategy to help you garner loyalty and sustain business growth through
   experiences.
   
   Secure your preferred time slot now to ensure availability using this link




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Analytics for Customer Journeys
B2B Marketing
Collaborative Work Management
Content & Experience Management
Content Supply Chain
Customer Data Management
Customer Journey Management
Digital Commerce
Personalised Insights & Engagement
Trends and Inspiration
Guided Tours


BUSINESS TYPE

Business-to-Business
Business-to-Consumer
Business-to-People
Large Enterprise
Small and Midsize Business


INDUSTRY

Advertising/Publishing
Automotive
Commerce
Consulting/Agency
Consumer Goods
Distribution/Wholesale
Education
Financial Services & Insurance
Government
Healthcare/Life Sciences
High Tech
Manufacturing
Media & Entertainment
Professional Services
Retail
Technology Hardware & Software Services
Telecommunications
Travel & Hospitality
TV / Broadcast


JOB ROLE

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Audience Strategist
Business Analyst
Campaign Manager
Channel Marketer
Commerce Executive
Commerce Marketer/Merchandiser
Content Marketer
Creative Leader
Data Scientist
Database Marketing Manager
Developer
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Digital Marketer
Email Marketer
IT Architect
IT Executive
IT Practitioner
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Program Manager
Project Manager
Publisher
Segmentation Specialist
Social Marketer
Strategic Communications
Technology Executive
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Web Marketer


PRESENTATION STYLE

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Thought Leadership
Tips & Tricks
Value Realisation


PRODUCT

ACS
Adobe Advertising Cloud
Adobe Analytics
Adobe Audience Manager
Adobe Campaign
Adobe Commerce
Adobe Creative Cloud
Adobe Customer Journey Analytics
Adobe Document Cloud
Adobe Experience Cloud
Adobe Experience Manager
Adobe Experience Manager Assets
Adobe Experience Manager Forms
Adobe Experience Manager Guides
Adobe Experience Manager Screens
Adobe Experience Manager Sites
Adobe Experience Platform
Adobe Express
Adobe I/O
Adobe Journey Optimizer
Adobe Launch
Adobe Learning Manager
Adobe Marketo Engage
Adobe Marketo Measure
Adobe Media Optimizer
Adobe Premiere Rush
Adobe Real-Time CDP
Adobe Real-Time CDP Connections
Adobe Sensei
Adobe Sign
Adobe Stock
Adobe Substance
Adobe Target
Adobe Workfront
Adobe XD (Experience Design)
Attribution AI
Customer Care
Frame.io
Marketing Mix Modeling
Not Product Specific


SESSION TYPE

Breakout Session
Customer Speaker
Innovation Super Session
Keynote
Sneaks


TECHNICAL LEVEL

Advanced
Beginner
General Audience
Intermediate


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